Prestige Institute of Management and Research, Indore

(An Autonomous Institution Established in 1994, Accredited Twice Consecutively with Grade „A‟ NAAC(UGC) ISO
9001: 2008 Certified Institute, AICTE / UGC Approved Programs affiliated to DAVV, Indore)

(Session 2018 – 2020)

SUMMER INTERNSHIP REPORT ON

“DIGITAL MARKETING SERVICES”

at

RALETTA TECHNOLOGY PVT. LTD.

Guided By: Submitted By:

Dr. Deepti Bajpai Anshul Panchal
MBA (FT) II SEM, Sec-E
Scholar No: - 1121211146
 DECLARATION

I am Anshul Panchal, hereby declare that the presented summer internship report titled
“Digital Marketing Services” is uniquely prepared by me after the completion of 45
days work at Digital Marketing Department of Raletta Technology.

I also confirm that, the report is only prepared for my academic requirements not for
any other purpose. It might not be used with the interest of opposite party of the
corporation.

I also hereby declared that I have read and understood the evaluation method (rubric)
of summer internship project.

……………………………………………………

Anshul Panchal
MBA (FT) II SEM, Sec- ‘E’
Scholar No: - 11212112146

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 CERTIFICATE

This is to certify that, the student of Master of Business Administration (FT- Full Time)
program of Prestige Institute of Management and Research, Indore has completed
summer internship project report titled “Digital marketing services”, under my
supervision and guidance. As per my knowledge the work carried out by him is original
and genuine. I wish further success to him.

(Signature)
……………………………
Dr. Deepti Bajpai
Prestige Institute of
Management and Research, Indore

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 ACKNOWLEDGEMENT

This project bears the imprint of many people who have assisted me in the successful
completion of this report. I gratefully acknowledge the contribution of all the people
who took an active part and provided valuable support to me during the course of this
project.

To begin with, I would like to offer my sincere thanks to “Raletta Technology” for
giving me an opportunity to do my summer internship with the esteemed organization.
I would express my sincere gratitude to Dr. Yogeshwari Pathak mam Director, Prestige
Institute of Management and Research to allow me to do this project in Raletta
Technology.

With the reverence, I acknowledge the valuable support of Mr. Saksham Garg, SEO
Manager Raletta Technology, for giving me the opportunity to do my summer
internship under his guidance. Without his guidance, support and valuable suggestions
during the internship, the project would not have been accomplished. My heartfelt
gratitude also goes to the entire Raletta Technology team for their co-operation and
willingness to answer all my queries, and provide valuable assistance.

I express my gratitude to my internal project guide Dr. Deepti Bajpai ma’am, Prestige
Institute of Management and Research, for his valuable suggestion and advice.

Anshul Panchal
MBA(FT) II SEM, Sec E

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 Executive summary

The project work is pursued on Digital Marketing at Prestige Institute of Management

and Research. My internship is under taken at Raletta Technology on Digital
Marketing, Indore. The work is done under the guidance of Mr. Saksham Garg. and
Mr. Ishan Mishra. The work is about the knowledge of search engine optimization and
how it works.

I had given enough time to know and gather the knowledge about the company off-
page, on-page and social media marketing.

The main aim was to generate traffic on the website and increase domain authority I
was provided with account information of merrchant, I was doing social media posting
for their customers and other works. Company activities were one of the main reasons
to generate traffic. Main objective of the company is sale out their accounting software
and to connect with customer and earn more profit. I am very thankful to Mr. Ishaan
Mishra sir for providing me this opportunity.

Thus, it gave me opportunities to learn about the service of digital marketing. Raletta
helped me learning different techniques of search engine optimization which were bit
easier that helped me easily generate traffic online for the company.

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 INDEX

S. No. CONTENT Page No.

1. Introduction
 About the Industry
7-13
 Industry profile
 Company profile
2. Organization structure
14-15

3. Departmental Description
 HR Department
 Sales Department 16-20

 Marketing Department
4. Strengths and Weakness of the organization
21-22

5. Suggestion
23-24

6. Weekly overview of internship activities

25-32

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7. References
33-34

CHAPTER-1
INTRODUCTION

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 INTRODUCTION
1.1. About the Industry

Digital marketing is any form of marketing products or services that involves electronic
devices. One of the big reason we are seeing digital marketing change so much is
because of adoption of new technologies. Marketing is positioning of offering better
than the competitors. The advantage of digital marketing is that we can track how our
ad is working. Is it worth or not. So it become very easy for us to promote our product
and services on digital marketing than traditional marketing.
The power of digital marketing allows geophysical barriers to disappear making all
consumers and businesses on earth potential customers and suppliers. It is known for
its ability to allow business to communicate and form a transaction anywhere and
anytime.
Breakdown of digital marketing:
1. Search engine optimization (SEO)
2. Search engine marketing (SEM)
3. Content marketing
4. Social media marketing (SMM)
5. Affiliate marketing
6. E-mail marketing
Search engine optimization (SEO):

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SEO is the process of optimizing online content so that search engine likes to show it
as top of search results. SEO is process of getting traffic from free, editorial, and natural
search results from search engines like Google, yahoo, bing. Patience and content is
king of SEO

Basically there are two types of SEO:

1. On page SEO
2. Off page SEO
1. On page SEO: On page SEO means what’s inside website. It’s all about content
in website. Basically Google has it’s crawlers so whenever we register our
website in google these crawlers are roaming in depth of internet. On-page
refers to both the content and HTML source code of a page that can be
optimized, as opposed to off-page SEO which refers to links and other external
signals.

2. Off page SEO: Off page SEO refers to techniques your can use to improve
the position of a web site in the search engine results page (SERPs). Many
people associate off-page SEO with link building but it is not only that.

Search engine marketing (SEM): SEM is most effective way today to promote
product and services using paid advertisements that appears on search results pages.
This includes Google Adwords SEM gives advertisers opportunity for their ads to
appears alongside results of those quarries. These ads are known ad PPC ads. All ads
go through process known as ad auction before appearing alongside with search
results.

Content marketing: “Content is the king” in digital marketing industry. Content can
be in terms of image, text, video, etc. content marketing means engage in and every
spot of buyers journey. Here first we need to know who our buyers are. After that we
need to develop content and then promotion of content to potential audience.

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Social media marketing: creating and sharing content on social media networks in
order to achieve Social media marketing, or SMM, is a form of internet marketing
that involves your marketing and branding goals. Social media marketing includes
activities like posting text and image updates, videos, and other content that drives
audience engagement, as well as paid social media advertising,

Social media marketing can help with number of goals, such as:

 Increasing website traffic

 Building conversions

 Raising brand awareness

Different social media sites has different approaches

1.2. Industry profile

Raletta Technology is premier IT Company. Its headquarter is situated in Indore.

Raletta has diversified internet product under one umbrella. The company basically is
into different kinds of digital marketing techniques.

DIGITAL MARKETING
Meaning:
Digital marketing is defined by the use of numerous digital tactics and channels to
connect with customers where they spend much of their time: online. From the
website itself to a business's online branding assets -- digital advertising, email
marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under
the umbrella of "digital marketing."

The best digital marketers have a clear picture of how each digital marketing
campaign supports their overarching goals. And depending on the goals of their
marketing strategy, marketers can support a larger campaign through the free and paid
channels at their disposal.

A content marketer, for example, can create a series of blog posts that serve to
generate leads from a new ebook the business recently created. The company's social
media marketer might then help promote these blog posts through paid and organic
posts on the business's social media accounts. Perhaps the email marketer creates an
email campaign to send those who download the ebook more information on the
company. We'll talk more about these specific digital marketers in a minute.

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1.3.Company profile:

1.3.1 History:

Raletta technology was established by 2 engineers in 2015 with initial capital of INR 1
Cr. It was registered as Raletta technology on April 2016. Providing the best IT services
and products to clients and consumers around the globe.
Raletta technology provides services in SEO, PPC, E-mail marketing, SMM, website
development, reputation marketing, content writing. Merrchant has two co-founders
who have limitless passion for technology and internet.
Founders core skills includes online marketing, SEO, SMM, e-commerce, financial
accounting and graphic designing.

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Mr. Navrajvir Singh
Co-founder and CEO. Expert in online advertising, e-commerce and financial
accounting.
● Have run an e-commerce website www.19againbrand.com in 2014.
● Dropped out of DEMONTFORT University, UK to start the e-commerce website.
● Stood first for Adobe premiere pro, while second for computer jingle at IPSE IT
FEST 2010, held at Mayo College.

Mr. Ishan Mishra

Co-founder and COO. IT Engineer and expert in digital marketing.
● Runs IT Services firm, Ishantech for 7 years, before merging with Raletta. And has
his own digital marketing agency https://ishanmishra.in/
● Holds B-tech degree IT from MIT Ujjain.
●Information technology specialist with technical expertise to the implementation,
monitoring, or maintenance of web technology and also, good expertise in field of
political advisory, political marketing, concerts and artist management.

Origin and growth of the company

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Raletta Technology was formed in June 2016 and started operating in November 2016.
There are basically four ventures that the company is into: -

1. Merrchant: - Merrchant is an accounting software or suite which is company’s

only product that it has to offer to different business houses in and around the
city. This is surely the best accounting software that can come in every handy
for different businessmen and has been in the top charts since the very beginning
of it coming to the market.

2. Raletta Co-working: - this is another venture of the organization where the

company provides co-working space to different young professionals
throughout Indore. It has become one of the leading co-working spaces in
Indore. It started off in November with an offering capacity of 5 seats and has
currently grown on to 105 seats with advancement in infrastructure still under
the hood.

3. Digital Marketing: - Digital Marketing is the first and foremost work function
of the company as it has its clients that require Digital Marketing expertise
which the company has to offer. This company started from zero but has become
one of the best digital marketing agencies of the city within a time span of less
than a year.
4. Raletta toons: - They have recently launched their new product, entering into
animation and VFX world.

Company vision: -
Raletta technology’s vision is to be most trusted provider of IT services and products
that ensure the security and freedom of clients and businesses. As a group of like-
minded enthusiasts, they will define the future of technology and internet. They will
conduct themselves with integrity and live their company values, deliver superior
performance and foster an internal environment of innovation, collaboration, and trust.

Company mission: -

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Raletta’s roadmap starts with their mission, which is enduring. It declares their purpose
as a company and serves as the standard against which raletta weigh their actions and
decisions. To create an easily approachable IT company for clients and customers who
are not tech savvy as well as pro tech enthusiasts, to inspire moments of optimism and
happiness through their social media platforms and to create value and make a
difference by their innovative ideas, products and solutions.

Objectives of the organization-

1. Increasing sales or leads is a top-level objective of the company.
2. Improving conversion rates
3. Increasing organic traffic volume
4. Percentage of return visitors
5. Reduce bounce rate

Major clients of the company

 Medhaavi
 Palm Indore
 Technology Moon
 Surviving spirits
 NICT Technologies Pvt. Ltd. etc.

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15
 CHAPTER-2
ORGANIZATIONAL STRUCTURE

Raletta’s Organizational structure: -

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 Director

CEO COO
Mr. Navrajvir Singh Mr. Ishan Mishra

Human
Development Testing Accounting
Resourse

Mr. Deepak Digital Marketing Mr. Deepak

Mr. Saksham Garg

Content
Interns
Writing

Anshul Panchal(Team
Leader)

Other Interns

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 CHAPTER-3
DEPARTMENTAL DESCRIPTION

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3.1 Human Resource Department:

Human Resources (HR) are the department within a business that is responsible for all
things worker-related. That includes recruiting, vetting, selecting, hiring, on boarding,
training, promoting, paying and firing employees and independent contractors. HR is
also the department that stays on top of new legislation guising how workers need to
be treated during the hiring, working, and firing process.
HR is considered by many business strategists to be the most important of all company
resources. That’s because employees can gain new skills, thereby increasing the size of
a company’s competitive advantage overtime. Other resources simply don’t have that
capacity.

3.2 Sales Department:

Sales department is a division of business that is responsible of selling of products and

services. Raletta technology is more into digital marketing & has their own product
which is an Accounting Software “MERRCHANT”. The company has specific
products or services and – and it’s up to sales to sell those things. Sales department
develop relationships with customers and/or channel partners. They knock down the
doors, overcome objections, negotiate prices and terms and often work internally to be
sure their customer’s orders are filled.

3.3 Marketing Department:

A marketing department promotes your business and drives sales of its products or
services. It provides the necessary research to identify your target customers and other
audiences.
 Digital Marketing:
Digital marketing is a term used to describe the integrated marketing services
used to attract, engage and convert customers online. Digital marketing utilizes
multiple channels such as content writing, influencer marketing, SEO, social

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 media and online advertising to help brands connect with customers and
uncover performance of marketing programs in real-life.
 Roles and Responsibilities:

1. Social Bookmarking: Social bookmarking is a way for people to store, organize,

search, and manage “bookmarks” of web pages. Users save links to web pages that
they like or want to share, using a social bookmarking site to store these links. These
bookmarks are usually public, and can be viewed by other members of the site where
they are stored. Some popular social bookmarking sites:

1. reddit.com
2. pinterest.com
3. dig.com
4. diligo.com

2. Blog Commenting: Blog commenting is an essential procedure for interaction

between blogs, bloggers and blog readers. It is an action wherein visitors or
blog readers leave a comment to a blog post or article, reply to readers’
comments, or the author himself answers or replies to visitors questions and
comments. Blog commenting is a good way to exchange thoughts and
opinions about certain topic written as a blog post. But the comment should
be relevant to post so that author will approve comment so our aim in raletta
technology was to build high quality links on Do follow websites.

Some top blog commenting sites with high DA are:

1. dailyblogtips.com
2. bloggingcage.com
3. missoulian.com
4. neilpatel.com

3. Info graphic submitting: info graphs submission in SEO simply means leaving
images related to your website in different image submission or sharing sites. Image
submission involves choosing the right image, file format, alternate text, and image
description.

There are two ways in which you can make image submission.

 Posting images on your website

 Submitting or posting images in Image Submission Sites

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 1. 500px.com
2. Ipernity.com
3. Smugmug.com
4. 4share.com
5. Wehearit.com

4. PDF and PPT’s Sharing: PPT submission is a part of SEO off-page activity.
You can easily make a PowerPoint presentation of PPT, and you can easily explain
it to others. It does not read any major articles written in it. You can make it with
the help of the image and slide. And uploading these to PPT submissions sites
gives you duplicate links and helps you to rank your website and blog a lot, it is
one of the best activities of the SEO Some popular Pdf sharing sites are:

1. 4shared.com
2. Mediafire.com
3. Pixeldra.in

5. Classified Submission:
Classified submission is one of the most influential ways to let the world know your
business and services. It includes SEO strategies for websites promotion by driving
buyers and generating sales for products or services.

6. Competitors analysis:
Competitor analysis is done by various SEO tools like Ubersuggest, MOZ, Mangools
where you have to paste your competitor’s posts link and do the same for your
organization. The main motive is to make your website visible on every page of internet
where your competitor posted it can be blog commenting, forum ppt or PDF sharing,
classified or making a profile over different website

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 CHAPTER-4
STRENGTHS AND WEAKNESS

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Strength and Weakness of Organization:

Strength:
1. The company’s biggest strength is its team work
2. The company has up to date technological know-how
3. The company has ability to attract new customers.
4. The company has strong connections with big giants in respective field.
5. Innovative thinking and creative idea

Weakness:
1. The company is facing hurdles to market their services.
2. The company might take some time to break into the market and gain
acceptance especially from top profile clients.

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 CHAPTER-5
SUGGESTIONS

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Suggestions:

1. Should focus on branding their services through adopting promotional strategies

of advertising.
2. Recruit more staff in office.
3. Improve marketing strategy to get more projects.
4. Should explore the client area.
5. The company can quote more competitive prices for their product.
6. The company can focus more on personal selling strategies to market their
product.

Leanings:

1. In my internship in have learned every aspects of digital marketing and

it’s challenges and opportunity in future
2. Learned about how to develop quality links.
3. Experienced how corporate world works
4. Developed my leadership skills
5. Learned basic about how to analyze the website with the help of
Google analytics.
6. Leaned about time management.
7. Learned using digital marketing tools like Google analytics, Google
search console, ubersuggest, Moz, webmaster,etc
8. Learned to develop website on wordpress and plugins used in
wordpress.

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9. Improved my written communication by writing blogs and articles.
10. Learned about paid advertising in Google and social media.

CHAPTER-6
WEEKLY OVERVIEW

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 1st Week from: - 06/June/2019 to 12/June/2019

Date Day Work performed

06/06/2019 Thursday Day 1: Orientation
Introduction of organization. What they do and basics
about digital marketing.

07/06/2019 Friday Day 2:

Profile creation in 50 sites to create backlinks. Social
sharing at facebook & pinterest
08/06/2019 Saturday Day 3: Info graphic submission in 38 image sharing
websites to create backlinks for technologymoon.com

09/06/2019 Sunday Holiday

10/06/2019 Monday Day 5: PPT and PDF creation.

Created 1 PPT and PDF on AI and ML ad posted on
different PPT and PDF submission sites.
11/06/2019 Tuesday Day 6: PPT and PDF submission.
Continued with PPT and PDF submission.

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12/06/2019 Wednesday Day 7: Classified ad submission.
Submitted ads for technologymoon.com in service
category on different ads submission sites like OLX,
Quikker.
13/06/2019 Thursday Day 8: Profile Creation and Creating post.

Continued with profile creation and learned Google my

Business.

2nd Week from: - 14/June/2019 to 20/June/2019

Date Day Work performed

Day 9:
14/06/2019 Friday Blog Commenting.
Learned how to comment on high DA do follow blogs.
And post relevant comment according to blog.
Saturday Day10: Forum submission.
15/06/2019 Forum submission is the way of online Discussion sites
Day11: Holiday
16/06/2019 Sunday

Day12: Guest blogging.

17/06/2019 Monday
Approached 35 different blogs sites that accepts guest
blogging

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 Day13: blog commenting.
18/06/2019 Tuesday
Continued with last week task
Day14: Classified Ad Submission.
19/06/2019 Wednesday
Created Classified ad of Blogs and Posted.
Day15: Info graphic Creation and Submission.
20/06/2019 Thursday
Created an Info graphic Image and submitted on
different platforms. And learned social media
marketing

3rd Week from: - 21/June/2019 to 27/June/2019

Date Day Work performed

Day16: article submission.
21/06/2019 Friday Wrote an article on Machine learning and posted on
different article submission sites

Day17: Competitor Backlink Analysis.

22/06/2019 Saturday
Learned about what is competitor backlink analysis on
ubbersuggest app and learned affiliate marketing
Day18:
23/06/2019 Sunday Holiday

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 Day19: Competitor link Analysis.
24/06/2019 Monday
Continued with yesterday’s task.

Day20: Competitor link Analysis.

25/06/2019 Tuesday
Continued with competitor link analysis
Day21: Competitor link Analysis.
26/06/2019 Wednesday
Continued with yesterday’s task.
Day22: Info graphic submission.
27/06/2019 Thursday
Created graphics on canva and posted on image
submission sites

4th Week from: - 28/June/2019 to 03/July/2019

Date Day Work performed

Day23: Competitor Backlink Analysis.
28/06/2019 Friday
Continued with yesterday’s task.

Day24: Guest Blogging.

29/06/2019 Saturday
Continued with yesterday’s task.
Day25: Holiday.
30/07/2019 Sunday

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 Day26: Learned Google AdWords
01/07/2019 Monday

Day27: Profile Creation.

02/07/2019 Tuesday
Created on new websites
Day28: blog commenting
03/07/2019 Wednesday Commented on new high Da blogs to create quality links
and theory session on on page SEO

Day29: Directory submission

04/07/2019 Thursday Submitted link of technologymoon.com in 60 directory
submission sites

5th Week from: - 05/July/2019 to 11/July/2019

Date Day Work performed

Day30: continued with directory submission.
05/07/2019 Friday

Day31: learned about different search engines and

06/07/2019 Saturday register site on different search engines
Day32: Holiday
07/07/2019 Sunday

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 Day33: competitor backlink analysis
08/07/2019 Monday Analyze competitor of technology related blogs.

Day34: Social media posting

09/07/2019 Tuesday
Posted info graphs on technology moon Facebook page
Day35: Blog commenting
10/07/2019 Wednesday
Commented on new blogs
Day36: blog commenting
11/07/2019 Thursday Continued with yesterday’s task

6th Week from: - 12/July/2019 to 18/July/2019

Date Day Work performed

Day37: Web 2.0 submission
12/07/2019 Friday Learned in depth on page SEO and web 2.0 submission

Day38: Social media posting

13/07/2019 Saturday
Became team leader to teach 9 new interns about digital
marketing and done work with them

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 Day39: Holiday
14/07/2019 Sunday

Day40: Handled social media page of technologymoon

15/07/2019 Monday to create posts.

Day41: Social bookmarking

16/07//2019 Tuesday
Doing social book Marking for raletta
Day42: Social media posting
17/07/2019 Wednesday
Creating post at Canva and Pikctochart
Day43: Directory submission
18/07/2019 Thursday
Continued in Directory submission

7th Week from: - 19/July/2019 to 25/July/2019

Date Day Work performed

Day44: Continued with yesterday’s task
19/07/2019 Friday

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 Day45: Competitor analysis on Moz and ubersuggest
20/07/2019 Saturday

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 CHAPTER-8
References

References: -
 https://ishanmishra.in/
 https://prbulls.com/
 https://merrchant.com/
 https://raletta.in/
 https://neilpatel.com/

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