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RETAIL
ENVIRONMENT
DESIGN
Presenter: Aditi Singh
What is a Retail Store Layout?
A retail store layout (whether physical or digital) is the strategic use of space to influence the customer
experience. How customers interact with your merchandise affects their purchase behaviour. Retail
design is a creative and commercial discipline that combines several different areas of expertise
together in the design and construction of retail space.
PURPOSE UNDERSTANDING THE BRAND & ITS OFFERING

The primary purpose of retail space is to stock The space must be specially-tailored to the kind
and sell product to consumers, the spaces must of product being sold in that space; for example,
be designed in a way that promotes an enjoyable a bookstore requires many large shelving units to
and hassle-free shopping experience for the accommodate small products that can be
consumer. arranged categorically while a clothing store
requires more open space to fully display product.
ROLE OF A RETAIL SPACE DESIGNER

A retail designer must create a thematic experience for the consumer, by using spatial cues to entertain
as well as entice the consumer to purchase goods and interact with the space. The success of their
designs are not measured by design critics but rather the records of the store which compare amount of
foot traffic against the overall productivity. Retail designers have an acute awareness that the store and 2
their designs are the background to the merchandise and are only there to represent and create the best
possible environment in which to reflect the merchandise to the target consumer group
MOTTO OF RETAIL SPACE DESIGNER
“Ensuring your physical environment connects

your customer to your brand promise.”
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ELEMENTS OF RETAIL ENVIRONMENT
DESIGN
The Store Space design can usually be considered as a combination of

five key elements.
The Exterior. The Interior. Fixture. Merchandise. People 4
1. RETAIL STORE LAYOUT- INTERIOR
COMPONENTS OF INTERIOR RETAIL STORE LAYOUT
Successful Interior
Strategic Store Design Efficient Customer Flow
Retail Store Layout
The use of strategic floor This is the pattern of behaviour The objective of retail store
plans and space and way that a customer design is to positively impact
management, including navigates through a store. customer experience and
furniture, displays, fixtures, Understanding customer flow create value, which is the
lighting, and signage. There and the common patterns that primary goal of retailers in
are a variety of popular retail emerge when customers interact the supply chain.
floor plans. with merchandise based on the
store layout is critical to retail
management strategy. 6
2. RETAIL STORE LAYOUT- EXTERIOR
COMPONENTS OF EXTERIOR RETAIL STORE LAYOUT
While the exterior retail store layout includes exterior store design and customer flow, it also includes
the following factors:
▪ Geographic location of the retail store (real estate)
▪ Size of the building and length of the walkways accessible from the entrance and exit
▪ Use of furniture and exterior space for people to gather and interact
▪ Style of architecture of the retail building
▪ Colour of paint and choice of exterior building materials
▪ Design of the physical entrance and exterior window displays
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3. GUIDE TO PLANNING EFFECTIVE
STORE LAYOUTS
STEP 1: TARGET THE FIRST FLOOR
▪ Research indicates that customers prefer to navigate the floor of a retail store they initially
entered.
▪ Walking up and down stairs or using elevators and escalators to navigate a store hurts customer
flow.
▪ When possible, planning for a single floor store design will optimize the customer experience.
▪ Further, Retailers should consider customer perception if they are a luxury retailer, as shoppers
often associate multi-level stores as “elite.” Conversely, if a discount retailer is planning store
layouts, as customers associate single floor layouts with “less high-end” merchandise.
▪ Consider your overall retail strategy and store layout design prior to selecting your store location.
▪ If you have multiple floors, account for the preferences of first floor shoppers by using this space
for the feature or high-margin merchandise in your retail mix.
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STEP 2: IDENTIFY CUSTOMER FLOW
▪ Customer flow patterns vary depending on the type of retailer, the size of the store, and the target
customer.
▪ The most effective method for understanding your existing customer flow and identifying areas of
opportunity is video recording and heat mapping analysis.
▪ Also, setting aside different times of the day to make in-store observations in person and
recording your notes is a step in the right direction for identifying customer flow patterns.
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STEP 3: AVOID THE TRANSITION ZONE
▪ The transition zone area, coined the “decompression zone” , refers to the space just beyond the
entrance to a retail store.
▪ The average customer needs this space to transition so they can familiarize with the new
environment.
▪ Nothing of value to the retailer, not high-margin merchandise, prominent signage, or brand
information goes inside this zone.
▪ Customers need time, however brief, to adjust to new lighting, smells, the music, and the visual
stimulation in the store.
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STEP 4: DESIGN FOR COUNTER-CLOCKWISE
NAVIGATION
▪ The next step moves beyond the transition zone and shifts the focus on how to leverage a
customer’s tendency to navigate the retail environment.
▪ The area just outside of the transition zone is where most retailers make a first impression.
▪ Customers consistently turn right after entering the store and continue to navigate the store in a
counter-clockwise direction.
▪ Although researchers and design professionals have different explanations for the reaction, in
general, many recommend displaying high-margin merchandise and valuable information just to
the right of the entrance (outside of the transition zone).
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STEP 5: REMOVE NARROW AISLES
▪ Finally, follow your customer flow through the transition zone and around the retail space in a
counter-clockwise pattern. Search for tight spaces or bottlenecks along aisles or around fixtures
and displays.
▪ Repeated analysis of research demonstrates that customers in the US — women in particular —
value their personal space when shopping. If a customer is touched, bumped, or otherwise
interrupted when interacting with merchandise, they are likely to move on from the items or exit
the store altogether.
▪ Another video analysis showed fewer customers entering narrow aisles in the store compared to
the more expansive, accessible walkways. These aisles send positive signals to shoppers and
positively impact customer flow and merchandise interaction.
▪ Avoid narrow aisles and corridors when planning your store layout.
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4. ESSENTIAL RETAIL STORE LAYOUTS
Once you research and understand how customers navigate your store,
you can start influencing how they interact with the merchandise.
The foundation for this strategy is the design of your store floor plan.
To create an environment that strategically emphasizes the desired
purchasing behaviour, it is essential to use all of the floor space you
have allotted for merchandise, base your layout on the principles of
customer behaviour, and not sacrifice customer flow for artistic taste.
With these factors in mind, the following are common store layouts for
your consideration.
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FORCED-PATH STORE LAYOUT
▪ This layout directs the customer on a predetermined
route through the retail store.
▪ As an example, furniture retailer IKEA’s layout has been
used to demonstrate the use of the forced-path store
design. Research shows that, with this type of store
layout, IKEA achieves a uniform and efficient customer
flow that promotes higher sales.
▪ Every aisle in the store is maximized. With customers
exposed to all of the merchandise offered, this design
might entice the customer to make an unplanned
purchase.
▪ However, this store layout risks irritating shoppers that
have a specific task and desired location, and could also
overwhelm shoppers by hurrying them through an
experience of customers all moving in one direction
together, quickly.
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GRID STORE LAYOUT
▪ The grid store layout design is a familiar, repetitive
pattern favoured by retail drugstores like Walgreens
and hardware stores like Ace Hardware.
▪ Customers can move quickly through an efficient floor
space using standard fixtures and displays.
▪ The presentation is uniform and comfortable due to its
popularity, creating a seamless customer experience.
▪ Design simplifies inventory control for the retailer - a
key to retail strategy that leverages store design to
maximize profitability.
▪ However, the downside of this layout is the lack of
aesthetics and the “sterile and uninspiring” environment
often associated with its use.
▪ To counter this, effective signage is used to guide
customers and create a “cognitive map” of the store.
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LOOP STORE LAYOUT
▪ Also known as the “racetrack” layout, think of the loop design as the
“yellow brick road” of retail store layouts.
▪ This analogy is used to describe the way a loop store layout uses a
path to lead customers from the entrance of the store to the
checkout area.
▪ This is a versatile choice for store design when implemented with
another layout style or used as a prominent feature of the retail store.
▪ This layout is recommended for a larger retail space (over 5,000
square feet) and encourages a clear and visible loop for customer
flow.
▪ Designers accomplish the loop effect by making the floor path a
standout colour, lighting the loop to guide the customer, or using a
different floor material to mark the loop.
▪ Lines are not recommended, as they can be a psychological barrier
to some customers, potentially discouraging them from stepping
away from the loop and interacting with merchandise. 19
▪ A loop design should reward the customer with interesting visual
displays and focal points on the way to the checkout area.
STRAIGHT STORE LAYOUT
▪ The straight store layout is efficient, simple to plan, and
capable of creating individual spaces for the customer.
▪ The straight floor plan positions your shelves or racks in
straight lines, creating aisles on which shoppers can
move.
▪ Plus, a basic straight design helps pull customers
towards featured merchandise in the back of the store.
▪ Merchandise displays and signage is used to keep
customers moving and interested.
▪ Liquor stores, convenience stores, and small markets
use the straight design efficiently.
▪ However, the drawback is the simplicity: Depending on
how a customer enters the store and moves past the
transition zone, it may be more difficult to highlight
merchandise or draw them to a specific location.
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DIAGONAL STORE LAYOUT
▪ Just as the name implies, the diagonal store layout uses
aisles placed at angles to increase customer sightlines
and expose new merchandise as customers navigate
through the space.
▪ A variation of the grid layout, the design helps guide
customers to the checkout area.
▪ Small stores can benefit from this space management
option, and it is excellent for self-service retailers
because it invites more movement and better customer
circulation.
▪ When the checkout is located in the centre and possibly
raised up, the diagonal layout offers better security and
loss prevention due to the extra sightline effect.
▪ The downside of this layout is that it doesn’t enable the
customer to shortcut toward specific merchandise, and
the risk of narrow aisles is higher.
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ANGULAR STORE LAYOUT
▪ The name of this design is deceptive, as the “angular”
store layout relies on curved walls and corners, rounded
merchandise displays, and other curved fixtures to
manage the customer flow.
▪ This floor plan uses curves and angles to give off a
sophisticated vibe.
▪ Luxury stores use this layout effectively because
customers notice free-standing product displays 100
percent of the time (end cap displays - those at the end
of aisles - also get noticed 100 percent of the time). .
▪ There is a perception of higher quality merchandise that
the angular layout leverages to target the appropriate
customer behaviour in that environment.
▪ And although this design sacrifices efficient space use,
because of the rounded displays and limited shelf
space, if a retailer has sufficient inventory storage away
from the sales floor, this layout is useful in creating a 22
unique perception.
GEOMETRIC STORE LAYOUT
▪ Popular with retailers targeting trendy millennials and
Generation Z demographics, a geometric layout offers
artistic expression and function when combined with
the appropriate displays and fixtures.
▪ The unique architecture of some retail stores, including
wall angles, support columns, and different ceiling
styles mix well with the uniqueness of a geometric
layout.
▪ Merchandise displays and fixtures of various geometric
shapes and sizes combine to make a statement, often
as an extension of the retailer's overall brand identity.
▪ Clothing and apparel stores use a variety of
environmental merchandising strategies (for example,
music, scents, and artwork) with the geometric layout
to enhance the customer experience.
▪ Go with this layout if you need to use racks, shelves, and
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other fixtures to showcase your merchandise.
MIXED STORE LAYOUT
▪ The mixed store layout uses design elements from
multiple layouts to create a flexible option for retailers.
▪ Department stores use a compelling mix of straight,
diagonal, and angular concepts, among other design
elements, to create a dynamic flow through a range of
departments featuring a variety of merchandise.
▪ Large grocery store chains also successfully combine
mixed store layout elements.
▪ For example, customers have the flexibility to navigate
through a grid layout for their basic groceries but feel
compelled to search the angular displays featuring
high-margin wine, beer, and imported cheeses.
▪ The advantages of combining different store layouts
seems apparent, but the space and resource
requirements to maintain this design can pose
difficulties to retailers.
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FREE-FLOW STORE LAYOUT
▪ A free flow layout rejects typical design patterns and
styles commonly used to influence customer behaviour.
▪ In a free flow layout, the intent is not to lead the
customer using predictable design patterns, displays,
or signage.
▪ There are no specific design rules followed for this
retail store design, and customers have more liberty to
interact with merchandise and navigate on their own.
For this reason, the free flow layout is sophisticated in
its simplicity.
▪ Customers feel less rushed in this creative
environment. Retail stores look less sterile in the free
flow design, and merchandise may seem more
intriguing.
▪ The only limitation for retailers using this layout is the
overall space available, but that doesn’t mean that the
research on customer navigation behaviour and 25
tendencies shouldn’t be accounted for as well.
BOUTIQUE STORE LAYOUT
▪ The boutique layout (also called shop-in-the-shop or
alcove layout) is the most widely used type of free flow
layout.
▪ Merchandise is separated by category, and customers
are encouraged to interact more intimately with like
items in semi-separate areas created by walls,
merchandise displays, and fixtures.
▪ Typically used by boutique clothing retailers, wine
merchants, and gourmet markets, this layout stimulates
customer curiosity in different brands or themes of
merchandise within the overall category.
▪ The downsides: Reducing the total display space for
merchandise with inefficient space management,
Encouraging too much exploration of separate areas
within the store, Confusing customers past the point of
purchasing behavior.
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5. VISUAL MERCHANDISING STRATEGY
VISUAL MERCHANDISING
▪ Visual merchandising is a core retail strategy. It is the “language of the store,” — the way retailers
communicate with the customer through visual imagery and the presentation of merchandise
▪ Part art and part science, visual merchandising involves everything that helps create a unique customer
experience. The well-lit entryway, the strategically placed furniture, fixtures, and promotional displays
combine with the store layout to influence customer behaviour and make the customer’s journey efficient,
unique, and memorable.
▪ “[We] are noticing a turn to lifestyle- and experience-driven retail experiences,” says Walzer. “Stores are
integrating materials from home or outdoors to create a comfortable, beautiful shopping space that leads
to longer dwell time in stores.” She describes a visual merchandising strategy that luxury brand retailers
use to promote health and beauty by placing living plants inside their stores.
▪ The visual merchandising techniques that a retailer chooses can alter the customer’s perception of the
retailer’s value. It is recommended to look at visual merchandising from the customer’s perspective.
▪ Case Study: AESOP. An Australian luxury skincare brand owned by Brazilian Company Natura & Co. Their
stores are beautiful and each one is different and contextual while still keeping in step with their brand.
They concentrate on materials and even acoustics to create a personal environment. Each shop is
individual and takes the environment and city into account when building a new store. It’s the right
approach to make a memorable shopping experience and delights customers with its idiosyncratic 28
design-led principles.”
ELEMENTS OF VISUAL MERCHANDISING
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6. ZONE MERCHANDISING STRATEGY
ZONE MERCHANDISING
▪ Customers also respond to where products are placed.
▪ A zone merchandising strategy combines visual merchandising with your store layout design to highlight
high-margin merchandise or merchandise you want featured.
▪ Creating zones using walls, merchandise displays, and signage develops semi-separate areas.
▪ Merchandise displays are set up as speed bumps to keep the customer in the zone and slow them from
leaving the area.
▪ “Stores need to be thoughtful in their layout, and have clear zones so navigation is easy. Not everyone likes to
ask sales assistants for directions,” says Walzer. She recommends creating “instagrammable” moments in-
store. “Make it fun and easy for people to share their stories on social media,” she says. This includes using
hash tags in messaging, or on merchandise displays, creating “set-designing” zones, and favouring natural
light with “unique designs that make for cool backdrops or host events.”
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7. LIGHTING STRATEGY
LIGHTING STRATEGY
▪ Proper lighting is more than just making sure the customer can see and interact with the merchandise. When
done well, light can help structure and influence the customer’s mood while shopping.
▪ Store planners and designers use lighting solutions to highlight or downplay specific areas of the store to
draw in customers and create an environment that works in sync with the retail brand and the merchandise
offered.
▪ Lighting specialists provide expertise in the appropriate types of lighting for specific store layouts, based on
natural light exposure, and can recommend solutions that suit budgets and environmentally conscious
business models.
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RETAIL LIGHTING GUIDE- Types of Lighting Fixtures
1. Domes
They represent light sources
that are placed behind a
translucent glass dome. It is not
a rule for these domes to be
made of glass, but it is the best
choice to diffuse light.
Perfect only for ambient lighting,
the ceiling domes come with a
wide variety of designs that will
help you better illuminate your
store.
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2. Recessed Lighting
Fixture
This type of ceiling fixture is
called so because it is recessed
into the ceiling, simply put, it is
installed above it. It is ideal for
ambient, task and accent
lighting. It helps highlight certain
products or merchandise
displays because it focuses the
beam of light onto the desired
area. It is commonly used in
high-end stores but not
exclusively, any kind of retail
store can benefit from this type
of light.
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3. Track lighting fixture

This type of fixture is suspended
or extends down from the
ceiling. It generally represents
several light heads placed on
some kind of track or bar. The
trajectory of these heads is in
most cases adjustable to various
angles, providing you with a
versatile lighting solution. This
versatility makes it perfect for
task, accent and even overhead
lighting. It is the best option for
high ceilings because it provides
a lowered focused light.
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4. Pendants
Pendant lights are the ones that
are suspended directly from the
ceiling. They are used in general
over display tables and counters
or for the general illumination.
They are perfect for tall ceilings,
simply because the cables can
have the required length to
perfectly illuminate your store.
The main applications for this
type of ceiling fixture are in
general lighting and task lighting.
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5. Chandeliers
Chandeliers represent a cluster
of lights, set in a specific
pattern, designed to direct the
light upwards, downwards or in a
diffused manner. They emit a
bright warm light that can
emphasize the interior design of
your store, as well as enhance
the appearance of your
merchandise. Chandeliers are
used to provide ambient lighting.
Designs vary greatly so it will be
incredibly easy for you to find
some that perfectly complement
the ambiance of your business.
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6. Wall Scones
Perfect for both ambient and
task lighting, wall sconces, in
general, direct light vertically,
either upwards or downwards.
They are used both for exterior
and interior illumination, being
able to emphasize any
architectural details of the
building exterior as well as
merchandise, interior design
elements and any other area you
may want to attract attention to.
Be sure to take store traffic into
consideration and ensure that
your customers won’t be in
danger of bumping into them or
being hit. Used for task, accent
and sometimes for general or 40
ambient lighting, wall sconces
are placed at eye level.
7. Lamps
This type of fixture is rarely used
in retail, but if you do find some
to incorporate into your
business, know that they can be
used for task and ambient
lighting. They come in a wide
variety of styles, shapes and
designs, promoting also
versatility and mobility. Most of
the lamps you find on the market
shine their light downwards, but
there is one exception. The
torchiere floor lamp types direct
the light upwards.
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8. Under
Cabinet/Table/Counter/
Shelve Fixtures
There are 4 types: Fluorescent
strips- Thin, don’t produce
noise and offer a higher quality
light than previous strip
technologies, Pucks Lights-
Hockey puck shaped fixtures,
don’t necessarily require to be
plugged in or connected to the
main wiring. They can be battery
operated, with LED bulbs, LED
Strips- Similar to fluorescent
strips, the only difference is that
these LED strips have a longer
life span and don’t overheat,
LED Tape- Extremely thin 42
fixtures that make them
discrete.
8. SIGNAGE STRATEGY
SIGNAGE STRATEGY
▪ Signs serve multiple purposes for retailers. They are the graphic representation of the retailer's brand and
merchandise.
▪ Signs provide product information for specific merchandise, help customers navigate the store layout
efficiently, and create the desired price perception.
▪ Retailers should keep signs fresh and updated based on the merchandise offered, the season, or specific
promotions.
▪ Keep in-store signs and messaging consistent with the brand voice and use standard fonts and colors that
are easy to identify and read with your lighting.
▪ From a strictly visual perspective, it’s key to have clear readable signage from the outside that leads
customers in the store. From there, plan the customer journey.
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SIGNAGE STRATEGY
▪ According to market surveys conducted by a business marketing solutions outfit on the value of retail signs ,
around 75 percent of respondents or eight out of 10 were encouraged to visit stores because of the signage.
68 percent admitted the signage of a certain shop indicates the quality of its merchandise.
▪ Your store is a communication vehicle and signs are physical elements that serve many roles for a retailer,
including communicating important and timely messages. A sign can reinforce a retailer’s brand,
communicate and inform shoppers, and enhance a customer experience. Most importantly, in-store signage
can garner attention and action.
▪ These signs differ in form and dimensions depending on locations and markets. Yet, the purpose is common
whether it is a massive billboard or artistic banner. The signage is designed to drive foot traffic to your store.
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SIGNAGE STRATEGY: EXTERIOR & INTERIOR SIGNS
▪ The exterior signage is the very first impression that consumers get about a particular
outlet. It gets potential patrons through the door of your shop. A very conspicuous
storefront that looks refreshing and neat will definitely draw in more people.
▪ The retail space represents your brand. Hence, the store signage should be 100
percent perfect to get the desired number of people in a given day.
▪ Interior signs have a more specific purpose and that is to convince people to buy
products from your store. This signage should build more focus.
▪ The meaningful sign is directed towards customers and guide them to where goods
are displayed or may have been missed by shoppers. Indoor signs highlight sale items
or special offers. Retailers should therefore be more artistic in crafting these
signposts. According to many retail executives, a point of purchase sign must be able
to influence at least 85 percent of purchases in retail establishments.
▪ The signage can be compared to a sales representative. The only difference is the sign
does not do any talking. It tries to convince the customer through the contents and
designs.
▪ External signs try to charm people and help them differentiate your outlet from other
similar shops within the vicinity. On the other hand, interior signs guide shoppers to 46
where goods are placed. These tools can cause impulse sales if combined with
exclusive displays. In other words, signs are major links between the business and its
clients.
TYPES OF SIGNAGES IN RETAIL
1. Outdoor Signage
Outdoor signage is arguably the
most important kind in physical
retail because it’s what gets
customers in the door — the
largest hurdle to beginning a
relationship with a potential
customer. Exterior signage is
the first impression customers
have of your business.
Outdoor signage can take the
form of sidewalk signs, entrance
signs, awnings, or window signs.
Place signage where it is visible
to as much walk-by and drive-by
traffic as possible. 47
2. Informational Signage
Informational signage may also
be known as departmental,
directional, organizational, or
way finding signage. These signs
help the customer navigate your
space more easily.
All types of informational
signage need to be concise and
easy to read so that clients can
understand the message with
just a split-second glance.
Large, bold fonts in highly-visible
colour schemes best accomplish
this goal. 48
3. Persuasive Signage
Persuasive signage influences
consumer behaviour through
convincing language or
attractive imagery. These signs
can advertise a particular
product or promotion.
Persuasive signs or displays can
influence customer flow and
improve interactivity with
otherwise unnoticed products.
Signs that showcase a particular
type of product offer an
opportunity for retailers to
communicate specific details of
new, seasonal, or featured
items.
Using persuasive signage allows 49
brands to more effectively
communicate with customers.
4. Compliant Signage
Making customers feel welcome
means all customers. Offering
accessibility by way of parking,
entrances/exits, restrooms,
cashier stations, fitting rooms,
and elevators will make disabled
patrons’ experience more
comfortable and enjoyable.
If your store uses a portable
ramp with a doorbell or intercom,
you will need to install an
appropriate sign letting
customers know they can
request an employee to bring the
ramp to the door. If your store’s
accessible entrance is not the
same as the main entryway, a 50
sign at the main entrance must
indicate where to find the
accessible entrance.
5. Mats
You may be surprised that mats
can also be used as signs, but
they’re actually the most
versatile signage of all. Mats
serve not only safety and
cleanliness needs, but also
promotional and informational
purposes. You may choose to
use mats for branding purposes,
or feature something as simple
as your company’s logo. Mats can
be used for directional
wayfinding within the store, in
places where hanging signage is
not as viable, or to lead the 51
customer to a sale product.
9. DISPLAY STRATEGY
DISPLAY STRATEGY
▪ The word “display” comes from the French word “deployer”, which means “to unfold.”
▪ Far from being exclusive to clothing, however, promotional displays help “unfold” the merchandise you offer
to the customer.
▪ Along with your store layout design, displays set the stage for your customer’s overall experience when
navigating the store. In general, displays come in all shapes and sizes, and refer to the movable units in the
store that feature merchandise such as tables, racks, or gondolas.
▪ Careful selection of the type and placement of displays is crucial to the overall retail strategy of using space
management and store design to influence customer flow and in-store behaviour.
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10. FIXTURE STRATEGY
FIXTURE STRATEGY
▪ If displays are the flexible, freestanding, and modular units used to present merchandise, then fixtures refer to
the more permanent units in the store.
▪ Counters, wall mounted shelving units, support columns, and bench seating are examples of fixtures.
▪ The purpose of fixtures is to coordinate your store layout and influence customer flow and interactions. In
other words, they are designed to impact the customer flow and bring attention to merchandise in a
consistent, familiar environment.
▪ In general, fixtures are less versatile than displays and in-store design layouts, but when planned carefully,
they become a defining part of a retail space.
▪ It is recommended to use minimal, clean, and uncluttered fixtures, and modular signage areas to promote
offers. Fixtures need to drive a premium look and feel. Materials that are “authentic and have some warmth to
them” work best (real wood versus laminate, stone or marble versus coated plastic, glass versus acrylic).
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RETAIL STORE FIXTURES GUIDE
1. 2-Way Display Rack

Used as a traditional and
economical way to display
hanging clothing, these 2-way
garment racks are adjustable
and most commonly available in
a chrome finish. Retailers have a
choice of straight or slant arms,
round or rectangular tubing with
a flat base or on casters.
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2. Accessory Display
Merchandise obviously sells
better when it is properly
displayed. There are many types
of counter racks and accessory
displays to show off small
products and accessories.
Accessory displays come in
acrylic, glass, leather, velvet,
wire, and even cardboard. The
small footprint of counter racks
is excellent for use near the
checkout in a retail store
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3. 4-Way Garment Rack

Similar to the 2-way rack, the 4-
way garment rack offers a
traditional and economical way
to display hanging clothing. It is
adjustable and most commonly
available in a chrome finish.
Retailers have a choice of
straight or slant arms, round or
rectangular tubing with a flat
base or on casters.
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4. Body Forms and

Mannequins
Body forms and mannequins
bring fashion to life in a small
selling space. Dressed models
showcase clothing more
effectively, and create more
interest than clothing sold from
display racks. There are many
styles of mannequins available to
retailers today, from the
traditional torso and full-body
forms to modern wire forms.
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5. Round Rack Garment

Display
A retailer favourite, the round
rack comes in several sizes. The
circular rack supports a shelf or
basket, has adjustable legs and
comes in a chrome or black
finish. Available in round or
rectangular tubing.
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6. Cube Units
Glass, plastic or wire cubes on a
laminated base can be
purchased together as a unit or
designed from your own plan.
Cube units work well for related
items that may need dividers or
other configurations
for merchandise like clothing in
various sizes and colors.
These types of displays also
offer flexibility when you need to
tailor displays to a store or booth
with small spaces or unusual
dimensions.
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7. Grid Merchandiser
Gridwall gondolas, displays, and
grid merchandisers are
lightweight, flexible fixtures.
Generally available in black,
white, or chrome, grid fixtures
allow retailers to display a larger
volume of merchandise in a
smaller space.
Grid fixtures are mobile and offer
a sleek look to modern retail
stores. These highly functional
pieces are great for window
displays, on the sales floor, or
even trade shows.
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8. Slatwall Merchandiser
Gondolas and merchandisers
constructed from slat board
bring a modern look to any retail
store. These store fixtures must
be used with metal Slatwall
hooks or shelves.
This convenience offers retailers
a flexible platform for
creating stunning visual displays.
Slat board is available in many
different laminated finishes and
wood grains. You can also get
paint-grade Slatwall, which
allows you to paint it your own
custom colour. Slat board is
heavy so be sure your
merchandisers are on casters 63
for more versatility.
9. Slatwall Panels
Slat board is available in many
different laminated finishes and
wood grains, and paint-grade
Slatwall allows you to paint your
own. Slatwall hooks, shelves,
brackets and other slat board
accessories help improve
merchandising and sales.
Slatwall fixtures have
considerable weight so you may
be limited to certain wall areas if
you choose to hang the slat
board.
64
9. Full vision Display case

Full vision showcases allow
retailers to display a wide range
of items such as jewellery,
electronics, and more. Sliding
doors, locking mechanisms,
interior lighting and adjustable
shelves offer several easy to
view levels of display.
65
10. Half vision Display case

Half-vision display cases offer
the best of both worlds. They're
excellent for products needing
high visibility and they also have
a concealed clerk-side storage
area. Adjustable shelves, locking
doors and optional interior
lighting complete the half-vision
showcase.
66
11. Corner Rack

This corner rack ties together
several common store fixtures to
create an attractive and
functional checkout area. It
includes shelving for additional
product display areas and
impulse-purchase items.
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12. Gondola Shelving Unit

Gondola shelving units have
been around for a very long time.
The versatility makes gondolas
easy to install and change on a
frequent basis. The pegboard
backing and shelving comes in
several heights and depths. It is
also available in a variety of
colors, but the most common is
almond because it's a neutral
color that showcases products
well. Gondola shelving can be
used to create end caps, wall
units or center aisles.
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13. Dump Bins & Tables

The dump bin is a classic in
the retail space. Perfect for
promotional or clearance items,
dump bins and dump tables work
well for smaller products and will
draw in customers when placed
near the front of the store.
Variations such as stacking
baskets, spinning dump racks,
hanging bins and other utility
tubs are generally durable and
inexpensive.
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11. WINDOW STRATEGY
WINDOW STRATEGY
▪ Windows welcome customers from the outside and draw them into the store where layout design and the
various elements of visual merchandising go to work.
▪ The window display requires careful attention to lighting, size of display units, type of merchandise featured,
props (like mannequins), and signage.
▪ Because the customer has yet to enter the store, a window display must combine all of the visual
merchandising elements to successfully pique the customer’s interest and promote the retailer’s brand and
personality.
▪ They should be attractive and creative enough to encourage people to come in for a closer look, and perhaps to
buy. They should be placed strategically near high foot traffic areas in your store.
▪ Creatively display items to entice potential customers to come in and have a closer look. Do not clutter your
window display. Instead, only display just enough to prick a customer’s curiosity about your products and
entice them to step in.
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12. OTHER CONSIDERATIONS..THINK
ABOUT THE EXPERIENCE!
ADDITIONAL FACTORS TO CONSIDER
Seating Experience
Provide customers with comfortable seating to When designing your store, you go beyond simply
enhance the overall customer experience and thinking about where and how products should be
slow customers down. Clothing stores with displayed; be sure make room for experiences.
dressing rooms are the primary example of this You could, for example, dedicate a space for
strategy in use. An extended store visit increases product testing. Skincare retailer Aesop, does this
the likelihood that customers make a purchase. extremely well in their stores. Most (if not all) of
You can also make your store comfortable by Aesop’s locations have special areas where people
incorporating a waiting area with comfy seats and can test their different products.
benches to encourage customers to spend more
Meanwhile, the Gymboree store created a
time in your store. This is especially helpful for colouring station for kids, to keep the little ones
shoppers accompanied by someone who isn't busy while parents pick out clothes or pay for their
interested in making a purchase.
orders.
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GLOBAL SHOP: TREND
ANALYSIS
Experiences, immersive technology and

bold colour are among the trends apotted
at the leading retail design, planning and
merchandising expo.
75
THANKS!
Any questions?
You can find me at:
▪ aditi.singh090621@gmail.com
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RETAIL

PURPOSE UNDERSTANDING THE BRAND & ITS OFFERING

ROLE OF A RETAIL SPACE DESIGNER

“Ensuring your physical environment connects

The Store Space design can usually be considered as a combination of

3. Track lighting fixture

1. 2-Way Display Rack

3. 4-Way Garment Rack

4. Body Forms and

5. Round Rack Garment

9. Full vision Display case

10. Half vision Display case

11. Corner Rack

12. Gondola Shelving Unit

13. Dump Bins & Tables

Experiences, immersive technology and

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