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By: Josh Spaulding

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Table of Contents

Introduction .................................................................................................................................................. 3
Keyword Research & Niche Selection ........................................................................................................... 5
Finding a Good Niche ................................................................................................................................ 7
Monetization - Adsense or Affiliate Marketing?......................................................................................... 13
Domain Registration and Website Creation ............................................................................................... 15
Adding Adsense or Affiliate Offers.............................................................................................................. 23
Link Building ................................................................................................................................................ 25
My Link Building Technique .................................................................................................................... 27
Scaling and Maintenance ............................................................................................................................ 30
Closing Words ............................................................................................................................................. 32
About the Author ........................................................................................................................................ 33

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Introduction

For years now I have been creating small, very niche


specific websites, getting them ranked in Google and
profiting from them via Adsense and/or Affiliate
Marketing. It has worked well for many years and it still
works as good as ever today.

Early in 2012 Google made a big update to their algorithm called the "Panda" update.
They then made multiple updates to it. Not long after that, they released another
update, affectionately known as the "Penguin" update. With these two major updates,
and the smaller updates that go along with them both, the SEO world has been shaken
hard.

There are people saying that SEO is "dead" (these people come out for every change,
whether it's SEO related or purple elephant related and they're almost always wrong) ...
people saying SEO isn't dead, but manual link building is. And then there are people like
me, who say SEO and manual link building has changed, but it's far from dead!

When all of the SEO fear mongers come out, there is one thing that you should take into
consideration: Is this person yelling "the sky is falling" because he or she THINKS that
the sky is falling. Or is this person saying this because they've done at least one
legitimate, non-biased, accurate case study. In my experience, I've found that most of
the SEO fear mongering starts in discussion forums, full of people who do little and talk
much!

In this short report I'm going to arm you with the solid, proven techniques I've used for
years to profit from small, niche sites even after the Google Panda and Penguin updates.
The techniques I've used to get sites ranked for phrases that have regular monthly
search volume, in as little as 9 days after registration!

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And I realize that no matter who it is, if someone tells you that they do well with any
technique, it is hard to believe without proof. Throughout this report I will mention
actual websites and keywords that I've targeted over the years, which continue to rank
well and earn me regular income, despite the innumerable Google updates.

The most recent (at the time of writing) case study that I've done to prove the
effectiveness of my techniques can be found at: http://www.ethicalim.com/search-
engine-optimization/seo-case-study-does-traditional-seo-still-work/

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Keyword Research & Niche Selection

The most critical part of any niche marketing campaign is


what keyword(s) your niche site will be targeting. You
could do everything else perfectly, but target the wrong
keywords and your site will be a total failure.

There are many things that have been, and currently are, highly exaggerated in regards
to Internet Marketing in general. Keyword Research is NOT one of them! My Rapid
Niche Profits techniques are based off of valuable niches that have at least 100 exact
match monthly searches per month according to Google and have profit potential.

So let's get started!

For my Rapid Niche Profits technique, there are two options for keyword research/niche
selection:

Using a Niche Finding Tool - My preferred method is to use Keyword Canine (KC)
http://www.KeywordCanine.com/ in combination with the Google Keyword Tool
https://adwords.google.com/o/KeywordTool. Yes, I suppose I am somewhat biased considering KC
is a joint venture between me and Jonathan Leger (one of the leading Internet
Marketers and Software Developers out there.) But the fact is I use it for my own niche
sites because it saves time and makes life easier. There are other good tools out there
too that assist in finding good, solid niches and you can also do it manually.

So you certainly do not HAVE to purchase Keyword Canine. I just personally prefer it. In
a moment I'll tell you what to look for when searching for a good niche, whether you
use a niche finding tool or you do it manually.

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Doing it Manually - If you don't mind the time investment, doing your keyword research
and niche discovery manually, also in combination with the Google Keyword Tool, works
as well. This is how I did it for years, before Keyword Canine was developed. I'll go over
them both, as they are both equally as effective.

The very first thing that we need to do is find a good niche to target. My Rapid Niche
Profits System differs from many other niche marketing techniques from the very
beginning. Many other techniques, including my own years ago, focuses on finding a
good "overall" or "seed" keyword, then finding related keywords. The seed keyword is
targeted on the homepage and the other keywords are targeted on each internal page
of the niche site.

This is an effective technique and one that I used for years. It can be profitable, but
what I've found is that by doing a simplified version of this, one can obtain rankings
faster and put up more sites faster, resulting in faster profits!

What am I talking about? I'm talking about targeting ONE keyword and one keyword
only. Instead of targeting a seed keyword on the homepage and long-tail phrases of that
seed keyword on internal pages, I target one long-tail phrase on the homepage and I
don't even think about the keywords for the internal pages.

Could I go ahead and do some more keyword research to find more related keywords
that I can target with my internal pages? Yes, I could. But that takes more time and time
is money! The fact is, it's much easier to get the root of a website (the "root" is the
homepage ... e.g. mysite.com as opposed to an internal page ... e.g.
mysite.com/page.html) ranked for any given keyword than it is to get an internal page
ranked for a keyword.

So by ignoring, or by not spending too much time worrying about, the keywords that the
internal pages of your niche site target, you are able to focus more on the main keyword
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and move on to another site, which in the long run is where your big profits are going to
come from... your big portfolio of small, niche sites. So, what we're basically doing is
taking "the long tail" one step further.

Finding a Good Niche

When I'm ready to create a new niche site, I start off by logging into Keyword Canine
and clicking "Niches" to see if there are any good niches that I haven't already targeted.
Sometimes I'll find one, sometimes I won't.

If I don't find one, I just start brainstorming niches and analyzing them. Whether I find a
good niche in the niche finder, or I find one by brainstorming, there are a few properties
that the niche/keyword must have:

1. Search Volume: Obviously, even a #1 ranking isn't going to do you any good at all if
nobody searches for the keyword that you rank for. The first requirement I have when
selecting a niche to target is it must have a bare minimum of 100 exact match, global,
monthly searches according to the Google keyword tool. Keyword Canine and any other
good niche finder tool shows you the search volume right next to the niches in the list.

Some people say that 100 monthly searches is too low to target. And what I say to them
is "Thank you" for not saturating my niches :) Remember, you're not trying to get rich
off of one site. You're simply trying to make SOME money with it, while moving on to
the next niche site. And when you're targeting a valuable niche, only a few adsense
clicks or a single affiliate sale can equal several dollars. And when you get a few adsense
clicks or a few sales on a regular basis, that income adds up.

2. Commercial Value: What are the people looking for who search for this phrase? This
is where common sense comes into play and no tool can replace this... it's not

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something that can be automated with software. Your own judgment is the only way to
do it. For this, let's look at a few examples:

Example 1: If someone is searching for a plumber in Dallas and they come across an
adsense site that you got ranked for "plumber in Dallas" (for example) you're very likely
NOT going to make much money, if any, from that adsense site. First, most of the
people who do search for that phrase are not even going to click on your site in the
SERPS because it would be very obvious that you're not a plumber.

For a site in this niche to be profitable, you would want to either be the plumber doing
the services and offering your services, phone number etc. on the site, or you would
need to setup a lead generation site, where the people who need a plumber send you
their contact info, then you sell the lead to a local plumber. Adsense and affiliate sites
would not be very profitable in this niche.

Example 2: If someone is searching for something extremely specific, like "online audio
Bible" you will most likely not do very well even if you did get an affiliate or adsense site
to the #1 spot. People searching for this phrase are looking for something very specific...
an online audio Bible. And since I'm pretty sure there are plenty of those out there that
are free, even if you did find an affiliate program for one, it probably wouldn't sell very
well.

Example 3: If someone is searching for a company, like "swimwear unlimited" even if


the search volume, competition etc. is just awesome and exactly what you're looking
for, you aren't going to profit much, if any, by getting any kind of site ranked for it. If
someone is searching for a company name, they're most likely looking for that
company's website.

These are only a few examples, but hopefully they get my point of common sense
across. As I mentioned previously, this is not something that can be automated with
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software because it requires logical human thinking. But it's not too difficult. Just think
about what exactly the person doing the search would be looking for. Put yourself in
their shoes and visualize the entire process. "Ok, if I'm doing a search for "THIS
KEYWORD" what am I looking for? What site(s) would I ignore and what site(s) would I
click on?

3. Advertiser Competition Percentage: I always choose a niche first, then decide


whether the site is going to promote an affiliate offer or adsense. I'll go into that in
detail in a later chapter, but for now let's get into the advertiser competition
percentage. This is something that Google
shows us in the Google Keyword Tool (see
Figure 1.) And if you're a Keyword Canine
user, it is shown as a percentage along with
all of the other data in the niche finder and
also when analyzing any niche. Figure 1

If you'll notice, hovering your cursor over "Medium" (in this case) causes a number to
appear. The higher that number, the more relevant Google ads there are available to
show on a site in that niche that runs Google adsense. The lower that number, the less
ads there are.

Obviously, Google will let you put adsense ads on any website as long as the website is
not in a niche that is against their TOS. So it's important to look at this so you know
whether your new site will be a good option for Adsense. I typically do not monetize a
site with adsense if the primary keyword has a competition
percentage lower than 65%.

4. Weak Competition: You certainly don't want to be


spending any time or money building a site that will never
rank in the SE's. So doing some good competition analysis is

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crucial!

When analyzing your competition, you want to look at the top 10 Google search results
for your primary keyword. After all, you're not trying to rank #12 or #25, are you? You're
trying to rank in the top 10! So it's the top 10 that you should be looking at. Any site
past the #10 result means nothing.

So how do you analyze the competition? There are many different data points you can
look at. You do a rough, quick analysis, an in-depth meticulous analysis or anything in
between. I prefer to do a fairly quick, but still fairly accurate analysis.

Again, you can use Keyword Canine for this. It has a complex algorithm in its backend
that produces a very accurate analysis in the form of "Very Easy, Easy, Moderate, Hard
or Fierce" so you can literally plug in your keyword and get an instant answer without
having to do any manual checking at all. This is what I use these days.

But of course, like every other part of the Rapid Niche Profits technique, this can be
done manually as well. To do manual competition analysis, there are a few things I look
at:

i. Average Toolbar PageRank of the Top 10 Competitors: I've been recommending


this for years. And not to toot my own horn :) but before I explained how and
why I do this in an old mini-site report that I released years ago, that was
downloaded nearly 10,000 times, it was never mentioned and the data was never
pulled by SEO tools. Now it's standard in most keyword tools.

It's very simple. Find the Google Toolbar PageRank of each of the top 10
competitors for the keyword you're researching, add them all up and divide them
by 10. If the final number is below 2.5 then there is a good chance that you can
obtain a top 10 ranking with basic, manual backlinking (http://www.deeplinkerpro.com/).

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The lower the number, obviously, the easier it will likely be to rank, so 2.5 is a
absolute MAX. Ideally you want to target phrases that have an avg. PR below 2,
but if everything else looks good and the avg PR is as high as 2.5 then it would
still be achievable.

Now for the criticism. Yes, looking at the toolbar PageRank of any given page in
an attempt to determine its authority in Google, or the lack thereof, is inaccurate.
I would never tell anyone to just look at a PR of a page and you'll find its
authority.

But, when looking at the average toolbar PageRank of a group of sites in a tight
niche, it is fairly accurate! So determining the authority of one site by looking at
its toolbar PageRank = inaccurate and not recommended. But looking at the
average toolbar PageRank of a group of sites in a tight niche = fairly accurate
indicator of the strength of competition in that niche.

ii. Keywords in Title Saturation: After I've determined what the average PageRank
is, assuming that the keyword we're researching "passed" and has an avg. PR of
no more than 2.5, I then look at the titles of each of the top 10 competitor pages.
Do most of the sites have the EXACT phrase we're researching in the title? If so,
that may be an indicator of over saturation! But if there are only a few with the
exact phrase in the title, then that's a good indicator (along with the low avg. PR)
that it will likely be easy to penetrate the top 10 search results in this niche.

iii. Authority Site Saturation: One last, quick, check I make before making my final
decision is to see how many, if any, of the top 10 competitors are authority sites.
When I say "authority site" I mean a site that is widely recognized in the overall
niche. For example, if you're researching a phrase that is related to dog food and
you see the top 10 results full of known companies like iams, purina, pedigree
etc. then you know it may be tough to rank. If you see a couple of those

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reputable names, but you also see a few unknowns, then you may have a chance
at obtaining a top 10 ranking.

That's it. As I mentioned, there are other things you can look at and Keyword Canine
does go into more depth than what I just explained, but using this simple, manual
process I've been able to find loads of niches over the years and obtain top 10 rankings
for most of them.

The reason I don't get too caught up in trying to figure out exactly how strong or weak
the competition is, is because it's always changing and time is money! If you spend a
bunch of time worrying about this little thing and that little thing, both of which will
probably change soon, you end up wasting time that could be used in create more sites!

The fact is some sites will succeed and some won't. Some will rank high and earn a little.
Others will rank high and earn big. And some others will not rank at all. That's just how it
is! Even the best SEO's out there can't get every site to the top 10 every time. The key
here is time management! Do a decent job and move on.

So to summarize, in order to find a good niche you need to consider:

- search volume
- commercial value
- advertiser competition percentage
- competition strength

Once you've considered all of those and you've found a niche/keyword that passes all of
the criteria that each of those points require, you've found a good, solid niche to target,
which is the most important part of this entire system!

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Monetization - Adsense or Affiliate Marketing?

This is a question that every Internet Marketer in the world asks, at some point. There
are pros and cons to both adsense sites and affiliate sites. So which one is best?
Unfortunately, it's not a simple answer.

But like the rest of the Rapid Niche Profits system, I simplify
the decision making process quite a bit in order to save time
and focus on scalability, and it has worked for me very well.

I usually prefer an affiliate site over an adsense site because


with the right product, you can make much more money
with an affiliate site. But that's not always the case and even though I prefer affiliate
sites over adsense sites, I own more adsense sites than I do affiliate sites. Why? Because
more than half the time, I can't find an affiliate offer to promote that is 100% relevant
and appears credible.

Once I've decided on the niche I'm going to target, I first go to the Clickbank
Marketplace (http://www.clickbank.com/marketplace.htm) and do a search for the overall niche. If
I can't find a relevant product there that is 100% relevant to the niche and has a credible
sales page, then I move on and look elsewhere. I completely ignore the gravity and all of
the other data.

Is that data useless? No. But in my opinion, for what I do with Rapid Niche Profit sites,
I'm happy to find a product that is relevant and credible. So I'm not going to dismiss a
particular product just because the gravity isn't high enough or some other data point
isn't perfect. If I find one that looks good, I'll give it a shot. If it's not doing any sales, but
it is getting regular traffic, THEN I'll consider replacing it.

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Often times, if I don't find a product in Clickbank, I'll do a Google search. If the niche is
"self sufficient living" (for example) I'll do a Google search for "self sufficient living
affiliates" and other similar variations. Sometimes this works and I find one or more
good affiliate offers. Other times I still don't find anything.

If I still don't find a good, relevant, credible affiliate offer to promote, I'll do one of two
things:

1. I'll look for a physical product affiliate program. But I personally do not like to do this
unless there is a high ticket item that I can make good commissions on. Usually this is
not the case, since more physical items have very low commission rates, due to the high
overhead associated with manufacturing and shipping the product.

2. Go with Adsense.

If I do end up going the adsense route, which as I previously stated is what happens
more times than not, I'm not horribly disappointed. One adsense click in a good niche
can be $1 or more... in some niches the average adsense click is over $5!

So keep in mind, depending on the niche, you can still earn some nice cash with little
traffic on an adsense site.

In the next chapter I'm going to go over getting the site up, including how to properly
place your affiliate links/banners and/or adsense units (ads.)

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Domain Registration and Website Creation

Once the niche has been chosen, I immediately register an


exact match domain (EMD) if available.

On an unrelated subject, I love http://www.bustaname.com/ for


finding available domains for my authority and/or company sites.
It's a very cool, free tool, that makes it easy to find killer domain
names.

So, if the niche/keyword I chose is "sugar addiction treatment" then I go to my domain


registrar and see if sugaraddictiontreatment.com is available. That's always my first
choice. My second choice is .org and if that's not available either I will settle on .net,
.info or any other TLD that happens to be available.

If there are NO exact match domains available then there is a good chance that your
competition analysis was not accurate. When done correctly, you will rarely have the
issue of not finding an available EMD. But if you're confident with your competition
analysis and for some reason there isn't an EMD available, you can always go after a
version with dashes. E.g. sugar-addiction-treatment.net

Once you've found an available EMB, go ahead and register it. The domain registrar you
choose is unimportant for the most part, but I highly recommend against GoDaddy!
GoDaddy's CEO has publically stated that he supports SOPA (just Google it for info on
that) which basically gives the government authority to take down any website they
want at any time without notice. Any registrar that supports that does not care about
their customer's rights as far as I'm concerned.

I few good choices are Enom.com or NameSilo.com I recommend a registrar that isn't
huge (like godaddy) but has the funds and ability to operate proficiently long-term.

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Once the domain is registered, obviously you
want to set the nameservers to point to your Later in the report I'll show you
server, get the site setup within your server how to change the settings in
(hosting account) and get WordPress order to show only this one
installed. article on the homepage.

Once this is done, you're ready to start the on-page optimization process. There is a
series of steps that I take from this point forward. I do these things for all of my Rapid
Niche Profits sites:

1. Get Content - There are obviously many different options for content generation. But
since I've had so much success with these little niche sites in
the search engines, I'm going to recommend doing exactly
what I do.

The first thing I do is see if Article Builder (AB)


(http://www.RapidNicheProfits.com/AB) has content in the niche the
site is targeting. AB is by far the best instant content creation
tool on the market and produces high quality content, but it
only produces content in certain niches. If it does have content in that niche, I use it to
drip feed 400-600 word articles into the blog, once every 3 days. Set it and forget it.

If AB does not have content in the niche, I have a good writer (one I highly recommend
is Terri Klein) terrihklein@gmail.com to do them. I typically pay $5 per article and I'll usually
start off with five, 400 word articles. If the site turns into a money maker (not all do,) I'll
add more content down the road from time to time. I don't have a set standard for this,
but adding 3 or 4 articles a month (after the initial 5) to a profitable site is the goal.

One of the initial five articles will be published to the homepage/index/root of the blog.
That article needs to contain general information about the niche, since it is the content
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that people will read when they first get to the site. The rest of the articles can be on
any topic within your niche.

You can do some keyword research for the remaining articles, but in my opinion, for the
Rapid Niche Profits system, your time is better spent researching new niches for new
sites. When you have an entire site targeting one long tail phrase, you have a much
better chance at achieving a top 10 ranking than an internal page targeting it.

If we were building big, authoritative sites, then doing keyword research for each post
would be a good idea. But for the Rapid Niche Profits system we are focusing on QUICK,
little sites that target a laser targeted long-tail phrase and moving onto the next. So we
don't want to spend too much time on any one site.

I don't worry about keyword density in the content. There are only three things I care
about with the content:

a. It is at least 75% unique


b. It makes sense and has decent grammar.
c. It is on topic and matches the niche that is being targeted

As long as those three things are present the content is ready to publish, as far as I'm
concerned. I've ALWAYS been a big advocate of publishing natural content and
considering the great results I've gotten over the years, I've yet to see any convincing
evidence that there is a "perfect" keyword density percentage for content.

2. Find a Theme - There isn't any particular theme that I use, not now anyway. There
was one I used in the past, but it has been discontinued. And me and Sean Lowery are in
the beginning stages of developing some that will be perfect for this, but in the
meantime, I simply use the new automated theme installation process from within
WordPress to find and install a theme.

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What I do is I click "Appearance" then "Themes" (while logged into WordPress) then I
click the "Install Themes" tab. I then leave all of the fields empty (they are by default)
and then click the "Find Themes" button.

Now, I'm looking for a theme that looks simple and "clean" (not cluttered with useless
images etc.) and I personally prefer that it has only one sidebar and doesn't have a big
slider at the top that takes up most of your prime ad space.

A few good examples are "Live Wire," "Suffusion," and "Trending." Once I find one I click
"Install Now" then I activate it. It's important to me that the theme supports WordPress
"Widgets" so I immediately click "Widgets" under "Appearance" within WordPress to
see whether it has any widgets or not.

If you can modify the code yourself then it doesn't have to have widgets, but it sure
does save time! I do know HTML and can modify things myself, but I still prefer widgets
because without them I have to get into the editor, find the right code, delete it, save it
etc. It's just time consuming and with widgets that time is saved. If the theme isn't
widget friendly then just go through the theme finding steps again until you find one
that is.

3. Add Credibility Features - Credibility features are things you do to the site that will
make it look more credible to the search engines. I will admit that I do not have any
hard evidence in the form of case studies or anything that proves my point. But to me
it's just common sense that a search engine would look at these things. And I've had alot
of success with these little sites, so I'm going to keep doing
things the same. Let's go over what I'm talking about.

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The credibility features I'm referring to are:

a. Contact, About and Privacy pages - I simply create these pages within WordPress. For
a good example, just look at the pages at http://www.GibsonChina.net for the contact
page I use the new "Jet Pack" plugin that WordPress offers for free. It makes it super
easy to make contact forms with the click of a button. For the privacy page (I sometimes
call it a "Disclaimer" page I generate the content for it at
http://209.204.219.152/free_disclaimer.htm

b. A Recommended Link - Again, you can see what I'm referring to at the site I linked to
above. I simply link to a competitor site that ranks in the top 10 for that keyword. Will it
help them? Maybe slightly, but not enough to hurt you. How many legitimate sites out
there link out to other legitimate sites? Most of them. So to me, it's a sign of credibility.

To do this, click "Links" when logged into WordPress, delete all of the links that are put
in there by default. Click "Add New" then click "Add New Category." This category is
what will show up above the link in the sidebar, so I usually name the category
"Recommended" just because I don't like "Blogroll" as it is sort of associated with spam
in a way. I then add the link using the primary keyword of the targeted niche as the
"Name" (this turns out to be the anchor text for the link.)

4.Theme Cleanup - By default, most themes have the sidebar loaded up with useless
things like META links, a calendar, archives etc. The footer also typically contains one or
more links that can be removed and there are a few other useless things included by
default as well. So the next step is to clean all of that up! We don't want excessive
external links draining the authority we generate, which
could be going back into our internal pages. And we want
everything focused on the content and the ads. Anything
else is just a distraction for you (trying to make money)
and for the user.

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The "cleanup" process has a few steps:

a. Setting SEO Friendly Permalinks - If you've created many WordPress sites at all, you
likely already know how and why to do this. Although we don't' concentrate on the
internal pages of our Rapid Niche Profit sites, they often can rank in the SE's. So it is very
important to set a good URL structure. Once logged into WordPress, Click "Settings"
then "Permalinks" and change it from default to "Post Name." This will change the
structure of the URL's from default (site.com/?p=123 for example) to a good, SEO
friendly version (site.com/post-title-goes-here) Save those changes and you're done
with that step.

b. Setting the Homepage to show only one article - I like my sites to look more like
static sites and less like blogs. Primarily because it reduces canonical URL's and duplicate
content. Part of that is taken care of by cleaning up the sidebar, which we'll get into in
just a minute, but it's also a good idea to display only one full article on the homepage
of the site, rather than the latest so many posts.

To do this, you're going to publish the homepage article as a page rather than as a post!
Once you've done that, click "Settings" then "Reading" and select the "A static page"
radio button and then next to "Front page" select the page you just created from the
drop down menu and then click "Save Changes." Now view your site in a browser and
you should see that article, and that article only, on the homepage.

c. Optimizing the index.php and single.php - This is something you could probably get
away with skipping if you don't have the technical knowledge to do so. But I really like to
do it. I get into single.php and index.php and I delete the code that displays the date and
time stamp (because the date is irrelevant for this type of site and would only make the
site look old and stale over time,) the comment fields (again, it just isn’t needed and
when all of your articles have zero legitimate comments, it only looks bad,) the category
link (reduce canonical urls,) and any other blog-like links/info that the theme/template

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you’re using has. A few templates out there leave all of these things out by default, but
most include it all.

d. Cleaning up the Footer - The footer, by default, almost always has a link to the theme
creator's website and a link to WordPress. But many have even more than that! I won't
tell you to remove the link to the theme creator, because it may violate the terms of use
for the theme and one little link isn't a big deal. But if there are more than one I would
definitely remove them from the footer and I would definitely delete the WordPress
link. They are just not needed and they leave authority. Depending on the theme, it may
or may not include a copyright statement in the footer. If it does not, I always like to add
one.

e. Cleaning up the Sidebar - Most themes, by default, have the blogroll (links) widget
enabled in the sidebar, the archives widget, the recent posts widget, a calendar widget,
categories and possible one or two others. The recent posts widget is good. I always
leave that one, but I remove all of the others. Here are the widgets I like to use on my
Rapid Niche Profits site sidebars:

 Recent Posts: Most themes have this enabled by default, but a small percentage
of the themes out there do not.
 Search: This one really doesn't matter either way, but I do like to have it on my
sites. Most themes have a search widget enabled, but you need to look at the
theme to see if there is a search function hard coded into the theme as well. If
there is, then you'll be displaying two separate search functions. In that case,
you'll want to remove the search widget.
 Categories: This is always enabled by default and should remain in the sidebar.
 Recommended: Remember when we deleted all of the blogroll links, created a
new link category and added a competitor link? Now we're going to activate it in
the sidebar by added the "Links" widget, then telling it (in the options) to show
that category and link.
 Text Widget for Ads: I use a text widget and add the ad code (either Adsense or
an affiliate banner.) I'll get into this more in the next chapter.

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5. Internal Linking Structure Modification - Obviously, if all of your sites consist of only
five pages, you are not going to need to worry about setting up any kind of internal
linking structure. All of the pages will be linked to all of the other pages via the recent
post sidebar widget.

But, as I mentioned earlier, for the sites that are a success (they earn
regular income) you will definitely want to continuously add content. So
setting up a good internal linking structure initially will pay off in the long run.

There are many different ways to setup an internal linking structure, but like everything
else I do for my Rapid Niche Profits sites, I simplify it. I simply install and activate a
related posts plugin, which displays up to 10 links pointing to other posts on the site.
This along with the recent posts plugin and the category link in the sidebar provides for
a pretty good internal linking structure.

I use the "Taxonomies Related Posts Plugin" (http://alphasis.info/developments/wordpress-


plugins/related-posts-via-taxonomies/) but there are many other related posts plugins out there.
Most will not require any code to be placed on your site. Just install, activate and you're
good to go. Alternatively, you can use a "random posts" plugin instead of a related posts
plugin. Either would work just as well.

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Adding Adsense or Affiliate Offers

There are a few things to take into consideration in regards to monetization. I've already
gone over how I make my decision on whether to monetize the site with Adsense or
Affiliate offers (see page 13.) Now I'm going to talk about how and where to place the
ads once you've decided which route you're going to go as far as monetization is
concerned.

Adsense Ad Unit Placement: There are three spots on the site that I add adsense units
to:

1. Directly below the post title and above the post content

2. Directly below the post content

3. Towards the bottom of the sidebar

#1 and #2 are always 468x60 ad units and #3 is any horizontal ad unit that fits in the
sidebar (each theme has its own sidebar size, so this depends on the theme you're
using.)

I always match the background and border of the ad with the background of the theme
where the ad will be placed. I use a cool Firefox plugin called "Colorzilla"
(http://www.colorzilla.com/) to do this quickly. And I try to match the title with the color of the
sidebar etc. links that the theme uses.

For years I successfully used "large rectangle" ad units directly below the article title and
above the content. But recently Google has publicly announced that it is actively looking
at ads "above the fold" meaning the area of the website that can be seen in a browser
without scrolling. Since then I've only used 468x60 units and surprisingly the click
conversions aren't much lower and it makes the sites look much more credible and user
friendly.
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The "ads above the fold" thing is also the reason I put the sidebar ad all the way to the
bottom. If it were at the top of the sidebar there would be two ads above the fold,
which would command quite a bit of space and could very well raise a flag with Google.

Affiliate Banner and Link Placement:

For affiliate sites, if at all possible I do the same exact thing, but instead of using
Adsense units I use affiliate banners. Unfortunately many clickbank product creators (for
example) do not offer affiliate banners on their affiliate pages. Some do, but most don't.

When I experience this I first contact the product owner and ask if he or she can create
some for me. Some will do it, some will decline and some will completely ignore you
(which I'll never understand. They either want to make money or they don't... doesn't
make sense, but that's life I guess.)

If I can't get ahold of some good banners, then I'll start adding links within the content.
Often times I'll even add some extra text to the bottom of each article with a good call
to action. Something like "If you're ready to stop snoring TONIGHT, click HERE to get the
most effective Natural Snoring Remedy Guide
on the market!" Another option for an affiliate
site is to do a review style site,
where you review three of the
Initially I will NOT add any adsense blocks to top sites and offer your #1, #2
the spots where the banners should go. I give and #3 picks. This type of
it a month or so and see how sales are. If there affiliate site is proven to be
are little to no sales, then I'll go ahead and affective, but it is totally
stick in some adsense units. If there are decent different than Rapid Niche
to good sales I'll leave it how it is! Profits sites.

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Link Building

Of course you're not going to get far in the search engines without
building backlinks! With all of the craziness in 2011 and 2012 with
Google and their zoo of updates including Penguin and Panda, there
has never been a time that I can remember when Internet Marketers
in general are talking so much about how much Google has changed.

And it has changed, but not considerably! Here are a few of the more important
changes:

1. For years and years you could get away with low quality, 200-300 word articles with
no problem. These days you need to publish articles with a minimum of 400 words or
risk lower rankings and even no rankings.

2. For years you could put up a big website and NEVER update it with no problem. I
actually own a site in the tourism niche that held top five rankings in Google for the
extremely competitive phrase "Germany Tourism" for over 3 years without a single
update to the entire site! Those days are gone. You need to be adding fresh content
now, but it doesn't need to be daily or even weekly. 1-3 new articles published each
month, in my experience, is good enough to keep Google happy for most niches.
However, in some highly competitive niches more frequent updates are definitely a
good idea.

3. For years you could use content that was almost 100% duplicate and you could get it
to rank easily with some solid link building. Now your content needs to be at least
mostly unique (I recommend at least 75% unique) or you'll most likely suffer lower
Google rankings or even deindexing.

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4. For years you could use the same one or two keyword variations as the anchor text
for your backlinks and you would eventually achieve top rankings for those phrases. And
it has always been common SEO knowledge to vary it as much as possible, but it was
never something that would cause major ranking issues ... you could still get top
rankings by targeting only your primary keyword. That has changed! If you target only
your primary keyword these days, it's going to be harder (in some cases impossible) to
achieve top rankings.

These days you definitely need to use 4 or 5 (minimum) different variations of your
keyword along with some generic phrases like "click here" or "visit this authority site"
(for example.)

5. For years you could use one or two backlink "types" (like article directories or web
directories for example) and achieve top rankings if the sites submitted to had decent
authority. Now, just like with backlink anchor text, you should be diversifying your
backlink portfolio as well. Get some links from article directories, get some from web
directories, get some from social bookmarking sites, get some from RSS sites etc. etc.
The more types the better.

But aside from those things it really hasn't changed all that much, contrary to what you
may have read in a forum or on a blog. I'm not here to argue with anyone who says
otherwise.

Maybe they're right in some situations, but I prefer to derive my knowledge from my
own experience, not off of what someone else says. And the fact is, just like I was doing
5, 6, 7 and 8 years ago, I continue to achieve and maintain top 10 (usually top 5)
rankings for many of the long-tail phrases I target.

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My Link Building Technique

There are several backlink sources that I use for my Rapid Niche Profits sites. I like to mix
them up and use a few here and a few there. I do not build links with any "rhyme or
reason" to prevent any type of footprint from forming that is shared with all of my
Rapid Niche Profits sites that Google may pick up on.

The backlink sources that I currently use are: DeepLinkerPro (http://www.deeplinkerpro.com)


for the web directory submissions (DLP will be offering more than just directory
submissions in the near future.) It allows me to use varied anchor text and it also allows
me to drip feed the submissions over time to make it all look as natural as possible.

For the rest I use LexorSoft (http://www.lexorsoft.net) It's affordable, efficient and it saves me
A LOT of time as opposed to outsourcing all of the link building like I used to do.

I recently started using Guest Post Hunter (rapidnicheprofits.com/GPH) for the sites that turn
out to be money makers. Using this does take time, but the links you can get have a high
likelihood of being VERY powerful. So my plan with this is to only use it on the sites that
have proven to be money makers. That way, I know that the time I spend using it, is well
worth it and isn't wasted on a site that will never make me any money (since not all of
the sites we make are going to be winners.)

1. Web Directories - I typically drip feed 300 or so over two or three months ...
submitting to five directories a day, using the multiple title option to vary the anchor
text from each of the sites.

2. Article Directories - I typically submit one or two articles to LexorSoft's "30 article
directory submission" to start off.

3. Social Bookmarking Sites - I typically do 30 submissions to start off.

4. RSS Directories - For I typically do 30 submissions to start off.


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5. Forum and Authority Site Profile Links - I typically do 30 submissions to start off.

6. Social Media - For Social Media I use Lexorsoft to do 50 Twitter shares, 50 G+'s and 50
Facebook Shares.

So, once a new site is created, I'll typically pick three of the six techniques above and
then wait a few weeks. If the site is nowhere to be found in the Search Engine Result
Pages (SERPS) then I'll do one or two more every few weeks for a couple months. If after
2 months the site is nowhere to be found, I mark that site as a failure and move on.

If the site shows progression in the SERPS, then I'll continue with link building, but I'll
slow it down to one task/technique every 1-2 months. It's important to continue to
build links to RNP sites, but you don't need, or want, to build too many. 30 new links
every month or two, using a different one of the six mentioned above every time.

No matter what type of site you're getting backlinks from, as I mentioned earlier, it's
very important to vary the anchor text. Do not use only your primary keyword for the
title/anchor text.

If your site is targeting "pink elephant shoes" then you'll want to use that exact phrase
more than any other phrase ... 60/20/10/10 is a good ratio, but not an exact art either.

60% Main Keyword


20% Variation of Main Keyword (like "buy pink colored elephant shoes"
10% Authority Anchor Text (like "trusted elephant shoe site")
10% Generic Anchor Text (like "click here")

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This makes your backlink profile look natural and credible in the eyes of Google, while
still telling them that your site is clearly about "pink elephant shoes" as that phrase is
used more than any other phrase.

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Scaling and Maintenance

The last thing that I want to go over is scaling the Rapid Niche
Profits system and maintaining your sites. We're dealing with
"thin" sites with very little content, so there are a few things
we must understand and take action on in order to ensure
long-term success, rather than only short-term success.

It's important to realize, as I have mentioned a few times throughout the report already,
that not all RNP sites are successful. This is the case with any site that derives the
majority of its traffic from the search engines ... it's just how it is in this industry.

And that's a big reason why we concentrate on speed! You don't want to have too much
time into any site that doesn't earn you money at some point in the future so we start
off spending as little time as possible in the initial stages until we know whether the site
is going to "stick" in the search engines and make us recurring money, or never stick and
make us little to no money.

If it "sticks" (meaning it ranks and earns money) then it's important to continuously add
content and build links over time. Just an article or two or three each month is typically
sufficient and 30 or so links per month. And this isn't an exact science. If you skip a
month, or double up a month, you'll probably be fine. This is just a basic, rough
guideline. I don't even follow it for every site, every month. But I try to.

If after two months from the time I built the first backlinks any site has not started
climbing the SERPS in Google and made it up to the first three or four pages (at the very
least) then I consider that site a failure and I do not spend any more time or money on
it. However, I have seen it happen a few times in the past, that after classifying a site as
a failure, it jumps up to the top of the SERPS at a later date. When that happens, it goes
back to the "good" site group and I start adding content and backlinks once again.

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In my experience, when all of the steps in the system are completed correctly, I see
approximately 60%-70% Success rates on my Rapid Niche Profit sites. And when you're
spending about an hour per website, that can equate to some very nice profit! (A
successful site is classified as a site that makes a regular profit, no matter how big or
small.)

From this point forward it's about volume ... reproducing the system over and over and
over again. If you take massive action and spend just 3 hours a day creating RNP sites (3
hours should equal about 3 sites) and each earns you $100 a piece, with a 70% success
rate on the sites you create, that's $6,300 a month or about $75,600.00 a year!

And that's for less than half of a full work day! If you're a full time Internet Marketer,
you can spend the other 50+% of your work day diversifying your income stream, as
diversification is important in any business!

These are, of course, rough figures. If you follow the RNP system to a "T" you will find
that some sites will make you MUCH more than $100 and others will make you less. But
judging by my own experience I honestly believe these figures are very much achievable
by someone who takes massive action and follows my system exactly.

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Closing Words

Congratulations! You've made it through the Rapid Niche Profits Guide and you're ready
to get started! So far you've only invested $37 (at most... maybe even less depending on
when you ordered) for this report. So all you need is for ONE site to make HALF of the
expected profits to cover that. The rest is pure profit!

This is a system that I've been using for years. It has earned my tens of thousands of
dollars over the years and I can tell you with 100% certainly that it works! It is NOT one
of the many info products out there that explain a good idea that the product creator
has never actually taken action on. It is a system that I've not only done myself, it's one
that I've used over and over again to earn a great deal of money!

But just like everything else, it will only earn you money if you take massive action! I've
kept it short and to the point because this system is all about taking massive action! It's
not about perfection. It's not about huge profits on every site. It's about small,
imperfect sites that take about 1 hour to build and promote and replicating that process
over and over again.

So get to work :) And don't let Google's threats of future algorithm updates keep you
from taking massive action! They've been doing it for years and my system continues to
work! Can I guarantee that the system will not need to be changed? No. SEO does
change frequently, but so far in my eight years of doing this, it has only required small
changes here and there. And as a RPN customer, you can rest assured that you will get
free updates for life! So any changes that Google does make, you will know about them
immediately and you will be given updated instruction on how to overcome them.

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About the Author

Josh Spaulding is an Internet Marketing (IM) veteran with 8 years


of SEO, Affiliate Marketing, Email Marketing, Niche Marketing,
Software Design and General Internet Marketing experience.

Offering IM advice and services to both online and offline clients,


Josh has the skills and experience to help almost any business or
individual profit from the Internet.

In 2011 Josh's company, Dot Com Solutions, Inc. sold much of its assets to clear up
capital in order to invest in new technologies. Due to this liquidation, many of his older
eBooks and software products were either discontinued or repurposed, but he quickly
got started on new, more powerful products, including the "Rapid Niche Profits" report
you're currently reading.

Josh runs the "Ethical IM Newsletter" which you can join Free of charge by visiting
http://www.EthicalIM.com (his blog) and entering your name and email towards the
top. You'll receive "Post Panda Article Marketing" free of charge for signing up.

If you would like to contact Josh for any reason, feel free to do so by submitting a ticket
to his help desk (http://www.AskJoshSpaulding.com)

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