Documente Academic
Documente Profesional
Documente Cultură
Innovation
BM017-3-M
FALL 2019
2019/11/17 1
Theories on Thinking
Based on Neuro physiological Function : Key Creative thinking models
1. The Whole Brain/Four-Quadrant Model Herrmann (1990)
2. Walla’s Model
3. Divergent thinking
4. Convergent thinking
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1. The Whole Brain/Four-Quadrant
Model ; Herrmann (1990)
◦ 4 quadrant model - right/left & Cerebral System
upper/lower A D
◦ Left Hand Side: logical, ordered Analytical,
◦ Right Hand Side: intuitive, mathematical, Imaginative,
feelings, visual, dreams, non-
technical synthesising, artistic,
linear
problem solving holistic, conceptual
B C
Controlled, Interpersonal,
conservative, emotional,
planned, organised, musical,
administrative spiritual
2019/11/17 Limbic System
1. The Whole Brain/Four-Quadrant
Model ; Herrmann (1990)
◦ A quadrant thinkers prefer organizing information logically in a framework,
listening to lectures and reading textbooks, studying example problems
and solutions, thinking through ideas, doing scientific/academic research,
judging ideas based on facts, criteria and logical reasoning, dealing with
reality and current problems.
◦ B quadrant thinkers like finding practical uses for knowledge learned,
planning projects, practicing new skills, writing practical guides about how
to do something
◦ C quadrant thinkers like to be very organized and precise in their work.
◦ D quadrant like to take an overall view of new topics (not the detail), to
take the initiative, ponder on possible outcomes of actions, use visual aids,
solve open ended problems, enjoy wild ideas, experiment, rely on intuition
rather than on logic, synthesize ideas, approach a problem from different
angles.
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2. Walla’s Model
Graham Wallas (1926)
1. Preparation (A) 3. Illumination (C)
Define-> prob, need, desire Idea arise
Gather info, soln or response need to consider On creative response
Setup criteria for soln acceptance. Idea can be piece or whole
Less time
2. Incubation (D)
Step back 4. Verification (B)
Let mind work it through Final Stage
Like preparation ( it could take min/
days/weeks/ years)
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Left Brain Right Brain
Activities Activities
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3. Divergent Thinking
Creative, broad search, fluency, originality
Vertical: dig hole deeper in same place
Lateral: dig hole in different place
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4. Convergent Thinking
Criterion based, unique, focused solution sought
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Are you a right or left side thinker?
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