Project Title

Submitted by

Student Name
Roll Number-

Submission towards partial fulfilment for the Degree of Master of Business Administration
Session 2016-18

External Guide Internal Guide

Internal Guide

Mr. Name of Company Guide Name of Internal Guide

Prof. Name of Faculty Guide Designation

Assistant Professor
Company Name Designation
Company Address

Gurgaon

1
 INVERTIS UNIVERSITY,
BAREILLY, U.P.
August 2017

ACKNOWLEDGEMENT

This is to acknowledge with sincere thanks for the assistance, guidance and support that I have received
during the Summer Internship. I place on record my deep sense of gratitude to the management
of----------------------------- (Name of the organization) for giving me an opportunity to pursue my summer
internship. My very special thanks to Mr------------------------(External Guide) for his constant advice and
support.

I must also thank Mr----- and Ms -----------------( Names of executives of the organization who were of
major help for their valuable support).

I wish to make a special mention of Dr -------------( Name of the Internal Guide) for his deep involvement
and continuous guidance. He has been of immense assistance.

Name of Student

2
Address

BONAFIDE CERTIFICATE

This is to certify that Mr./Ms.……………………………...., a student of INVERTIS UNIVERSITY,

pursuing MBA, has successfully completed Summer Internship
at……………………………………………………………………………………(Name of the organization)
from June 5, 2017, -August 5, 2017. As part of his/her curriculum, the report entitled,
“……………………………………………………………..”, submitted by the student to the undersigned is
an authentic record of his/her original work, which he/she has carried out under my supervision and
guidance.

I wish him/her all the best.

Signature of Internal Guide

Date

3
 EXECUTIVE SUMMARY

(maximum word limit is 250 words)

4
 TABLE OF CONTENT

1. Introduction 9

2. Industry analysis 10
2.1. Industry Description 10
2.2. Industry Trends 10
2.3. Global vs. India 11
2.4. Industry size and attractiveness 11
2.5. Target Market 12
2.6. Competitors 13
2.7. Competitive Position 13
2.7.1. Porter’s 5 force model 13

3. Company profile 14
3.1. Milestones 14
3.2. Board of Directors 15
3.3.Vision and Mission 15
3.4. Product of the organization 15
3.5. Organization Structure 16
3.6. Employee Profile 17

4. Understanding various Organization’s Functional Areas 18

4.1. Finance Department 18
4.2. Production Department 19
4.3. Marketing Department 19

5
 4.3.1. Marketing Mix 20
4.3.1.1. Product 20
4.3.1.2. Price 21
4.3.1.3. Promotion 21
4.3.1.4. Place 21
4.3.2. Segmentation, Targeting and Positioning (STP) 21
4.3.3. BCG (Product Portfolio Matrix) 22
4.3.4. Product Life Cycle 22
4.4. Human Resource Department 23
4.4.1. Human Resources Information Systems 23
4.4.2. Recruitment & Selection 24
4.4.3. Training and Development 24
4.5. USP and Innovation 24
4.6. SWOT Analysis 25
4.7. PESTLE Analysis 26

5. THE BUSINESS PROCESS APPROACH 26

5.1. Job Profile 27
5.1.1. Domain Description 27
5.1.2. Process 27
5.1.2.1. Macro Processes 27
5.1.2.2. Sub macro Processes 27
5.1.2.3. Sub-sub Processes 27
5.1.2.4. Micro Processes 27
5.2. Hierarchy of Business Processes 28
5.3. Drawing and confirming the BP map 28
5.4. Business Process Re-engineering (Value Stream Mapping) 29
5.5. Weekly Reports (Eight weeks reports) 30

6. Key Learning 30

7. Implications/ suggestions for the company 31

8. Conclusions and Future Scope 32

9. Annexure 32

10. References 33

6
 LIST OF TABLES

SR. NO. Table Name Page No.

7
 LIST OF FIGURES

SR. NO. FIGURES Page No.

8
 LIST OF SYMBOLS AND ABBREVIATIONS

SR. NO. SYMBOLS & ABBREVIATIONS Meaning/ Full Form

9
1. Introduction

10
Maximum word limit (1000 words)

2. Industry analysis

11
Maximum word limit 200 words

2.1. Industry Description

Maximum word limit 500 words

2.2. Industry Trends

Maximum word limit 250 words

12
 2.3. Global vs. India

Maximum word limit 350 words

2.4. Industry size and attractiveness

Maximum word limit 250 words

2.5. Target Market

Maximum word limit 250 words

13
2.6. Competitors

Maximum word limit 500 words

2.7. Competitive Position

Maximum word limit 150 words

2.7.1. Porter’s 5 force model ( Fill to the maximum of 5 major points under each factor)

14
 Bargaining power of
suppliers

Threat of new entrants Threat of substitutes

Industry
Rivalry

Bargaining power of
buyers

3. Company profile

15
3.1. Milestones

Maximum word limit 200 words

3.2. Board of Directors

Maximum word limit 150 words

3.3.Vision and Mission

Maximum word limit 100 words

3.4. Product of the organization

Maximum word limit 100 words

16
3.5. Organization Structure

Maximum word limit 250 words ( With an hierarchical diagram)

3.6. Employee Profile

Maximum word limit 100 words

4. Understanding various Organization’s Functional Areas

4.1. Finance Department

Maximum word limit 500 words (with balance sheet , financial statement analysis)

17
 4.2. Production Department

Maximum word limit 500 words ( with quality analysis)

4.3. Marketing Department

Maximum word limit 500 words

18
4.3.1. Marketing Mix

Maximum word limit 150 words

4.3.1.1. Product

Maximum word limit 150 words

4.3.1.2. Price

Maximum word limit 150 words

4.3.1.3. Promotion

Maximum word limit 150 words

19
4.3.1.4. Place

Maximum word limit 150 words

4.3.2. Segmentation, Targeting and Positioning (STP)

Maximum word limit 500 words

4.3.3. BCG (Product Portfolio Matrix) (Min of 3 points and maximum of 8 major points)

20
 Star Product Question Mark

Cash Cow Dog

4.3.4. Product Life Cycle ( Explain each stage of the product/service of the company)

21
4.4. Human Resource Department

Maximum word limit 500 words

4.4.1. Human Resources Information Systems

Maximum word limit 250 words

4.4.2. Recruitment & Selection

Maximum word limit 250 words

22
4.4.3. Training and Development

Maximum word limit 250 words

4.5. USP and Innovation

Maximum word limit 150 words each

23
4.6. SWOT Analysis (Maximum of 10 major points)

Strength Weakness

Opportunity Threat

24
4.7. PESTLE Analysis (Maximum of 100 words each)

Factors Observations in the company

(P)
Political

(E)
Economic

(S)
Social

(T)
Technology

(L)
Legal

(E)
Environment

5. THE BUSINESS PROCESS APPROACH

Maximum word limit 500 words

25
5.1. Job Profile

Maximum word limit 150 words

5.1.1. Domain Description

Maximum word limit 100 words

5.1.2. Process

Maximum word limit 150 words

26
5.1.2.1. Macro Processes

Maximum word limit 150 words

5.1.2.2. Sub macro Processes

Maximum word limit 150 words

5.1.2.3. Sub-sub Processes

Maximum word limit 150 words

27
5.1.2.4. Micro Processes

Maximum word limit 150 words

5.2. Hierarchy of Business Processes (Fill the cells as per the process flow)

28
Maximum word limit 300 words

5.3. Drawing and confirming the Business Process map

Maximum word limit 250 words with BP mapping diagram

5.4. Business Process Re-engineering (Value Stream Mapping)

Maximum word limit 500 words

29
5.5. Weekly Report (Eight week reports)
5.5.1 Report 1
5.5.2 Report 2
5.5.3 Report 3
5.5.4 Report 4
5.5.5 Report 5
5.5.6 Report 6
5.5.7 Report 7
5.5.8 Report 8

6. Key Learning

Maximum of 20 key points

30
 7. Implications/ suggestions for the company

Maximum of 500 words

31
 8. Conclusions and Future Scope

Maximum word limit 250 words each

32
 9. Annexure
(Include all the documents collected during the project)

33
 10. References
(Follow the referencing style as specified in SOP)

34
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