•Give clear and unambiguous direction to all
•Create a New Customer Service
Process
•Start Using Social Media Marketing
in Your Business
•Go Paperless
•Increase Your Market Share
•Revamp Your Business Plan
•Improve the Financial Health of
Your Business
•Use SMART Goal Setting
•Ramp Up Productivity in Your
Business
•Do a Thorough SWOT Analysis
•Reduce Ongoing Business Expenses
“Build the best product, cause no
unnecessary harm, use business to
inspire and implement solutions to the
environmental crisis.”
“To be the fastest growing, most
rewarding and most transformative
leadership community.”
“To teach others to
who serve the organization
become successful.”
•Always look outside the business not inside.
For example a mission that is focused on
increasing market share is an inwardly
seeking mission whereas a mission that is
focused on bringing cheap digital
communication to the community is an
outwardly seeking mission statement
•Express a shared belief. There is no point in
publishing a mission statement in which
people have not been involved in its
development.
•Take the medium term view (business
objectives take the short term view and
vision the long term view)
•Relate to the organizations current and
future customers/markets
•Remain constant despite changes in top
management. Too many changes to the
mission causes people to pull in different
directions
•Take into account all stakeholders
•Express the benefits the organization’s
products or services are to bring to the
targeted customer/markets
SHORT-TERM GOALS
LONG-TERM GOALS
SHORT-TERM MISSION
LONG-TERM MISSION
SHORT-TERM VISION
LONG-TERM VISION