Being a game startup in

a big industry is
challenging.
BUT THAT
DOESN'T MEAN...
WE CAN'T ACHIEVE GREAT HEIGHTS.
BARI SILVESTRE MARLON KANE CRUZ THEA MORRISON
CEO / FOUNDER COO / FOUNDER BUSINESS DEVELOPER / FOUNDER

MIKE RENEVO
ART DIRECTOR
PRESS &
AWARDS
MULTI-AWARDED GAMES AND A GLOBALLY RECOGNISED COMPANY
EVENTS &
SHOWCASES
JACK AXE - Q1 2020
 MILESTONES

Q1 2020

JUNE 2018 JANUARY 2019

JUNE 2019 LAUNCH
Pitched Jack Axe game
Launch of Steam page, trailer and Open-beta launch
concept to a publisher
annoucements for global showcases (Over 2000 testers)

OCTOBER 2018
JULY - DECEMBER 2019
Playable demo ready for first showcase
Showcases, press, game updates, influencers
JANUARY - JUNE 2019

Showcased game at various events such as

TGS, MIX, PAX, BitSummit
 BETA RESULTS JACK AXE
2,000+ TESTERS

Yes
I got the Axe from the Well! I do not know where to go next 14.4%
23.7% 10.8%
Finished it! I beat the boss!
34.5%

No
A level was too hard 53.2%
36%
I got out of the Well!
25.9%
I got to the boss room! No
15.8% 85.6%

HOW FAR WERE YOU DID YOU TRY

WERE YOU IN THE GAME? STUCK IN THE GAME? THE LOCAL MULTIPLAYER?
 Price and Forecast

CELESTE JACK AXE TOWER FORTRESS

Price: $19.99 Price: $12.99 Freemium
500,000 downloads Projected units: 40,000 3,000,000 downloads

Approximate revenue: Estimated revenue: $500,000 Approxmiate revenue: $200,000

$9,995,000
 MILESTONES

ITERATE
Q1 2020

JUNE 2018 JANUARY 2019

JUNE 2019 LAUNCH
Pitched Jack Axe game
Launch of Steam page, trailer and Open-beta launch
concept to a publisher
annoucements for global showcases (Over 2000 testers)

OCTOBER 2019
JULY - DECEMBER 2019
Playable demo ready for first showcase
Showcases, press, game updates, influencers
JANUARY - JUNE 2019

Showcased game at various events such as

TGS, MIX, PAX, BitSummit
 MILESTONES

ITERATE ITERATE
Q1 2020

JUNE 2018 JANUARY 2019

JUNE 2019 LAUNCH
Pitched Jack Axe game
Launch of Steam page, trailer and Open-beta launch
concept to a publisher
annoucements for global showcases (Over 2000 testers)

OCTOBER 2019
JULY - DECEMBER 2019
Playable demo ready for first showcase
Showcases, press, game updates, influencers
JANUARY - JUNE 2019

Showcased game at various events such as

TGS, MIX, PAX, BitSummit
 MILESTONES

ITERATE ITERATE ITERATE

Q1 2020

JUNE 2018 JANUARY 2019

JUNE 2019 LAUNCH
Pitched Jack Axe game
Launch of Steam page, trailer and Open-beta launch
concept to a publisher
annoucements for global showcases (Over 2000 testers)

OCTOBER 2019
JULY - DECEMBER 2019
Playable demo ready for first showcase
Showcases, press, game updates, influencers
JANUARY - JUNE 2019

Showcased game at various events such as

TGS, MIX, PAX, BitSummit
 MILESTONES

ITERATE ITERATE ITERATE ITERATE

Q1 2020

JUNE 2018 JANUARY 2019

JUNE 2019 LAUNCH
Pitched Jack Axe game
Launch of Steam page, trailer and Open-beta launch
concept to a publisher
annoucements for global showcases (Over 2000 testers)

OCTOBER 2019
JULY - DECEMBER 2019
Playable demo ready for first showcase
Showcases, press, game updates, influencers
JANUARY - JUNE 2019

Showcased game at various events such as

TGS, MIX, PAX, BitSummit
 MILESTONES

ITERATE ITERATE ITERATE ITERATE

ITERATE Q1 2020

JUNE 2018 JANUARY 2019

JUNE 2019 LAUNCH
Pitched Jack Axe game
Launch of Steam page, trailer and Open-beta launch
concept to a publisher
annoucements for global showcases (Over 2000 testers)

OCTOBER 2019
JULY - DECEMBER 2019
Playable demo ready for first showcase
Showcases, press, game updates, influencers
JANUARY - JUNE 2019

Showcased game at various events such as

TGS, MIX, PAX, BitSummit
 MILESTONES

ITERATE ITERATE ITERATE ITERATE ITERATE

ITERATE Q1 2020

JUNE 2018 JANUARY 2019

JUNE 2019 LAUNCH
Pitched Jack Axe game
Launch of Steam page, trailer and Open-beta launch
concept to a publisher
annoucements for global showcases (Over 2000 testers)

OCTOBER 2019
JULY - DECEMBER 2019
Playable demo ready for first showcase
Showcases, press, game updates, influencers
JANUARY - JUNE 2019

Showcased game at various events such as

TGS, MIX, PAX, BitSummit
BEFORE

JACK
JUNE 2018
AFTER

JACK
JUNE 2019
BEFORE

AXE
JUNE 2018
AFTER

AXE
JUNE 2019
BEFORE

DUNGEON
AUGUST 2018
AFTER

DUNGEON
JUNE 2019
<10%
START-UP SURVIVAL RATE
STRATEGIC PARTNERS?
>10%?
START-UP SURVIVAL RATE
 40

30

SUCCESS 
IS RELATIVE 20

10

0
WHAT'S NEXT FOR KEYBOL?
*TRAILER*
Thank you.
Thea Morrison FACEBOOK
Keybol Games

EMAIL
thea@keybolgames.com INSTAGRAM
@keybolgames

TWITTER
@keybol / @theamorrison