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● Students are required to opt for exactly 13 electives in the 4th, 5th & 6th trimester (inclusive of open
electives). The breakup of electives would be 5 Electives from 4 th Trimester, 5 Electives from 5th
Trimester and 3 Electives from 6th Trimester.
● Please note that compulsory elective papers offered in Term IV are part of 13 electives to be
opted by the students.
●
Students can opt for the following trimester wise distribution in 2 nd year:
Specialization 1: Specialization 2: Open Electives Max. no. of
5 courses 5 courses from any Area: 3 courses term-wise
TRIMESTER Electives
Trimester VI 01 01 01 03
TOTAL 05 05 03 13
● The following options are available for selecting courses within specialization:
Option-I: 5 + 5 + 3 courses
Option-II: 6 + 5 + 2 courses
Option-III 6 + 6 + 1 courses
Option-IV 7 + 5 + 1 courses
● The Open electives can be part of any functional area i.e. Marketing, Finance, HROB, IMOP,
Business Analytics, IB & Business Communication. One open elective is fixed to be offered in
Term VI related to life skills, job sustainability & emotional intelligence.
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9 Distribution & Channel Management GMKT504 5 ✔
10 Customer Relationship Management GMKT505 5
11 B2B Marketing GMKT60 6 ✔
1
12 Rural Marketing GMKT602 6
13 Marketing Analytics GMKT603 6
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S.No. Business Analytics Electives Sub code Term Tick (✔) if
opted
1 Data Visualization (Compulsory) GBA401 4 ✔
2 Predictive Analytics (Compulsory) GBA402 4
3 Text Analytics (Compulsory) GBA501 5
4 Supply Chain Analytics GBA502 5
5 Financial Analytics GBA503 5
6 HR Analytics GBA504 5
7 Introduction to Machine Learning & Intelligence GBA601 6
(Compulsory)
Note:
1. The final submission date of duly filled in Form (Hard copy) is 27 th March,
2019 by 2:00 PM and should be submitted to PMC, in person.
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