AN INDUSTRIAL VISIT TO KAIRALI TELEVISSION

THIRUVANANTHAPURAM

An industrial visit report submitted in 4 semester , in partial fulfillment of the

Requirement for the award of the degree of BACHELOR OF BUSINESS

ADMINISTRATION (CBCS) of MG University , Kottayam .

Submitted By :

ISO 9001-2008

Department of Management Studies

JPM Arts and Science College

Mahathma Gandhi University Kottayam

2019-2020
INDUSTRIAL VISIT REPORT
INTRODUCTION
Writing this industrial visit report happens to be one of the greatest achievements in this
phase of my life . Express my heartiest thanks to those who provide me tremendous
support and making it a useful first-hand experience . I am indebted to those who helped
me in one way or the other in heavy indeed . I take the opportunity to thank all of them .
I am very thankful to our principal Dr . KM Mathew and H.O.D MS Priya K. who gave
us excellent platform of doing something in management field at industrial visit . The
main objective behind the visit was to make students aware about how various activities
related to marketing , finance and human resources are carried out in company and give
them feel of managers as soon as they start there course .

OVER VIEW OF THE TRIP

athapuram which is 203 kilometers away from kattappana for the students of B B A .
JPM Arts and Science College had organized an industrial visit on 11 November 2019 to
KAIRALI TELEVISSION BEURO which is situated in Thiruvan
The visit was organized with prior permission of principal Dr . KM Mathew and our H O
D Ms . Priya K.

Mr. Sunil .P.Thomas , MS. Anju K J and MS. Nimmi Sunil where the coordinaters for
whole visit .

DETAILS OF THE JOURNEY

We started travelling from the college campus at 2:30 am in a private tourist bus named
Everst on 11 November 2019 along with our coordinators faculities.

We had our breakfast at Venjaramoodu. Throughout the journey we all have enjoyed a
lot . At 10:30 AM we reached at Malayalam Communication L.T.D(Kairali TV ) .The
guide had given a detailed information about the process. We were very enthusiastic. The
industrial visit was very valuable and it has paved the way to know about the mass media
process . After the industrial visit we went to have lunch at 2:00 PM . Then we went to
poovar backwater for boating at 3:00 PM. After boating we went to mall of Travancore .
After shopping we went to have dinner at 8:15 PM on the way to venjaramoodu . we
spent our rest time at Sindhu theater at Venjaramoodu at 9:00 PM .then at 1:00 AM we
took our journey back to college . At 5:30 AM we reached at the college and reported to
the principle DR.KM Mathew
KAIRALI (MALAYALAM
COMMUNICATIONS LTD )

Kairali TV is an Indian telivission channel broadcasting in Malayalam language . the

channel,headquatered at Trivandrum , has studio facilities at Trivandrum as well as
kochi . Malayalam communications limited is the holding company which is chaired by
Malayalam film actor Mammootty . John Brittas is the Managing Director . The sister
channels are kairali news , WE(tv channel), kairali Arabia.

Notable Programming
*Ashwamwdham

*Big Screen

*Flavours of India

*PRIYAPPETTA MAMMOOTTY

*Amchi Mumbi

*Rhythm

*Symphony

*Laya Tharang

*Kerala Café

*Jollywood Junction

*Fresh Hits
 MALAYALAM COMMUNICATIONS LTD
Malayalam Communications Limited was founded on 02/04/2000 . It provides media
broadcasting services. The company offers television programs, news, movies, and other
programs. Malayalam Communications also offers marketing, distributions and
advertisement services to customers worldwide. Malayalam communications LTD focus
on communication sectors and it is a media industry and having sub industry on
entertainment content.

VISSION
Kairali by its very style and content en-capsules the quintessence of the culture ethos and
artistic aspirations of Malayalees . and not surprisingly ,Kairali Channel has today
emerged as an information-rich and viewer favorite channel that would entertain ,
engross and educate the Malayalee population all over the world.

BOARD OF DIRECTORS

Malayalam Communications Ltd is endowed with an eminent galaxy of Directors,

every Board Member being a brilliant highflier in his own chosen field of vocation.

padmashri Bharat Mammootty

Chairman – is three times winner of India’s most prestigious Bharat National
Award for Best Actor. The Government of India has honoured him with Padmashri
for his unique contribution to the art and culture of the Nation. He is undoubtedly
the doyen of the Malayalam Film Industry and the superstar par excellence of the
Indian film firmament having portrayed unforgettable characters in many Indian
languages.

Shri. John Brittas – Managing Director

John Brittas is the Managing Director & Editor of Kairali TV. Well-known journalist
of 17 years standing. Youngest media head in Kerala. Passed out from Calicut
University with First Rank in M.A. After completing post- graduation, proceeded to
Jawaharlal Nehru University, Delhi and completed Ph.D. on Media. During his
tenure in Delhi, covered important events like Babri Masjid demolition, Gujarat
riots and Iraq crisis from Baghdad…
Shri. T. R. Ajayan
Professional Engineer with over three decades of exemplary service in the Kerala
State Government Service. A great lover and exponent of art and culture, he is
associated with many cultural activities of Palakkad, He is the Secretary of
Swaralaya, Palakkad which has now become the cultural showcase of Kerala. He is
also the Chairman of the Marketing Sub Committee of the Board.

Shri. C. K. Karunakaran
Eminent Lawyer in the Honorable High Court of Kerala. He was also a member of
the Indian Civil Services. Besides he is also a member of the Audit Committee of
the Board of Directors

Shri. M. M. Monaye
Practicing Lawyer in the Honourable High Court of Kerala. He is well known for his
path breaking contributions to the Co-operative Banking Movement in the State
and was the former President of the Ernakulam District Co-operative Bank. He is
also a well known cartoonist and satirist.

Shri. V K Mohammed Ashraf

A well known business magnate and prominent Industrialist. He is also associated
with many cultural and artistic organizations and owns successful film and
television based companies.

Shri. A.Vijayaraghavan
EX-MP of the Rajya Sabha. He also holds the post of General Secretary of the All
India Agricultural Workers Union. He shot into prominence as an influential
student and youth leader and also occupied the post of President of Students
Federation of India.

Shri. Ayarakath Karakuni Moosa

Resource person in Mathematics, conducting short term inservice training in
Mathematics to teachers organised by State Institute of Education, Kerala. Dist
Secretary of Dept Graduate Teacher’s Assossiation and State Committee Member (
DGTA). Worked with United Arab Shipping Co, Abudhabi as Cashier cum
Accountant. Joined Indian Islahi Islamic School Abudhabi as Headmaster (1987) ,
Principal (2004 to 2007), retired in 2007. Involved in socio – cultural activities in
UAE. Founder President Abudhabi Shakthy Theaters. Returned to Kerala in 2007,
Had been Director of NORKA Roots ( 2007 to 2011). Convenor, Abudhabi Shakthy
Award Committee. State Vice President Kerala Pravasi Sangam, Vice President C
Bhaskaran Foundation.

Core Managers

Kairali believes that state of art is primarily a state of mind. In Television,

technology matters; but creativity matters most. What are the world’s best ideas
and concepts, if they are not backed by a dedicated and competent team of
professionals? At Kairali, investment in human resource is the sine-qua-non
towards the pursuit of excellence. Today, Kairali TV has evolved and emerged as a
channel of international standards, deeply entrenched in the minds of Keralites the
world over, driven by the collective dynamism of the dedicated employees, The
team leaders being:

Mr. K. P. Sukumaran Nair

Company Secretary
CALL: +91 98477 20013
E-Mail: kpsnair@kairalitv.in

Mr. M. Venkitaraman
Senior Director (Finance & Technical)
CALL: +91 98477 20015
E-Mail: venkita@kairalitv.in

Dr. NP. Chandrasekharan

Director – News And Current Affairs
CALL: +91 9447060178
E-Mail : npc@kairalitv.in

Mrs. Betty Louis Baby

Director – Channel Promotion, Events & Public Realation
CALL: +91 9847720021
E-Mail : bettylouis@kairalitv.in
Mr. E.M Ashraf
Director – Middle East (News and Programmes)
CALL: +971 50 6515722
E-Mail : emashraf@kairalitv.in

Mr. S. Rajiv
Senior General Manager – Marketing
CALL: +91 9847720033
E-Mail: rajiv@kairalitv.in

Mr. B. Pratap Chandar

General Manager – (Marketing)
CALL: +91 9847720050
E-Mail: pratap@kairalitv.in

Mr. Unni Cherian

Director – (Programmes)
CALL: +91 9847720096
E-Mail: unnicherian@kairalitv.in

Mr. Biju Radhakrishnan

General Manager – Technical
CALL: +91 9847720039
E-Mail : bijunedungadi@kairalitv.in

Mr. Mohammed Arif CC

Deputy General Manager – P&A
CALL: +91 98477 20070
E-Mail : arif@kairalitv.in

Mr. A.J Peter

Chief Production Controller
CALL: +91 9847720027
E-mail: ajpeter@kairalitv.in
Mr. Suresh KR
Deputy General Manager – Systems
CALL: +91 98477 20026
E-Mail : sureshkr@kairalitv.in

Mr. Rajesh RS
Manager – Programmes
CALL: +91 98477 20025
E-Mail : rajeshrs@kairalitv.in
MANAGAMENT STRUCTURE
MAIN MANAGEMENT OPERATIONS

Kairali is India’s truly Peoples channel with over 2,50,000 shareholders and with a unique and dedicated
viewership of millions of viewers.

Kairali has international reach spanning from Australia to Europe and is available in the entire GCC
countries including Kuwait. Kairali is also available in UAE and Qatar through the state owned television
networks like E-Vision and QCV apart from thousands of individual home dishes. Naturally Kairali
commands a high fidelity dedicated viewership both in India and abroad.

Kairali’s State of the art Studio Complex with four shoot floors at Trivandrum is the largest shooting facility
in South India.

Kairali also has on Online News Studio from where Live News is directly uplinked. All the Kairali studios
deploy top of the line digital equipment for programme acquisition, production, post production, editing and
compositing of programmes. The Primary Digital format is BETACAM – SX and for News acquisition it is
Video Server.

At the Main Studio Floor Kairali has a large deployment of Digital professional cameras, like Sony DNW 90 P
Betacams x, Sony DXC-D-35, CCUs and Online Multicam Edit facilities (DFS-700) and professional grade Sony
DNW series Digital Recorders. The Studios are also equipped with full fledged lighting arrangements with HMI,
Tungsten and Cool Lights. The shoot floors are also equipped with Track and Trolley and Crane facilities.

Kairali has Live News Studio at Delhi, Kochi, Trissur, Palakkad, Kozhikkod and Kannur. the uplink center is at
Kochi. The News Bureaus all over Kerala is connected to the central News Hub at Trivandrum. Similarly special
Gulf bulletins and current affairs programmes are also relayed to the Main News Centre at Trivandrum. The Hourly
Bulletins are broadcast from the LIVE News Studio. The News Wing is specially equipped with Sony DVCAM
(DV-300) Cameras and Mini DVCAM cameras for field News acquisition.

The News Studio is also equipped with Sony D-35 Digital Cameras, CCU and RCP and the sophisticated Graphic
equipments, Dekos and Sony Digital Play out Recorders and Players.

An Intelsat transponder has been locked in with VSNL, Mumbai for Digital transmissions in Intelsat’s most popular
Satellite APR-1 (Insat-2E, 83 Degrees East). This satellite transponder ensures wide footprint and signal strength to
preserve the quality and perfection of the programme. And Kairali channel is up linked by VSNL , Chennai. The
footprint of the satellite is available on request.

Highly experienced and eminent professionals and experts in the fields of television and visual media
head and lead every facet of production and every stream of the channel’s operation.
Marketing
Now you can speak to India’s most powerful consumer market. Through a
television channel this market will easily identify with, right from its name. A
channel as discerning as the Malayalees themselves.Offering programmes with an
authentic Malayalee access. It’s a movement all set to win over 30 million
Malayalees worldwide, and become as much a part of their identity as their
language and culture . Truly the expression of people
andhsjdhjdjdhddhdhdhdjdj

KERALA, INDIA’S MOST POWERFUL CONSUMER MARKET The only ‘rurban’ State in
India with no palpable rural-urban divide. The only State in India where both
urban and rural population figure in the National Readership Survey. Lifestyle
indicators stand clearly above the national average pointing to:

a booming market very high brand proliferation a fast growing rate of disposable
incomes a very high rate of consumption a discerning people

The Cutting Edge of Opportunity

If Kerala is the dream market of any advertiser, Kairali is the perfect medium for
your message.Over 10 million Malayalees in Kerala and five million more outside
the State and in the Middle East tune into the satellite signals everyday. And with
its balanced blend of infotainment Kairali is bound to cut through the clutter and
become their absolute favourite.In turn, providing the cutting edge your
advertisements cannot do without.

DISTRIBUTION

DTH

Airtel digital service( india)

BIG TV DTH Servise (india)

Dish network(USA)

Dish TV (india)
Pehla(UAE)

MOBILE TV
AIRCEL (india)

BSNL(india)

DOCOMO(india)

RECEPTION
Today millions of Malayalees reside in the Gulf countries and to all these
expatriate Malayalee families, Kairali Channel is a very dear and intimate
friend, very close to their heart, presenting to them the nostalgia and
linguistic flavour of their home land with all its artistic and cultural values
honed to perfection.

Kairali is India’s truly Peoples channel with over 250,000 shareholders and
with a unique and dedicated viewership of millions of viewers.

Kairali has international reach spanning from Australia to Europe and is

available in the entire GCC countries including Kuwait. Kairali is also
available in UAE and Qatar through the state owned television networks
like E-Vision and QCV apart from thousands of individual home dishes.
Naturally Kairali commands a high fidelity dedicated viewership both in
India and abroad.

For the first time ever, Kairali TV was the trial blazer to turn the digital -
analogue fusion technology in to mission for the masses. Employing
completely digital devices to uplink, the channel ensures pixel-perfect
picture quality. But to facilitate wider reach and universal viewership,
signals are available in Digital format.
The Kairali Digital Transmission has a very wide foot print spanning from
Australia to Europe including North Africa and Gulf countries.

If you already have a Home Dish and Receiver, all that you have to do is to
point your satellite to Intelsat Satellite at 66 degrees East Longtitude
Intelsat – 17 (IS 17) and thereafter tune in the following in to your Digital
Receiver.