DISADVANTAGE

Rising sea levels

According to the latest report of the Intergovernmental Panel on Climate Change, “the
rise in sea level has been increased by the thaw at the northern and southern ends of
the planet” (IPCC, 2019). The main reason for this increase according to the same report
is due to the emission of greenhouse gases produced by factories, oil companies, energy
production and other human activities.

Since the 1980s, the oceans have absorbed between 20 and 30% of carbon dioxide
emissions, and this has caused their acidification. A continued incorporation of carbon
into the oceans by 2100 will increase the acidity of its waters (IPCC, 2019)

Also as a result of this event, changes in water availability will not only harm the
inhabitants of the high mountain regions, but also communities located many kilometers
downstream, according to (Zhai, 2019).

For (Climate Nasa, 2019) sea levels have been increasing considerably in recent
decades, showing a higher level since 2000, as indicated in the following graph

(Climate Nasa, 2019)

The solution proposed by scientists is based on “an urgent reduction in greenhouse gas
emissions limits the magnitude of changes in the oceans and the cryosphere and allows
the preservation of ecosystems and livelihoods that depend on those regions.” (IPCC,
2019)
ADVANTAGE
Green marketing

According to (World Wildlife Fund, 2018), if the current rate of production and
consumption does not change and the population continues to increase, within 50 years
we will need the equivalent of two planet earth, so several companies have adopted the
green marketing trend, for (Aguilar, 2016), is aimed at promoting the consumption of
environmentally friendly products.

Green marketing faces different challenges that for (Kumar, 2017) are defined as:

1. Need for Standardization: only 5% of the marketing messages from Green

campaigns are entirely true and there is a lack of standardization to authenticate
these claims.
2. New Concept: The consumer needs to be educated and made aware of the
environmental threats
3. Patience And Perseverance: The investors and corporate need to view the
environment as a major long-term investment opportunity, the marketers need to
look at the long-term benefits from this new green movement

Bibliografía
Aguilar, A. (July de 2016). Realidad Reflexion. Obtenido de
https://www.researchgate.net/publication/317045835_Marketing_verde_una_oportu
nidad_para_el_cambio_organizacional

Climate Nasa. (23 de September de 2019). Climate Nasa. Obtenido de

https://climate.nasa.gov/vital-signs/sea-level/

IPCC. (September de 2019). IPCC. Obtenido de https://www.ipcc.ch/srocc/download-report/

Kumar, B. (October de 2017). National Conference on Marketing and Sustainable Development

. Obtenido de http://www.aims-international.org/myconference/cd/PDF/MSD1-346-
Done.pdf

World Wildlife Fund. (December de 2018). WWF. Obtenido de

https://www.dinero.com/internacional/articulo/informe-planeta-vivo-2016-fondo-
mundial-de-la-naturaleza-wwf/239051

Zhai, P. (September de 2019). IPCC. Obtenido de

https://www.ipcc.ch/site/assets/uploads/2019/09/srocc_p51-pressrelease_es.pdf