moc.

ikakgarfairam
LinkedIn
Machine
COURSE
OVERVIEW

SECTIONS
LinkedIn Basics

LinkedIn Lead Generation Machine Foundations

LinkedIn Outbound Lead Generation

LinkedIn Marketing
 LINKEDIN BASICS

1.1 About LinkedIn

1.2 LinkedIn Statistics

1.3 Define Goals

The world’s largest
professional network

moc.ikakgarfairam
LinkedIn is one of the oldest mainstream social

platforms, older then YouTube, Facebook and Twitter.

The mission statement was keyed to connecting the

world’s professionals to make them more productive

and successful. Now it's a content platform.

 STATISTICS

645M 37% 30M 52%

users in 200+ countries 30-49 years old companies listed say that it's the most

influencing channel

during the research

process

43% FEMALES 52% 2ND 57%

57% males college graduates most popular platform of traffic comes

among B2B from mobile devices

 GOALS

moc.ikakgarfairam
GIVE VALUE
help people find solutions

LEADS ONLINE RESUME B2B PRESENCE

 LINKEDIN LEAD
GENERATION MACHINE
FOUNDATIONS
2.1 Optimizing Your LinkedIn Profile

2.2 Creating an Ideal Customer Profile

Recommended dimensions: 1584x396

PROFILE PIC & COVER HEADLINE

Nothing that can be distracting. 1) make your headline less

Simple headshots. about yourslef and more

Professional style photos. about how you can help

others achieve their goals

2) social proof

SUMMARY EXPERIENCE

Tell a story and finish with a Highlight your current job

CTA (Call to Action) with a full description.

mariafragkaki.com
FIND PEOPLE WHO
INSPIRE YOU

mariafragkaki.com
mariafragkaki.com
GIVE VALUE

moc.ikakgarfairam
identify the problem

present a solution
 WHAT ARE YOU LOOKING FOR

COMPANIES INDIVIDUALS
Choose the industry & Search for Directors and

Identidy their X Pains by Y above. Connect with them and

problems let them know who you are

Research

mariafragkaki.com
 max 100 connections per day

moc.ikakgarfairam
Location Google Find like-

Company Research minded people

Industry and message

Interests them for free

LinkedIn Services

Search
Filters
 don't miss

a chance

Apply find the demand find the people

for Jobs...
propose solutions

differently
 LINKEDIN OUTBOUND
LEAD GENERATION
3.1 Building Your LinkedIn Lead Generation Machine

3.2 The Pain Formula

3.3 Appropriate Person

3.4 2nd Degree Connections Introduction

3.5 2nd Degree Connections Name Dropping

3.6 How to Message Anyone for Free Using Groups

3.7 News Feed

3.8 Event-Based Message

3.9 Outbound Message Schedule

3.10 How to Follow Up

3.11 Converting Messages Into Meetings

Goal
Generate meeting using LinkedIn

Connection Request > Message Sent

> Message Seen > Prospect responds

> Schedule Meeting

 mariafragkaki.com

POSITION YOURSELF

Hey John, prospect

problem
Great connecting with you here.

Now I noticed that you’re restaurant currently isn’t running an Instagram

account which typically can increase local foot traffic by 65% for restaurants in

the Los Angeles area.

solution

Starting, running, and creating content for Instagram is something that we

actually help LA based restaurants like yours with all the time. In fact, some of

our clients include [X,Y,Z]. credibility (If you are new, say "some of

the companies I'm talking to)

So if it makes sense to talk, let me know what your calendar looks like.

But if not, who do you recommend I talk to? ask for a meeting
The Pain
Thanks,
dig deeper
Formula
[Your Name]
 mariafragkaki.com

Hey [prospect],

I’m writing in hopes of finding the appropriate person who handles

[department].

So if it makes sense to talk, let me know how your calendar looks.

[Insert Pitch = Pain + Solution] (same format as the Pain Formula)

Some of our clients include Company X, Company Y, & Company Z.

If you are the appropriate person to speak with, what does your

calendar look like?

If not, who do you recommend I talk to? Appropriate

Thanks,
Person
[Your name]
 mariafragkaki.com

Hey John, 1st Degree Connection

It was great connecting with you again at InfluenceCon last Highlight something.

weekend. Happy to hear your team just raised another $5M! Achievement, article etc.

And like we talked about, you mentioned that it might make sense Make a reference to who you would
for me to connect with Sarah over at Kingdom Ventures to see if I
like to be introduced to and explain
may be able to help her out with her influencer marketing
why you’re asking
campaigns.

I’m sure you have a lot on your plate right now so I went ahead and Ask your question and make it as

attached a quick message below to make the introduction as easy

easy as possible for them to say Yes
for you as possible.

2nd Degree
With that said, would be able to make the introduction for me here?

But if not, that’s totally fine.

Thanks,
Introduction
[Your Name]
 mariafragkaki.com

Hey John, 2nd Degree Connection

I saw we were both connected to Julie Chu and thought it might

make sense for us to talk.

1st Degree Connection

[Insert Pain Formula Pitch]

So if it makes sense to talk, let me know what your calendar looks

like.

But if not, who do you recommend I talk to?

Thanks,

2nd Degree
[Your Name]

Name Dropping
 mariafragkaki.com

Hey John,

I saw we were both members of [insert group] and thought it might

make sense for us to talk.

[Insert Pain Formula Pitch] Profile > Interests  >

View all > Groups

So if it makes sense to talk, let me know what your calendar looks

like.

But if not, who do you recommend I talk to?

Thanks,

Group
[Your Name]

Connections
 mariafragkaki.com

Hey Vicky,

Thanks for sharing the article about how influencer marketing has

the potential to disrupt the travel industry.

Insert statement
[Insert Pain Formula Pitch] (Pain + Solution)
reference context from

So if it makes sense to talk, let me know what your calendar looks LinkedIn News Feed

like.

Thanks,

[Your Name]

Newsfeed
Interaction
 mariafragkaki.com

Hey Tommy,

Congratulations on being featured in XXX.

[Insert Pain Formula Pitch] (Pain + Solution)

So if it makes sense to talk, let me know what your calendar looks

like.

Thanks,

[Your Name]
Event-Based
Message
OUTBOUND MESSAGE SCHEDULE
MONDAY-FRIDAY 6-7 AM

SUNDAY 8 PM

mariafragkaki.com
 FOLLOW-UP
WAIT BETWEEN 3 TO 7 DAYS

IF THEY DON'T RESPOND, TRY AGAIN AFTER 3-7 DAYS

IF THEY DON'T RESPOND, TRY A MONTH LATER

use google sheets to keep

track of your messages

mariafragkaki.com
 IF THEY...
RESPOND POSITIVELY WITH EMAIL

CONVERT > Calendar Invite

MESSAGES RESPOND POSITIVELY WITHOUT

> Give them time choices > Calendar Invite

TIME

TO MEETINGS RESPOND POSITIVELY WITHOUT ANYTHING

> Ask for an email and time preference > Calendar Invite

use Calendly
 LINKEDIN MARKETING

4.1 Creating a LinkedIn Group

4.2 Creating a Company Page on LinkedIn

4.3 Driving Traffic Using Articles and Blog Posts

4.4 Free $50 of LinkedIn Ad Credits

LINKEDIN a chance for people

to connect with you

GROUP
WHAT YOUR GROUP IS ABOUT

Explain the purpose of the group

WHAT PROBLEM YOU ARE SOLVING

Give value and motive for someone to join

WHAT PEOPLE YOU WANT TO BRING

moc.ikakgarfairam
TOGETHER

Create a community
COMPANY credibility factor

PAGE
CREATE A COMMUNICATION CHANNEL

Find companies you like and model them

SEE WHO IS LOOKING FOR YOU

Use the analytics and collect data

UPGRADE YOUR PROFILE

moc.ikakgarfairam
Put the company on your Experience and let people

know where you are working

 Drive Traffic

CONTENT LINKEDIN ARTICLES LINKS

Create a post from your site Write articles in LinkedIn and Use your links on your profile

and share it with your put links in it to drive traffic and company's page

connections
RUN ADS
Create a company page and clain your

50$ ad credit from LinkedIn

 NEXT UP
6.1 LinkedIn Marketing Tools

6.2 Create a LinkedIn Ad

6.3 Use the Premium Feature for max results

6.4 The $1.80 Strategy for LinkedIn

6.5 How to host in-person events from LinkedIn

6.6 SEO for LinkedIn

6.7 Content Marketing for LinkedIn

6.8 Predictions on LinkedIn

6.9 Invest on LinkedIn

mariafragkaki.com