PURPOSIVE COMMUNICATION:
COMMUNICATION IN MULTICULTURAL
CONTEXT
Communication .
It is a two-way process that aims for mutual
understanding wherein parties involved do not
only send and receive information, news ideas
and feeling but also create and share meaning.
Different Nature of Communication
1. Communication is a process
Communication is made of different
elements and that is passes through a
process from conceptualizing the message
to getting feedback after giving a message.
2. Communication is Symbolic
Symbols are used to represent things,
process, ideas, or events in ways that
make communication possible.
3. COMMUNICATION IS BOTH A •
DISCIPLINE AND LIBERATION
• Communication makes use of
language that is used to convey
ideas.
• It is flexible that it gives
communicators the freedom to use
words that are necessary for
communicating words.
Verbal Messages in Communication
it pertains to the sounds and words that you use
when you communicate. It covers the choice and
the order of words in a sentence.
Differences in Meaning of Messages
People who may be speaking the same language
could still experience communication problems
when trying to understand verbal messages. This
is because not all words mean the same thing to
all people. Words in verbal messages can be
denotative or connotative.
Changes in Language for Communication
Language is dynamic. There are words that
evolve in our daily communication. The words that
you might have used before may have already
evolved to something new.
Slang
It is informal language that is unique to particular
group. They are words that change most often and
they are used in informal conversations.
Components and Process of Communication
Source/Sender
• It is the creator of the message
• More than one source can exist at
one time .
• Both persons (as in the diagram)
function as a source; sending
messages simultaneously to one
another
Source/Sender: Roles
• Determines the meaning of what is
to be communicated
• Encodes the meanings into a
message Sends the message
• Perceives and reacts to the
response from the receiver
What does each person bring to the system?
Knowledge
• Attitudes
• Socio-cultural background.
• "Everything
The greater the difference between
Person A and B. the grenter the effort
and skill needed to communicate
between them.
• Respecting each others' view is a
good starting point
Source/sender : Meanings of Message
• The meaning behind the message
determines how you create/will
create the message.
• Your tone of voice, your choice of
words and other nonverbal
behaviors will help indicate the
meanings.
Source /sender : Sending and Reacting
• Sending: The source then sends
the message, which involves the
source's ability to communicate
overtly, that is to use voice and
body to express the intended
message accurately
Source/sender: sending and reacting
 • Reacting the source/sender must
interpret the receiver's response to
the message. A source's perception
of a receiver's response in most
communication situations is
simultaneous with the response.
Message
• The message is the stimulus
produced by the source.
• Messages are comprised of words,
grammar, organization of thoughts,
physical appearance, body
movement, voice, aspects of the
person's personality and self-
concept, personal style etc.
Channels
• A channel is the route by which
message flow between sources
and receivers.
• We also receive communication by
smelling, touching and tasting
Noise / Interference
• Anything that changes the meaning
of the intended message is called
interference.
• Interference can be external and
physical, such as noise caused by
people talking.
• Interference can be non physical
such as unpleasant environment
Receiver
• A receiver analyses and interprets
messages, translating them into
meaning (this process is called
decoding).
• In a communication dyad, both
people are simultaneously a
receiver and a source.
• Just like the source, the receiver
has many roles.
Feedbacks
• Served as a control mechanism in
the communication process.
• Another advantage of feedback is
the increased reception of
information. As the amount of
feedback increases, so does the
accuracy of communication and the
does the recipient's confidence in
performance.
Environment
• Environment encompasses the
attitudes, feelings, perceptions and
everything else in the physical
world and the psychological world.
• The environment affects the nature
and quality of the communication.
• Pleasing and comfortable
environments are more likely to
produce positive exchanges
Context
• Context means: the broad
circumstances or situation in which
communication occur.
• Each context affects what we say
and how we say it.
• Context also determines the type of
communication used.
IMPACT OF COMMUNICATION ON SOCIETY
AND THE WORLD
"To effectively communicate, we must realize that
we are all different in the way we perceive the
world and use this understanding as a guide to our
communication with others." - Tony Robbins
Communication is a process by which
information is exchanged between individuals
through a common system of symbols, signs, or
behavior.
Communication is an essential element of
relationship. Friends, couples, and even families
might tear apart because of miscommunication.
There are different areas wherein communication
gives an impact to our lives and the world we live
in. These are the family, friendship, school, work,
citizenship, and internal relations.
FAMILY
Your ability to communicate properly has a
strong impact on your life and at home.
Argumentation, blaming, and fighting at homes
may be avoided if the family members strive to
communicate clearly. When people are connected
to each other, the goal is more likely to be
achieved. Actions such as hug or pat on the
shoulder from your parents communicate that they
love you and that they care for you.
FRIENDSHIP
Usually your friends laugh with you. At times, they
listen whenever you have something to share.
Most friendships are built on clear
communication and one-to-one sharing. Good
friends are also those that are easy to
communicate with. This includes each one's ability
to communicate loyalty, warmth, supportiveness,
honesty, the ability to keep secrets and a sense of
humor.
SCHOOL
Your communication skills affect your school life in
many ways. Group activities in and out of the
classroom will require you to communicate your
ideas, suggestions and comments to the rest of
the group members. Sometimes, when you fail to
communicate within the group or class, your
classmates might feel that you are uninterested
and reluctant to participate. To avoid
communication problems in the classroom, speak
out your mind properly after listening to
someone's main point.
WORK
Basic qualifications for the potential applicants
usually are, good communication skills,
whether written or orally, are expected. During
the job interview, questions are asked beginning
with the personal then goes to academic and
professional topics to find out how deep you think
and how well you can compose and communicate
your thoughts. The interviewer may not know you
for the first time but how you communicate
verbally and nonverbally will give the
employer a hint whether you possess what
they need in their company or not.
CITIZENSHIP
Citizens may communicate their thoughts and
feelings as part of the country they live in. They
may use communication to serve, suggest, and to
recommend some improvements with the way the
authorities run the government. However citizens
must make intelligent decisions in voting for local,
state, and national candidates. Making these
decisions requires listening and political and
analyzing speeches, debates advertisements by
the candidates.
INTERNATIONAL RELATIONS
Being part of the world, there are times that you
will have to communicate to people who may not
be part of your immediate community. Importers
and exporters for example make use of English,
the lingua franca of business to discuss and
understand business and legal contracts. Without
a common language that will be ur o od by two
citizens coming from different culture, purposeful
communication may not happen.
COMMUNICATION CLIMATE FOR ACADEMIC
AND PROFESSIONAL PURPOSES
Climate pertains to statistical distribution of
weather patterns for specific period of time.
Communication has its climate too that every
communicator should be aware of.
Knowing a country's communication climate will
help you become an effective communicator
whether for academic or professional purposes.
Communication Climate is defined as the social
tone of relationship. It also describes the way
people interact with each other within their
relationships. Every type of relationship has its
own communication climate.
Communication climate can either be positive or
negative and they can also be changed.
The communication climate is said to be positive
if the participant feels valued. Researchers says
that whenever communication messages are
positive, positive communication climate is
created. In a positive communication climate,
people perceive others as liking, appreciating and
respecting them - they feel valued. In contrast,
statements like 'You are not important" and "I don't
like you" can create a negative communication
climate.