young professionals < 30

They are currently still studying or

are in the first few years of their
career.

Finish

unmarried
“Technology plays a big part in my life. I use
technology in pretty much everything I do. I
communicate with my work colleagues and
friends online (email, WhatsApp, fb). I use NICKNAME Hipster
different online apps from my phone during
the day, like banking apps to check my
accounts. I have my alarm clock on my
phone, never owned a physical clock.”

Female, 28, University Teacher

The young professionals use the internet (especially
their phone) in every situation of their life. That means
not only for work, but to get in contact with friends,
colleagues or hobby-mates.
Younger than 30 years
They combine social, physical and digital environment
Still in university or newly graduated strongly. First and foremost, they combine it by using
social media platforms. Besides they use it for their
Customer of Telia Oy private matters like online banking or egg. Booking
work part-time near study or newly tickets and accommodations. The interviewees also
full-time increasingly use it for their fitness, for example to
demonstrate a fitness workout.
Internet addicted
They attach importance to flexible working times or
Affinity to technology working hours that don´t start too early. They want to
work individually and independently of location.
Have a lot of technical equipment The young professionals have a strong attitude toward
Use their phone for more than 4 digitization. Furthermore, they have a strong
hours a day knowledge in the IT-field as well.
libertarian They are interested, highly motivated and open to new
ideas. However, they never want to give up their
Individual lifestyle individual lifestyle.