Different Types of Media

Print Media

This type of news media used to be the only way of delivering information to the public. For the
generations of the 80s and 90s, print media was the only media of entertain.:

 Newspapers – printed and distributed on a daily or weekly basis. They include news related to
sports, politics, technology, science, local news, national news, international news, birth notices,
as well as entertainment news related to fashion, celebrities, and movies.

 Magazines – printed on a weekly, monthly, quarterly, or annual basis. It contains information

about finance, food, lifestyle, fashion, sports, etc.

 Books – focused on a particular topic or subject, giving the reader a chance to spread their
knowledge about their favorite topic.

Broadcasting Media

Broadcasting media includes videos, audios, or written content that provides important or
entertaining information shared by different methods:

 Television – in the past, there were a few channels sharing various types of content, whereas now
we have hundreds of TV channels to choose from. Each channel delivers a different type of
content, so you have a separate channel for news, drama, movies, sports, animation, nature,
travel, politics, cartoon, and religion

 Radio – uses radio waves to transmit entertaining, informative, and educative content to the
public. Due to its high reach to the audience, radio is widely used for advertising products and
services. Radio is one of the oldest means of entertainment, and today people often hear it to find
out the weather and traffic while commuting.
 Movies – film, motion picture, screenplay, moving picture, or movie has world-wide reachability.
It’s the best type of mass media to promote cultures and spread social awareness. Movies have
always played a huge part in the entertainment world.

Internet Media

Nowadays, we are relying on the Internet to get the news a lot more often than the traditional
news sources. Websites provide information in the form of video, text, and audio. We can even
choose the way we want to receive the news.

 Social networks or websites – including Facebook, Instagram, Twitter, YouTube, Tumblr, LinkedIn,
Snapchat, Quora, Reddit, Pinterest, etc. They are user-friendly and widely used by people around
the world.

 Online forums - an online place where we can comment, message, or discuss a particular topic.
Forums allow us to share knowledge with other people with the same interest.

 Podcast – a series of audios focused on a particular topic or theme. We can listen to them on a
computer or a mobile phone.

Media and Information Sources - Media and Information Literacy (MIL)

1. MEDIA & INFORMATION SOURCES

2. SOURCES OF INFORMATION: •LIBRARIES •INDIGENOUS MEDIA •INTERNET
3. LIBRARIES
4. WHAT IS A LIBRARY? -A place in which literary, musical, artistic, or reference materials
(such as books, manuscripts, recordings, or films) are kept for use but not for sale (Merriam
Webster’s 11th Collegiate Dictionary)
5. 4 Major Types of Libraries: •ACADEMIC LIBRARY •PUBLIC LIBRARY •SCHOOL LIBRARY
•SPECIAL LIBRARY
6. ACADEMIC LIBRARY - serves colleges and universities PUBLIC LIBRARY - serves cities and
towns of all types
7. SCHOOL LIBRARY - serves students from Kindergarten to Grade 12 SPECIAL LIBRARY - are
in specialized environments, such as hospitals, corporations, museums, the military,
private business, and the government.
8. SOURCES OF INFORMATION: •LIBRARIES •INDIGENOUS MEDIA •INTERNET
9. INDIGENOUS MEDIA
10. What is Indigenous? - native; local; originating or produced naturally in a particular
region/locality
11. Indigenous Knowledge - knowledge that is unique to a specific culture or society; most
often it is not written down
12. Indigenous Communication - transmission of information through local channels or forms
- it is a means by which the culture is preserved, handed down and adapted
13. INDIGENOUS MEDIA - may be defined as forms of media expression conceptualized,
produced, and circulated by indigenous peoples around the globe as vehicles for
communication
14. FORMS OF INDIGENOUS MEDIA: 1. FOLK OR TRADITIONAL MEDIA 2. GATHERINGS AND
SOCIAL ORGANIZATIONS 3. DIRECT OBSERVATION 4. RECORDS (WRITTEN, CARVED, ORAL)
5. ORAL INSTRUCTION
15. . SOURCES OF INFORMATION: •LIBRARIES •INDIGENOUS MEDIA •INTERNET
16. INTERNET
17. What is an Internet? - a global computer network providing a variety of information and
communication facilities, consisting of interconnected networks using standardized
communication protocols.
18. EVALUATING INFORMATION FOUND ON THE INTERNET: -Authorship -Publishing body -
Accuracy and Verifiability -Currency
19. Things to Consider in Evaluating Information: -Reliability -Accuracy -Value -Authority -
Timeliness
20. Reliability of Information Information is said to be reliable if it can be verified and
evaluated. Others refer to the trustworthiness of the source in evaluating the reliability of
information.
 21. Accuracy of Information Accuracy refers to the closeness of the report to the actual data.
Measurement of accuracy varies, depending on the type of information being evaluated.
Forecasts - similar to the actual data. Financial - values are correct
22. Value of Information Information is said to be of value if it aids the user in making or
improving decisions.
23. Authority of the Source - Who authored or published the information? - Is the source
credible?
24. Timeliness Reliability, accuracy, and value of information may vary based on the time it
was produced or acquired. It may become irrelevant and inaccurate with the passing of
time (thus making it less valuable)
25. Timeliness Other information may be timeless, proven to be the same in reliability,
accuracy, and value throughout history.
26. .Skills in determining the Reliability of Information: a. Check the Author b. Check the Date
of Publication or of update c. Check for Citations d. Check the Domain or owner of the
site/page. .com - .edu - .mil - .gov - .org - commercial educational military government
nonprofit organization.
27. Skills in Determining Accurate Information: a.Look for facts. b.Cross-reference with other
source for consistency. c.Determine the reason for writing and publishing the information.

Different Content Of Media Types.

1. Blogging

You know we had to talk about blog posts first. For many brands, blog posts make up the central
part of their content marketing strategy.

2. Longform Content

Long-form content that is free and available online is a fantastic way to build thought leadership
and increase subscribers
3. Case Studies

Case studies are in-depth examinations covering a specific scenario or example, which should
provide both knowledge and actionable information.

4. White Papers

White papers are information-dense content that can offer solutions and data on a particular
subject. The focus here is all on the details.

5. Ebooks

Ebooks seem a little daunting the first time you write them, but they’re great lead magnets
and—if evergreen—can stay great lead magnets forever.

6. Infographics

Infographics allow you to pack a ton of information into one image in a way that is visually
interesting and easily digestible.

7. Template & Checklist Downloads

Template and Checklist downloads make exceptional lead magnets. They’re actionable; they’re a
great resource that users will utilize repeatedly, and they don’t take a lot of time or money to
make.

8. Video

Video isn’t always associated with “content marketing,” but it should be. It’s is dynamic, it’s
engaging, and more users are watching video than reading text so we need to include it in our
content marketing strategy.