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Jillian Ulrich
ENG 1201-513
Professor Bell
7 September 2019
Color Theory
There are many different colors that surround us each and every day. The
yellow, orange sun that rises in the morning, the bright green grass and leaves that are
outside, and even the light blue ocean that brings in powerful waves. Each of these
colors brings a different feeling to each individual. For as long as I can remember I have
always been intrigued by the color yellow. The color yellow is everywhere from school
busses, the bees outside, and even the sunshine that lights up the sky. I associate the
color yellow with happiness and freedom because of its vibrancy and range of shades.
When asking other members of my family, I heard their favorite colors were black,
white, and dark blue. I remember feeling confused when they said these colors because
they were dark and bland. I associate these colors with sadness and hurt. When I asked
my family why they picked those colors, my mom said that white made her feel calm
and that it had an innocence to it. My dad said that black made him feel in control and
that it gave him a sense of power and belonging. My little sister said that dark blue was
her favorite color because it reminded her of the sky when there was a storm rolling in
and of the fresh smell of rain. My curiosity led me to dig deep into why I associate those
The topic of color theory puzzles me as I think of all the different ways in which
people perceive color and how it affects their daily life. I think that the brighter the color,
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the more attention it gets and the more people will want to buy it. People that see bright
colors are more interested in looking closely at the product and are less likely to walk
away without making a purchase. I feel that the darker the color, the less attention it
gets. I feel that people are scared of darker colors due to their mystery of emotions.
Black tends to be associated with depression or death, while dark blue is associated
with sadness. I believe that the more knowledge we have about color theory and the
lasting impression it has on individuals can be beneficial to the world. It can help prisons
reduce the amount of violence, help people who are struggling with depression, and can
help businesses that are trying to get people to purchase their product. I know that color
is all around us and can affect mental health. For example, most people experience
mood changes when the seasons change due to the lack of color and sunshine in the
winter.
There is still a lot to learn about color theory involving emotion, health, and
communication. The impact that color has on health is important to research because
there could potentially be health benefits from eliminating certain colors. I hope to
research this by finding mental health studies performed using colors at certain times of
the day and statistics that they have found. I hope to narrow my studies around
depression and patients with anxiety. Emotion is important to study in prisons because
they have a high risk of violence that needs to be contained in order for the inmates and
the staff to be safe. I plan to research this locating journals and studies that show
statistics without using certain colors and with certain colors. This way I can compare
and contrast the potential benefits or harms some colors may cause. Finally, I hope to
study the messages that each color sends and how it may affect businesses. I can
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research this by finding out why certain companies have chosen specific colors to
market their products. This will also prove that color does a lot to do with mentality and