Q.3. What would it take at this restaurant to ensure that customers are highly satisfied?

How valuable is highly satisfied customers in the restaurant business and why?
Customer views and suggestions are very valuable not only to restaurant business but also
to all other business ventures. As far as Raju Omlet is concerned, customers are their first priority.
Mr. Rajiv, founder of Raju Omlet has quoted, “We offer fresh eggs cooked with high quality
cooking ingredients and provide value for money”. And true to his words, he is totally against
providing low-quality products to their customers. He constantly began searching for high-quality
products for his customers. He started sourcing fresh eggs and signed an agreement with the local
poultry farm, Al-Jazeera Poultry, even though he had to face more expenses almost up to 30%
more than other suppliers. An average price for a meal for two at Raju Omlet is Dh 45. Customer
satisfaction is defined as a customer’s overall evaluation of the performance of an offering.
In order to ensure whether Raju Omlet’s customers are
satisfied with their services, they have to undertake certain public relations and advertising
campaigns, so that they can understand what the customers feel about Raju Omlet and also what
more they have to do in order to remain the customers first choice in the list of restaurants. A PR
campaign strategy normally includes statement of objectives, situation analysis, specification of
target audiences, messages to be communicated, specific program elements to be used, timetable
and budget and finally details of the program evaluation. In case of Raju Omlet, the advertisements
provided at two different radio channels have played an important role in creating awareness about
their special offerings. Raju Omlet, by the medium of radio told the customers various health
benefits of eating eggs. Hence, a very positive response was got from the public .

Q.4. Discuss the various growth and expansion strategies foe Raju Omlet , considering that
the company may decide to expand to other area in the UAE.
Product development is defined as new products into the current line so that its
business can prosper. When the firm’s offerings enter the maturity stage, they have to bring in
changes so as to continue in the market. As far as Raju Omlet is concerned, if they try to bring
in diversity by preparing dishes of chicken, vegetable etc. they might lose their uniqueness.
Hence, product development is not a suitable strategy.Raju Omlet can adopt price reductions,
expanded delivery in the existing marketplace, sales force endeavor or promotions could be
the additional ways to implement market penetration strategy. Consequently, potential
growth is only the way forward for Raju Omlet. Rajiv & Nakul might find the expansion
process hard but as the risks are more, the payoffs and profits are greater too.
Q.6. Examine the role of marketing communication in the success of Raju Omlet. Do you
think the venture would have been a big success without it
In case of Raju Omlet, the advertisements provided at two different radio channels have played
an important role in creating awareness about their special offerings. Raju Omlet, by the
medium of radio told the customers various health benefits of eating eggs.Rajiv and Nakul
(father & son duo of Raju Omlet), chose the correct radio channels and prime times for their
advertisements. Hence, a very positive response was got from the public. They reached in
large numbers for the high-quality food, good services and cozy atmosphere.