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  • Why Social?: @hellojustinoh

    Încărcat de

    Justin Oh
    15 vizualizări28 pagini
    500 million active users 50% log on in any given day Over 700 billion min / month 145 million users 300,000 sign-ups / day 2 billion tweets / month 2 billion views a day 24 hours of uploaded / min Avg. Usage 15 min / day Why should brands care?

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    Titlu original

    IABC_UGA-09222010

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    500 million active users 50% log on in any given day Over 700 billion min / month 145 million users 300,000 sign-ups / day 2 billion tweets / month 2 billion views a day 24 hours of uploaded / min Avg. Usage 15 min / day Why should brands care?

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    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
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    15 vizualizări28 pagini

    Why Social?: @hellojustinoh

    Încărcat de

    Justin Oh
    500 million active users 50% log on in any given day Over 700 billion min / month 145 million users 300,000 sign-ups / day 2 billion tweets / month 2 billion views a day 24 hours of uploaded / min Avg. Usage 15 min / day Why should brands care?

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 28

    Why Social?

    justin.oh@22squared.com
    facebook.com/hellojustinoh
    twitter.com/hellojustinoh

    @hellojustinoh
    Wednesday, September 22, 2010
    Hello. I am Justin Oh.
    social media strategist at 22squared

    @hellojustinoh
    Wednesday, September 22, 2010
    @hellojustinoh
    Wednesday, September 22, 2010
    @hellojustinoh
    Wednesday, September 22, 2010
    2

    484
    Friendship Model
    @hellojustinoh
    Wednesday, September 22, 2010
    @hellojustinoh
    Wednesday, September 22, 2010
    What exactly is the

    BIG DEAL
    about social media?

    @hellojustinoh
    Wednesday, September 22, 2010
    500 million active users
    50% log on in any given day
    Over 700 billion min/month

    @hellojustinoh
    Wednesday, September 22, 2010
    145 million users
    300,000 sign-ups/day
    2 billion tweets/month

    @hellojustinoh
    Wednesday, September 22, 2010
    2 billion views a day
    24 hours of uploaded/min
    Avg. usage 15 min/day

    @hellojustinoh
    Wednesday, September 22, 2010
    500 million active users 145 million users 2 billion views a day
    50% log on in any given day 300,000 sign-ups/day 24 hours of uploaded/min
    Over 700 billion min/month 2 billion tweets/month Avg. usage 15 min/day

    (That’s a lot crap-load.)


    @hellojustinoh
    Wednesday, September 22, 2010
    Why should brands care?

    Relationships Customer Service


    Advocacy Insights

    @hellojustinoh
    Wednesday, September 22, 2010
    Why should brands care?

    Relationships Customer Service


    Advocacy Insights

    Awareness

    @hellojustinoh
    Wednesday, September 22, 2010
    TOP 5 REASONS
    people connect with brands via

    SOCIAL MEDIA

    @hellojustinoh
    Wednesday, September 22, 2010
    1. To find offers and discounts

    @hellojustinoh
    Wednesday, September 22, 2010
    2. Love of the product/service

    @hellojustinoh
    Wednesday, September 22, 2010
    3. To get the latest news about the brand

    @hellojustinoh
    Wednesday, September 22, 2010
    4. To give brands ideas on how to improve their product

    @hellojustinoh
    Wednesday, September 22, 2010
    5. To get better customer service / To complain

    @hellojustinoh
    Wednesday, September 22, 2010
    Our Framework
    Listen Learn Engage Adapt
    Culture Strategy Tools Content Activation Insights Connect

    @hellojustinoh
    Wednesday, September 22, 2010
    Why should you care?

    @hellojustinoh
    Wednesday, September 22, 2010
    Novelty

    @hellojustinoh
    Wednesday, September 22, 2010
    Novelty

    Inefficiency

    @hellojustinoh
    Wednesday, September 22, 2010
    Novelty

    Inefficiency

    Opportunity

    @hellojustinoh
    Wednesday, September 22, 2010
    Novelty

    Inefficiency

    Opportunity

    $$$

    @hellojustinoh
    Wednesday, September 22, 2010
    Novelty

    Inefficiency

    Opportunity

    $$$

    @hellojustinoh
    Wednesday, September 22, 2010
    I’M ON A BOAT!

    @hellojustinoh
    Wednesday, September 22, 2010
    Thanks.Questions?
    Follow me @hellojustinoh

    @hellojustinoh
    Wednesday, September 22, 2010

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