Documente Academic
Documente Profesional
Documente Cultură
Administrative Challenges to
the Integration of Oral Health
With Primary Care
A SWOT Analysis of Health Care
Executives at Federally Qualified
Health Centers
Connor W. Norwood, MHA;
Hannah L. Maxey, PhD, MPH; Courtney Randolph, BS;
Laura Gano, MPH; Komal Kochhar, MBBS, MPH
Abstract: Inadequate access to preventive oral health services contributes to oral health disparities
and is a major public health concern in the United States. Federally Qualified Health Centers play
a critical role in improving access to care for populations affected by oral health disparities
but face a number of administrative challenges associated with implementation of oral health
integration models. We conducted a SWOT (strengths, weaknesses, opportunities, and threats)
analysis with health care executives to identify strengths, weaknesses, opportunities, and threats
of successful oral health integration in Federally Qualified Health Centers. Four themes were
identified: (1) culture of health care organizations; (2) operations and administration; (3) finance;
and (4) workforce. Key words: Federally Qualified Health Centers, health administration,
health workforce, health care management, oral health, oral health integration, primary care,
underserved communities
Author Affiliations: Bowen Center for Health Preventable dental diseases (eg, dental
Workforce Research and Policy, Indiana University caries, dental decay) are among the most com-
School of Medicine, Indianapolis (Mr Norwood, Dr mon medical conditions affecting the US pop-
Maxey, and Mss Randolph, Gano, and Kochhar);
and Department of Health Policy and Management, ulation (Benjamin, 2010). Inadequate access
IU Richard M. Fairbanks School of Public Health, to preventive oral health care services per-
Indianapolis, Indiana (Mr Norwood and petuates the burden of such diseases and dis-
Ms Randolph).
proportionately affects individuals from racial
The authors thank the Indiana Primary Health Care
Association for hosting the Dental Forum that brought and ethnic minorities and individuals resid-
key individuals together to discuss the importance of ing in rural or medically underserved commu-
oral health integration with primary care. nities (Dye et al., 2007; Edelstein & Chinn,
The authors have no conflict of interest or disclaimers 2009; Vargas et al., 2003). Although most
to declare.
Supplemental digital content is available for this
article. Direct URL citation appears in the printed
text and is provided in the HTML and PDF ver- be changed in any way or used commercially without
sions of this article on the journal’s Web site (www. permission from the journal.
ambulatorycaremanagement.com). Correspondence: Connor W. Norwood, MHA, Bowen
This is an open-access article distributed under Center for Health Workforce Research and Policy, Indi-
the terms of the Creative Commons Attribution-Non ana University School of Medicine, 1110 W Michigan
Commercial-No Derivatives License 4.0 (CCBY-NC-ND), St, Long Hall 200, Indianapolis, IN 46202 (cwnorwoo@
where it is permissible to download and share the iupui.edu).
work provided it is properly cited. The work cannot DOI: 10.1097/JAC.0000000000000151
204
Copyright © 2017 The Authors. Published by Wolters Kluwer Health, Inc. Unauthorized reproduction of this article is prohibited.
LWW/JACM JACM-D-15-00072 May 19, 2017 1:8
Administrative Challenges to the Integration of Oral Health With Primary Care 205
dental diseases are entirely preventable, the patients through strategies such as colocation
Centers for Disease Control and Prevention of dental services within primary care facili-
reports that 21.9% of Mexican and 22.4% of ties and referral programs linking patients to
black or African American children still suffer community dental resources (Maxey, 2015).
from untreated dental caries; both rates are Although FQHCs must ensure access to
significantly higher than the national average preventive oral health services, such access
(15.6%) and the rate among white children remains a problem among patients. For in-
(12.8%). Oral health disparities among Ameri- stance, FQHCs with referral programs uti-
can adults are just as disturbing (National Cen- lize vouchers to reimburse community den-
ter for Health Statistics, 2013). tists for services provided to referred patients.
Unfortunately, many dental vouchers go un-
INTEGRATION: A POTENTIAL HEALTH paid and many patients report not receiving
CARE DELIVERY SYSTEM SOLUTION the dental care for which they were referred
(Maxey, 2015). There is little research on the
Effectively expanding access to oral health effectiveness of these referral programs for
care and improving oral health require dental services at FQHCs, making it difficult to
changes in perceptions and health system so- quantify their impact on care access. Among
lutions (Committee on an Oral Health Ini- FQHCs offering their own dental services, ap-
tiative & Institute of Medicine, 2011). One proximately half of all patients reported not
means would be integrating oral health with having a dental visit within the last year and
primary care. In 2014, the Health Resources only 20% reported that their dental care was
and Services Administration published a re- delivered at the FQHC (Jones et al., 2013).
port titled Integration of Oral Health and Integration of oral health and primary care
Primary Care Practice (IOHPCP). The IOH- would improve the reach of FQHC dental
PCP initiative seeks to improve access to pre- services and increase the success of their
ventive oral health services and promote early current programs. Such integration would
detection of dental disease by enhancing the align with FQHCs’ adoption of the Patient-
clinical competency of primary care clinicians Centered Medical Home (PCMH) model
in oral health. This integration has become (Qualis Health, n.d.; Quinn et al., 2013).
a national priority, but it has yet to be real- Nevertheless, integrated, comprehensive
ized. While the health system as a whole grap- health services cannot be realized without
ples with oral health integration, Federally strategies for improving FQHCs’ internal
Qualified Health Centers (FQHCs) are leading means of addressing threats and exploiting
the way in the development and implemen- environmental opportunities. To do so, we
tation of integration models in underserved thought it necessary to identify FQHC exec-
communities. utives’ perspectives on integration. As such,
we identified and discussed administrative
THE ROLE OF FQHCs
challenges associated with the implemen-
tation of oral health integration models via
FQHCs are comprehensive primary health
focus groups with FQHC executives.
care organizations that receive federal funding
under Section 330 of the Public Health Service METHODS
Act to “ensure” access to comprehensive pri-
mary health care in communities recognized We conducted focus groups with execu-
as medically underserved. As major providers tives of Indiana FQHCs to perform a SWOT
of health care services in underserved com- (strengths, weaknesses, opportunities, and
munities and the largest component of the threats) analysis of integrating oral health and
dental safety net, FQHCs are critical in im- primary care. SWOT analysis was selected be-
proving access to comprehensive health care cause it is effective for strategic analysis and
services, including preventive oral health ser- has previously been used in policy research
vices. FQHCs provide oral health services to to systematically evaluate organizational
Copyright © 2017 The Authors. Published by Wolters Kluwer Health, Inc. Unauthorized reproduction of this article is prohibited.
LWW/JACM JACM-D-15-00072 May 19, 2017 1:8
environments (Helms & Nixon, 2010; Van Table 2. Clinical Sites Represented (N = 118)
Durme et al., 2014, Yelken et al., 2012). Fo-
cus groups were selected for data collection
because they promote collective engagement Site Characteristics n (%)
and dialogue and help achieve greater under- Rurality
standing of an issue (Denzin & Lincoln, 2011). Urban 105 (89)
Purposive sampling was employed to en- Rural 13 (11)
sure that study data were representative of Grantee type
the perspectives of the executives and other FQHC 12 (10)
administrators of FQHCs. A total of 29 individ- State-funded FQHC 106 (90)
uals ultimately participated, including chief Setting type
executive officers (n = 11), chief operating All other clinic types 90 (76)
Correctional facility 2 (2)
officers (n = 7), chief financial officers (n =
Domestic violence 1 (1)
6), and dental directors (n = 5). Many partic-
School 25 (21)
ipants were executives overseeing multiple
clinical sites within a single FQHC grantee; Abbreviation: FQHC, Federally Qualified Health Center.
in total, our sample covered 118 clinical sites
throughout Indiana.
Participants were randomly assigned by po-
and scribes completed standardized train-
sition type to one of 3 focus groups to ensure
ing to ensure consistency across the groups
that groups were homogenous and represen-
(Morgan et al., 1998), and moderators fol-
tative of the perspectives of multiple FQHCs
lowed a script to ensure consistent facilita-
and position types. Focus group composition
tion. The script is included as a Supplemen-
is presented in Table 1. The characteristics
tal Digital Content Technical Appendix (avail-
of participants’ clinical sites are shown in
able at: http://links.lww.com/JACM/A57).
Table 2.
Two researchers with expertise in health
The 3 focus groups were conducted
administration and dental care delivery
simultaneously and lasted approximately
then conducted thematic content analysis
60 minutes. A scribe documented and au-
(Denzin & Lincoln, 2011). The researchers
dio recorded each group. Both moderators
coded the data independently to identify the
major themes before meeting to discuss any
variations in these themes. The interrater re-
Table 1. Focus Group Composition
liability was measured as the percentage of
absolute agreement (76.32%). Discrepancies
were resolved via consultation with a third
Focus Groups researcher and referring to the original tran-
scripts and audio recordings.
Participants I II III
Copyright © 2017 The Authors. Published by Wolters Kluwer Health, Inc. Unauthorized reproduction of this article is prohibited.
LWW/JACM JACM-D-15-00072 May 19, 2017 1:8
Administrative Challenges to the Integration of Oral Health With Primary Care 207
Copyright © 2017 The Authors. Published by Wolters Kluwer Health, Inc. Unauthorized reproduction of this article is prohibited.
LWW/JACM JACM-D-15-00072 May 19, 2017 1:8
. . . In Indiana, we’ve done a lot of work with be- If your PPS rate is $350, your scope of services can
havioral health integration and so we just need to be pretty large as far as providing dental care, [but]
borrow from the successes we have with that pro- if your PPS rate is $125 [and] you provide [dental]
gram in doing the integration with dental care. care you’re going to lose money, in most cases.
Copyright © 2017 The Authors. Published by Wolters Kluwer Health, Inc. Unauthorized reproduction of this article is prohibited.
LWW/JACM JACM-D-15-00072 May 19, 2017 1:8
Administrative Challenges to the Integration of Oral Health With Primary Care 209
I have a new, young dentist who is very open- feasibility of integrating oral health with pri-
minded, in oral surgery training and pediatric train- mary care due to oral health workforce capac-
ing, so my dentist is my strength. ity and a lack of support in the political and
In addition, access to grants and federal professional environment.
funding to aid in recruitment and retention
of health care professionals was identified as DISCUSSION
a strength of FQHCs. FQHCs are eligible for
the National Health Service Corps Loan Repay- FQHCs are strategically positioned to be
ment Program, which offers loan forgiveness leaders in oral health integration. Indeed, as
to eligible primary care providers committed health care organizations committed to pro-
to serving underserved communities for a de- viding comprehensive and coordinated health
fined period. care services to underserved populations, the
adoption of integration models aligns with
Weaknesses their organizational mission and designation
Dental workforce shortages and challenges requirements. FQHC executives tended to un-
in recruitment of dental professionals were derstand the importance of oral health and
identified as key weaknesses. Consistent with were supportive of integrating oral health and
previous studies (Jones et al., 2013), the primary care. However, these leaders also rec-
oral health workforce capacity was a signif- ognized that there are numerous barriers to
icant weakness, as was workforce regulation, “successful” and complete integration of oral
specifically the scope of practice for the den- health within their facilities.
tal hygiene profession in Indiana. In other This study highlights the importance of en-
words, current supervision requirements and gaging key stakeholders in meaningful dia-
reimbursement policies do not allow Indiana logue during health care reform. Furthermore,
FQHCs to leverage the expertise and training our results afford researchers and health pol-
of dental hygienists to the same extent as do icy makers the opportunity to view initia-
FQHCs in other states. A final weakness was tives for oral health integration from the per-
the lack of oral health training for primary care spective executives who operationalize these
providers. health care delivery models. These executives
stressed 4 themes, or areas of improvement,
Opportunities which should be addressed to facilitate oral
Indiana has an opportunity to expand the health integration at FQHCs.
scope of dental hygiene practice regulations
Creating a new culture
to fully leverage the oral health workforce. In
addition, the existing oral health curriculum First, the culture of health care organiza-
for primary care providers should be used to tions and the US health system in general
provide training for the current workforce. must value oral health. This is a fairly new
concept in health care policy discussions: it
Threats has only been 15 years ago since the US Sur-
Dental workforce shortages in underserved geon General published the seminal report
communities represent the largest threat to Oral Health in America (US Department of
successful oral health integration. The reg- Health and Human Services, 2000); 12 years
ulatory (ie, political) environment was also since the Surgeon General published a follow-
identified as a threat likely to perpetuate said up report identifying poor oral health as a
workforce shortages. Professional organiza- silent epidemic (US Department of Health and
tions, policy makers, and researchers do not Human Services, 2003); 4 years since the In-
currently support expanded scope-of-practice stitute of Medicine suggested that oral health
regulations for dental hygienists or physician care be made multidisciplinary (Committee
reimbursement for oral health services. Par- on Oral Health Access to Services & Insti-
ticipants also expressed concerns about the tute of Medicine, 2011); and 1 year since the
Copyright © 2017 The Authors. Published by Wolters Kluwer Health, Inc. Unauthorized reproduction of this article is prohibited.
LWW/JACM JACM-D-15-00072 May 19, 2017 1:8
US Department of Health and Human Services grate oral health with primary care. From an
called for improving primary care clinicians’ administrative perspective, adequate space,
oral health clinical competency (Health Re- coordination between medical and dental
sources and Services Administration, 2014). providers, and lack of interoperable elec-
Before these seminal documents, oral health tronic medical records significantly hinder
was a minor element in health care discus- productivity and will likely threaten integra-
sions in the United States. These publications tion efforts. In addition, administrators iden-
stimulated conversation about oral health and tified that they must have the proper dental
led to many related initiatives and interven- equipment to deliver oral health care services.
tions, including integration of oral health with However, all of this infrastructure would re-
primary care as a systems approach to oral quire considerable resources to implement.
health improvement. Federal funding to expand FQHC oper-
The mission to “serve” and provide com- ations has been made available over the
prehensive patient care is woven into the past decade. The Patient Protection and
fabric of FQHC culture. As such, this culture Affordable Care Act provided $9.5 billion to
uniquely positions FQHCs to activate “cham- support ongoing Community Health Center
pions” for oral health integration within their operations, create new health center sites,
organizations. A recent article examining 5 and expand preventive and primary health
successful models of oral health integration care services including those of oral health
in FQHCs identified a common factor across (Bureau of Primary Health Care, 2015).
all of the organizations: a champion (Maxey, Nevertheless, further capital investments
2015). The Agency for Healthcare Research specifically dedicated to expanding facili-
and Quality (2013) defines a champion as ties, obtaining appropriate equipment, and
an individual “who is committed to the idea developing necessary infrastructure may be
and process of continuous improvement . . . needed to support the successful integration
[and] should be interested in building capac- of oral health with primary care at FQHCs.
ity in the practice for ongoing improvement
and implementing effective processes . . . ” Financing, funding, and reimbursement
(para 3). Buy-in from executives and having a As organizations located in medically under-
champion to lead these initiatives are critical served communities, FQHCs provide health
to changing the culture and increasing the care in communities where a significant por-
value of oral health as a component of tion of patients are either uninsured or receive
comprehensive patient care. Medicare/Medicaid benefits. The Centers for
Medicare & Medicaid Services (2015) use a
Developing infrastructure PPS to determine the reimbursement rate for
FQHCs are adopting the PCMH model patients covered by Medicare/Medicaid. This
for health care delivery. According to the PPS rate is a predetermined and fixed amount
Agency for Healthcare Research and Quality, and only covers a portion of the costs for se-
the PCMH model comprises 5 key principles: lect services. This makes it challenging for
patient-centered orientation, comprehensive FQHCs to recoup the actual costs of provid-
care, coordinated care, accessible services, ing oral health care services. A possible way to
and a systems-based approach (Peikes alleviate this financial burden to some degree
et al., 2011). Integration of oral health with would be implementation of a differential PPS
primary care aligns with the FQHC adoption rate in Indiana. This rate reimburses providers
of the PCMH model, but for this integration the difference between a health center’s es-
to succeed, FQHCs must overcome several tablished reimbursement rate for various pay-
challenges. ment plans and programs and the actual cost
Insufficient infrastructure for oral health of the provided service.
care delivery is likely the largest obstacle that Indiana recently expanded dental cov-
FQHCs must overcome to successfully inte- erage for uninsured and underinsured
Copyright © 2017 The Authors. Published by Wolters Kluwer Health, Inc. Unauthorized reproduction of this article is prohibited.
LWW/JACM JACM-D-15-00072 May 19, 2017 1:8
Administrative Challenges to the Integration of Oral Health With Primary Care 211
populations under the HIP 2.0, which was vided to primary care physicians to prepare
developed as the state’s response to the fed- them for oral health integration.
eral requirement for Medicaid expansion un-
der the Patient Protection and Affordable Care Regulation and policy
Act. FQHC executives recognized the limited The oral health workforce largely com-
opportunities for reimbursement through HIP prises 2 professions: dentistry and dental
2.0; they felt there was room for improve- hygiene. Dentists are trained at the doctoral
ment in coverage and reimbursement under level and licensed to perform comprehen-
the new plan. sive dental treatment, including surgical,
At the state level, advocacy efforts should restorative, and preventive services. Dental
focus on increasing reimbursement rates, hygienists are trained at the undergraduate
scope of services, and patients eligible for den- level and focus on oral health prevention.
tal coverage. Advocacy must also exist at the Dental hygienists provide additional capacity
federal level, directed at preserving Section to deliver preventive oral health care services,
330 funding to ensure continual support for especially in areas with prevalent workforce
FQHCs and advancing health care in under- shortages. In many states, including Indiana,
served communities. supervision requirements and other practice
restrictions limit dental hygienists’ ability to
Workforce capacity, training, and scope provide care without direct oversight from
of practice dentists. In addition, reimbursement policies
are tied to specific professions: Indiana’s Med-
Capacity icaid program only permits dentists to receive
The health workforce, arguably the most reimbursement for dental services, and cur-
critical component of America’s health care rent provisions prevent FQHCs from billing
system, is positioned at the intersection of or being reimbursed for preventive dental ser-
medical science, individual health, and access vice provided by dental hygienists or primary
to care. FQHCs are located in veritable health care providers. Reforms in practice regulation
care deserts, with health workforce shortages and reimbursement policy would allow Indi-
of all types, including the dental workforce. ana to better leverage both the dental hygiene
Successful oral health integration hinges on and primary care workforces, allowing for
FQHCs’ ability to recruit sufficient dental pro- exploration of innovative workforce models
fessionals to practice in these health care to support oral health integration.
deserts. Furthermore, it requires innovation State-level advocacy is needed to ensure
in health care delivery, additional training for that policy environments are supportive of
oral health and primary care providers, and comprehensive patient care and do not limit
supportive practice environments. the effectiveness of health care organizations
such as FQHCs. Health care professionals
should be allowed to practice to the fullest
Training extent of their education and training; this
Integrating oral health with primary care would alleviate the health workforce short-
relies on cooperation and collaboration be- age, which is a significant contributing factor
tween medical and dental providers. Unfor- to oral health disparities in the United States.
tunately, primary care physicians appear to
have inadequate oral health knowledge and Limitations
practices to promote oral health in their pa- The primary limitation to this study was
tients (Krol, 2004; Mouradian et al., 2005). selection bias. Study participants were se-
Therefore, additional training using existing lected on the basis of purposive sampling to
oral health curriculum—such as the national capture perspectives of FQHC executives in
curriculum, Smiles for Life (Society of Teach- finance, management, operations, and clin-
ers of Family Medicine, 2010)—must be pro- ical affairs. Thus, some key perspectives
Copyright © 2017 The Authors. Published by Wolters Kluwer Health, Inc. Unauthorized reproduction of this article is prohibited.
LWW/JACM JACM-D-15-00072 May 19, 2017 1:8
may have been missed. Furthermore, this these limitations, our study findings should
study was conducted within only one state still be considered because of their impor-
(Indiana) and therefore may not be generaliz- tant implications and contributions to the
able to FQHCs operating in states with differ- literature.
ing policy and regulatory environments. Fu-
ture studies should focus on obtaining the CONCLUSION
perspectives of FQHC executives in multiple
states and regions across the United States. This study identified the strengths, weak-
As is inherent to qualitative research, sub- nesses, opportunities, and threats associated
jectivity could have influenced our results. with integration of oral health with primary
However, several measures were taken to care according to FQHC executives. FQHCs’
limit this potential influence. First, a multi- mission to serve and their passion to provide
disciplinary team of researchers participated comprehensive patient care within their com-
in the data collection and content analysis. munities were perhaps their greatest strength
Second, study participants were randomly as- for oral health integration. However, advo-
signed to focus groups to ensure homogene- cacy efforts at the local, state, and federal lev-
ity. Notably, focus group 2 had no partici- els are needed to foster a culture that values
pants in a financial position due to limitations oral health, develop sufficient infrastructure,
of focus group administration. Third, content create a supportive funding environment, and
and theming were consistent across all focus build workforce capacity. Although FQHCs
groups, suggesting that group makeup was are already leading the way in oral health inte-
not an influencing factor. In addition, stan- gration, improving on the 4 domains we iden-
dardized training was completed by each re- tified will allow FQHCs to further advance
searcher, moderator, and scribe to ensure con- their mission to provide comprehensive pa-
sistency throughout the administration of the tient care to underserved communities in or-
focus groups and content analysis. Despite der to promote overall health.
REFERENCES
Agency for Healthcare Research and Quality. (2013). Cunnion, D. T., Spiro, A., III, Jones, J. A., Rich, S. E., Pa-
Creating quality improvement teams and QI plans. pageorgiou, C. P., Tate, A., & Garcia, R. I. (2010). Pe-
Rockville, MD: Author. Retrieved from http://www. diatric oral health-related quality of life improvement
ahrq.gov/professionals/prevention-chronic-care/ after treatment of early childhood caries: A prospec-
improve/system/pfhandbook/mod14.html tive multisite study. Journal of Dentistry for Chil-
Benjamin, R. M. (2010). Oral health: The silent epidemic. dren, 77(1), 4–11. Retrieved from http://www.ncbi.
Public Health Reports, 125(2), 158–159. nlm.nih.gov/pubmed/20359423
Bureau of Primary Health Care. (2015). Health cen- Denzin, N. K., & Lincoln, Y. S. (2011). The Sage hand-
ters fact sheet. Retrieved from http://bphc.hrsa.gov/ book of qualitative research (4th ed.). Thousand
about/healthcenterfactsheet.pdf Oaks, CA: Sage.
Centers for Medicare & Medicaid Services. (2015). Dye, B. A., Tan, S., Smith, V., Lewis, B. G., Barker, L.
Prospective Payment Systems—General informa- K., Thornton-Evans, G., . . . Li, C.-H. (2007). Trends in
tion. Retrieved from https://www.cms.gov/Medicare/ oral health status: United States, 1988–1994 and 1999–
Medicare-Fee-for-Service-Payment/ProspMedicareFee 2004. Vital Health Statistics, 11(248), 1–92.
SvcPmtGen/index.html?redirect=/ProspMedicareFee Edelstein, B. L., & Chinn, C. H. (2009). Update on dis-
SvcPmtGen parities in oral health and access to dental care for
Committee on an Oral Health Initiative & Institute of America’s children. Academic Pediatrics, 9(6), 415–
Medicine. (2011). Advancing oral health in America. 419. doi:10.1016/j.acap.2009.09.010
Washington, DC: National Academies Press. Health Resources and Services Administration. (2014).
Committee on Oral Health Access to Services & Institute Integration of oral health and primary care practice.
of Medicine. (2011). Improving access to oral health Rockville, MD: Author.
care for vulnerable and underserved populations. Helms, M., & Nixon, J. (2010). Exploring SWOT
Washington, DC: National Academies Press. analysis—Where are we now? A review of academic
Copyright © 2017 The Authors. Published by Wolters Kluwer Health, Inc. Unauthorized reproduction of this article is prohibited.
LWW/JACM JACM-D-15-00072 May 19, 2017 1:8
Administrative Challenges to the Integration of Oral Health With Primary Care 213
Copyright © 2017 The Authors. Published by Wolters Kluwer Health, Inc. Unauthorized reproduction of this article is prohibited.