CHAPTER 1

INTRODUCTION

A. The Business Concept and the Business Model

Reznao, coffee later is originated from our surname: Alvarez and Libunao while the “coffee
later” came from the famous slogan “Rest now, coffee later.” We are planning to open our shop at
the year of 2020. Which will be located at Sm Bacoor, near the seaside.

A coffee shop is an ideal business for a person who appreciate fine coffee. Coffee is one of
the world’s most popular beverages especially for the millennials nowadays and we think that this
business is more efficient than the others. Reznao, coffee shop is determined to become a daily
necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life
and just a comfortable place to meet your friends or to read a book, all in one. Coffee lovers come
to associate the energizing lift of the caffeine with the richness and aroma of the beverage that
delivers it. Coffee is produced from the seeds of a small red (sometimes yellow) fruit that grows
on plants halfway in size between shrub and tree. Our process of turning these seeds into beverage
is by putting the seeds into grinding machines.

Billboards are a great way to share your brand with the world and reach those who need
your products and services the most that's why we decided to do a billboard advertising to make
profit and gain more customers.

B. The Business Goals: Vision, Mission, Objectives and Performance Targets

A business vision is a vivid mental image of what you want your business to be at some point in
the future, based on your goals and aspirations. Having a vision will give your business a clear
focus and can stop you heading in the wrong direction. Reznao’s vision is to:

 Bring peace and improve the lives of our guests while enjoying our tasty and delicious
drinks.
 Outshine and overreach the customer’s expectations by delivering the perfect quality
brands, variety of glorious mouth watering food and a promise of quality in every bite of
the products that we offer.
 A business mission describes the organization’s basic function in society, in terms of the
products and services it produces for its customers. Our mission is to:

 Serve each and every one the best coffee than anyone else.
 We will be in the business of helping our customers to relieve their daily stresses by
providing peace of mind to great ambience, convenient location, friendly customer service,
and products of consistently high quality.

A business objective is a result that a company aims to achieve. Our objectives is to:

 Make Reznao Coffee Shop the number one destination for coffee in every city.
 Maintain a high standard of food quality and service.
 Ensure a friendly comfortable atmosphere.
 Offer discount coupons.
 Build a positive image and perception as well as enhance the Reznao coffee shop’s
awareness to the public.

Our goal is to provide a substantial income and to create a business and working environment
where both the customer and employee are treated with dignity and respect.

Profit - generate monthly sales revenues of 1Mphp per month 5% of the target market within 2years
of opening.

C. The Business Offering and Justification

Our coffee comes with different flavors: Mocha coffee, Chocolate coffee, Java coffee and
our best seller “Milk tea coffee”

We also sell some pastries and desserts to partner it with our best coffee like cupcake,
cookies, muffins, donuts, waffles and our best seller “pandesal”, where it all began. They can also
customize their coffee if they want to. There is also sound system in our shop and a TV for
entertainment where they can chill and spend their time throughout the day. Reznao, coffee later
is open 24/7 from Monday to Sunday. While resting in the shop, they can also rent some board
games for just 5 pesos per hour like Monopoly, Uno, Snakes and Ladders, Chess, Jenga, etc.
 Reznao coffee shop will offer its customers the best prepared coffee within few seconds in
the area that will be complimented with pastries, as well as free books that its patrons can read to
enjoy their visit.

Table 1.

GIRLS AND BOYS

No (Girls & Boys)

46%
Yes (Girls & Boys)
54%

CHAPTER 2

EXECUTIVE SUMMARY

Reznao will provide a friendly, comfortable atmosphere where the customer can receive
quality food, service and entertainment at a reasonable price. The coffee house will offer a variety
of choices to the customers. Coffee and tea of all sorts will be offered. Both wine and beer will be
on sale. Reznao will serve breakfast, lunch and dinner. Reznao coffee is determined to become a
daily necessity for local coffee addicts, a place to dream of you as you try to escape the daily
stresses of life and just a comfortable place to meet your friends or to read a book, all in one. With
the growing demand for Very Highest quality gourmet coffee and great service, Reznao will offer
its customers the best prepared coffee in the area that will be complimented with pastries, as well
as free books that its patrons can read to enjoy and satisfy their visit.

CHAPTER 3

THE BUSINESS PROPONENTS: ORGANIZERS WITH THEIR CAPABILITIES AND

CONTRIBUTIONS

CHAPTER 4

THE TARGET CUSTOMERS AND THE MAIN VALUE PROPOSITION TO THE

CUSTOMER

The first branch of our coffee shop will be located at SM Bacoor, near the seaside so the
target customers would be students, adults, teenagers and especially coffee lovers are allowed to
come inside.

We are a specialty coffee shop. Meaning we provide only the most natural of products. Our
coffee is grown by organic farmers so there are no pesticides or chemicals used in the process of
the coffee beans. The farmers we are likely to work with will be from Hawaii in order to keep costs
lower than if we purchased beans from another country.

The location of our first coffee shop will be in SM Bacoor, near the seaside. This will be the
location of choice so we can draw in not only business people but college students as well. It will
have a view of the water to ensure our waterfront theme. This location will be easy access to people
driving through the city or simply walking along the seaside. This location will be in a highly
concentrated area but on the outskirts of busy/main streets to create that relaxing, getaway feeling.

We offer a 100% customer satisfaction guarantee. Customer Service is what we stand for
and if somebody does not enjoy our coffee or food products it becomes on the house. We want to
ensure that we are always serving the best to our customers and want them to enjoy their entire
experience.
 All menu items will be at an affordable price. We will do all research necessary to make
sure we have quality for reasonable prices. We also want it to be a place where families come or a
meeting place of choosing so having reasonable prices in comparison to chains like Starbucks will
be crucial to our success and make us a choice over the chain coffee shops.