Damien Dawson Turn Yourself Into A Master

Of Lead Generation

Damien Dawson Specialized tips provider. Perhaps

you've been doing "okay" with your lead generation
efforts, but you really want to know how to tap into those
valuable resources. You could generate so much more
leads within your business niche if you just knew how.
Consider the following helpful advice as you think about
how your plans should change.

Build your presence on LinkedIn. LinkedIn is the most

business-friendly social media channel out there. People
use linked in to network and even broker new deals. It's
the perfect place to create lead generation opportunities
for you and your company. Invest in a Premium
membership as it will allow you to see everyone who has
viewed your profile.

Be careful about buying email lists to use for lead

generation. A lot of companies swear their lists are fresh,
but quite often 30% or more of the names you are
purchasing will be out of date. Prior to purchasing,
negotiate with the list selling company in regard to this.
You should get a partial refund if a percentage this high is
noticed.

Damien Dawson expert tips provider. Look into

opportunities where you may be able to pay for leads.
Paying for leads is not a bad thing at all. In fact there are
many companies out there that can deliver you leads at a
surprisingly low cost. Just do your homework before
signing up with anyone. There are scams out there.

Reward your current loyal customers for providing you

leads. One way that many companies do this is by
offering their current customers referral rewards. These
rewards run from future discounts to actual cash back.
This can be a lot cheaper in the long run than any form of
traditional advertising.

Pick up the phone and dial. It's amazing how many people
will actually want to hear your sales pitch. Someone will
always want to buy what you are selling if it is a good
product.

If you have not been tapping into the power of social

media enough, then it's time to expand your efforts. There
are cost efficient social media campaigns you can run on
the most popular sites, and ways to really make content
go viral. All of your customer base is there to help you
share what you can do for your new customers.

Team up with other companies to cross-promote and

generate more leads. For example, if your website sells
nails, join forces with a site that sells hammers. The
mutually beneficial relationship should gather more leads
and most likely sales for both of you. Just make sure the
partner you choose is closely related to your industry and
highly reputable.

One of the highest visitor to lead ratios you will find

online is with LinkedIn. Therefore, this platform should
be high on your list of tools for lead generation. Put
together a polished and professional profile that includes
links to all your landing pages and make LinkedIn a
valuable part of your lead generation success.

Damien Dawson Specialized tips provider. You have

competitors, but you also have companies within your
industry that are complement your business. Therefore,
network with these companies so that you can exchange
leads. This can be a great method to help gain new
customers and strengthen your business niche in general
for repeated business later on.

Direct mail is long from dead. Many forget that this is a

great way to find leads inexpensively. That means you can
actually stand out as one of the few who still uses this
method of marketing. Test this method to see if it works
for you.

Incentives are a killer way to bring in new leads. Whether

it is a coupon, bonus gift or entry into a giveaway,
offering something extra to those who buy from you can
really drive your customer acquisition. Be sure to only use
this technique for those who wouldn't become a lead
otherwise or else you'll be losing money.

Remember that trending on social media isn't the be-all

and end-all of marketing. If you can get any positive buzz
at all about what you're selling, you're generating leads.
When using social media, the content is king as long as
you present it in a way which doesn't sound like spam.

Focus on your calls to action to generate leads. This is

true of your website, social media posts, email
newsletters, or even direct mail. A compelling call to
action is what gets people to move from potential to
concrete leads. What can you say that they just can't
refuse?

Be sure that all of your campaigns drive people to very

specific landing pages. For example, if you are a real
estate agent marketing to newlyweds, make the landing
page you link them to specific to their needs as a new
couple. Don't just link people to the front page of your
site!
Damien Dawson Qualified tips provider. Be a good
person and don't oversell if you wish to build leads that
are of good quality. Potential customers are less likely to
be legitimate leads if you oversell them. People don't want
to feel pressured. It's your responsibility to showcase your
product. What problem are you solving?

Offer up freebies in return for contact information. For

example, create a giveaway of a product you sell for those
who submit their email address. You could give away a
free ebook or a free consultation while building your
email mailing list and generating a ton of new leads.

Consider taking part in trade shows that are relating to

your industry. If you are selling a product or a service, this
is a good way to give you a chance to demonstrate what
you offer in person. You can offer a special drawing for a
prize to those who fill out an information card.
Well, what do you think you're going to do different now
after reading this advice? Surely, you're going to make
some changes, and it's now time to put those changes into
effect. If you want your business to survive, it takes
generating new leads, and you're about to surprise
yourself by following what you read.