Solve Real Business Problems

Business Foundations | Coursera https://www.coursera.
org/specializations/wharton-business-foundations
1 of 23 12/05/17 12.25
Business Foundations | Coursera https://www.coursera.org/specializations/wharton-business-foundations
2 of 23 12/05/17 12.25
WEEK 1
BRANDING: Marketing Strategy and Brand

Positioning
Syllabus
FAQ
Additional Readings
Marketing 101: Building Strong Brands Part I
Marketing 101: Building Strong Brands Part II
Strategic Marketing
Segmentation and Targeting
Brand Positioning
Brand Mantra: The Elevator Speech
Experiential Branding
Quiz #1
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WEEK 2
CUSTOMER CENTRICITY: The Limits of Product-

Centric Thinking & The Opportunities and
Challenges of Customer Centricity
From Product-Centric to Customer-Centric

Management
Cracks in the Product-Centric Approach
Data-Driven Business Models
Three Cheers for Direct Marketing
Which Firms Are Customer Centric?
What is Customer Centricity?
Living in a Customer-Centric World
More Reflections on Customer Centricity
Questions on Customer Centricity
Quiz #2
WEEK 3
GO TO MARKET STRATEGIES: Online-Offline

Interaction & How to Find Lead Users and Facilitate
Influence and Contagion
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Introduction and Execution
Online/Offline Competition
Friction
The Long Tail Part 1
The Long Tail Part 2
Preference Isolation
How Internet Retailing Startups Grow
Customers and Digital Marketing
Influence and How Information Spreads
Pricing Strategies 1: Introduction
Pricing Strategies 2: Customer Factors
The 7ms
Quiz #3
WEEK 4
BRANDING: Effective Brand Communications

Strategies and Repositioning Strategies
Brand Messaging & Communication
Brand Elements: Choosing a Brand Name
Brand Elements: Color & Taglines
Brand Elements: Packaging
Brand Elements: Persuasion
Repositioning a Brand
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Final Exam
WEEK 5
Applied Marketing (Optional)
The Brand Named Jennifer
Awesomeness TV
Playboy in China
Crocs
Barriers To, and Challenges Of,

CustomerCentricity
Pay It Forward: Google and others
CLV: Electronic Arts
Rewarding CLV: Merial
Customer Analytics Initiative
New Start-ups in Customer Centricity
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WEEK 1
Week 1: Introduction and Balance Sheet
Syllabus
Frequently Asked Questions
1.1.1: Financial Reporting Overview
1.1.2: Financial Reporting Example
PDF files for videos
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1.2.1: Balance Sheet Equation
1.2.2: Assets, Liabilities, and Stockholders'

Equity
Learning check-in
1.3.1: Debit and Credit Bookkeeping I
1.3.2: Debit and Credit Bookkeeping II
1.4.1: Relic Spotter Case, Part 1
1.5: 3M Company: Tour of an Annual Report
Homework #1
WEEK 2
Week 2: Accrual Accounting and the Income

Statement
2.1: Revenues and Expenses
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2.2: Relic Spotter Case, Part 3
2.3.1: Adjusting Entries I
2.3.2: Adjusting Entries II
2.4.1: Relic Spotter Case, Part 4a
2.4.2: Relic Spotter Case, Part 4b
2.5: Financial Statements and Closing Entries
2.6: 3M Company: Income Statement and

Balance Sheet
Homework #2
WEEK 3
Week 3: Cash Flows
3.1.1: Operating, Investing, and Financing

Cash Flows
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3.2.1: Statement of Cash Flows
3.3.1: More SCF Topics and EBITDA
3.3.2: Cash Flow vs. EBITDA Examples
3.4: 3M Company: Cash Flows
Homework #3
WEEK 4
Week 4: Ratio Analysis and Final Exam
4.1: Overview of Ratio Analysis
4.2: Plainview Technology Case, Part 1
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4.5: 3M Company: Ratios
Final Exam, Part 1
Final Exam, Part 2
WEEK 1
Introduction
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Course Logistics
Four Dimensions of Operational Performance
Trade-offs and the Efficient Frontier
Module 1 - Introduction: Lecture Slides

(PDF)
WEEK 2
Process Analysis
Flow Rate, Inventory, and Flow Time
Finding the Bottleneck
Labor Cost and Labor Utilization
Little’s Law
Inventory Turns
Make to Stock vs Make to Order / Reasons for

Inventory
Dealing with Multiple Flow Units
Review of Process Analysis
Module 2 - Process Analysis: Lecture

Slides (PDF) and Excel Template
Module 2 Practice Problem: Atlas Inc (video)
Module 2 Practice Problem: Multiple Flow

Units (video)
Module 2 Practice Problems (PDF) and

Solutions
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Homework Assignment: Module 2 - Process

Analysis
Final Exam - Module 2
WEEK 3
Productivity
Intro to Productivity, Taylorism
The Seven Sources of Waste
Financial Value of Productivity
Key Performance Indicators and KPI Trees
Overall Equipment Effectiveness
Takt Time
Quartile Analysis
Productivity Ratios
Review of Productivity
Module 3 - Productivity: Lecture Slides

(PDF) and Excel Files
Module 3 Practice Problem: Dr. Peters (video)
Module 3 Practice Problem: Assign Tasks to

Workers (video)

Solutions
Homework Assignment: Module 3 - Productivity
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WEEK 4
Quality
Reasons for Defects
Quality and Flow
Six Sigma
Control Charts
Jidoka
Problem Solving
Toyota Production System
Module 4 Review
Module 4 - Quality: Lecture Slides (PDF)

and Excel Files
Module 4 Practice Problem: Assembly

Tolerances (video)
Module 4 Practice Problem: Security Check

(video)

Solutions
Homework Assignment: Module 4 - Quality
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WEEK 1
Week 1: Time Value of Money
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Syllabus
Big Picture Course Motivation
Time Value of Money Overview
Quiz Problem Answer Input
Lecture Slides
Finance Matters: additional information

about the field of Finance
Intuition and Discounting
Compounding
Useful Shortcuts
Taxes
Problem Set 1: TVM: Intuition Discounting
Problem Set 2: TVM: Compounding
Problem Set 3: TVM: Useful Shortcuts
Problem Set 4: TVM: Useful Shortcuts
WEEK 2
Week 2: Interest Rates
Inflation
APR and EAR
Term Structure
Discounted Cash Flow: Decision Making
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Problem Set 6: Interest Rates: APR and EAR
Problem Set 7: Interest Rates: Term Structure
Lecture Slides
WEEK 3
Week 3: Discounted Cash Flow Analysis
Free Cash Flow
Forecast Drivers
Forecasting Free Cash Flow
Problem Set 9: DCF: Free Cash Flow
Lecture Slides
Tablet Case Spreadsheet
WEEK 4
Week 4: Return on Investment
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Decision Criteria
Sensitivity Analysis
Return on Investment
Problem Set 14: Return on Investment
Lecture Slides
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WEEK 1
Start Here
Welcome to the Business Foundations

Capstone Project!
Course Format, Grading and Expectations
Capstone Project Timeline: Check Your

Progress Here!
Project Scope Quiz
WEEK 2
Choosing your Project and Videos for Review
Exemplar Projects
Introduction - Framework (7:55)
Cost, Quality, Variety, Responsiveness (7:56)
Project Description
WEEK 3
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Marketing Plan for Review
Strategic Marketing Flip Chart (11:05)
How Can Customer Centricity Be Profitable

(19:03)
Customer Retention (18:24)
Customer Development (3:07)
Brands and Digital Marketing (14:01)
Customers and Digital Marketing (9:49)
Reputation and Reviews (14:38)
Product Life Cycle (3:29)
More Examples of Influence (8:42)
More Examples of Influence - Part 2 (12:34)
Pricing Strategies 3 - Psychological Factors

(9:47)
Distribution Strategies 1 - Introduction (13:38)
Distribution Strategies 2 - Channel Design

(13:39)
Horizontal Conflict (12:46)
Marketing Plan Peer Review
WEEK 4
Preparing the Rough Draft, and Accounting and

Finance Videos for Review
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Accounts Receivable (19:51)
Estimating Uncollectible Accounts (15:31)
Accounts Receivable Disclosure Example

(16:35)
Inventory (19:59)
LIFO vs. FIFO (23:11)
Inventory Disclosure Example (11:14)
3M Company: Accounts Receivable and

Inventory (17:50)
WEEK 5
Submitting your Capstone
Opportunity Analysis for Shazam,

Snapdeal, or Your Own Project [3 options]
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23 of 23 12/05/17 12.25

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Business Foundations | Coursera https://www.coursera.

BRANDING: Marketing Strategy and Brand

Marketing 101: Building Strong Brands Part I

Marketing 101: Building Strong Brands Part II

Segmentation and Targeting

Brand Mantra: The Elevator Speech

CUSTOMER CENTRICITY: The Limits of Product-

From Product-Centric to Customer-Centric

Cracks in the Product-Centric Approach

Data-Driven Business Models

Three Cheers for Direct Marketing

Which Firms Are Customer Centric?

What is Customer Centricity?

Living in a Customer-Centric World

More Reflections on Customer Centricity

Questions on Customer Centricity

GO TO MARKET STRATEGIES: Online-Offline

Introduction and Execution

The Long Tail Part 1

The Long Tail Part 2

How Internet Retailing Startups Grow

Customers and Digital Marketing

Influence and How Information Spreads

Pricing Strategies 1: Introduction

Pricing Strategies 2: Customer Factors

BRANDING: Effective Brand Communications

Brand Messaging & Communication

Brand Elements: Choosing a Brand Name

Brand Elements: Color & Taglines

Brand Elements: Packaging

Brand Elements: Persuasion

Applied Marketing (Optional)

The Brand Named Jennifer

Barriers To, and Challenges Of,

Pay It Forward: Google and others

CLV: Electronic Arts

Rewarding CLV: Merial

Customer Analytics Initiative

New Start-ups in Customer Centricity

Week 1: Introduction and Balance Sheet

Frequently Asked Questions

1.1.1: Financial Reporting Overview

1.1.2: Financial Reporting Example

PDF files for videos

1.2.1: Balance Sheet Equation

1.2.2: Assets, Liabilities, and Stockholders'

PDF files for videos

1.3.1: Debit and Credit Bookkeeping I

1.3.2: Debit and Credit Bookkeeping II

PDF files for videos

1.4.1: Relic Spotter Case, Part 1

1.4.2: Relic Spotter Case, Part 2

PDF files for videos

1.5: 3M Company: Tour of an Annual Report

PDF files for videos

Week 2: Accrual Accounting and the Income

2.1: Revenues and Expenses

PDF files for videos

2.2: Relic Spotter Case, Part 3

PDF files for videos

2.3.1: Adjusting Entries I

2.3.2: Adjusting Entries II

PDF files for videos

2.4.1: Relic Spotter Case, Part 4a