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Guion, L. A., Diehl, D. C., & McDonald, D. (2011). Conducting An In Depth- Interview.

Conducting an In
Depth- Interview ,1-3. Retrieved from
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Lavoie, K. A. (2015). Instagram and Branding: A Case Study of Dunkin’ Donuts. Kally A. Lavoie,6(2), 79-90.
Retrieved from https://www.elon.edu/docs/e-
web/academics/communications/research/vol6no2/08_Kally_Lavoie.pdf.

Zarrella, D. (2009). Introduction. In The Social Media Marketing Book (pp. 1-227). Canada. (Original work
published 2009)

Moretti, A., & Tuan, A. (2013). Social Media Marketing and Relationship Marketing: revolution or evolution?
A first step analysis. Social Media Marketing and Relationship Marketing: revolution or evolution? A first step
analysis,249-263. doi:DOI 10.7433/SRECP.2013.16

Paquette, H. (2013). Social Media as a Marketing Tool: A Literature Review. Social Media as a Marketing
Tool: A Literature Review,1-26. Retrieved from
http://digitalcommons.uri.edu/cgi/viewcontent.cgi?article=1001&context=tmd_major_papers

Kuric, N. (2016). Social Media and Promotion of Tourist Destinations with Negative Country Image. Social
Media and Promotion of Tourist Destinations with Negative Country Image,1-36. Retrieved February 10, 2016.

Mizobe, E. (2016). THE POWER OF BRANDING THROUGH SOCIAL MEDIA IN THE FASHION
INDUSTRY: How it has Given Long Tail Designers a Platform for International Growth. 1-121. Retrieved from
http://hdl.handle.net/1794/18274

Svatošová, V. (2012). Social Media Such As the Phenomenon of Modern Business. 6(4), 62-84. Retrieved from
http://digitalcommons.www.na-businesspress.com/JMDC/SvatosovaV_Web6_4_.pdf

Clark, D. (2012). Social Media: Why This Matters To Everyone in Education,2, 76-85. Retrieved from
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Bucher , T. (2015). Networking, or What the Social Means in Social Media,1-2.


doi:10.1177/2056305115578138

Kornejeva, L. (2012). An exploratory study on blog reading among young women in Sweden,1-61. Retrieved
from https://gupea.ub.gu.se/bitstream/2077/30572/1/gupea_2077_30572_1.pdf.

Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in social media,32(3), 328-344. doi:10.1108/MIP-04-
2013-0056

Neuendorf, K. A. (2017). The Content Analysis Guidebook. The Content Analysis Guidebook,201-403.
Retrieved from http://academic.csuohio.edu/kneuendorf/SkalskiVitae/SkalskiNeuendorfCajigas17.pdf

Kümpel, A. S., Karnowski, V., & Keyling, T. (2015). News Sharing in Social Media: A Review of Current
Research on News Sharing Users, Content, and Networks,1-4. doi:10.1177/2056305115610141

Doorn, J. V., Lemon, K. L., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer
Engagement Behavior: Theoretical Foundations and Research Directions,13(3), 253-266.
doi:10.1177/1094670510375599

Bill, & Gates, M. (2013). Deepening Engagement for Lasting Impact. Lasting Impact A Framework for
Measuring Media Performance & Results,1-47.

Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., & Zhang, M. (2013). Managing Customer Relationships
in the Social Media Era: Introducing the Social CRM House. Journal of Interative Marketing,270-279.

Bhattacharjee, J. (2015). Constructivist Approach to Learning– An Effective Approach of Teaching


Learning. International Research Journal of Interdisciplinary & Multidisciplinary Studies (IRJIMS),I(VI), 65-
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Daymon, C., & Holloway, I. (2010). Qualitative Research Method in Public Relations and Marketing
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Nadini, P. (2010). Primary data source. In N. J. Salkind (Ed.), Encyclopedia of Research Design,2, 1095-1097.
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Helmink, L. F. (2013). Objectives, strategies and indicators for Social Media Marketing,1-58.

Petrov, S., Zubac, V., & Milojević, M. (2015). SOCIAL NETWORKS AS MARKETING CHANNELS,61(2), 153-
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Adamopoulos, P., & Todri, V. (2014). The Effectiveness of Promotional Events in Social
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Hellberg, M. (2015). Visual Brand Communication on Instagram: A study on consumer engagement., 1-83 .

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Ahmad, N., Salman, A., & Ashiq, R. (2015). The Impact of Social Media on Fashion Industry: Empirical

Investigation from Karachiites (Vol. 7).

Ashley, C., & Tuten, T. (2015). Creative Strategies in Social Media Marketing: An Exploratory Study of
Branded Social Content and Consumer Engagement, 32(1), 15-27. doi:10.1002/mar.20761

Bhattacharjee, J. (2015). Constructivist Approach to Learning– An Effective Approach of Teaching


Learning. International Research Journal of Interdisciplinary & Multidisciplinary Studies (IRJIMS),I(VI), 65-
74. Retrieved from www.irjims.com.

Bill, & Gates, M. (2013). Deepening Engagement for Lasting Impact. Lasting Impact A Framework for
Measuring Media Performance & Results,1-47.

Bucher, T. (2015). Networking, or What the Social Means in Social Media,1-2. doi:10.1177/2056305115578138

Cady, J. E. (n.d.). Subject Guides: Literature Review Basics: Primary & Secondary Sources. Retrieved January

11, 2018, from //laverne.libguides.com/c.php?g=34942&p=222059

Clark, D. (2012). Social Media: Why This Matters To Everyone in Education,2, 76-85. Retrieved from
http://www.hetl.org/opinion-articles/social-media-why-it- matters-to-everyone-in-education/
Daymon, C., & Holloway, I. (2010). Qualitative Research Method in Public Relations and Marketing
Communication ,1-387.

Dikko, M. (2016). Establishing Construct Validity and Reliability: Pilot Testing of a Qualitative Interview for
Research in Takaful (Islamic Insurance), 21(3), 521-528.

Doorn, J. V., Lemon, K. L., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer
Engagement Behavior: Theoretical Foundations and Research Directions,13(3), 253-266.
doi:10.1177/1094670510375599

Guion, L. A., Diehl, D. C., & McDonald, D. (2011). Conducting An In Depth- Interview. Conducting an In
Depth- Interview ,1-3. Retrieved from
http://greenmedicine.ie/school/images/Library/Conducting%20An%20In%20Depth%20Interview.pdf

Hancock, B., Ockleford, E., & Windridge, K. (2009). An Introduction to Qualitative Research ,4-37. Retrieved
from https://www.rds-yh.nihr.ac.uk/wp-content/uploads/2013/05/5_Introduction-to-qualitative-research-
2009.pdf.
Hellberg, M. (2015). Visual Brand Communication on Instagram: A study on consumer engagement., 1-83 .
Helmink, L. F. (2013). Objectives, strategies and indicators for Social Media Marketing,1-58.

Johnston, M. P., PhD. (2014). Secondary Data Analysis: A Method of which the Time Has Come. Qualitative
and Quantitative Methods in Libraries, 3, 619-626.

Kenya, KIRA. (2014). Technical Sheet – How to do a purposive sample (pp. 1-3). Kenya: Lead organization of
a KIRA.

Kornejeva, L. (2012). An exploratory study on blog reading among young women in Sweden,1-61. Retrieved
from https://gupea.ub.gu.se/bitstream/2077/30572/1/gupea_2077_30572_1.pdf.

Kümpel, A. S., Karnowski, V., & Keyling, T. (2015). News Sharing in Social Media: A Review of Current
Research on News Sharing Users, Content, and Networks,1-4. doi:10.1177/2056305115610141

Kuric, N. (2016). Social Media and Promotion of Tourist Destinations with Negative Country Image. Social
Media and Promotion of Tourist Destinations with Negative Country Image,1-36. Retrieved February 10, 2016.

Lavoie, K. A. (2015). Instagram and Branding: A Case Study of Dunkin’ Donuts. Kally A. Lavoie,6(2), 79-90.
Retrieved from https://www.elon.edu/docs/e-
web/academics/communications/research/vol6no2/08_Kally_Lavoie.pdf.

Lempiäinen, J. (2017). Social Media Planning Case company Forsman tea, 1-62.

Maecker, O., Barrot, C., & Becker, J. U. (2016). The effect of social media interactions on customer relationship

management. Business Research, 9(1), 133–155. https://doi.org/10.1007/s40685-016-0027-6

Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., & Zhang, M. (2013). Managing Customer Relationships
in the Social Media Era: Introducing the Social CRM House. Journal of Interative Marketing,270-279.

McCarthy, R. (2013). THE EFFECTS OF SOCIAL MEDIA ON FASHION CONSUMPTION.

Mills, A., & Plangger, K. (2015). Social media strategy for online service brands. Service Industries Journal, 35,

1–16. https://doi.org/10.1080/02642069.2015.1043277

Mizobe, E. (2016). THE POWER OF BRANDING THROUGH SOCIAL MEDIA IN THE FASHION
INDUSTRY: How it has Given Long Tail Designers a Platform for International Growth. 1-121. Retrieved from
http://hdl.handle.net/1794/18274

Mohr, I. (2013). The Impact of Social Media on the Fashion Industry, 15(2), 17-22.
Moretti, A., & Tuan, A. (2013). Social Media Marketing and Relationship Marketing: revolution or evolution?
A first step analysis. Social Media Marketing and Relationship Marketing: revolution or evolution? A first step
analysis,249-263. doi:DOI 10.7433/SRECP.2013.16

Nadini, P. (2010). Primary data source. In N. J. Salkind (Ed.), Encyclopedia of Research Design,2, 1095-1097.
Retrieved from
https://www.researchgate.net/publication/268146809_Persaud_N_2010_Primary_data_source_In_N_J_Salkind
_Ed_Encyclopedia_of_Research_Design_Vol_2_pp_1095-1097_Thousand_Oaks_CA_Sage_Publications.

Neuendorf, K. A. (2017). The Content Analysis Guidebook. The Content Analysis Guidebook,201-403.
Retrieved from http://academic.csuohio.edu/kneuendorf/SkalskiVitae/SkalskiNeuendorfCajigas17.pdf

Paquette, H. (2013). Social Media as a Marketing Tool: A Literature Review. Social Media as a Marketing
Tool: A Literature Review,1-26. Retrieved from
http://digitalcommons.uri.edu/cgi/viewcontent.cgi?article=1001&context=tmd_major_papers

Petrov, S., Zubac, V., & Milojević, M. (2015). SOCIAL NETWORKS AS MARKETING CHANNELS,61(2), 153-
167. doi:10.5937/ekonomika1502153P

Svatošová, V. (2012). Social Media Such As the Phenomenon of Modern Business. 6(4), 62-84. Retrieved from
http://digitalcommons.www.na-businesspress.com/JMDC/SvatosovaV_Web6_4_.pdf

Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in social media,32(3), 328-344. doi:10.1108/MIP-04-
2013-0056

Vosloo, J. (2014). RESEARCH DESIGN AND METHODOLOGY. pp.299 - 353.


http://dspace.nwu.ac.za/bitstream/handle/10394/12269/Vosloo_JJ_Chapter_5.pdf?sequence=6

Zarrella, D. (2009). Introduction. In The Social Media Marketing Book (pp. 1-227). Canada. (Original work
published 2009)

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