BUSINESS PLAN OUTLET

By Ardila Laras Kusumaningrum

Nim: 224115157

S1 MTU - D

Lecturer:

Okin Ringan Purba SE,MM.

SEKOLAH TINGGI MANAJEMEN TRANSPORTASI

TRISAKTI

2018
VISION

“Making the House Of Dylan as the first cozy trendy place, for those who finding a happy soul.”

MISSION

1. Provides the shopping area where there is a comfortable and trendy outfits with the
affordable price.
2. Provides the café for the customers to hanging out with their loves.
3. Selling the good taste of foods and drinks that having a good presentation with the low
price.
4. Giving the best service.
5. Provide the comfortable place and facilities with a good view.
6. Hire a waitres who is having a good personality, friendly with a good appearance.

OBJECTIVE

1. To Get the profit from this business

2. To make everyones having a trendy fashion style without a big expenditure
3. Making the brand to be the famous brand in the global market
4. Increase the creativity of the fashion design

ACTION PLAN

1. 1st year – 3years = The beginning for my outlet

2. 4years – 5years = Developing my outlet and increase the sells promotion got the
new customer every years
3. 6years – 8 years = Increase the profit from 25% to 75%
4. 9years – 10years = Make a planning for the next outlet in other places
COMPANY DETAILS

A. Business Concept
The business that I run is moving in the field of outlets, where there are shopping and
café that design casual vintage. And the product of my own business has its own brand,
the name is "Dylan". I produce clothing that has a trendy design in accordance with the
existing trends, and of course we will continue to improve or continue to update the style
model so as not to be out of date. And also Café that sells various foods and drinks that
have a good taste with an attractive appearance, in addition we also provide a healthy
menu suitable for diet. The reason I gave the name "House Of Dylan" is derived from
the "Dylan" which is an abbreviation of my name. I attempt to run the "House Of
Dylan" intended to make, make it easier for customers who want to go shoppingis to buy
clothes do not have far to look for a place to eat. Moreover, the atmosphere in the Dylan
Café has a very beautiful decoration, unique that has vintage casual theme, which also
features classic songs that make each customer feel Relax and unwind.
B. Customers Target
The outlet that I run provides a shopping place whose contents have a very contemporary
fashion design, and also the food starts from the main course, dessert, drinks and coffee
that has an interesting appearance.
The main consumer target of my outlet is the teenagers who certainly have the trait to
follow the trend that is not to be obsolete. And also today, many teenagers who want to
hang out together in a place that decorated uniquely and did not look boring. However,
the outlet that I run not only for teenagers, but also for all ages.
C. Location
In running the business we chose to utilize the private land that is already available,
namely in Kemang Raya area. Because based on the survey, kemang raya has started to
become a place dominated by hangouts for peoples today
D. Products

a) Tops
Price : Rp 50.000 – Rp 250.000
b) Dresses & Jumpsuit
Price : Rp 100.000 – Rp 400.000

c) Outwear
Price : Rp 98.000 – Rp 350.000

d) Bottoms
Price : Rp 98.000 – 300.000

e) Bags
 Price : Rp 68.000 – Rp 150.000

f) Shoes & Sandals

Price : Rp 100.000 – Rp 300.000

g) Denim
Price : Rp 150.000 – 450.000

h) Accessories
 Price : Rp 35.000 – 100.000

 Café
Menu
a) Appetizer
Price : Rp 35.000 – Rp 135.000

b) Main course
Price : Rp 65.000 – Rp 250.000
c) Dessert
Price : Rp 20.000 – Rp 50.000

d) Drinks
Price : Rp 20.000 – Rp 50.000

e) Coffee
Price : Rp 35.000 – Rp 70.000

f) Superfoof Bowl (Healthy Foods)

 Price : Rp 45.000 – 80.000

* Nb: the above menu is only part of the example only, because there are many other menu
variants

E. Marketing Aspects

To meet the needs of the community for the marketing aspect, I will use the marketing mix
strategies for outlets House Of Dylan, namely:
1. Products
The products we sell are in the field of fashion and culinary. For clothing products we
sell using materials that are very comfortable to wear and have a variety of motives,
Foods and beverages we sell will be guaranteed 100% cleanliness using fresh and clean
materials that will continue to be replaced every day. And we will continue to add menu
variants to attract visitors.
2. Price
Price on our product will be very competitive and ready to compete with fashion style
and delicious taste. The price we offer will outperform other products from competitors
who have the same type
3. Place
We choose a place that is visited by young people, who also have a strategic place to sell
the products we make. And according to us Kemang Raya is a favorite place for young
people today.Furthermore, to develop these outlets, we plan to open branches in other
places, so that more people know our Dylan Outlet located in the area of Kemang Raya,
South Jakarta. But for now, maybe we will be more focused on development in this prime
location, in terms of quality, place, and taste.
 4. Promotion
In an era that is now more advanced, we use social media to promote our Outlet. We will
create some kind of instagram, facebook, and website to do promotion. We will provide
space in our social media for customers writing their opinion about our Outlet. We will
also provide Discount Rates for certain seasons to improve our purchase. We also do
advertisements on television, as well as distributing brochures, billboards, by our
marketing staff.

CASHFLOW

A. Financial Plan

- The funds we have will be used to:

1. Building :
a. Building Renovation Rp. 900.000.000
Total Rp. 900.000.000

2. Furniture :
no. NAME OF GOODS The Unit price Total
amount
of goods
1) AC Cassette 2 ½ pk 4 16.000.000 Rp. 64.000.000
2) Wall Hanger 3 3.000.000 Rp. 9.000.000
3) Wall Shelf 6 400.000 Rp. 2.400.000
4) Mirror Wall 4 300.000 Rp. 1.200.000
5) Showcase for cakes 2 3.000.000 Rp. 6.000.000
6) Table ( for café ) 15 1.000.000 Rp. 15.000.000
7) Table ( for Shopping Area ) 2 2.000.000 Rp. 4.000.000
8) Cashier Table 2 3.000.000 Rp. 6.000.000
9) Sofa (for public Area, face to face) 20 3.000.000 Rp. 60.000.000
10) Glass Doors 2 450.000 Rp. 900.000
3. Equipment:
1) Hanger Cloth 20 dozen 60.000 Rp. 1.200.000
2) Gordyn 2 120.000 Rp.240.000
3) Fabric 20 roll 1.000.000 Rp. 20.000.000
4) Jeans materials 20 roll 1.500.000 Rp. 30.000.000
5) Yarn 10kg 250.000 Rp. 2.500.000
6) Sewing machine 4 unit 2.000.000 Rp. 8.000.000
7) Large Plate 10 dozen 400.000 Rp. 4.000.000
8) Small Plate 10 dozen 200.000 Rp. 2.000.000
9) Big spoon 10 dozen 50.000 Rp. 500.000
10) Small spoon 10 dozen 50.000 Rp. 500.000
11) Large fork 10 dozen 50.000 Rp. 500,000
12) Small fork 10 dozen 30,000 Rp. 300,000
13) Big bowl 10 dozen 400,000 Rp. 4.000.000
14) Small bowl 10 dozen 200,000 Rp. 2.000.000
15) Knives 4 sets 50,000 Rp. 250.000
16) Large pot 2 pieces 80.000 Rp. 160.000
17) Small pot 3 pieces 50,000 Rp. 150.000
18) Large skillet 2 pieces 100,000 Rp. 200,000
19) Small skillet 3 pieces 50,000 Rp. 100,000
20) Stove 3 pieces 500,000 Rp. 1.500.000
21) Cutting board 4 pieces 25,000 Rp. 100,000
22) Refrigerator 2 pieces 3,000,000 Rp. 6,000,000
4. Others
1) Tissue Cup 18 50.000 Rp. 900,000
2) Flower display 16 25.000 Rp. 400,000
3) Fresco (café) 4 1,000,000 Rp. 4.000.000
4) Painting wall (Shopping Area) 3 1,000,000 Rp. 3,000,000
5) Keset 2 50.000 Rp. 100,000
6) Socket 10 10,000 Rp. 100,000
7) Cash Register 2 3,000,000 Rp. 6,000,000
8) Cleaning equipment 1 1.000.000 Rp.1.000.000
9) Employee uniform 12 100.000 Rp. 1.200.000
10) Scissors (1 dozen) 30.000 Rp. 30,000
11) Wallpaper 10 350,000 Rp. 3.500.000
Total Rp. 272.930.000
TOTAL OVERALL Rp.1.172.930.000

The initial capital of this outlet business is Rp. 1,172,930,000, of which Rp. 500,000,000 comes
from bank loans and Rp.672.930.000 is owned by the personal owner
 Products price Quantity Total Revenue
( pcs/month)
Tops Rp 50.000 – Rp 250.000 300 Rp. 15.000.000
Dresses & Rp 100.000 – Rp 400.000 220 Rp. 22.000.000
Jumpsuit
Outwear Rp 98.000 – Rp 350.000 250 Rp. 24.500.000
Bottoms Rp 98.000 – 300.000 220 Rp. 21.560.000
Denim Rp 150.000 – 450.000 150 Rp. 22.500.000
Shoes & Sandals Rp 100.000 – Rp 300.000 80 Rp. 8.000.000
Bags Rp 68.000 – Rp 150.000 130 Rp. 8.840.000
Accessories Rp 35.000 – 100.000 160 Rp. 5.600.000
Café

menu price Quantity Total revenue

(pcs/month)
appetizer Rp 35.000 – Rp 135.000 500 Rp. 17.500.000
Main course Rp 65.000 – Rp 250.000 400 Rp. 26.000.000
Dessert Rp 20.000 – Rp 50.000 800 Rp. 16.000.000
Drinks 20.000 – Rp 50.000 700 Rp. 14.000.000
Coffee Rp 35.000 – Rp 70.000 600 Rp. 21.000.000
Healthy Foods Rp 45.000 – 80.000 700 Rp. 31.500.000
Total Rp. 254.000.000
Expense/month:

Utility fee

No. Fee Cost (per-month) total

1 Waiters 2 x @ 3.000.000 Rp. 6.000.000
2 Tailors 3 x @ 3.000.000 Rp. 9.000.000
3 Chef 2 x @ 4.000.000 Rp. 8.000.000
4 Security 2 x @ 3.000.000 Rp.6.000.000
5 Crew 4 x @ 4.000.000 Rp. 16.000.000
6 Electricity cost 3.000.000 Rp. 3.000.000
7 Wifi 1.500.000 Rp. 1.500.000
Total Utility Cost Rp. 49.500.000
Income/month : Rp. 254.000.000 – Rp. 49.500.000 = Rp. 204.500.000

Income/year : Rp. 204.500.000 x 12months = Rp 2.454.000.000

Balance Sheet Statement

House Of Dylan

ASSETS LIABILIITIES

Current Asset Bank

Rp.1.554.900.000 Rp. 500.000.000

Fixed Asset Equity :

1. Building Rp. 900.000.000 1. Capital Rp. 672.930.000

2. Furniture Rp. 1.067.600.000 2. Profit Rp. 2.454.000.000

3. Equipment Rp. 84.200.000

4. Others Rp. 20.230.000

TOTAL ASSETS Rp. 3.626.930.000 TOTAL LIABILITIES Rp. 3.626.930.000