QUIZ

1.According to research, there are four factors that influence consumer buyer behavior:

a) psychological, personal, social, CRM systems

b) Cultural, organizational, personal, psychological
c) Cultural, social, personal, psychological
d) None of the above

2. The consumers five steps of adopting a new product refer to which of the following?

a) Awareness , interest , evaluation, trial, adoption

b) Awareness, promotion, evaluation, trial, adoption
c) Adoption, interest, evaluation, trail promotion
d) Awareness, interest, cash cows, trial, adoption

3. 20. Reasons to purchase based on feelings, beliefs, or attitudes are

a) hedonic motives
b) rational motives
c) patronage motives
d) ethical motives
4. An important part in the first step of the consumer decision-making process is

a) gathering information about alternative solutions

b) determining if you have adequate information to make a decision
c) determining the strength of the need and the urgency to satisfy the need
d) realizing whether a product provides a solution to a problem
5. Marketing based on appealing to an important reference group of a target market is usually
effective.

a) true
b) false

6. When consumers methodically go through all of the steps in decision making, they are
using

a) limited decision making

b) routine decision making
c) extensive decision making
d) objective decision making
7. Which of the following would shift the demand curve for a specific brand of ice-cream to the left?

a) The onset of hot weather.

b) A fall in the price of a rival brand.
c) An increase in disposable income.
d) A fall in the price of the above brand.

8. The single group within society that is most vulnerable to reference group influence is:
a) the older consumer who feels somewhat left out of things.
b) the married women, many of whom feel a need for stability in their lives.
c) new immigrants who really want to assimilate into their new culture.
d) children, who base most of their buying decisions on outside influences.
9. An imbalance between a consumer's actual and desired state in which recognition that a gap or
problem needs resolving is called:

a) motive development.

b) an attitude.

c) a self-concept.

d) Product Evaluation.

10. When analysing consumer lifecycles, marketers look at consumers in differing stages of their life.
Many models upon which these are based were developed in the 1960s. Since then a lot has changed
in 'consumer lifecycles'. Which emerging trends should marketers take into consideration?

a) Fewer people are getting married.

b) People getting married at a later age.

c) More couples co-habiting.

d) All of the above.