Federal Urdu University of Arts, Science & Technology

Masters in Business Administration (MBA) Two year Program

Brief Contents of the Core Subjects

SEMESTER IV

BBUS 666: ENTREPRENEURSHIP 3 Credit Points

This Course is the crux of the business studies which enable students to learn and practically implement
their ideas of starting a new business. The Course contents include Market Research, Marketing strategy.
Foundation of your business Structuring Operations, Advertising and promotion, How much to Charge.
Price Financial Matters, Keeping Control, Buying a going Concern, Franchising, Business plan Outline.
Introduction:- Entrepreneurial perspective, Economics and Entrepreneurship process, Venture, Practices &
Characteristics.
Entrepreneurship and new fee Enterprise: Entrepreneurship Venture Opportunities, Innovations, Change,
fantasies Environment of Small business, Sources and resolutions Corporate Entrepreneurship risk failure
and new venture Unit, Feasibility of Planning and Concepts of planning stages of growth model.
Responsibility of feasibility plan.
Product and Services Concepts: Product Servicing Concepts and Commercial Opportunities ( Macro Over
View). Products & technology identification Opportunities. Product development life Cycle product
Protection trade mark and patents, Process of patents, Validity of property rights and accessing government
information. Human Resources side of Enterprise, Infrastructure of services, types of service Venture,
Success factors.
Marketing and new venture Development:- Marketing Research for new Ventures, Marketing Concepts,
start up of Marketing Research, Market focused on Organization, Sources of Market intelligence,
Competitive analysis and implications of Market Research. Marketing Strategies and Functions and product
Concepts, 4Ps, making Marketing Plan, Changing International Ventures.
Entrepreneurial team and business formation: Human Resource and relations. BOD legal aspects,
Acquiring a business, Evaluation of Acquisition opportunities and methods of Valuation. Financial
Resources and assets Management, different types of Financing, buy or lease. Organization Cycle and
Growth of Organization, Strategic Management for Success of Enterprise, looking towards Entrepreneurial
Career.

BOOKS RECOMMENDED:-

 David II Holt: Entrepreneurship, New Creation, Prentice Hall.

 Bill Bolton & John Thompson: Entrepreneurs Talent. Temperament.
 Technique, Butterworth Heinemann.
BBUS 667: Project Appraisal & Management: 3 Credit Points

The Course is aimed at providing Knowledge of in-depth analysis of Project Selection, Evaluation and
Management, as in today’s business mostly organization are designing project and team based structures.
Project Organization, Project Planning, Negotiation and Conflict resolution, Budgeting and Cost Estimation.
Scheduling, Resources Allocation, Project Control, Project Auditing, Project Termination. Team Work
team building, Inventory Management System.

BOOKS RECOMMENDED:-
 Jack R. Meridith & Samuel J. Mantel. Jr. Project Management
 Managerial Approach
 Harold Kerzner Project Management – A System Approach to Planning, Scheduling &
Controlling.

BBUS 668: Total Quality Management :- 3 Credit Points

Different approaches to Quality Process View of Company Customer Supplier Relationship Customer
Measurement . Different tools of Quality Control. Quality Control Management Standard, Details
Understanding of ISO 9000 Standard. 20 Clauses.
Malcolm Aldridge National Quality Award.

BOOKS RECOMMENDED:-
 Total Quality Management by Edward T do.

BBUS 669: Business & Labor Law :-

(Section-I)
Commercial Law:-
Contracts General Principles, Special types of Contact, Sales of Goods, Islamic Provisions of Trade,
Carriage of Goods by sea, Negotiable Instrument Act.
(Section-II)
Industrial Law:-
The Factory, workmen’s Compensation Act, Industrial Relation Ordinance 1969.Act. Company Law,
Social Security and Old Age Benefits.

BOOKS RECOMMENDED:-
 Khawaja Amjad Saeed, “ Mercantile & Industrial Law in Pakistan”. Lahore, Institution of
Business Management 1988.
 Luqman Baig, “Mercantle Law”, Ghazanfer Academy, Karachi.
 3 – Bara acts.
 ELECTIVE-III
ELECTIVE-IV

Federal Urdu University of Arts, Science & Technology

Bachelor in Business Administration (BBA) Four year Program
Brief Contents of the Core Subjects

SEMESTER IV

BBU 428 Human Resource Management:- 3 Credit Points

This Course will enable students understand the process of Human Resources Management which Includes Strategic
HR planning, Recruitment, Selection, Orientation of new employees, Training & Development, Motivation,
Performance Management System, Reward and Compensations, Disciplining and employee Counseling, Labor
relations and Collective bargain.
Introduction to H.R.M, Human Resource planning, Job design and Analysis, Recruitment & Selection, Motivation &
Reward System, Career planning & Development, Performance appraisal, Compensation Management & Employee
Health & Safety.

Books Recommended:-

 Human Resources and Personnel by William B. Werther & Keith Davis, McGraw Hill Inc.
 Human Resources Management by Garry Dessler, McGraw Hill Inc.2005
 Personnel: The Management of People at Work, Dale S. Beach.

BBUS 429:Pakistan Studies:- 3 Credit Points

The Course will provide the Undergraduate Students the Knowledge of Ideology of Pakistan in the
Historical Perspective. Two-Nations Theory, Pakistan Movement, Creation of Pakistan and the rule of
Quaid-e-Azam as a leader & founder of the Nation. Initial difficulties. Constitutional Development in
Pakistan. The resources of Pakistan, Pakistan’s Relations with the muslim world, Emerging issues, International
Relations.
Pakistan Ideology: Aims & Objectives establishment of Pakistan, Definition and Explanation of Pakistan, The
Pakistan Ideology in the light of Allama Iqbal and Quaid-e-Azam, Historical background of Pakistan Ideology: The
Reformists Sheikh Ahmed Sirhindi, Shah Wali ullah doters, Education Reforms Aligarh Anjuman-e-Hayat Islam,
Sindh Madrasah and Islamia College Peshawar. Constitutional Reforms 1909-1919 and Act India 1935, Political
Struggle The Khilafat movement of Pakistan: Muslim National Ideology, The problem of Independence for India and
the Muslims, Allam Iqbal’s Address Allahabad, The 1973 Elections and the attitude Ministers,
The Pakistan Resolution the 1940 Election and transfer of Power, Important Events and Hurdles at the time of
Emergence of Pakistan and Efforts of Government, creating and Islamic Clauses in the Constitution of Pakistan, The
Preliminary Steps for Islamic Order, Goals, Complete Islamic Order. Our Land Pakistan: Geographical Unity
Locations, Geographical Importance rural and Urban Areas Natural Resources: Agricultural: Industrial Export and
Import Manpower. Pakistan & Islamic World: The relationship with the Neighboring Countries & Islamic Countries.
BOOKS RECOMMENDED:-
 M.D. Zafar, Pakistan Studies,
 Pakistan Studies for Degree Classes published by Allama Iqbal Open University.

BBUS 430: Computer Application To Business:- 3 Credit

Points

• Brief Introduction of Computer Information System in Business.

• Technology (Overview of Computer Hardware, Software & DBMS)
• Internet & E-Commerce.
• Information System In Business System.
• Basic Business System.
• Software Application (Adv Excel, MS project)
• Management & Ethical Challenges.
• Emerging Technologies.
• Artificial Intelligence & Expert Systems.

Books Recommended:-
 Computer in today’s World 5th Edition by Ralph M Stair Jr.
 Digital Computer Principles 2nd Edition by Burroughs Corporation

BBUS : Statistical Inference :- 3 Credit

Points

The Course is Designed to Gradually introduce student with advance Concepts of statistics and its
application in business and managerial Research. The Course Includes Probability, probability Distributions,
Sampling, Estimation, Confidence Interiors, Hypothesis Testing, Statistical Packages and Introduction of
Computerized Statistical tools.
Sets & Probability, Concepts of Random Variables, Possibilities, Probabilities and Expectations, Some rules
of probability, Sampling Theory, Estimation Theory testing hypothesis: one sample test two regression and
Correlation analysis of Variance. The Chi Square Distribution. The F- Distribution and Statistical Inference.
Test based on F-distribution, the Student’s t-distribution, Computer application in Statistical.

Books Recommended:-

 Statistics for Management by Richard I. Levin, 6th Edition

 Mans Field.E. Statistics for Business And Economics: Methods & Application.
 Statistics by Walpole, 8th Edition, Mc Graw Hill Inc,2004.
 Statistics Theory by Sher Muhammad Choudhry
BBUS: Marketing Management :- 3 Credit Points

The Course will Enable Students learn the Concepts of Strategic Planning , Marketing process and
planning, Marketing Research, Analyzing business buying behavior, Business Market Segmentation,
Demand Forecasting, Managing new Products, Managing Product Life Cycle Strategies, Designing Market
Strategies, Managing the Product Mix, Designing Pricing Strategies, Designing Communication Strategies,
Designing marketing Implementation & Control.
Consumer buying behavior, Market Segmentation, Product position, Marketing ix, sales force Management,
And Marketing Research techniques.
Books Recommended:-
 Marketing Management by Philip Kotler, 12th Edition, Prentic Hall Inc, 2006.
 Fundamentals of Marketing Management by James Peter, 5th Edition.

BBU: Business Taxation:-

The Purpose of the Course is to build an Understanding of Tax Issues in the business. The Course is
Comprehensively designed including Definition, Administration, Charge of Tax Computation of Total
Income, Allowance and Relief, Payment of Tax before Assessment, Assessment, Recovery of Tax, Refunds,
Penalties, and Appeals.
Definition, Administration, Charge of Tax, Computation of total Income, Allowance and Relief, payment of
Tax, Refund, Penalties, Appeals.

Book Recommended:-
 Business Taxation (Rules & Application) by Larry J. Kiths, 5th Edition, Mc Grawth
Hill, Inc
BBUS 665 Cost & Managerial Accounting :- 3 Credit Points

This subject introduce the basics of financial and management Accounting. Topic Include: Difference
between Cost Accounting & Managerial Accounting, Types of Costs, Standardized Cost, Budget, Methods
and Tools used to Control Costs, Cost Accounting Principles & Procedures.
Common Accounting techniques used in business in planning, Analyzing revenues and Cost Information,
Capital project analysis. Manufacturing responsibility, Accounting & budgeting. Job Cost, Development &
Use of standard Costs, Cost-Volume-profit analysis.

Book Recommended:-
 Milton F. Usry Lawrence II, hammer; Adolph Matz, Cost Accounting. South Western
Publishing Co
 Ray