M O V I N G W A L L S S d n . B h d . | S u i t e 3 & 3 A - 1 3 .

4 8 0 6 C B D
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 M O V I N G W A L L S

WHY are we doing this?

Digital, the greatest disruptor of the media industry,
has finally embraced the real world. We believe that
this disruption provides opportunity for leadership,
WHY innovation and value creation. We call this R2D2
HOW are we doing this?

HOW By bringing together

1. Media Assets in the Real World
2. Innovation by co-creating with the Youth
WHAT 3. Technology Leadership and Big Data
WHAT can we offer ?
Solutions

M O V I N G W A L L S S d n . B h d . | S u i t e 3 & 3 A - 1 3 . 4 8 0 6 C B D
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 M O V I N G W A L L S

TECHNOLOGY AND BIG DATA

Content
Experience

Moving Signs Moving Signs

We are building solutions to bridge

the Real World with the Digital World

Measurement Commerce

Moving Insights Planning Stage

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 M O V I N G W A L L S

USING DIGITAL TO MEASURE OFFLINE

It’s time to convert assumption into measureable data.

If it’s not measured, does it exist?

If the data exists how do we bring it together?

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 CASE STUDY #1 MEDIA MEASUREMENTS
Cameras and Algorithms to understand viewership data

TDH Entrance A Entranc Café Top Shop

Lift Starbucks e Weissbrau de man
T Paris
M

50 Feet 50 Feet
Screen is visible
Screen is visible
Camera view Camera view

Coffee Bean Malones La

Michelangelo O’galito Bodega

This Diagram includes distance and area covered by the camera.

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 M O V I N G W A L L S S d n . B h d . | S u i t e 3 & 3 A - 1 3 . 4 8 0 6 C B D
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CASE STUDY #2 – TWEET TO UNFURL

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 CASE STUDY #2 – ONLINE METRICS
Country Hashtags
#OlaBola Votes

#Croatia 2%
#Belgium 4%
#Columbia 5%
TOTAL LOCAL TWEETS: 17,690
#France 7% TOTAL GLOBAL TWEETS: 396,471
#Nederland 12%

#Argentina 20% WITHIN 15 DAYS APPROXIMATELY 5

#Brazil 20% MILLION PEOPLE WERE EXPOSED
#Germany 31%

0% 10% 20% 30% 40%

Percentage

M O V I N G W A L L S S d n . B h d . | S u i t e 3 & 3 A - 1 3 . 4 8 0 6 C B D
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CASE STUDY #3 – 101 DIAMOND FACETS

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 CASE STUDY #3 – OFFLINE AND ONLINE
Fahrenheit 88 & Pavilion

OFFLINE- EYE BALL TRACKING ONLINE – SOCIAL MEDIA

TOTAL NUMBER OF AUDIENCE : 42 000
3%
• 38 000 NEW LIKES ON FACEBOOK
38%
AND INSTAGRAM
59%

female male unknown

400 on the ground participants became

80 000 (Both offline and online)
M O V I N G W A L L S S d n . B h d . | S u i t e 3 & 3 A - 1 3 . 4 8 0 6 C B D
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 INDUSTRY MEASUREMENT – OUT OF HOME
M O V I N G W A L L S

Tools to maximize your media spent and ROI.

ONLINE
GRP

Source http://blog.brightroll.com/wp-content/uploads/2013/02/iGRPgraphic_reachxfreq_800x188.jpg

TV GRP

Source http://www.frankwbaker.com

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 M O V I N G W A L L S

MOVING INSIGHTS
Using Big Data in the Digital World to Measure Offline Real World Media Assets

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 THE PROMISE
WHEN WILL DIGITAL TRULY ARRIVE IN REAL WORLD

"What's really nice, from an agency standpoint, is how nimble and

flexible digital out-of-home is. With these types of campaigns,
advertisers can get information that is measurable and actionable
virtually in real time. It's that ability to change your content on the
fly in many cases that is so appealing. "-Stephen Freitas, Outdoor
Advertising Association of America

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 THANK YOU

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