CHARACTERISTICS OF COLOR

HUE
SATURATION
BRIGHTNESS
 HUE
ANY SINGLE COLOR IN THE SPECTRUM

 SATURATION
THE PURITY OF A COLOR
HIGH SATURATION –COLORS LOOK RICH AND FULL
LOW SATURATION –COLORS LOOK DULL
  BRIGHTNESS
DARKNESS OR LIGHTNESS OF A COLOR

HOW DO THESE IDEAS WORK TOGETHER?

 HUE ,SATURATION AND BRIGHTNESS CAN BE USED TO EMPHASIZE CERTAIN AREAS
 COLORS CAN BALANCE ,ORGANISE AND HARMONIZE A DESIGN
 COLORS WITH HIGH SATURATION INTENSITY AND BRIGHTER VALUE ARE MORE VISIBLE
IT PROVIDES INSIGHT TO HOW PEOPLE VIEW THE WORLD.FROM THE PERSPECTIVE OF
THEIR –
 MOOD
 EMOTIONS
 BEHAVIOUR
EMOTIONS ARE THE DRIVING FORCE BEHIND DECISION MAKING

EVALUATION OF COLORS
 RED
 GRABS ATTENTION
 ASSOCIATED WITH ENERGY, MOVMENT, EXCITEMENT
 RED COLOR ALSO MAKES YOU HEAVIER THAN YOU ACTUALLY ARE

ORANGE
 COLOR OF FUN AND EXCITEMENT
 NOT A GREAT COLOR FOR MEETINGS BUT GOOD TO WEAR WHEN MEETING NEW PEOPLE
 SOCIAL INVITING VIBE
 TRENDY ORANGE HAS QUALITIES OF CARING POSITIVE EMOTIONAL HEALTH
 YELLOW
 COLOR OF HAPPINESS, SPIRITUALITY AND GROWTH
 VERY BRIGHT YELLOW LIKE THE SUN BRINGS INTENSE

GREEN
 IT IS THE COLOR OF NATURE
 SYMBOLISES ENERGY, CALM AND POSITVE HEALTH EFFECTS
 IT IS ALSO A COLOR FOR BALANCE, SECURITY, GROWTH AND GOOD LUCK
 CAN ALSO SYMBOLISE JEALOUSY AND ENVY
 BLUE
 BLUE SYMBLOSISES CALM, PEACEFULNESS, LOYALTY, SERENITY
 IT IS THE COLOR OF AUTHORITY AND INTELLECTUAL GROWTH
 CAN BE COLD AND UNWELCOMING
 SYMBLOSISES SADNESS AND DEPRESSION

PURPLE
 IT IS THE COLOR OF ROYALTY, WEALTH AND WISDOM
 STIMULATES THE BRAIN AND IS ASSCOCIATED WITH MYSTERY AND AUTHORITY
 A VERY FEMININE COLOR
 CAN SYMBOLISE EVIL, CRUELTY AND ARROGANCE
 BLACK
 MOST PEOPLE’S DEFAULT CLOTHING COLOR
 IT GOES WITH ALMOST ALL THE COLOR
 IT IS THE COLOR OF AUTHORITY
 IT CAN MAKE YOU APPEAR THINNER
 AT IT WORST IT CAN BE INTIMIDATING AND ASSCOCIATED WITH EVIL

WHITE
 IT IS THE COLOR OF PURITY
 WHITE HAS CONNOTATIONS OF CLEANLINESS
 IT HELPS TO GET RID OF NEGATIVE FEELING
YOUNG CHILDREN AND COLOR

• COMFORT COLORS FOR INFANTS AND TODDLERS ARE PINK, PEACHES, PALE, BEIGES
AND LAVENDERS AS THESE EQUATE TO LOVE AND SECURITY
• BABIES STRAT TO CRY IN YELLOW ROOMS

ADOLESCENTS AND COLOR

 MAJORITY BRIGHT SHADES INFLUENCED BY CARTOON CHARACTER
 VARIOUS SHADES OF BLUE-GREEN WORK AS STUDY/LEARNING COLOR AND COUPLED
WITH YELLOW-CREAMS AND LESSER AMOUNTS OF ORANGE YELLOW CREATE
STIMULATION OF ENERGY

TEENAGERS AND COLOR

 TEENAGERS GO THROUGH AN IDENTITY CRISIS AND OFTEN USE BLACK
 USING SMALL AMOUNTS OF BRIGHT COLORS WILL LIFT THEIR MOODS
COLOR SYMBOLISM
CONCLUSION
 THE PSYCHOLOGICAL AND PHYSIOLOGICAL EFFECTS OF COLOR ARE APPARENT IN
EVERYDAY LIFE.
 IT IS EXTREMELY IMPORTANT TO UNDERSTAND HOW THESE COLORS AFFECT US,
AND THE CAREFUL ATTENTION THAT MUST BE PAID WHEN DESIGNING GARMENT.
 HOWEVER, IT IS ALSO SUGGESTED THAT THE ENVIRONMENTAL COLOR (E.G.,
COLOR LIGHTING) AND THE OBJECT’S COLOR (E.G., COLOR OF ONE’S CLOTHING)
WOULD BE DIFFERENT IN WAYS THEY EXHIBIT PSYCHOLOGICAL EFFECTS ON US.
 THESE COLORS BENEFIT OUR MENTAL AND PHYSICAL WELFARE.