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ABSTRACT
The objective of this research work is to determine the relationship between visual
merchandising and the purchase decision of customers at SUPERMIX SRL, Huánuco, 2019.
The methodology used was the descriptive correlational design, not experimental, of the type
applied and from a relational level, where the survey was used as a data collection technique,
for which an instrument was developed that was a questionnaire of eighteen closed questions,
which helped to obtain the data required to conduct the investigation. When processing the
data through Spearman's correlation, a relational value of 0.938 was obtained, which states
that there is a positively very high relationship between the study variables: Visual
Merchandising and Purchase Decision. Therefore, it was concluded that the general
hypothesis of this research work is accepted. Taking into account the study carried out
previously, people are guided by the sensations that the experience within their establishment
can give them, consequently, they will attract Your buying decisions.
Keywords: Visual Merchandising, Purchase Decision, Huánuco, Product, exterior
architecture.
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