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Commercial Cleaning: This is the most common service offered in the cleaning
industry. Few companies offer the types of services that offices, schools, and healthcare
clients require for them to maintain a safe and healthy environment for their employees,
clients and others they serve. Office cleaning accounts for approximately 31% of industry
revenue.
Competitors:
1. Direct Competitors:
1. Wassup :
It was started in the year 2012 in Chennai. In 2017 it raised a funding of $3.2 million
and Rs 8 crore in 2015. It is an on-demand laundry service. It has seven processing
hubs and has trained over 300 people. They believe that there is a lot of skill aspect
involved in laundering, including the varied chemistry of fabrics, different kind of
washers used, etc. Wassup Laundry decided that their services will not be discounted.
Their idea was “to create brand equity instead of subsidising on investor money."
Wassup is one of the approved vendors for hotel chains like Taj Hotels, Marriott
Hotels, Radisson Hotels, etc.
2. Laundry Anna:
It was established in the year 2015 in Bengaluru. In November 2016, they raised 1 Cr
funds. They suggest using a combo of B2B and B2C model. B2B (Business to
Business) – means that you are selling a product or service to other businesses. For
example: Selling CRM Software “Customer relationship management” to
organizations so they can keep track of their sales leads, manage their sales cycles
and determine a cold-calling schedule. They say that all processes like picking up,
delivery of the clothes or ironing are done within 48 hours.
4. Dhobiwala:
Dhobiwala Washmart India Limited is a Public incorporated on 04 November 2015.
It is classified as Non-govt company and is registered at Registrar of Companies,
Kolkata. Its authorized share capital is Rs. 500,000 and its paid-up capital is Rs.
500,000. They say that they use environmentally friendly laundry detergents. They
use the latest technology where they can track each and every individual garment and
also allow customers to track the status of the order using a mobile application.
2. Indirect Competitors:
The Indirect competition will emanate from well-established laundry departments within
organizations such as those made part of hospitality entities (bed and breakfasts, lodges
and hotels). Hotels also have on site laundry management centers - these will also pose
indirect competition as the scenario is that when internal laundry services are properly
functional, such institutions do not outsource the work to private dry cleaners and laundry
firms.