Inquirer Digital Tools 


for a Multiscreen World

- JV Rufino
 Broadsheet 1

The Philippines’ Most Read!

Broadsheet

Broadsheet 2

!
Source: SCMI Inc. Media Insights 2014 Base: 10+ yrs old across ABCDE
from Urban areas nationwide Broadsheet readers in the past week
30 years of Empowering the Filipino
What started as a “mosquito” press in 1985 has since become

the No. 1 Newspaper in the country.



By setting the news agenda, Inquirer continues to incite opinions and 

actions that transform the Filipino nation.
We are not just a newspaper brand

Chat Apps
Social Pages
Twitter Accounts
Writers Desk
Since our early days Inquirer has been 

the agenda-setter, disruptor.
From a simple ripple in 1985, !
we have since made bigger waves !
as we reach more Filipinos everyday.!

1 in every 4 Filipinos

Trending to hit
25 Million reach by 2016

Multiple Platforms
This reality is very evident even in one
of our executives’ household.
 Anatomy of a viral post
How one tweet became a multi-screen story across our platforms

PDI Metro reporter 


first to tweet!

Jun 30: Twitter Central Desk

Juliet advises LJM

INQ Reporter tweets
 Sets record high to feature in Front
about Jiro Manio Page

PHASE 1: Breaking Google Analytics trend
 Other platforms chime in

high, vitality ensues CHAT APPS
TIMESPAN: 1 day

Inquirer.net
Twitter Team Inquirer
Libre tagged in
retweets
Social Media
7 minutes from tweet 3.9Million organic
to Facebook post reach, thousands
liked and shared

PHASE 2: Amplification in other media

Facebook
Other Media More retweets Trending worldwide
More shares and 

Competitors pick
 retweets across social
up the story media, blogosphere
Your company needs to be visible on social media
or you may not be on the radar of top talent.
But it's not all Facebook.
LinkedIn is the office; Twitter is the bar;
Facebook is the backyard barbecue.
 Disrupt your recruitment.

Hackathons Crowdsource Solutions Brand Fans = Employees

Keep an eye on what people say
about you on sites like Glassdoor.
“There are several companies leading
the way to the future of talent
acquisition. Look at Glassdoor, a
website that has completely disrupted
how potential hires find information
about employers. Glassdoor.com
provides an inside look at
organizations; one that cannot be
controlled by traditional employers.
You search for jobs on the site, see
real-life salary details for any job within
the company, and are exposed to
reviews from the company’s
employees.”

- How Employee Recruiting Is Being Disrupted,

And Why Your Company Should Care, Erica
Dhawan
THANK YOU!