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Colliers Radar

Philippines | Research
29 June 2017

Shifting Orbits
The Rise of Satellite Communities
Colliers expects developers to continue pursuing master-
planned communities as these offer a better value
proposition than standalone projects. We believe that the
emergence of millennial workers, who account for about
40% of the country’s labor force and are primarily
employed in BPOs, will sustain the demand for integrated
live-work-play environment. The concept of building
offices, condominiums, malls, schools and hospitals within
one community satisfies the millennials’ demand for
greater mobility and convenience.

By Joey Roi Bondoc Colliers sees developers pursuing more integrated


Manager | Research communities outside of Metro Manila such as Cavite,
Laguna, Bulacan, and Pampanga over the near- to
joey.bondoc@colliers.com medium-term as land values are unlocked by an
aggressive expansion of road networks. We are confident
The government’s failure to adequately that this will be sustained by the government’s push to
generate economic opportunities in the countryside
address issues plaguing Metro Manila anchored on its commitment to usher in the ‘golden age of
such as worsening traffic, flooding, and infrastructure.’

poor mass transportation systems has


compelled private firms to take the lead in Selected Townships across Metro Manila

developing master-planned communities


that integrate the live-work-play lifestyle.
The expansion of economic activities in
the country’s capital has also buoyed
demand for integrated communities. To
further unlock opportunities, we
recommend that developers:

 Distinguish their projects from others


by allocating land for education,
healthcare, entertainment and
recreational uses;
 Intensify efforts in terms of strategic
landbanking;
 Explore the option of acquiring Source: Colliers International Philippines

reclaimed land;
 Redevelop brownfield properties; and
 Build flexible office space to
accommodate non-business process
outsourcing (BPO) occupants.
Contents
The problems of Metro Manila ....................... 4

Eastwood City: Clothing to outsourcing ......... 5

Rockwell Center: Mothballed thermal to


sprawling residential ...................................... 5

Century City: CBD in Makati periphery .......... 6

Capitol Commons: Capitalizing on Ortigas


Fringe ............................................................ 6

Vertis: Northern Metro Manila’s Emerging


CBD……………………………………………..7

Arca: Southern gateway to Manila ................. 7

Circuit: Makati’s new entertainment hub ........ 8

Aseana City: Reclaimed BPO and


tourism hub .................................................. 8

Bridgetowne and ArcoVia: From industrial


property to integrated community .................. 9

Conclusion and Recommendations ............... 9

3 Colliers Radar | 29 June 2017 | Research | Colliers International


Status of Metro Manila townships

Office (sq m) Residential (unit) Retail (sq m) Hotel (unit)


Township Institutional Entertainment
(Land Area) Total Total Total Total (sq m) (sq m)
Completed Completed Completed Completed
Planned Planned Planned Planned
GLA Units GLA Units
GLA Units GLA Units

Eastwood City (18.5 ha) 352,500 320,100 9,700 7,600 25,000 25,000 90 90 1,300 -

Rockwell Center (15.5 ha) 62,000 62,000 5,900 4,200 51,000 45,000 400 114 3,600 -

Century City
93,800 - 3,800 3,500 17,000 17,000 - - 1,400 -
(3.4 ha)

Capitol Commons (10 ha) 32,900 19,200 2,000 - 55,000 30,000 - - - -

Vertis North
120,200 - 4,200 - 47,000 9,000 440 300 11,100 -
(29 ha)

Arca South
200,000 - 2,400 - 103,000 - 270 - 1,500 -
(74 ha)

Circuit Makati
72,100 - 1,300 - 69,000 11,000 250 - - 31,300
(21 ha)

Aseana City
131,800 42,300 1,700 - 257,000 25,000 3,850 1,620 160,400 33,400
(107 ha)

Bridgetowne
127,800 22,700 - - 17,000 - - - - -
(8 ha)

Source: Colliers International Philippines Research


Figures are rounded off

surrounded by upscale facilities, spacious open area,


The problems of Metro Manila green surroundings and energy-efficient infrastructure –
Several socio-economic issues plaguing Metro Manila all done by private developer-led master planning. In
remain unresolved. The lack of economic opportunities these communities, integration prevails over seclusion
in the countryside is pushing people to migrate to the as the middle-class family upgrades to condominiums
country’s capital, exacerbating Metro Manila’s unabated from house and lots.
population growth. Poor public transportation systems
coupled with congested traffic make for a gruelling daily The rising demand for these integrated developments as
commute for the workforce. well as soaring land values in central business districts
(CBDs) have provided the opportunity for developers to
These issues continue to constrain Metro Manila from transform idle properties on the outskirts of CBDs into
achieving its full growth potential. Developers are masterplanned communities. Eastwood City is the
bridging infrastructure gaps and unlocking opportunities former site of a textile mills; a thermal power plant used
by building master-planned communities that have the to occupy a portion of Rockwell Center; Century City is
potential to become major catchment areas for business the former site of International School-Manila; while
activities in the country’s capital. Capitol Commons is a redevelopment of the former
capitol of Rizal Province.
The expansion of business opportunities in Metro Manila
has been fuelled by the influx of multinational Rising demand and land prices are also enticing
outsourcing companies. The fast-evolving demands of industrial property owners in strategic locations to
the capital’s workforce and households play a crucial liquidate land holdings in favor of mixed-use township
role in driving a shift in the mindset and strategies of real developments. Examples of these are the upcoming
estate developers. Property firms saw the need to add projects along C-5 Road such as Megaworld’s ArcoVia
value to the usual standalone building. Market demands City and Robinsons Land’s Bridgetowne. The strategic
dictate that they build malls, residential condominiums, location unlocks the potential of these former industrial
and institutional facilities such as schools and hospitals properties for more profitable uses.
alongside offices. Metro Manila residents’ rising
disposable incomes have enhanced their standards of The national and local governments’ thrust of raising
living and reinforced their demand for “convenience, non-tax revenues has compelled a number of agencies
accessibility, and exclusivity” – features only a master- to put large land parcels out to tender to major property
planned community could provide. They now prefer to developers. These properties are now being transformed
live, work, dine, and shop in a single community into satellite communities that offer specific value
propositions: Vertis North is being positioned as the new

4 Colliers Radar | 29 June 2017 | Research | Colliers International


CBD of Northern Metro Manila; Makati Circuit is being hundred companies. Its occupants include some of the
groomed as the next entertainment hub while Arca South biggest BPO and KPO firms in the country such as
is poised to serve as the Southern gateway to the Accenture, Citibank, and IBM.
country’s capital.
Rockwell Center: Mothballed
Developers are also building townships outside of Metro
Manila. We attribute this to the construction of railways
thermal to sprawling residential
and roads in key areas outside of the country’s capital
which unlock values for properties that could be
developed into mixed-use communities. We believe that
the sprawl into urban areas such as Cavite, Laguna,
Bulacan, and Pampanga was also necessary in
capturing a large fraction of the available labor pool that
BPO and industrial tenants could tap. The surge in
residents’ purchasing power encouraged developers to
build malls and recreational facilities alongside office and
residential condominium buildings. The entertainment
facilities also make these townships an attractive
weekend destination for Metro Manila residents. These
developments should be sustained by institutional
facilities such as schools and hospitals. Colliers believes
that the Duterte administration’s decentralization thrust
Source: Rockwell Land
anchored on the implementation of major public
infrastructure projects should entice developers to Rockwell Land was established in 1995 to develop the
aggressively pursue master-planned communities 15.5-hectare area occupied by a decommissioned
outside of Metro Manila. thermal power facility. The property was transformed into
one of the premium locations for residential development
in Metro Manila. The community’s high-end residential
Eastwood City: Clothing to condominium buildings include Hidalgo Place, Rizal
Tower, Amorsolo Square and Luna Gardens. At present,
outsourcing these properties’ occupancies hover between 90% and
95% despite being offered to the market in the early
2000’s. Nine residential buildings have been completed
since 1999 offering some 4,100 units. The Carlos Ott-
designed The Proscenium features five residential
towers that will offer an additional 1,600 units. The
towers are due to be completed from 2018 to 2021 but
are already 86% sold as of 1Q 2017.

The 40,000 sq m (430,000 sq ft) Power Plant mall was


completed in 2000. The mall has gone through a number
of renovations to keep pace with the fast-evolving
preferences of consumers. Its 6,000 sq m (64,560 sq ft)
expansion will be completed by September 2017.

Source: Megaworld Rockwell is also building a 280-room hotel under the


Aruga brand due to be completed in 2019. This will
Established in 1999, Eastwood City is Megaworld’s first
master-planned community in Metro Manila. A former complement the existing 114-unit Aruga serviced
textile mill, it has expanded to 18.5 hectares from its apartment.
original scope of 12 hectares. It currently houses 20
condominium projects featuring about 7,500 units and 11 The recently-completed 8 Rockwell attracted some of the
office buildings with a combined gross leasable area most prominent pharmaceutical and advertising firms
(GLA) of about 320,000 sq m (3.44 million sq ft). From such as Pfizer, Takeda, IMS Health, and Ogilvy &
2017 to 2021 we expect about 1,700 units being added Mather. The 32,000 sq m (344,320 sq ft) facility also
to Eastwood’s residential stock while its office stock is houses the ABS-CBN News Channel’s new studio. Other
expected to increase by nearly 30,000 sq m (322,800 sq
office buildings in Rockwell Center include the 12,700 sq
ft). At present, Eastwood City houses more than a
m (136,650 sq ft) Phinma Plaza which houses Phinma

5 Colliers Radar | 29 June 2017 | Research | Colliers International


Corporation and Trans-Asia Petroleum and the 16,800
sq m (180,770 sq ft) building occupied by Nestle
Capitol Commons: Capitalizing on
Philippines. Ortigas fringe

Century City: CBD in Makati


periphery

Source: Ortigas & Company

A redevelopment of the former Rizal Provincial Capitol


complex, Capitol Commons is a 10-hectare mixed use
Source: Century Properties development by Ortigas & Co. situated in Pasig City. It is
bannered by Estancia, which offers 30,000 sq m
Century City is a 3.4-hectare development by Century (322,800 sq ft) of retail space and more than 19,000 sq
Properties located in the fringes of Makati CBD. The m (204,400 sq ft) by GLA of office space, half of which is
township sits on a property previously occupied by the occupied by the shared service center of Maersk Group.
International School of Manila. Century City’s residential The township will also house a 10,000 sq m (107,600 sq
projects are marketed to be in the upscale segment by ft) Unimart to cater to grocery shopping needs of
partnering with prominent personalities and brands such residents in the Eastern part of Metro Manila.
as Daniel Liebskind, Trump, Armani and Versace. Of the
five residential buildings, four have already been From 2018 to 2020, three residential towers featuring
completed featuring some 3,400 units. Century Spire, more than 1,900 units are due to be completed. The
the last of the five residential skyscrapers to rise in residential condominiums are more than 60% sold as of
Century City, features 335 units and is 92% sold as of 1Q 2017.
1Q 2017.
Capital Commons augments the existing office, retail,
Century City Mall was completed in 2014. The 17,000 sq and residential developments in the eastern part of the
m (182,920 sq ft) retail outlet is anchored by Rustans metropolis. Its strategic location in the fringe of Ortigas
Supermarket. Center shields the satellite community from traffic
congestion within the business district. These features
The integrated community also features the country’s enable Capitol Commons’ residential units to command
first medical mall, the 28-story Centuria Medical Makati. a price per square meter about 30% higher than
The medical mall should benefit from the country’s comparable units in Ortigas Center.
emergence as a viable medical tourism hub in Asia
Pacific.

6 Colliers Radar | 29 June 2017 | Research | Colliers International


Line 3 – that pass through Metro Manila’s main
Vertis: Northern Metro Manila’s thoroughfare.
emerging CBD
Arca: Southern gateway to Manila

Source: Ayala Land

Ayala’s 29-ha Vertis North is being positioned as the Source: Ayala Land

CBD of northern Metro Manila. The satellite community


74-hectare Arca South is being positioned as the next
should capture the growing demand for office, retail,
major CBD in southern Metro Manila.The former site of
residential, and institutional space in Quezon City and
government-owned Food Terminal Inc. (FTI) will directly
the Caloocan-Malabon-Navotas-Valenzuela
benefit from the construction of infrastructure projects
(CAMANAVA) corridor area as well as parts of Bulacan
that link the capital to the thriving provinces of Cavite
in Central Luzon.
and Laguna.
Vertis North’s six residential towers offer a combined
Nine BPO buildings with a combined GLA of 200,000 sq
4,121 units. Take-up is at 89% as of 1Q 2017.
m (2.15 million sq ft) are in the pipeline. Arca South
The Seda Vertis North, Ayala’s largest hotel under the Retail will offer some 103,000 sq m (1.1 million sq ft) of
Seda brand, had a soft launch in April this year. The leasable space and will open this year. The township’s
438-room hotel was well-received given the lack of facilities will be complemented by a 265-room Seda
quality accommodation in the northern part of Metro Hotel and a 250-bed QualiMed Hospital.
Manila. Bloomberry Resorts, the operator of Solaire, will
Some 2,300 residential units have been launched with
also build a casino in the area that aims to capture the
about 91% already sold.
mass-gaming market in northern Metro Manila and
northern and central Luzon. The upcoming South Integrated Transport System (ITS)
will be built right beside the Arca South. About 4,000
Vertis North mall, a 47,000 sq m (505,720 sq ft) retail
buses and 160,000 passengers are expected to pass
outlet primarily targeting millennial mallgoers, partially
through the terminal daily and this should directly benefit
opened in June. It will be 85% operational by the end of
Arca South’s retail components. Furthermore, the
the year.
community’s proximity to key locations such as Makati
The three-tower Vertis North Corporate Center will have CBD, Ninoy Aquino International Airport (NAIA), and Fort
a combined gross leasable area (GLA) of about 140,000 Bonifacio should help facilitate the community’s
sq m (1.51 million sq ft) and will mainly house BPO and development into a full-blown CBD.
KPO companies. The 39,000 sq m (419,600 sq ft) Tower
1 is due to be completed this year.

Vertis North’s viability as northern Manila’s new business


district will be buoyed by the completion of the Metro Rail
Transit (MRT) Line 7 which links North EDSA to San
Jose del Monte in Bulacan. The government expects the
project to become operational by 2021. The master-
planned community is also linked to two existing railways
- Light Rail Transit Line 1 and Metro Rail Transit (MRT)

7 Colliers Radar | 29 June 2017 | Research | Colliers International


Circuit: Makati’s new entertainment Aseana City: Reclaimed BPO and
district tourism hub

Source: Ayala Land Source: Aseana City

The former Sta. Ana Racetrack is envisioned as the new The presence of large casino-resort operators should
lifestyle and entertainment hub of Makati City. It features sustain demand for office, retail, and residential
an indoor theatre, multipurpose entertainment spaces, developments in this 107-hectare integrated community.
skate park, and open grounds. It features the 170-unit Pixel Residences condominium
that is recording strong take-up among the segment of
The 21-hectare Circuit will feature residential buildings the population that wants to live within the Manila Bay
from Alveo Land and Ayala Land Premier. Three Area and the city centers surrounding it.
residential towers featuring more than 1,200 units have
been launched so far. Take up is strong with about 83% Demand for Makati CBD and Fort Bonifacio office space
of units already sold. should spill over into Aseana City. It will offer a total of
290,000 sq m (3.12 million sq ft) of leasable office space
Its Seda hotel, due for completion in 2018, will add 255 that will mainly target BPOs. Of the total, some 125,000
rooms to Makati CBD’s hotel stock. sq m (1.35 million sq ft) has been completed with BPO
firm One Trilogy Systems and London-headquartered
Its office buildings will offer about 72,000 square meters
maritime service provider V Ships among the tenants.
(774,700 sq ft) of leasable space. Colliers expects these
office buildings to attract a mix of BPO and traditional Aseana City also houses a Blue Leaf events pavilion, a
tenants, especially those looking for available space in popular venue for weddings and large gatherings with a
Makati’s peripheries. capacity of 1,000 guests.

DM Wenceslao’s partnerships with major national (Ayala


land) and regional (Hongkong Land) developers as well
as the presence of major infrastructure projects (NAIA
Expressway, LRT 1 Extension, and Southwest
Integrated Terminal) affirm Aseana City’s potential as a
key business district.

8 Colliers Radar | 29 June 2017 | Research | Colliers International


Bridgetowne and ArcoVia: From Conclusion and Recommendations
industrial property to integrated Colliers expects developers to continue pursuing satellite
community communities in and outside of Metro Manila. Townships
offer a better value proposition than standalone projects
since they offer mixed-use developments. We believe
that this feature makes integrated townships a more
attractive option for investors.

More BPO tenants will also gravitate toward integrated


communities as they offer a better living and working
environment.

Colliers sees the emergence of millennial workers, who


account for about 40% of the country’s labor force,
sustaining the demand for township projects. The
concept of building offices, condominiums, malls,
schools and hospitals within one community satisfies
millennials’ demand for greater mobility and
convenience. By 2030, millennials and the next
Source: Robinsons Land generation will comprise about 70% of the country’s
workforce based on data from the Philippine Statistics
Bridgetowne Business Park is a 8-hectare property Authority (PSA). A 2015 Urban Land Institute (ULI)
acquired from Republic Glass Holdings Corporation. It report noted that about 60% of millennials would like to
features four office buildings with a combined GLA of live where they do not need a car often and that
about 127,000 sq m (1.37 million sq ft). The 23,000 sq m millennials will continue to be a strong driver of demand
(247,500 sq ft) Tera Tower was completed in 2015. for compact and mixed-use communities.
Among its major occupants is the BPO firm Concentrix.
The firm will also occupy additional space in Zeta and Eventually, we see private developers taking the lead in
Exxa Towers which are expected to be completed over building crucial infrastructure to boost growth within their
the next 18 to 24 months. Details of Bridgetowne’s retail integrated communities. A key example is the planned
and residential components have yet to be released. The construction of a bridge over Marikina River that will
integrated community also features a Blue Leaf events connect two parcels of land in Pasig and Quezon City
pavilion. owned by Ayala Land and Eton Properties, respectively.
The properties cover the planned 35-hectare mixed-use
ArcoVia is Megaworld’s newest township and dubbed as estate along the C-5 corridor that will be developed by
the country’s first ‘green’ community. It spans 12.3 two of the largest property developers in the Philippines.
hectares. Three LEED-registered office buildings, due for
completion late this year and in 2018, will be designed We believe that the current administration’s thrust to
by the firm behind Burj Khalifa in Dubai, currently the spread economic opportunities outside Metro Manila and
world’s tallest building. The office towers will offer a intensify infrastructure development should provide
combined 87,000 sq m (936,100 sq ft) of leasable space impetus for developers to be more aggressive in
and are expected to be completed between 2018 and pursuing mixed-use projects outside of the country’s
2019. capital.

ArcoVia will also have retail and residential components. To the south, we see Cavite benefiting from the
The Filipino concept membership supermarket Landers implementation of rail and road expansion projects which
will open a branch within the township. ArcoVia will be should provide access to properties that could be
supported by a rainwater catchment facility and a redeveloped into mixed-use communities. These
transportation hub. infrastructure projects include the recently-completed
Muntinlupa-Cavite Expressway (MCX) as well as Light
Both Bridgetowne and Arco Via are attractive locations Rail Transit (LRT) 1 Cavite extension, Cavite-Laguna
for outsourcing companies given their proximity to Pasig Expressway (CALAx), and North Luzon Expressway
and Antipolo, Cainta, and Taytay in Rizal Province, a (NLEX) and South Luzon Expressway (SLEX) connector
corridor considered a rich source of BPO talent. road which are under construction.With several
infrastructure and township investments in the pipeline,

9 Colliers Radar | 29 June 2017 | Research | Colliers International


we expect Cavite to come to its own as an urban center developers assess each community’s distinct assets and
and rise from its previous image as a mere suburban potential and eventually build facilities that will maximize
support area to Metro Manila. Among the major those features. A well thought-out placemaking strategy
townships located South of Metro Manila are should keep people interested to stay in an integrated
Megaworld’s Southwoods, Vista Land’s Vista City, and township. Overall, placemaking should help transform
Ayala Land’s Nuvali and Vermosa. While these places into destinations where people can synergistically
townships offer a significant portion for lifestyle and converge.
recreational facilities, they are also envisioned as major
retail and academic hubs of Southern Luzon. The Strategic landbanking
establishment of the first University of the Philippines Colliers believes that developers should take advantage
(UP) Technopreneurship campus in Vista City should of the government’s thrust to intensify infrastructure
support local technological start-ups as well as the development in and outside of the country’s capital. The
expansion of the existing manufacturing base in the completion of public infrastructure projects should result
Cavite-Laguna-Batangas corridor in a more aggressive construction of townships. To cash
in on the opportunities, developers must intensify efforts
To the north, we see Pampanga cornering the bulk of
in terms of strategic landbanking. Within Metro Manila,
township-related investments in the region given the
opportunities for township developments are in Quezon
government’s commitment to develop the North Luzon
City North (Fairview, San Jose del Monte, Novaliches
segment of North-South Railway project and expand the
and Commonwealth), Marikina and Pasig. Meanwhile,
existing Clark International Airport. Townships such as
other provinces that are viable locations for township
Ayala’s Alviera and the Megaworld’s Capital Town are
developments include La Union, Pangasinan, Tarlac,
allotting a significant space for industrial parks. These
Batangas, Naga, Iloilo, Bacolod, Cebu, Davao, and
industrial spaces, coupled with major infrastructure
Cagayan de Oro.
projects, should further enhance Pampanga’s appeal to
existing and prospective industrial locators. Developers As an example, Ayala Land is able to launch major
are also building a substantial amount of office space to townships in and outside of Metro Manila due to strategic
take advantage of Pampanga’s viability as a key landbanking. After the launch of Vertis and Arca in the
outsourcing hub. northern and southern portions of Manila, the property
firm said it has concluded a deal with the Lucio Tan
Over the near to medium term, Colliers sees more
group’s Eton Properties to develop a 35-hectare property
industrial-related developments as part of townships
spanning Quezon and Pasig cities. Recently it launched
being pursued by developers nationwide, especially in
its 250-hectare Evo City project in Cavite and the 25-
areas where adequate infrastructure support is available.
hectare Azuela Cove in Davao City.
Given the growing appetite for township development,
we recommend that developers implement the following: Development of flexible office space to
accommodate firms that require smaller space
Differentiation of townships
The robust economic growth in the country’s capital
Developers are aggressively acquiring large parcels of
reflects not just the sustained dynamism of the BPO-led
land that could be developed into master-planned
services sector but also the expansion of other key
communities. In the increasingly competitive
economic sub-sectors such as construction,
environment, developers need to distinguish their
telecommunications, banking and finance, warehousing
projects from others. Apart from the typical land uses
and logistics, and manufacturing. We expect companies
such as office, residential, retail, and hotel, developers
engaged in these businesses to expand and thus occupy
should also incorporate institutional uses such as
additional office space. We encourage developers to
education and healthcare. Other developers have been
make their office buildings in their respective townships
more aggressive in “differentiating” their communities by
more flexible to accommodate demand from non-
integrating entertainment and recreational facilities for
BPO/traditional companies that require smaller cuts.
outdoor sports such as football and wakeboarding.
These townships include Circuit Makati with its skate This recommendation also applies to office buildings in
park; Nuvali with its wakeboarding facility; and Alviera townships outside of Manila since the current
bannered by Sandbox, which features the country’s first administration’s decentralization push is encouraging
roller coaster zipline. The developers’ differentiation national government agencies and their attached
strategies are anchored on placemaking or the ‘multi- bureaus, which occupy less office space than BPOs, to
faceted approach to the planning, design and transfer to nearby provinces such as Pampanga. We
management of public spaces.’ Under this method,

10 Colliers Radar | 29 June 2017 | Research | Colliers International


also see firms which conduct businesses with these of developments as long as the projects are aligned with
government agencies opening shops outside Metro the entire township’s design guidelines. This should
Manila. Some of the recently completed office buildings result in a more interesting development mix and
within Metro Manila townships that house a mix of BPO landscape for the entire integrated community. The
and traditional tenants are Aseana Two in Aseana City, Aseana City, for instance, should become a more
Estancia in Capitol Commons, and Tera Tower in attractive master-planned community once the mixed-
Bridgetowne Business Park. use projects of Ayala Land and Hong Kong Land are
completed.
Acquisition of reclaimed land
Developers should be on the lookout for ongoing
reclamation projects in the Manila Bay Area as a As for end-users and investors, we recommend the
potential supply of developable land. At present, there following:
are four active reclamation projects around the Manila
Bay Area where commercial, residential, industrial, and Emphasis on the lifestyle
educational zones can be developed. Land in reclaimed
For end-users, we recommend opting for developments
areas is much cheaper than in established business
in mixed-use satellite communities as these enhance
hubs. Townships developed on reclaimed land in the
working and living conditions. In fact, smaller-sized retail
Manila Bay Area, such as DM Wenceslao’s Aseana City,
and office developments are being created in line with
should also benefit from public infrastructure projects
the live-work-play philosophy.
nearby such as the Southwest Integrated Terminal, NAIA
Expressway, Sangley Airport, and Metro Manila subway.
Possible enhancement of yields
According to the Philippine Reclamation Authority (PRA),
the major reclamation projects in the Manila Bay Area We recommend that investors choose projects in
include the 148-hectare Manila Solar City stretching from townships due to possible yield enhancement. Given that
the Cultural Center of the Philippines to the United capital values in established CBDs have significantly
States embassy and the 635-hectare Las Piñas- escalated in recent years resulting in yield compression,
Parañaque Coastal Bay Reclamation Project which is lower entry price for strata-titled office and residential
near the existing Mall of Asia Complex and across the developments could offer some enhancement in yields.
Libertad channel.

Redevelopment of brownfield assets


Developers must aggressively scout for idle private
properties or government assets that they can acquire
and redevelop into master-planned communities. This
strategy is similar to Rockwell Land’s redevelopment of a
mothballed power facility into a thriving Rockwell Center
and Megaworld’s transformation of an idle textile mills
into a fully-developed Eastwood City. We expect the
government to be more active in putting land parcels out
to tender to private developers as it intends to raise
additional revenues for its massive infrastructure
development program. Given the lack of developable
land in Metro Manila, we think that some developers
should revisit the option of buying back properties that
were previously donated to government agencies.

Implementation of a unique development mix


with other developers
We recommend that developers that own large parcels
of land for their mixed-use communities consider selling
individual lots while retaining the greater part of the land
holdings. These developers with massive landbank
should also allow other firms to pursue their own pockets

11 Colliers Radar | 29 June 2017 | Research | Colliers International


396 offices in Primary Authors:
Joey Roi Bondoc

68 countries on Manager | Research


+632 858 9057
joey.bondoc @colliers.com
6 continents Contributors:
United States: 153
Canada: 29 Richard Raymundo
Latin America: 24 Deputy Managing Director | Philippines
Asia Pacific: 79
EMEA: 111
Colliers International | Philippines
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