FOOD INDUSTRY

a) GLOBAL SCENARIO
- India’s Largest Exporter Of Dairy Products
- UHT Milk, Ghee, Cheese, Butter, Paneer, etc. exported in
consumerpacks
- Whole Milk Powder, Skimmed Milk Powder in bulk
- Major Markets : Gulf, SAARC Region, USA, Singapore,
Hong Kong, The Philippines, Japan, Australia, New
Zealand etc.
b) INDIAN SCENARIO
60salesOffice
10,000+Dealers
10,00,000+Retailers
Reach extends to all parts of the country and many parts
of the world.

1) INTRODUCTION OF THE
COMPANY-
Amul is an Indian cooperative dairy company, based at Anand in the state of Gujarat
Formed in 1956, it is a cooperative brand managed by a cooperative body, the Gujarat
Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by
3.6 million milk producers in Gujarat.
Amul spurred India's White Revolution, which made the country the world's largest
producer of milk and milk products.
Amul was spearheaded by Tribhuvandas Patel under the guidance of Sardar Patel. As a
result, Kaira District Milk Union Limited was born in 1946. Tribhuvandas became the
founding chairman of the organization and led it until his death. He hired Dr. Verghese
Kurien in 1949. He convinced Dr. Kurien to stay and help with the mission.
 Kurien, founder-chairman of the GCMMF for more than 30 years (1973–2006), is credited
with the success of Amul's marketing. Amul has ventured into markets overseas.

2) VISION AND MISSION

Our Vision is not just to be rated among the top 5 brands of India in Interior Field, but,
more importantly, to strive to attain the leadership position in makin our people aware to protect
& save the nature by using plywood and related products for their wood work.
Our Mission is to manufacture world class products of outstanding qualities, providing related
services and solutions to our client while utilizing latest technologies, highest business standard,
work ethics Corporate Governance so we can make every customer smile.

Chairman and Board of Directors

SHRI RAMSINH PRABHATSINH PARMAR

Chairman
VRUNDAVAN SOCIETY,
AT&POST-DAKOR 388 225
TALUKO-THASRA
M. 9825017736
SHRI RAJENDRASINH DHIRSINH PARMAR

Vice Chairman
DAHEWAN HOUSE, RAJRSHEE NAGAR SOCIETY
OPP-WATER TANK,100 FEET ROAD
AT&POST-BORSAD 388 540
DIST-ANAND
M. 9825042930

SHRI CHANDUBHAI MADHABHAI PARMAR

Member
BAROT VADO, OPP. RADHA BAG
MORAJ ROAD,
AT&POST-TARAPUR 388 180
DIST-ANAND
M. 9825475705
SHRIMATI MADHUBEN DHARMSINH PARMAR

Member
MITHAKUVA
AT&POST-PIPDATA 387 355
TALUKO-NADIAD
DIST-KHEDA
M. 9714545646

SHRIMATI SHARDABEN HARIBHAI PATEL

Member
AT-MOTIPURA KAMPA
POST-KAVATH 387620
TALUKO-KAPADVANJ
DIST-KHEDA
M. 9408199516
SHRI JUVANSINH HATHISINH CHAUHAN

Member
NAVA GHARA,
AT&POST-MODAJ 387 130
TALUKO-MAHEMDAVAD
DIST-KHEDA
M. 9099828350

SHRI RADHUSINH MASURSINH PARMAR

Member
AT-DHORAWADA, POST-LIMARWADA
TALUKO-VIRPUR
DIST-MAHISAGAR
M. 9879460351
SHRI RAJESHBHAI GAJANAN PATHAK

Member
NEAR HINGDAJ MATA MANDIR, PATELVADA,
AT&POST-BALASINOR 388 255
DIST-MAHISAGAR
M. 9825030833

SHRI VIPULBHAI KANTIBHAI PATEL

Member
MUKHINI KHADKI
AT&POST-DUMRAL 387 355
TALUKO-NADIAD, DIST-KHEDA
M. 9825035697
SHRI TEJASKUMAR BIPINCHANDRA PATEL

Member
HARI KRISHANA PARK
AT PIPLAV,TA SOJITRA,ANAND
PIN:388460,GUJARAT
M. 9825045742
E-Mail: sahkar@tejashpatel.in
www.tejashpatel.in

SHRIMATI NEETABEN BHARATBHAI SOLANKI

Member
BILYAPURA,
AT&POST-KHANDHLI 388 560
TA&DIST-ANAND
M. 9586380888
SHRIMATI SAVITABEN AMARABHAI VAGHELA

Member
AT&POST-KHALAL
TALUKO-KATHLAL
DIST-KHEDA
M. 9925483811

SHRI RANJITBHAI KANTIBHAI PATEL

Member
PATEL BHUVAN, SUVARN KHADKI,
AT&POST-SARSA 388 365
DIST-ANAND
M. 9879944454
SHRI DHIRUBHAI AMARSINH CHAVDA

Member
SHRI HARI NILKANTHVARNI, N H-8
NEAR VATRAK BRIDGE
AT&POST-HARIYALA 387 570
TA-MATAR, DIST-KHEDA
M. 9824008678

SHRI R.S.SODHI

Member
MANAGING DIRECTOR
GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD
AT&POST-ANAND 388001
PH. 02692-258506-09
SHRI A P ASARI

Member
DISTRICT REGISTRAR CO-OPERATIVE SOCIETIES
211-2ND FLOOR, OLD SEVA SADAN
BORSAD CHOKDI
ANAND 388001
M. 9427170589

SHRI AMIT VYAS

Managing Director
KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LTD.
ANAND 388001
E-Mail: helpdesk@amuldairy.com
PRODUCT :-
 CSR (CORPORATE SOCIAL RESPONSE)
Dairy Demonstration Farm

As part of Amul’s continuous effort to improve the socio-economic

conditions and livelihood of dairy farmers, Amul has come out with
various schemes to increase cattle holding per farmer thereby their
income.
A Dairy Demonstration Farm (DDF) has been set up at Mogar to
demonstrate scientific methods of dairy farming. The project
envisages encouraging the farmers to use high yielding animals and
modern aids to increase milk production.

The Union provides technical support to milk producers on Scientific

Animal Husbandry practices and also facilitates loan disbursement
from banks to the needy by guaranteeing the loan repayment on
behalf of farmers. The Dairy Demonstration Farm is generating
overwhelming interest in milk producer members because of its
success and viability.
 Tree Plantation
In 1946, the unfair trade practises of the middle men brought the farmers of Kaira to unite and fight
against this system which brought Amul into existence. Their relentless effort in improving their socio-
economic conditions ultimately brought their working as a model for dairy development programme in
our country – popularly known as Anand Pattern. Replication of Anand Pattern through Operation Flood
programme helped India to achieve first position in production of milk in the world.

Alarmed byge and global warming and their understanding of that dairy farming like agriculture is
dependent on nature, they took an oath on 15th August, 2007, after the flag hoisting ceremony, to plant
a sapling and ensure that it grew into a tree. Then individually they planted sapling on their own at their
identified locations like their farm

In the year 2007, 21,000 saplings were planted by the farmers in Kaira of which 10,000 plants have survived. In
the following year 2008, they planted more than 5,05,000 saplings of which 1,79,000 have survived. In 2009, third
year of their movement, more than 13,51,000 saplings have been planted.

Farmers have also created nurseries to produce saplings and almost 45 such nurseries have
date. For better coordination and sustainable success, Teams have been formed

Inspired by this movement, whole dairy cooperative farmers of Gujarat under Gujarat
Marketing Federation Limited (GCMMF) have so far planted 312 lakh saplings.
In last five years, milk producers of GCMMF planted around 312 lakhs tree saplings.

By doing so, milk producers of Gujarat Dairy Cooperatives have shown their concern,
awareness and commitment for betterment of environment.
 LIST OF MAJOR COMPETITORS
Top Amul Competitors In Ice Cream.
1) Kwality Walls.
2) Baskin Robbins.
3) Havmor.
4) Vadilal.
5) Dinshaws.
6) Mother Dairy.
7) Arun Ice Cream.

TOP AMUL COMPETITORS IN MILK PRODUCTION

1) MOTHER DAIRY

2) PRABHAT DAIRY

3) OSAM DAIRY

4) CHITALE DAIRY

5) GOWARDHAN

6) KWALITY WALL’S
 MERGER & ACQUISITIONS
THE Gujarat Co-operative Milk Marketing Federation (GCMMF ), which
is implementing `Operation Flood' with its popular Amul brand of milk
in Maharashtra, has bought the Rajgurunagar-based Kapila Dairy in a Rs
1.25-crore deal.
The General Manager, Technical & Projects, Mr M.N. Vyas, told
Business Line, that the federation had commenced trials and plans to
begin full-fledged operations within a month.

CURRENT NEWS

1)New Zealand trade minister to visit Anand

New Zealand’s Minister of State for Trade and Export Growth

Damien O’Connor is likely to visit dairy giant Amul’s plant later
this week to understand India’s dairy sector. Sources said
Wellington is keen to understand how India’s cooperative dairy
system works and the minister will visit all tiers of the cooperative
system from the village societies.
 2) Centre to protect milk sector interests under
RCEP: Amul MD

As per Amul Managing Director RS Sodhi, Union Commerce Minister

Piyush Goyal has assured that no decision will be taken by the Centre that
will adversely affect the milk-producers in the country. The decision was
conveyed to hundreds of milk producers who assembled in Anand on
Thursday to mark the 74th Foundation Day of Amul.

3) Amul turnover grows 13% to Rs 33,150

crore in 2018-19

Gujarat Cooperative Milk Marketing Federation Ltd., which markets Amul

milk and dairy products, reported a 13% increase in turnover to Rs 33,150
crore in the year ended March 31.

The Amul group’s turnover exceeded Rs 45,000 crore, which is also 13%
higher than last year.

The Amul Federation has achieved a compound annual growth rate of

more than 17.5% for the past nine years on account of higher milk
procurement, expansion in markets, launch of new products.
Cooperative Governance
External environment
Government policies
Regulatory framework
Taxation

Internal environment
Organizations structure
 Byelaws

External environment
Government policies
Rules and regulations under specific Act.
Support and restrictions compared to
similarorganizations functioning under
separateform. i.e. Cooperatives Vs Private
companies
Scope of political interventions
Taxation policy of Government
affectingtransactions among different
interrelatedunits of organization structure.
Grievance redressal mechanism
Internal environment
Organizations structure
 Management structure
Policy decision framework
Mana