International NPO supported by KPMG, that focuses

on uplifting lives through social entrepreneurship.

89 ActiveMembers

15+ Corporate, Government & NGOpartners.

2 Active Projects: CanSurvive& Taaleem

 In India, there were 1,62,468 cases of breast
cancer in 2018 alone.

Lack of awareness & breast cancer being a taboo is one of the

major reasons for high breast cancer mortality in the country.

Treatment wrecks financial havoc on patients, leaving them

unable to afford prosthesis after mastectomy.

Absence of prosthesis results in body weight imbalances, uneven

drop in shoulders, infections & low self esteem leading to depression.

*Source:National Institute of Cancer Prevention & Research

Innovating a low cost- recyclable cottonbased
prosthesis while sustaining the lives of breast
cancer survivors. Also developing a
sustainable cancer awareness model to
address the root cause, thus breaking the
taboo around breast cancer.
Low cost Breast
Sustainable
Prosthesis and
awareness model
Mastectomy Bra
THE BREAST PROSTHESIS
Marketing Channels
A segmented marketing approach shall be
followed, the primary target being lower middle
class, while also coming out with innovative
designs to cater to the upper middle class & the
rich class.
Affordable Recyclable
@Rs.750 cotton based

Online marketing
Doctors,
(Specifically for
hospitals upper strata)

AIIMS
Approved
Alternatives available: Following are the reasons as to why our
product is better:

1. Silicone based prosthesis are extremely

expensive, costing upwards of Rs.6,500,
making it out of reach for the income
group we cater to.

2. Foam based prosthesis are also expensive,

Foam based Silicone based
costing Rs.3-4K.

3. Both of the alternatives aren’t suitable for

the Indian body structure, while our
offering is designed specifically for the
same.
 How it works
To break the taboo while addressing the
root cause of cancer, we shall market our
prosthetic bra with the help of ASHA
workers & conduct yearly awareness &
detection camps in association withthem.
ASHAs- trained to Detection camps
impart awareness
+++++++++++++++++ ++++++++++++++++++ organized
Low cost screenings shall be organized
+ in +
association with our partners, of which
ASHAs shall get a particular amount for
every woman she helps get screened.

Amount paidto
ASHAs for each
Screening.
 12k avg. monthly
350 Prosthesis 5 Lives Sustained income
Sold (Per Beneficiary)
 +9999880935
Kanav Gupta

+6263075869
Sakshi Thakur

+8375997038
Vaibhav Kothari

+9354847192
Jaanhvika Bisht