SRIKANT MISHRA

E-Mail: srikkanth.mishra@gmail.com
Mobile: 91 9836248837
CAREER SNAPSHOT

• A result-oriented professional with over 6 years’ experience in Merchandising, Buying, Sourcing, Product
Development, Strategic Planning, Analytics & Team Management.
• Worked with Vedant Fashions Private Limited (Manyavar), Kolkata as Senior Merchandiser - Men’s Ethnic wear,
Indo Western Set /Sherwani Set/Kurta Pyajama/ Basic Suits / Blazer / Accessories, for all stores of Vedant
Fashions Private Limited across the Globe.
• Strong commercial acumen with expertise in operations spanning product development, sourcing, merchandise
planning, order processing, supply chain management, Analytics.
• Distinction of exploring category gaps, identifying new lines & assortment, expanding the business to achieve
corporate business goals.
• Significant experience in developing and executing effective divisional & category plans, backed with strong
strategies, numbers and vision.
• Experience of working in tandem with Cross-Functional Teams for ensuring that the right products are stocked
appropriately and available on demand at the right price.
CORE COMPETENCIES

• Assisting in formulating business & strategic plan for retailing activities & development in the region in
consultation with top management for organizational development.
• Demonstrated abilities in establishing new stores/ set-ups after in-depth study of market dynamics, demand and
supply scenario, and feasibility study & profitability calculations.
• Accountable for Department Sales & Margins and ensuring corrective actions to maintain the bottom line.
• Exploring new categories& opportunities to increase the span of department’s categories to enhance the
business growth.
• Bringing Fresh thoughts and designs to packaging of products which enhances brand visibility and awareness in
the market.
• Passionate about business and driving continuous improvements in different product lines to keep the freshness
factor & interest from customers intact.
• Very keen commercial Eye for developing exciting and house ware products with lot of research and market
analysis.
• Monitoring, training & motivating the manpower & ensuring quality services in the business.
• Mentoring & monitoring the performance of team members to ensure efficiency in process operations and
meeting of individual & group targets.
•
PROFESSIONAL SUMMARY

Senior Merchandiser Vedant Fashion Pvt Ltd (Manyavar) Sept 2018 to June 2019

Growth Path:
• Merchandiser - Men’s Ethnic Wear,Indo-Western /Sherwani /Kurta Pyajama/Basic Suits/Blazer/Accessories
• Senior Merchandiser- Men Ethnic Wear , Indo-Western /Sherwani /Kurta Pyajama/Basic
Suits/Blazer/Accessories
Job Role:
 Merchandising:

• Merchandising for Product planning and performance.

• Align buy with the plan and drive the sales margin and inventory for the brands as per the budget.
• Initiate buying as per OTB and ensure timely delivery and availability of right stocks at online store.
• Track the performance of categories and take required action.
• Review gap analysis post launch and make appropriate corrections.
• Regularly collect and analyze the product feedback via sell through reports.
• Understand competition in terms of product offering, business performance, promotions and Offers.
• Monitor the aging of stock with reference to overall stock holding as per defined terms
 Category Manager (Buyer) Spencer’s Retail Ltd June 2012– July 2018

Growth Path:
• Merchandiser - Metal ware, Plastics/Thermo ware/Crockery/ Metal Ware, Kitchen Ware
• Assistant Manager Merchandiser - Metal ware, Plastics/Thermo ware/Crockery/ Metal Ware, Kitchen Ware
Job Role:
 Buying & Merchandising:

• Looking after all the key departments of Bath Aid, Storage Plastic, Thermo ware, Glassware, Melamine ware,
Opal ware, Cookware metal, Pressure Cooker, Non Stick, Kitchen Utensil, Table ware Steel Cook ware, Aluminum
Cookware and Barware categories for the chain of stores.
• Ensuring the correct quality by conducting all types of testing according to buyer’s standards and production
samples approvals.
• Expanding the company’s sourcing/vendor base taking into consideration their manufacturing strengths, quota
availabilities & other compliance issues.
• Responsible for activities regarding vendor management, sales, marketing, customer acquisition, customer
relation management, & maximizing revenue.

 Quality Check & Market Analysis

• Doing Market Research, Competitors study & SWOT analysis for the Household Business.
• Manage the entire supply chain process - from product development, vendor management, logistic control,
warehouse replenishment, and demand planning, forecasting and inventory management.
• Generating various reports Sales, Sales Vs GRN, Aging Inventory, Damage Inventory, No. of Bills, Vendor
payments.
• Liaison for Promotions upload & maintenance
• Uploading and maintaining Product details, EAN, Pricing, Offer, and Taxation.
• SAP, Oracle end user.

Summer Intern Spencer’s Retail Limited May 2006 to June 2006

Understanding the layouts of various stores and designing strategy keeping in mind Spencer’s as Food’s first retailer.

EDUCATION
Degree Institute Year
Masters of Business Administration –Marketing Xavier Institute of Social Service, Ranchi, 2012
Bachelors of Business Administration – Marketing West Bengal University of Technology, Kolkata 2009

COMPUTER PROFICIENCY
• Operating Systems: Microsoft Windows XP, Microsoft Windows 2007
• Software Packages: MS-Word, MS- Excel, MS-PowerPoint
• Tools: TALLY 9.0

PERSONAL DETAILS

• Date of Birth 30-June-1987

• Address: South City Garden Tower 1 Flat 5E
61, B L Saha Road, Kolkata- 700053