Mindanao State University at Naawan

Integrated Developmental School

9023, Naawan, Misamis Oriental

A Final Requirement in the Subject

Entrepreneurship

Submitted to:
Ma’am Manilyn M. Garcia

Submitted by:
Dejey Ann Tingcang
Jessa Daganio
Rufa Mae Cajilla
Evelyn Catiil
Dessa Mae Acut
Grace Dadacay
Kien Limansag
Raquel Robenta
Lyka Jane Echavez
Steffany Claire Dumapias
Jet Rusell Pombo

May 2019
 ACKNOWLEDGEMENT

First, the Madalaygon team would like to thank the Heavenly Father for

gracing us upon the whole duration of this paper and selling. All the glory goes to

you, Lord.

Second, the team would like to thank their parents for the utmost support,

may it be financially and morally. Thank you.

Lastly, MadaLove would like to thank their instructor for this subject, Ma’am

Manilyn M. Garcia, for instructing and guiding the team all throughout the process

of making this all possible. Thank you, Ma’am.

MadaLove Team
 TABLE OF CONTENTS

PAGE

TITLE PAGE............................................................................................................ i
ACKNOWLEDGMENT............................................................................................ ii
TABLE OF CONTENTS.......................................................................................... iv

CHAPTER 1 SUMMARY OF THE BUSINESS

1.0 Introduction........................................................................................................ 1
1.1 Name of the Business....................................................................................... 1
1.2 Tagline............................................................................................................... 2
1.3 Business Location..................................... ....................................................... 2
1.4 Nature of Business ........................................................................................... 2
1.5 Forms of the Business........................................................................................3
1.6 Business Proponents/ Owners.......................................................................... 3
1.7 Brief Description of the Establishment.............................................................. 4
1.8 Mission, Vision, and Objectives........................................................................ 4

1.9 SWOT Analysis................................................................................................. 5

CHAPTER II MARKETING PLAN

2.0 Promotional Strategy...........................................................................................7
2.1 Description of the Product...................................................................................7
2.2 Comparison of the Product and Competitors......................................................7

2.3 Target Market......................................................................................................8

CHAPTER III TECHNICAL PLAN

3.0 Production Report...............................................................................................9

3.1 Ingredients and Procedure..................................................................................9
3.2 Materials and Equipments Needed in Production..............................................10
3.3 Maintenance and Repair....................................................................................11
3.4 Source of Equipment..........................................................................................11
3.5 Planned Capacity.............................................................................................12

3.6 Production Volume by Month..........................................................................13

CHAPTER IV MANAGEMENT PLAN

4.0 Articles of Partnership.....................................................................................14
4.1 Organizational Chart.......................................................................................15
4.2 Job Analysis....................................................................................................16

CHAPTER V

5.0 Cash Flow.......................................................................................................17

5.1 Income Statement..........................................................................................18
 CHAPTER I
Summary of the Business

1.0 Introduction

People in general would always go after the quality of a certain food.

Quality of food and what makes it a good food would rely on its taste, nutrition,

convenience and the price, if it justifies the taste and quality itself. Present

consumers are slowly raising their standards for the quality of food, including its

nutrient value.

MadaLove was created to produce and sell high quality kakanin. The

business itself demographically targets few areas of concentration and hence, it is

community-based. The enterprise’s line of business is to produce fresh kakanin-

type of food namely Bikagra (Biko with Kalamansi and Grahams) .

MadaLove expects to garnier the interest of the mass and even a typical

regular customer basing with the quality of kakanin they produce or the quality of

their product. Their goal is to offer their products at a price that would justify the

product’s taste and demand to meet the standard of getting a higher income at

local market area residents.

1.1 Name of the Business

MadaLove got its name from the combination of the group’s circle of

friendship which is the Madalaygon and the Forever Love. The groupnames are

fused and thus MadaLove was formed.

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1.2 Tagline

“Savor the Flavor”

1.3 Business Location

The proposed business is located at Mindanao State University at Naawan

Campus- Zone 6, San Pedro Pagalan Street, Poblacion, Naawan, Misamis

Oriental

Figure 1.2.1 Location of the Business

1.4 Nature of Business

MadaLoveis an establishment that offers food service which is kakanin that

has the goal to make the flavor to your mouth dryer and yearn for more. The

business started with the goal of meeting its costumer’s demands and wants. It

targets the nearby costumers in which could be students.

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 1.5 Forms of the Business

The business is formed through a partnership with ten partners as business

owners. The members have agreed to do weekly meetings in which further actions

or decisions will be molded. Moreover, it has also been agreed that the group is

divided into two subgroups; the first, for cooking operations and finance and the

other, for the paper making. Also weekly meetings are meant to resolve disputed

between members and common misunderstandings that are often unavoidable,

and also to explain the financial operations. And other procedures needed to

consider.

1.6 Business Proponents/ Owners

The following are the business proponents of MadaLove (11) people:

1. Dejey Ann Tingcang

2. Steffany Claire Dumapias

3. LykaEchavez

4. Raquel Robenta

5. DessaAcut

6. JessaDaganio

7. RufaCajilla

8. Evelyn Catiil

9. KienLimansag

10. Grace Dadacay

11. Jet Rusell Pombo

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1.7 Brief Description of the Establishment

MadaLove will produce and sell a distinctive quality of kakanin to certain

nearby community in NaawanMisamis Oriental. The product involves no

preservatives and made and sold within that day and is made to be certain that all

ingredients are measured correctly.

The price of the product is six pesos (6.00) per price and the production is

expected to produce 35 pieces for every batch of cooking. Thirty days (30) of

operating hours shall be needed.

Promotion will be done by advertising through social media (facebook) and

through informing the target market/costumers with word of mouth.

1.8 Mission, Vision, and Objectives

Mission

“A producer of kakanin that leaves a mark in the minds of the Misamis Oriental

populace, producing the most unique yet flavorful product that never disappoints

the mouths and demands of local buyers and area residents”

Vision

“To offer the tastiest, the most unique and therefore the best kakanin in the

community”

Objectives

The following are the objectives of MadaLove:

1. To provide remarkable quality of kakanin to the people in the community.

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2. To grab the interest of the people with the product’s uniqueness variety of kakanin

3. To sustain upon attracting certain individuals to buy the product; and

4. To become profitable within a period of time

1.10 SWOT Analysis

Strengths

 Good socialization with customers.

 Price is cheaper than other competitors.

 Efficiency in marketing strategies.

 Pride in putting distinction on the product itself with its flavor.

 Every team has been cooperative at the overall production process.

 The member’s residences are near from each other and thus, could easily operate

given that the other is nearby.

 Only the Madaloveestablishment sells this type of kakanin namely Biko.

Weaknesses

 Kakanin is favored only by certain people and is perceived common.

 Appearance is perceived as common.

 Members could get exhausted as the cooking process lengthen

 Other outside factors can help the members from production (ex. Typhoon, etc.)

Opportunities

 Similar products are not that distinct on the market and flavor is usually dull.

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 The business could extend forth not just in Naawan but also in other communities

to branch out.

 The establishment can sell at the cooker’s area of residence.

Threats

 Typical biko is also sold outside the vicinity of MSU-Naawan

 Other establishment could sell the similar product of kakanin that is biko.

 Considering that biko is a snack, indirect competitors are also present that sell the

same type of snack. (Ex. Fried bread, sandwiches, etc.)and also, they are

carbohydrate-type snacks.

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 CHAPTER II

Marketing Plan

2.0 Promotional Strategy

MadaLovewil be using the word of mouth as our strategy. Also, social

media advertisement through Facebook will be done for futher promotion on the

kick start of the business, Madalove decided to conduct ‘free taste’ to garnier

potential customers.

2.1 Description of the Product

The bikokakanin that Madalove would be selling is inexpensive yet would not

compromise the taste. The appearance of the product is round/circle, with banana

leaf underneath, crushed grahams will be topped on the product and it shall appear

as light-brown and glossy on the surface. Competitors also involve those who sell

carbohydrate-type of snacks within the vicinity of our target market. Walking

kakanin vendors could also be our competitor.

2.2 Comparison of the Product and Competitors

The leading competitor of MadaLove in the area is the enterprise that sells

kakanin with the same type outside the campus of MSU-Naawan, which could be

a buyer’s other option to go to before they enter the school. However, the kakanin

sold outside does not provide the same uniqueness as how Madalove could offer.

Local customers are looking for a product that is inexpensive yet fulfilling and

desire new and flavorful product.

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2.3 Target Market

MadaLovewants to sell and reach costumers more and extend their abuse

that is why they decided to consider students and sellers’ neighborhood a target

market. Also, we consider varying ages of costumers to extend the costumer

audience.

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 CHAPTER 3

Technical Plan

3.0 Production Report

The production process of MadaLove is expected to have a start on March 11,

2019 .The ingredients will be bought at Poblacion Naawan Market twice a week that

should suffice the team’s production of which is also twice a week. Since the

ingredients include items that are meltable, it should be stored in a cool dry place or

preferably in a refrigerator. Also, cooking tools and materials should be prepared firstly

so that the process will be uninterrupted.

The bikagra (biko with kalamansi and grahams) will be made at the residence of

one of the business proponents of MadaLove.

3.1 Ingredients and Procedure

3.1.1 Food Cost Breakdown

Ingredients Price Quantity Quantity Used Food Cost

Coconut Milk P20 1 pc 1 pc P10
(extracted)
Brown Sugar P25 ½ kilo ½ kilo P25
Kalamansi P5 2 pcs 2 pcs P5
(unsqueezed)
Butter P40 ½ portion ½ portion P40
Glutinous Rice P60 1 kilo 1 kilo P60
Crushed P10 1 small pack 1 small pack P10
Peanuts
Crushed P25 1 pack 1 pack P25
Grahams

TOTAL: Php 175

 3.1.2 Procedure

1. Boil coconut milk until it turns to a clear oil appearance.

2. Add the portion of butter and mix well.

3. Add glutinous rice.

4. Pour the brown sugar.

5. Add the pieces of kalamansi unsqueezed.

6. Add crushed grahams and crushed peanuts as toppings.

3.2 Materials and Equipments Needed in Production

Here are the materials, tools and equipments that should be provided for

the production process:

 Banana leaves

 Metal saddle

 Bowls

 Large cooking pan

 Plates
  Firewood

 Measuring round plastic cap

 Extra containers

 Strainer

 Coconut meat scraper

 Spoon

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3.3 Maintenance and Repair

MadaLove has agreed to allocate 200Php for potential damages or

repairs on cooking tools, materials and equipments that are being borrowed, bought,

and used in the production process for the entire selling period.

3.4 Source of Equipment

The source of equipments has been fully shouldered by the residence of one of

MadaLove’s business proponents, but in return, the team should take extra care upon

handling the equipments and ensure that it is clean and arranged after usage. The

following table shows the tabulate list of tools and equipments and it’s sources.

Table 1. Materials and Equipments

MATERIALS AND EQUIPMENTS SOURCES

Saddle Business Proponent
Cooking Pan Business Proponent
Strainer Business Proponent
Coconut meat scraper Business Proponent
Plates Business Proponent
Bowls Business Proponent
Containers Business Proponent
 Banana Leaves Business Proponent
Measuring Cap Business Proponent
Spoon Business Proponent
Table

Tab

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Table 2. Term of Acquisition and Purpose of Materials and Equipments

Materials and Mode of Acquisition Purpose

Equipments
Saddle Borrowed To mix the ingredients
evenly
Cooking Pan Borrowed To cook upon the
product
Strainer Borrowed To filter coconut milk
Coconut meat scraper Borrowed To scrape the coconut
meat
Plates Borrowed To contain the product
upon pre-packaging
Bowls Borrowed To contain the product
on first serve
Containers Bought To contain the product
upon selling
Banana Leaves Borrowed To cover the product and
serve as lid
 Measuring Cap Borrowed To measure the proper
and equal sizes of the
product
Spoon Borrowed To mix the ingredients

3.5 Planned Capacity

MadaLove aims to project the estimate of selling 35 pieces of bikagra worth 6.00

Php everyday to reach the biggest revenues they could obtain as much as possible.

Month Date Production Volume

March March 25-29, 2019 140 pcs
April April 1-5, 2019 145 pcs
April April 8-12, 2019 150 pcs
April April 15-19, 2019 70 pcs
TOTAL: 505 pcs
3.6 Production Volume by Month

The business aims to reach the minimum quota of P2,000 or probably more than

that.
 13

CHAPTER IV
Management Plan
4.0 Articles of Partnership

MadaLove is a partnership-type of business composing of eleven members. The

certain partnership has agreements and these are the following:

a. Each member of the organization shall put up an initial investment of P18, a total

of P200 for the capital of the business.

b. The profit and revenues earned upon selling the product shall roll for the next batch

of cooking, and it shall continue until the last date of cooking.

c. The profit that will be earned will be shared and divided within the first subteam

only as it will compensate their efforts upon labor.

d. The first subteam can ask help for the second subteam upon selling the product in

order for the product to sell out faster.

The business proponents agreed to the conditions and beneath are their

signatures for proof:

DEJEY ANN TINGCANG

STEFFANY DUMAPIAS

RAQUEL ROBENTA

LYKA ECHAVEZ

RUFA CAJILLA

JESSA DAGANIO

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JET RUSSEL POMBO

DESSA ACUT

GRACE DADACAY

EVELYN CATIIL

KIEN LIMANSAG
4.1 Organizational Chart

DEJEY ANN TINGCANG

Business Manager

GRACE DADACAY
Assistant Manager
JESSA DAGANIO
Marketing Officer RUFA CAJILLA
Marketing Officer

STEFFANY DUMAPIAS
Auditor
KIEN LIMANSAG
DESSA ACUT Purchasing Officer
Cook

EVELYN CATIIL
Treasurer

RAQUEL ROBENTA
Steward
JET POMBO
Steward
4.2 Job Analysis

Dejey Ann Tingcang – Business Manager

 assigned to know the over-all operations of the team. She has to be informed of

certain progress in concern with the profits and the revenues. She has to divide

her duty between the cooking processes, the majority of the paper content, and

the maintenance of social media (facebook page) promotion.

Grace Dadacay- Assistant Manger

 assigned to help on the cooking procedure and selling the product

Jessa Daganio- Marketing Officer

 assigned to know the whereabouts of financial computations and also assist on

the cooking process of the product

Dessa Mae Acut- Chef Cook

 one of the proponents that is the owner of the residence wherein the products

are made. She is assigned on the cooking process of the products

Lyka Jane Echavez- Assistant Chef

 Assigned for assistance on cooking procedure.

Steffany Claire Dumapias- Auditor

 assigned for assistance on financial computation and auditing

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Evelyn Catiil- Treasurer

 assigned for most of the team’s financial computation and money whereabouts

and also on the cooking processes.

Kien Limansag- Purchasing Officer

 assigned to help on the cooking procedure and selling the product, and also the

creator of the team’s social media connections.

Rufa Mae Cajilla- Marketing officer

 assigned to help on the cooking procedure and selling the product, and also

with the chores in line with the production.

Jet Russel Pombo- Steward

 assigned to help on the cooking procedure and selling the product, and also

with the chores in line with the production

Raquel Robenta- Steward

 assigned for assistance on cooking procedure

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 CHAPTER 5

5.0. Cash Flow

Date Description In Out Balance

March 25, 2019 Beginning 200

Expenses 175 25

Cash Sales 210 135

March 27, 2019 Expenses 252 117

Cash Sales 420 537

March 29, 2019 Expenses 153 384

Cash Sales 210 594

April 1, 2019 Expenses 171 423

Cash Sales 420 843

April 4, 2019 Expenses 217 626

Cash Sales 450 1,070

April 8, 2019 Expenses 217 859

Cash Sales 450 1,309

April 12, 2019 Expenses 217 1,092

Cash Sales 450 1,542

April 15, 2019 Expenses 211 1,331

Cash Sales 420 1,751

5.1. Income Statement

Income Statement

(March 25, 2019 – April 25, 2019)

Gross Sales PHP 3,030.00

Less: Cost of Sales Purchases -PHP 1,613.00

Net Profit PHP 1,417.00

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DOCUMENTATION