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ACTIVITY
VARIABLE DESCRIPTION
The healthy food restaurant is aimed at people of all ages but we could emphasize in different sub
groups.
Although our strength is the people who want or who lead a healthy lifestyle, this does not prevent
us from reaching different types of customers, since the fact that the menu we offer of healthy food
is not related to the fact that is food that does not please the palate or that is not accessible to
population of all strata.
As we observed in the study 4.8 million inhabitants are women, we can capture this population under
the premise that healthy food is reflected in obtaining a good figure accompanied by exercise, in
addition to healthy eating prevents possible diseases of a bad nutrition. Of course attracting women
allows them to be accompanied by family and friends.
The fact that 50% of the population is professional and that 80% have a medium-high socio-economic
level, gives us a wide range of potential clients, since by allocating time in work activities leads to
frequent food and beverage sites outside the home. Although the study shows that on special dates
the restaurants are not so frequented by their high costs, this is where we must make a difference
and position our brand competing with our low costs.
For the poor population of 1.6 million people, we can capture a small margin since with low income
what is needed is to cut costs, although the costs of our service are not high. We consider that for
this population we could attract them on special dates, since they could not frequent us many days a
week.
The city has 10 shopping centers, amusement parks and tourist sites, this means that there is a large
flow of people, what we must do is to be located in a point as central as possible to all these places,
without neglecting the people who stay home or work places, since we also provide home service.
INTERACTIVE ACTIVITY ALBERT ROBERTS