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Global Corporations
Author(s): Rashid Ameer and Radiah Othman
Source: Journal of Business Ethics, Vol. 108, No. 1 (June 2012), pp. 61-79
Published by: Springer
Stable URL: http://www.jstor.org/stable/41476277
Accessed: 29-03-2018 03:36 UTC
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Business Ethics
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J Bus Ethics (2012) 108:61-79
DOI 10.1007/s 1055 1-01 1-1063-y
Received: 29 July 2010/ Accepted: 22 September 201 1 / Published online: 15 October 201 1
© Springer Science+Business Media B.V. 201 1
relationship
Abstract Sustainability is concerned with the impact of between corporate social responsibilities
present actions on the ecosystems, societies, and environ-
practices and corporate financial performance.
ments of the future. Such concerns should be reflected in
the strategic planning of sustainable corporations. StrategicKeywords Environment • Ethics • Diversity •
intentions of this nature are operationalized through the Performance • Sustainability
adoption of a long-term focus and a more inclusive set of
responsibilities focusing on ethical practices, employees,
environment, and customers. A central hypothesis, that weIntroduction
test in this paper is that companies which attend to this set
of responsibilities under the term superior sustainableThe concept of sustainable development first became the
practices, have higher financial performance compared tofocus of international policy- making with the publication
those that do not engage in such practices. The targetof the Brundtland Report (WCED 1987), which presented
population of this study consists of the top 100 sustainablethe outcome of the World Commission on Environment
global companies in 2008 which have been selected from aand Development and served as an important foundation
universe of 3,000 firms from the developed countries andfor the UN Earth Summit in 1992. That report defines
emerging markets. We find significant higher mean salessustainable development as development that meets the
growth, return on assets, profit before taxation, and cashneeds of the present without compromising the ability of
flows from operations in some activity sectors of thefuture generations to meet their own needs. The report
sample companies compared to the control companies overprovided what is arguably the most frequently quoted
the period of 2006-2010. Furthermore, our findings showdefinition of sustainable development, though of late, sus-
that the higher financial performance of sustainable com-tainability has been interpreted in different ways. Robinson
panies has increased and been sustained over the sample. (2004) argues that apparent difficulties in defining the
Notwithstanding sample limitation, causal evidenceconcept of sustainability have led sustainability practices to
reported in this paper suggests that, there is bi-directionalbe indistinguishable from green-washing, and branded as
delusional, mis-representational, and hypocritical.
At the broadest level, Gray (2010) defines sustainability
as a systems based concept and, environmentally at least, it
R. Ameer (E3) is probably difficult to conceptualize it as anything below
Accounting Research Institute, Faculty of Accountancy,
planetary and species level. A simple assessment of the
Universiti Teknologi Mara, Shah Alam Selangor 40450,
Malaysia relationship between a single organization and planetary
e-mail: rashidameer@salam.uitm.edu. my sustainability is virtually impossible. Aras and Crowther
(2008) argue that sustainability is actually based upon
R. Othman
efficiency in the transformation process and equity in the
School of Accountancy, College of Business,
Massey University New Zealand, Auckland, New Zealand distributive effects. The management of sustainability
e-mail: radiahothman@gmail.com performance requires a sound management framework
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62 R. Ameer, R. Othman
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Sustainability Practices and Corporate Financial Performance 63
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64 R. Ameer, R. Othman
sustainable obtain
contribution
lower cost of equity capital, thereby indicating
Lopez et al. (2007)
that financial tested
markets value CSP. We investigated all the
firms according
performance of to their activity sectors to determine
companie
classification, thereby
whether significant differences exist in the evolution of c
companies the performance
in the indicators over the period of
Informa
in the 2006-2010. In this connection the following
Petroleum sector, hypotheses
and leads were tested: unreliable
to c
relating to whether sign
HI Sales/revenue growth (SG) of the Global most sus-
performance of companie
tainable companies is higher than SG in the control com-
100 sustainable companies
panies over the period of 2006-2010.
after referred to as the
company asH2 Return
a oncontrol
Assets (ROA) of the Global most sus- com
if its total tainable
sales companies is higherare
than ROA in thewith
control
firm's companies
total salesover the period of 2006-2010.
in that y
find a matching company
H3 Profit before tax (PBT) of the Global most sustainable
assets or even total mar
companies list is higher than PBT in the control companies
year end.
over the period of 2006-2010.
We selected a series of variables to measure the com-
H4 Cash flows from operating activities (CFO) of the
pany performance, focusing on the growth, return, profit-
ability and cash flows of the companies adopting the Global most sustainable companies are higher than CFO in
variables used by Lopez et al. (2007). These variables the
are control companies over the period of 2006-2010.
sales (revenue) growth (SG), return on assets (ROA), profit
before tax (PBT), and cash flows from operating activities
(CFO) in US$.
Data and Methodology
According to Lopez et al. (2007) changes in man-
agement practices should be reflected in the profit and
Our research design combines both quantitative and qual-
loss statement, produced by an increase in business
itative methods. Specifically, the qualitative approach is
volume, implying an increase in sales volume (revenue)
used in the content analysis procedure and the quantitative
only in those companies which have adopted sustainable
approach is employed for statistical analysis. The following
practices. Roberts and Dowling (2002) argue that com-
sections explain the characteristics of the target population,
panies with good corporate reputation in their commu-
sources of data, sustainable practices checklist, content
nities are better able to sustain their superior outcomes
analysis procedure, and appropriate statistical techniques
over other firms because their intangible character makes
that are used for testing the hypotheses.
replication by competing firms considerably more diffi-
cult. Adam and Zutshi (2004) suggest that firms' adop-
tion of sustainable strategies should grant them Characteristics of the Target Population
competitive advantages over other firms where no such
implementation occurs. According to marketing litera-The target population for this study is the top 100 sus-
ture, a stronger inimitable competitive advantage tainable global companies in 2008. The names of these
enhances product innovation and introductions and sales companies were obtained from www.globall00.org which
force effectiveness, thus increasing cash flows and is an annual project of the Global Sustainability Research
profitability (Dowling 2001). Kurucz et al. (2008) iden- Alliance. These companies have been selected from a
tify four categories of benefits that firms may attain from universe of 3,000 firms from the developed countries and
engaging in corporate social responsibility activities: (1) emerging markets, and they represent 95% of equities in
cost reduction; (2) competitive advantage; (3) developing North America, Europe and Korea, and 30% of equities in
reputation and legitimacy; and (4) seeking win-win emerging markets. The top ten per cent list of companies
outcomes. Efficient and reliable contracting with suppli- (or 300 companies) are screened by the Corporate Knights
ers, employees, and creditors should also lead to lower Research Group and Inflection Point Capital Management
contracting and monitoring costs for the sustainable firm against ten equally weighted Environment, Social, and
compared to other firms, thereby increasing the return on Governance (ESG) Key Performance Indicators (KPIs) and
assets (Roberts and Dowling 2002). Lee et al. (2009) a Transparency Indicator which is defined as a percentage
suggest that the leading corporate social performance of data points on which the company provides data and the
(CSP) firms proactively manage their CSP profile and level of GRI disclosure. These KPIs are defined as follows:
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Sustainability Practices and Corporate Financial Performance 65
These KPIs were developed by the Corporate Knights Reporting Initiative website www.globalreporting.org/
Research Group (CKRG), a signatory to the United GRIReports/. For some companies in our sample, a sus-
National Principles of Responsible Investment, with sup- tainability report was not available from either source;
port from Inflection Point Capital Management, and with rather their sustainability accomplishments were narrated
input from the Global 100 Council of Experts which is on their websites according to GRI Reporting categories.
comprised of thought leaders at the interface of sustain- For these companies only, we searched their WebPages to
ability and finance. Given their pedigree, these KPIs reflect collect information. For instance, Rio Tinto' s HTML sus-
the most meaningful indicators in the widest sense. The tainability report is located within the Sustainability section
CKRG identified these indicators after a comprehensive of its website. Inditex SA uses an interactive GRI Content
review of mainstream brokerage research, papers and Index navigating the sustainability report on its website.
reports contributed by fiduciary investors to the PRI Two companies did not have 2008 sustainability reports
Enhanced Research Portal, work by the Canadian Institute and therefore had to be excluded from the analysis.
of Chartered Accountants, and the annual Thomson Financial data for the testing of hypotheses were down-
Reuters Extel/UKSIF Socially Responsible Investing and
loaded from Thomson financiais Worldscope from 2006 to
Sustainability Survey. 2010 in US$ to facilitate comparison across countries.
All companies were scored relative to their industry
peers (these industry peers are not in the sample); each
Sustainability Evaluation Checklist
company receives a score of 0-1 per KPI and a score of
0-1 on the Transparency indicator. The sum of ten indi-There are no universally accepted sustainability standards,
cators and one Transparency indictor was normalized to or
a methodologies for measuring, assessing and/or moni-
scale of 0-100 and then companies were ranked on the
toring a company's progress towards sustainability. Indeed,
basis of this score. This process, in conjunction with a final
various methods, such as external audit, third party awards/
round of vetting from teams at Inflection Point Capitalaccreditation processes, standards/codes benchmarking of
sustainability (Singh et al. 2009), indices (Lopez et al.
Management and Global Currents Investment Manage-
2007), and non-quantifiable sustainability initiatives
ment, was used to winnow down the short list of 300 to the
Global 100 Most Sustainable Companies in the World, (Székely and Knirsch 2009), can be identified. The envi-
respecting the sector weightings for the MSCI ALL ronmental performance of a company can be defined by
Country World Index (ACWI). Table 1 shows the samplemeans of a firm's physical performance with regard to
distribution. environmental aspects based on physical environmental
performance indicators (Wagner and Schaltegger 2003).
We downloaded companies' sustainability reports for
the fiscal year end 2008 from their websites or the Global
Another approach is the use of Environmental Shareholder
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66 R. Ameer, R. Othman
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Sustainability Practices and Corporate Financial Performance 67
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68 R. Ameer, R. Othman
Table 2 Sustainability
N CI DI EI ETI
practices - country-level
analysis Australia 4 30.00 26.75 51.00 20.75
Austria 2 18.00 13.00 44.67 27.50
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Sustainability Practices and Corporate Financial Performance 69
significant differences
The between the
robustness econ
of ou
performance by of
companies
using thewith bett
Mann-W
otherwise as disclosed
for in their sustainabi
Industrials only, a
We find significant higher mean
Discretionary, and SG
Tel
CFO supported
in some activity for
sectors of three
the Glo
tainable companies compared
Materials, to the c
respectively
over the period of
the2006-2010.
Materials HI was
sector.
Global 100 most sustainable
application corporation
of sustaina
Industrial sector, i.e.,
most these companies
sustainable comph
higher sales growth compared
tion in their to control
business
in the same sector. H2 was supported
better financial perfo
Discretionary and Telecommunication
indicators in this pape
whose companies have significantly
though the global hig
com
to control sample 2008,
companies in the samo
the evolution
not the least, H3 shows
and H4 are
that accepted
the differe
Discretionary, Consumer
indicatorsStaples,
existed Ind
bet
communication services sectors, respe
nies, continued for
compared the t test results in and
2006-2009, Table 4 wi
2006-2
four least,
indices in Table 3, the while findings Lopezare et
The Consumer Discretionary
that differentiation sector
higher value for with
the four respect indices, to the and pe
higher ROA, PBT, and
was not consistent CFO
and did not compared
increase over time over the
sector. Furthermore, it we
period of 1998-2004, is intriguing
find that differentiation in ROA, th
PBT, and CFO
Staples, Industrials andhas been consistent and increases over the
Telecommunic
tors which have period
scoredof 2006-2010. higher on onl
indices have significantly higher SG, RO
compared to Health Care
Sustainability - corporate and Materials
performance causal direction w
on two of the four indices, respectively.
a question: is a selective sustainable
There are different opinions about the interaction between deve
enough to achieveenvironmental
bottom-line performance, social performance,
results? and
since sustainable practices
financial reduce
performance. The empirical research has not w
increase reached at
efficiency, a consensus.
and According to Friedman
result in(1970)better
vices, the Consumer Staples,
social responsibility and
involves costs and therefore can Ind
advantaged compared
worsen firms' to other
performance. sectors.
Preston and O'Bannon (1997) H
results are less reliable
and Jensen (2001) due to
argue that social non-norm
responsibilities might
using constrain firms' value maximization
Kolmogorov-Smirnov Z and lead to poorer
test), and
metric Mann-Whitney
financial performance. It isU
vital totests were
establish the direction
robustness of results (see
of causality: whether Table
conscientious companies5).are more
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70 R. Ameer, R. Othman
Consumer discretionary
rvalue -1.7630 -2.1360 -2.267 -2.0576 1.5650 2.3098 2.5865 2.7879
Consumer discretionary
/value 2.110 2.8043 2.8167 3.1010 2.0213 2.3140 2.5760 2.7998
p value 0.0412" 0.0080a 0.0060a 0.0020a 0.0502" 0.0240" 0.0120" 0.0060a
Consumer staples
/ value 2.6580 3.0740 3.5730 3.6300 2.5730 3.1460 3.6470 3.6190
p value 0.0140" 0.0040a 0.0010a 0.0010a 0.0170" 0.0030a 0.0010a 0.0010a
Energy
/value 0.5004 0.6567 0.6330 0.4930 0.2943 0.3890 0.2660 0.2412
p value 0.6234 0.5176 0.5303 0.6356 0.7254 0.7000 0.7920 0.8102
Financials
/value 0.4851 -1.1361 -1.3609 -1.4592 1.9689 0.2990 -0.0982 -0.3360
p value 0.6302 0.2601 0.1780 0.1481 0.0561e 0.7661 0.9352 0.7381
Health care
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Sustainability Practices and Corporate Financial Performance 7 1
Table 4 continued
I value -0.5512 -1.5642 -1.2565 0.05 14b 0.9172 1.3782 1.8552 2.0962
p value 0.5890 0.8771 0.9000 0.9590 0.3392 0.1753 0.0680е 0.0403ь
Telecommunication services
H3 Consumer discretionary, consumer staples, All other sectors except consumer discretionary,
industrials, telecommunications consumer staples, industrials, telecommunications
H4 Consumer discretionary, consumer staples, All other sectors except consumer discretionary,
industrials, telecommunications consumer staples, industrials, telecommunications
The performance variables are sales growth (SG) calculated as 5-year growth rate in sales/revenue; return on assets (ROA) calculated as pr
before tax (PBT), and cash flows from operating activities (CFO)
a 1% significance, b 5% significance, c 10% significance
CI2OO8
profitable, or is it that more financially successful compa- = Ф' + 02^^2006 + 03PBT2OO7 + V,V. (2)
nies are more conscientious? In order to answer the first
DI2008 = Ф' + 02PBT2OO6 + </>зРВТ2оо7 + vij. (3)
question, we used regression model whereby the values of
EI2OO8 = ф' + 02PBT2OO6 + <^3^^2007 + V/J, (4)
four indices CI, DI, EI, and ETI (hereafter independent
variables) were regressed on the profit before taxation in
ETI2008 = Ф' + Ф2РВТ2006 + Ф3РВТ2007 + Vij. (5)
year 2009 (hereafter dependent variable, PBT2009), for a
firm i in country j These equations (2-5) will test whether more finan-
cially successful companies are more conscientious
PBT2009 - a + ßiClij + /^DI i j + /?3Е1 i j + ß4KTlij +
[sustainable]?
(i)
The estimation results of Eq. 1 show that coefficient of
In order to answer the second question, we used a CI is significantly positive while coefficient of EI is sig-
distributed -lag model, using two lags of profit before nificantly negative (see Table 6, Panel A). These results do
taxation (PBT2007, PBT2oo8)to measure the lag effect of past not provide a stronger support to our conjecture that global
profitability on the four indices (CI, DI, EI, and ETI), organizations sustainability practices have significant
respectively. Scholtens (2008) has used a similar approach for positive impact on their profitability, as only focus on the
the US sample. In this way, our model would explain whether community practices increases the profitability. Further-
past financial performance has any effect on sustainability more, these results show that focus on the environmental
practice of the global companies in 2008 or not. responsibilities involves high costs and therefore it reduces
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72 R. Ameer, R. Othman
Consumer discretionary
U value 512.00* 1067.00Ť 1831.50* 2694.00* 331.00** 726.50** 1400.50** 2027.50**
p value 0.0780е 0.0460" 0.0330b 0.0720е 0.0160 0.0020* 0.0030* 0.0030*
Consumer staples
и value 42.50* 83.00* 133.50* 199.00* 66.000 161.50 296.00 371.50
p value 0.0310b 0.0010" 0.0000* 0.0000* 0.1507 0.1820 0.1380 0.1160
Energy
U value 22.00 68.00 131.00 151.00 45.00 103.00 187.00 245.00
Consumer discretionary
и value 341.00** 739.00** 1421.00** 1933.00** 259.00** 625.00** 1162.00** 1659.00**
p value 0.0412b 0.0080* 0.0060* 0.0020* 0.0502" 0.0240" 0.0120" 0.0060*
Consumer staples
и value 39.00** 85.00** 151.00** 216.50** 38.00** 81.50** 140.50** 207.00**
p value 0.0060* 0.0010* 0.0000" 0.0000* 0.0050" 0.0000* 0.0000" 0.0000*
Energy
U value 25.00 57.00 102.00 116.00** 26.00 74.00 105.00 117.00**
p value 0.0214 0.0040 0.0010 0.0010 0.0254 0.0250 0.0010 0.0010
Financials
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Sustainability Practices and Corporate Financial Performance 73
Table 5 continued
The performance variables are sales growth (SG) calculated as 5-year growth rate in sales/revenue; return on assets (ROA) calcu
before tax (PBT), and cash flows from operating activities (CFO)
a 1% significance, b 5% significance, c 10% significance
f Mean rank for sample companies is lower than control companies
+t Mean rank for sample companies is higher than control companies
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74 R. Ameer, R. Othman
Coefficient Adj. R2 N
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76 R. Ameer, R. Othman
established programs and/or goals actually improving 10 Does the code include corporate policies dealing with
its environmental performance? business conduct specifically related to antitrust and
14 Has the company taken positive steps toward pre- competition laws?
serving our environment? 1 1 Does the code include corporate policies dealing with
15 Does the company have environmental policies in business conduct specifically related to health, safety,
effect with measurable goals, companywide responsi- and environment?
bility, and quantitative accountability? 12 Does the code include corporate policies dealing with
16 Does the company have voluntary programs in place, business conduct specifically related to harassment?
including recycling? 13 Has the company, its executives, managers, and
17 Does the company have specific environmental pol- employees consistently operated within the frame-
icies and if so, what are they? work provided by the Code of Business Conduct in the
18 What are the company's major policies to prevent air past 3 years?
and water pollution?
19 Does the company have an environmental report,
including quantitative data on emissions/pollution?
Appendix 2: CSR Rating Agencies/Organization
What are the company's levels of emission? What are
the company's levels of environment data, e.g., TRI,
spills, etc.?
20 What are the company's recycling efforts?
S. no. Agency/Organization name Country
21 Are all company operations (including those abroad)
in compliance with environmental statutes? 1 Accountability Rating UK
22 What is the nature and amount of EPA violations and 2 Allianz Global Investors Germany/UK/France
fines paid? 3 Analistas Internacionales Spain
en Sostenibildad SA
4 Arese France
Ethical Index (ETI) 5 ASSET4 Switzerland
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Sustainability Practices and Corporate Financial Performance 77
40 Johannesburg Securities South Africa 10. Partnership with local Schools or 3.05 1.56 98
community-based groups
Exchange
41 KAYMEA Investment Israel 9. Public/private partnership 2.99 1.62 98
Research & Analysis 6. Community programs 2.85 1 .58 98
42 Kempen Capital Management/ UK/The Netherlands 7. Employee volunteer program 2.56 1 .72 98
SNS Bank
2. Exceptional and innovative charitable- 2.39 1 .58 98
43 Kynder Lydenberg & Domini UK giving programs
(KLD) Research & Analytics 8. Current and former workforce 2.14 1.72 98
44 Lombard Odier Darier Hentsch Switzerland volunteering (in percent)
& Chie
4. Exceptional volunteer program 1.92 1.61 98
45 MAALA Israel 1 . Contribution to charitable foundations 1 .52 1 .82 98
46 Name of the agency/ Country 3. Performance in community activism 1.42 1.72 98
organization 5. New initiative and awards received 1.31 1.82 98
47 Network for Social Switzerland
1 2. Commitment to donating 0.51 1.32 98
Responsibility Economy
48 O.D.E. France Note: 12 items were used to assess companies' disclosure related
community. The companies scored the highest for item 1 1 . T
49 Oekom Research AG Germany
companies scored the lowest on item 12
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78 R. Ameer, R. Othman
3. Representation of women and minorities 1.83 1.86 98 Note : 13 items were used assess companies' disclosure related to
13. Discrimination in hiring and promotion 1.48 1.85 98 ethical practices. The companies scored the highest for item 1 and the
lowest mean was for item 6
2 1 . Minorities constituents to have more of a 1 .39 1 .34 98
voice
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Sustainability Practices and Corporate Financial Performance 79
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