Chapter 2:Vimeo

2.1 HISTORY

Early History

A group of filmmakers launched the video-sharing website Vimeo in 2004. The creators were looking
for a way to share videos with friends. The service soon grew in popularity, serving as an early
competitor to YouTube. Soon, however, Vimeo pivoted to focus on the creative market. Today,
Vimeo is a video-on-demand platform whose users are comprised mostly of filmmakers, graphic
designers, artists, and more.

Vimeo is an ad-free video platform headquartered in New York City, providing free video viewing
services as a competitor to YouTube. In 2007, Vimeo became the first video sharing site to
support high-definition video. It has launched several products that enable quality video creation at
scale, most recently with the launch of Vimeo Stock in fall of 2018.Vimeo is a software as a service
business, and offers subscription plans that service various customer segments. Vimeo was founded in
November 2004 by Jake Lodwick and Zach Klein. Anjali Sud has been CEO of Vimeo since July
2017.

On July 21, 2008, Vimeo announced it would cease hosting gaming videos. Vimeo cited several
reasons, such as the unusually long duration of gaming videos, which compromised transcoder wait
times. (Existing gaming videos that had been posted on the site were deleted on September 1, 2008.)
The ban was lifted, however, in October 2014.[16] Until then, all new uploads were subject to the rule,
but machinima videos with a story of their own were still permitted.

In 2010, Vimeo introduced their equivalent of Youtube named “Couch Mode”.

In December 2014, Vimeo introduced 4K support, though it would only allow downloading due to the
low market penetration of 4K displays at the time.[19] Streaming of 4K content launched the following
year, along with adaptive bitrate streaming support.[20] In March 2017, Vimeo introduced 360-degree
video support, including support for virtual reality platforms and smartphones, stereoscopic video, and
an online video series providing guidance on filming and producing 360-degree videos.

In 2015, Vimeo got rid of their advanced searches feature that allowed searching for detailed
parameters such as minimum and maximum video duration, view-, like- and comment counts and
more.

On May 2, 2016, Vimeo announced the acquisition of VHX, a platform for premium over-the-top
subscription video channels.

On September 26, 2017, Vimeo announced that it would introduce a live streaming platform, and that
it had acquired the existing service Livestream to bolster its associated staff and technology.
Recent History

In January 2019, the Commercial Court of Rome determined that Vimeo’s video-hosting platform
played an “active role” in copyright infringement and the posting of Italian television programs
owned by media conglomerate Mediaset. After Vimeo declined to remove over 2,000 copyrighted
videos at the request of Mediaset, the company was forced to pay $9,700,000 in penalties.

On April 15, 2019, Vimeo announced the acquisition of Magisto, a video creation service with over
100 million users. While the deal’s terms were not disclosed, the purchase was reportedly valued at
$200 million. Magisto had raised $23 million between 2010 and 2014, but had not received funding
for 5 years at the time of the sale. All of Magisto’s 75 employees were absorbed with the deal. The
purchase allows users to edit, publish, and monetize videos directly on Vimeo, and represents a step in
Vimeo’s shift towards attracting smaller business customers, such as restaurants and retail stores,
which benefit from automated video creation.
2.2 FEES

Vimeo offers a basic plan with highly limited disk space for free .Members who've signed up
to Vimeo for free and don't pay a charge to use it can upload videos that are any duration in length.
However, uploads cannot exceed 500MB per week in terms of total transferred data .This free plan is
recommended for starter who aren’t too serious about content creation just yet .

If the user want to upload more video, the plan can always upgrade to Plus plan contain 5GB per
week of upload space for $7 per month .User of Plus Plan get unlimited bandwidth in the Vimeo
player and a bunch of other stuff that basic members don’t have access to.

Pro Plan is for professionals. Its about $20 a month and offers the most exquisite, high quality picture
for videos.Users also get 20GB of storage per week,no bandwidth caps ,Pro statistics and much more.
Businesses may not use Basic or Plus accounts to host videos. If user want to upload commercial
videos, user must use Vimeo PRO or Business. Commercial content includes:Videos promoting or
representing a for-profit business or brand,Videos containing any form of advertising,Videos hosted
on behalf of a business (i.e., uploaded to Vimeo and embedded on your company’s website), Product
demos and tutorials

For users with greater needs Business plans are available that offer more storage space with no
weekly limits and features at an additional cost of $50 per month. When user upgrade to premium
plan ,user get unlimited live streaming at 7TB total storage with no weekly limit for $75 per month.

Vimeo’s privacy filter is a little broader, providing users a series of options including public, private,
password protection, invisible, and more. All content is managed and protected on both platforms, but
Vimeo goes above and beyond.

Figure 1 Plus plan,Pro plan,Business plan,Premium plan

2.3 WHICH COUNTRY USED THE MOST

Vimeo is popular hosting video website in united states .Video hosting services are platforms
which allow users to upload, share videos or live stream their own videos to the Internet. These can
either be for the general public to watch, or particular users on a shared network.Vimeo is seen as a
more prestigious site than other video hosting website, it attracts a different sort of audience. Each
of Vimeo viewers is more likely to engage more deeply with video content. Vimeo viewers are more
receptive to slower and more thoughtful content.

Figure 2 User of Vimeo in United states

Besides,Vimeo isn’t as strict and won’t disable your content. If you choose Vimeo, be aware
that it technically is stealing if you don’t own the rights to any media in your video. It is imperative to
use good judgement when sharing your work. Vimeo welcomes all type of video content as long as it
has artistic value. This is a great opportunity for all type of business to use the platform for
marketing . However, several country banned Vimeo in their country such as China, India and
Indonesia because some content of video in vimeo violated rules in the country.
2.4 ADVANTAGES AND DISADVANTAGES

Advantages of Vimeo

Vimeo's approach has some clear differences from YouTube's. You have to pay for an account if you
use it for business, but you get a higher-quality environment in return. This can be especially helpful
in B2B situations. At 170 million monthly viewers, Vimeo certainly isn't small except by comparison
to YouTube.

 Vimeo doesn't run video adverts. Nothing will interrupt your video, so people are more likely
to watch it all the way through.

 A paid business account offers a lot of value. You can store up to 5 terabytes of video, and
you get a good set of analytic tools. You can customise your channel with your logo and
colours.

 Privacy settings give you detailed control over who can see your videos. Among other
choices, you can password-protect a video or specify which accounts can view it. YouTube
gives only public, unlisted, and private options.

 You can set up a Portfolio in your account, with your own branding and domain name.

 Vimeo has a reputation for better quality. It promotes staff picks rather than whatever is
getting the most views.

Disadvantages of Vimeo

 Visibility is lower than YouTube by all measures. It has a smaller audience, fewer views, and
lower standing in Google's search results.

 You can't accept ads to sponsor your videos.

 Vimeo imposes limits on the total amount of storage you can use. How much you get depends
on the plan you choose.
2.5 APPROPRIATE PRODUCT

Vimeo has a reputation for being the video platform for people serious about video .It earned
this this reputations as for some time it was the only platform that provided truly high-quality video
hosting services for free.This made Vimeo a firm favourite with filmmakers and animators
alike.Vimeo will serve better for short films,documentaries,music videos,interviews,journalism,or
travel.The view may few but user will get significantly more engagement out of each view.

With Vimeo plan , user business’ video content can be integrated into your website in an
environment that enables user to add their own logo to the video player itself. Nobody else’s
advertising appears on top of the videos, and user also have access to an advanced dashboard
featuring key performance indicators such as the number of times user videos have been loaded,
played and finished, just to name a few.

Vimeo offers exceptional video quality including features like high definition and HTML5
video. It also provides portfolio websites that user can customize, video review pages and integration
with leading social-media utilities and platforms. And if video isn’t your strong suit, pay account
holders can access Vimeo’s online education portal,Vimeo Video School. Vimeo plan is a worthy
choice for entrepreneurs and small-business owners looking to host video on their own sites in a
branded environment devoid of the types of ads that get embedded into videos.
2.6 APPLICABLE IN MALAYSIA

Hunting for the best website hosting video can be exhausting .Especially in specific region like
Malaysia.Most of the website is full of jargon and complicated figures.In Malaysia, Vimeo is not a
common video hosting website that sometime Vimeo not even in the list of choice .Most of Malaysia
people not even know Vimeo existing as a website hosting video. Vimeo has a smaller community
mostly made up people who create and/or like more creative and artistic videos. Expect interaction,
but only if your video meets their high standards. Non-paid Vimeo members see banner ads, but
videos aren’t interrupted or delayed by ads. Paid plans allow you to also customise the player. People
in Malaysia not choosing Vimeo due to costly Vimeo price.

A survey shows that most active social media platforms in Malaysia. Vimeo also consider as a social
media platform. By referring to the chart below, pay attention to the light orange bars representing
social network. This is because marketers can utilize social network platforms like Facebook for mass
marketing outreach, but the same cannot be said for chat apps like Facebook Messenger or WhatsApp
which is meant for private communication tool.The survey show that Vimeo not even in the list of
most active social media platform in Malaysia.That means only a few people in Malaysia that used
and know about Vimeo.

Figure 3 Most active Social Media in Malaysia

2.7 PERFORMANCE METRICS

See stats at a glance

All vimeo members have access to Vimeo analytics dashboard,which gives user quick overview of
viewer impressions,plays,finishes,like,comments ,and most popular video.

Figure 4 Vimeo Analytics Dashboard

Upgrade to learn who your viewers are

See where they’re coming from, how they’re finding your videos, and what devices they’re watching
them on.

Figure 5 location of viewer

See how they’re engaging with your videos

Find out how people are watching your videos, where they’re dropping off, which parts they like the
most, and (gasp!) what they may have skipped over.
 Figure 6 Track videos perform

Track how videos perform over time

See real-time data for daily, weekly, monthly, and yearly stats and identify your audience and viewing
trends.

Create and export custom reports

Vimeo advanced reporting tools include a variety of views, filters, and breakdowns to help user find
and export the exact information user need. Switch between graphs, donut charts, and video heatmaps,
and break down viewer data by:

 Location

Country, Region/State/Province, and City

 Device

Desktop, Mobile, Tablet, and TV

 Engagement/Duration

Views, Finishes, Likes

Figure 7 Example of Custom Reports

2.8 USER FRIENDLY

Vimeo’s video editing tool provide all the basic editing features. You can add video title, description,
and categories but Vimeo does not allow users to add clickable links in their videos . However, it
allow the user to deliver important information about their business to viewer.

Figure 8 User Profile for important information

A standout feature is that you can replace your current video with an updated version without altering
the URL. If you have made a mistake, or want to update some information in the video, you can
upload a completely new video on the current URL.Domain-restricted embeds. Vimeo lets you set
which domains are allowed to embed your videos, and you can do this on a per-video basis. This way
you can hide your videos on the Vimeo site itself and only make them viewable on your site

Figure 9 Video file to edit video

Advanced analytics. Depending on your subscription level you can get various levels of analytics,
starting with a traffic dashboard and custom reports, going all the way to engagement graphs and
Google Analytics integration.

Vimeo is an ad-free platform so there is no way you can earn money through ads on Vimeo. Their
“Video on Demand” feature allows users to sell videos online to different users. You will need to join
the Vimeo Pro Account to access this feature. you can join affiliate and run paid reviews to earn
money through Vimeo. Make money with pay-per-view. Vimeo On Demand lets you create dedicated
VOD pages where viewers can pay to watch videos. You can sell worldwide or only in certain
countries. This is a convenient way to make money from your work without ads.

Vimeo’s upload limitation varies according to its different plans. The basic plan will allow up to
25GB of videos per year. Vimeo Plus comes with 250GB of storage for your videos where as Vimeo
PRO allows 1TB of videos per year. The Business Plan gives a 5TB storage per year.Vimeo ‘s mantra
is quality over quantity because Vimeo has quality guidelines for acceptable videos, its processing
load is fast and that means it can focus more on maximing the quality of each video using better
encoding techniques. Vimeo has higher bitrate than any other hosting video website that create a high
quality of video for viewers.The audio will also sound much better because Vimeo supports 320 Kbps
are only available to subscribers of Vimeo Plus, Pro or Business.

Privacy Options

Vimeo offers password protected content. This can be great if you are reviewing content with clients
and want to keep it hidden. Vimeo offers a variety of other privacy options as well.

Figure 10 Privacy option

2.9 HOW FAMOUS

Vimeo limits the kind of videos that can be uploaded and because Vimeo is seen as a more prestigious
site than other hosting video website ,it attracts a different sort of audience .Each of Vimeo viewers is
more likely to engage more deeply with video content and more receptive to slower and more
thoughtful content. Vimeo commenters tend to be more constructive , mature,and insightful. As a
creator,this can be quite refreshing. Vimeo has a much smaller community. Of its 170 million
viewers, about 42 million are in the United States.Vimeo’s community is generally very supportive,
and has many users that offer more constructive feedback . Even Vimeo has smaller community, you
will often find higher production values.

Apart from channels, it also has a Groups feature where users can create and participate in groups.
Users can also limit group content visible only to its members.Vimeo has a pretty decent search
feature, which allows users to search for videos, people, channels, and groups. Their content
discovery feature shows relevant videos in the sidebar. However, by design they are not as noticeable
as they are on YouTube.

Figure 11 Viewer on Vimeo in worlwide and U.S

2.10 HOW TO MAKE VIDEO/PICS ON TOP OF THE LIST

Figure 12 Vimeo Staff Pick

A Vimeo Staff Pick is exactly what the name implies, a selection of videos featured on Vimeo that
have been curated by the staff at Vimeo. According to Vimeo there are 5 current members of the
curation department:

 Sam Morrill (Head Curator)

 Ina Pira
 Meghan Oretsky
 Jeffrey Bowers
 Ian Durkin

No single person has the power to give a video a Vimeo Staff Pick. The team uses a secret 'system' to
rate and determine if a project is good enough to make the cut.
If your video receives a Staff Pick you will be featured on the Staff Picks page on Vimeo and your
video will have the Staff Pick badge connected to it.

Why are Vimeo Staff Picks Important?

Aside from the bragging rights with your friends and family, a Staff Pick can be very important as a
tool for growing your brand as an artist. Staff Picks get your work in front of a huge community of
artists, producers, influencers, and perhaps more importantly hiring managers.

Think about it, as an artist you could take your film to a festival and maybe 1000 people would watch
it, or it could get Staff Picked and you can pretty much guarantee over 15K views at the very least.
There are even stories of people that took their film on the festival circuit, only to find that
distribution offers came after a staff pick, not winning an award.

Vimeo viewers can easily discover great collections or browse through different categories to
find films, series, and videos available through Vimeo On Demand (VOD).Viewer can click on any
title to read a full description, watch a trailer, and purchase. Viewer can watch their purchased video
right away, or anytime within the specified viewing period. Simply log in to Vimeo at vimeo.com/on
demand and click "Purchases" in the top navigation bar to find your active rentals, subscriptions, and
purchases.

Rent, buy, subscribe

Once you’ve picked your Vimeo On Demand video, you can make three kinds of purchases:

 Rent: When you rent a VOD, you will be able to stream all the videos attached or added to it
anytime during the specified rental period, including bonus content. If you select the option "Rent
All," you get access to all of the current videos as well as any that are added to the Vimeo on
Demand page during the specified rental period.
 Buy: When you buy a VOD, you will be able to stream its videos for as long as they remain on
Vimeo. If the seller allows, you will also be able to download the videos to your computer and
devices, DRM-free. If you select the option “Buy All,” you get access to any videos added to the
VOD page for as long as it remains online, including bonus features.
 Subscribe: When you subscribe to a series, you have unlimited streaming access to all current
videos on that series page, as well as any future videos that get added (including bonus content), as
long as you maintain an active subscription for a recurring monthly fee.

Vimeo is unveiling an on demand service that lets its Pro users charge viewers a fee to watch their
videos.With Vimeo On Demand, Pro users now have the ability to set a price for their videos with
90% of the revenue going straight into their pockets..Vimeo has just gotten into the revenue-sharing
game, though, so it's too early to tell if the Tip Jar and On Demand features will prove to be a real
money-maker for the video-sharing site and its elite users.

Vimeo On Demand makes it easy user to sell their videos online. Follow the steps below and your
titles will be available for sale and rental in no time.

Step 1: Upgrade to Vimeo PRO, Business, or Premium

To access Vimeo On Demand and start selling your videos directly to your audience, you need
to upgrade to Vimeo PRO, or higher, account level.

Step 2: Create your Vimeo On Demand title

Once you’ve upgraded, you can create a new Vimeo On Demand title
here: https://vimeo.com/ondemand/create. You’ll want to decide if you’re selling a single film or
series of videos.

Step 3: Customize your title

User able to customize their work by Add a title, description, and more to give future viewers an idea
of what you’re selling.

After that, decide if you want to offer your work for Rent, to Buy, or both. Upload your trailer and
featured video(s) directly to the VOD page, or add them from your account if they’re already there.
Then upload a poster and customize the On Demand page to perfectly match your work.

Set your prices, choose any additional settings (such as rental period or available regions), or add
some bonus features, and you’re ready to publish!

Bonus content is free by default, but you can choose to put it behind the paywall on a video-by-video
basis. For example, you could offer some free bonus videos and others that can only be watched after
your buyer purchases the title itself.

Step 4: Spread the word

Spread the word to your fans via social media channels, email, flyers stapled to telephone poles,
skywriting, and whatever other methods you devise.Vimeo provide the technology, but the marketing
is up to the user.

Step 5: Get paid

Vimeo will notify you every time you make a sale, and you'll get 90% of your sales after transaction
fees in a PayPal payment once a month.
Figure 13 Video On Demand (VOD)
2.11 FROM THE APP YOU CAN ADVERTISE OTHER APPS/LINKS

There are different sharing options that are available for Vimeo and follow several steps to use any of
the share video option.First step user need to click on the share button which features on every Vimeo
video.The share button is the small paper arrow which sits at the top right corner of the video. Click
on this button and the share options will present themselves.

Share Vimeo video via a link

Besides,user of Vimeo can share their video via a link and to obtain the shareable Vimeo link for the
video by copying and pasting the URL under the Link tittle.In Vimeo user can also choose to have the
video start at a specific point by ticking the box marked Start video at and entering the desired start
time.

Figure 14 Insert link

Share Vimeo video via social media

Vimeo videos also can share via social media by click on one of the social media buttons.Vimeo
provides “one click” sharing options for Facebook,Pinterest ,Tumblr,Reddit,Twitter,Google+ .Once
user click on the social share button user will need to login into social media profile if user are not log
in yet.

Figure 15 Share via social media

 Figure 16 Title,URL, Description for social media

Share Vimeo video via email

To share Vimeo video via email user need to enter either the name or the email address of the persons
that user want to send the video to.

If Vimeo recognizes the person’s name their profile picture and name will appear .User can select the
appropriate person by clicking on their profile picture.Once user have selected someone a blue tick
will appear next to their name .If user want to remove someone just click on their profile picture
again. Besides user also able to write a personal message to the personal to accompany the link that
user sending them.

Figure 17 Share via email

Figure 18 Personal message

CONCLUSION

In Conclusion, Video streaming/hosting is the most expensive services one can offer on the
internet due to the extreme resources it needs. Most of the video-sharing and online streaming
websites are built on different technologies, tools and also the value to build such platforms differs.
The Actual cost depends on the functionality, features and monetization options you seek to
implement on your video-sharing websites.

Vimeo is a great platform of video hosting and sharing service website that provide a lot of
benefits to its users since to create an account in Vimeo do not require a lot of information. Vimeo’s
business model is quite different than YouTube. They make their money by selling video hosting
service, so publishers and businesses can offer their users an ad free viewing experience. They offer a
range of pricing plans starting with the free plan, which is limited to 500 MB of storage per week and
25GB per year.After that you can join Vimeo Plus, Pro, or Business plans. Each of them offers
different upload limits and features. If you are making a website with membership options or selling
courses, then you need more privacy and a top-notch viewing experience. That’s when Vimeo is a
better choice.

Besides, Vimeo is highly concern with higher quality video that upload to their website
encourage filmmaker or artist to show off their work and increase the interest of the viewer .Vimeo is
not suitable for user who have a smaller business and would like to build a large audience for it. Its
because Vimeo plan quite expensive for people who is new in business. Vimeo should consider to
reduce their price for each plan so the price is affordable for everyone.With higher quality content and
no advertisements video owners can quickly build a valid following and gain comments from people
that are contributing high value information. You have more detailed analytics which makes it easier
to see where you are going wrong should you not have the following you want and you are able to use
your own domain. With Google owning YouTube you are unlikely to get the same exposure you
would, however the followers tend to be valid giving you a real idea of where you are going right or
wrong. Because of the higher quality followers you are less likely to get negative or abusive
comments when you use Vimeo, however it is a paid subscription with each tier giving you more
space to upload.

However, if users have a stable business and want a better video streaming experience for
audience, then Vimeo is the better option. it really depends on the audience you are trying to reach
because both platforms offer great resources for businesses who are expanding into the world of
digital video. There are also a lot of other online video platforms like youtube to choose from now,
and finding the right one depends on the features and functionality you need for your videos. The
downside is that neither YouTube nor the free version of Vimeo works particularly well if you're
running a professional-quality site.
 The free version of Vimeo won't allow you to upload videos intended for commercial use.The
default option for Vimeo is to make videos public. These services aren't designed for you to upload
videos and show them only to people on your own site. Vimeo branding can distract from the
professional quality you're trying to achieve. For these reasons, most people tend to only put videos
on Vimeo if they intend to use them for promotion. Still, if you want to use videos for marketing, try
the YouTube extension for Joomla, the Vimeo extension for Joomla, or EmbedPress which adds any
video to WordPress.