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is at the service
of our clients
and the world
we live in.”
JEAN-LAURENT BONNAFÉ
Chief Executive Officer and Director
#PositiveBanking
a more balanced
and sustainable world
needs of each of them. We firmly believe that a company should have a
positive impact on the wider world, support its clients in this approach
and unify energies around this goal.
For these reasons, our strategy is built around three strong ambitions:
promoting an innovation approach that responds to the new needs and
behaviour of our clients, encouraging sustainable growth that benefits all
economic actors, and developing our positive contribution to society. In a
changing world that is more open, more complex and in perpetual motion,
we are fully committed along with our employees, clients and society to
laying the foundations for a better future.
KEY FIGURES AND PRESENCE
58,372
employees
in France
14,456
employees
in North America 19,040
employees
in Italy
3,914
employees
€ 42.5bn €7.5bn
Revenues Net income Group share
in South America
11.8% €308bn
CET1 Ratio[1] Liquidity reserve
€ 3.02
Dividend per share[2]
02
€ 397bn €178bn
loans granted by loans granted by International
€ 132bn
loans granted by Corporate
Domestic Markets Financial Services Banking (Corporate
& Institutional Banking)
No.1
Best bank in the world
for sustainable finance
(Euromoney, July 2018)
Nearly
18,737
employees
in Asia-Pacific 33 million
clients worldwide in the Group’s
retail-banking networks
516
10,027 employees
8 million
in the Middle East
employees
in Africa
digital clients[3]
In
202,624 72
employees countries
[1] Common equity Tier 1 (CET1), fully loaded Basel 3. Solvency ratio. Capital Requirements Directive (CRD4). [2] Stable with respect to 2017; subject to approval at the Annual General Meeting
of 23 May 2019. [3] Digital bank clients or clients using digital services at least once per month in our four domestic markets. Figures as at 31/12/2018.
As an international European
bank, BNP Paribas needs
to be a pioneer and support
change by exploring growth
opportunities with new
stakeholders and partners
and through new technologies.
A total of
€168bn
in 2018 of financing
and investment in companies
in sectors directly contributing
to the 17 United Nations
Sustainable Development Goals
3.8 billion
transactions done each year
by the Group on behalf
of corporate clients
ECOSYSTEM AND CHALLENGES/
We’re building
a sustainable
performance
by integrating
the transformations
taking place in
our environment
ECOSYSTEM AND CHALLENGES
06
ECONOMIC AND
REGULATORY ISSUES
How can banks adapt to the current economic,
monetary and regulatory environment?
y supporting their clients’ projects, “In an environment that is in will benefit from increased trust. Protecting
B banks are at the heart of economic clients is at the heart of these challenges: the
development and play an essential transformation, the banking common aim of legislators and market partic-
role in creating a growth dynamic. In the face industry is adapting and ipants is to strengthen protection of economic
of significant technological, societal and envi- systems and clients—both individuals and
ronmental challenges, companies are gradu-
innovating to serve its clients companies.
ally transforming their business models and whilst combining economic
driving change in production and consump- performance and security.” GUARANTEE QUALITY AND TRANSPARENCY
tion. The banking industry cannot escape this Faced with these changes, BNP Paribas con-
movement of profound change. And all areas stantly seeks to deepen the trust of its clients
of banking are affected: retail banking, corpo- the regulatory framework is more restrictive and stakeholders by respecting the highest
rate and investment banking, disintermedia- and where the economy is primarily financed standards in terms of ethics, compliance,
tion, asset management, cash management, by the banking system, banks need to accel- financial security and the laws and regulations
etc. Moreover, banks are having to make this erate their transformation to improve their in the 72 countries in which the Group oper-
change while dealing with their own cyclical operational efficiency. Those banks that can ates. Backed by its robust financial position,
and structural changes: modest global growth leverage critical mass to reduce structural the Group endeavours to combine economic
and long-term low interest rates requiring costs will be best placed to harness the forces performance and security. This means ensur-
the development of new services to generate of change. As has been demonstrated in the ing the quality and transparency of products
additional revenue; increasing prudential reg- past, the European banking industry is capable and services offered against a background of
ulation that requires increased capital; and a of simultaneously controlling its investments a high level of protection of client data. It also
technological revolution that encourages and costs while integrating the most advanced means offering clients a broader experience
the emergence of new actors (fintechs, neo- innovations. which combines simplicity, autonomy, security
banks, etc.) and entrants from other sectors. and new services by continually innovating
In this context, particularly in Europe, where SECURITY, THE FOUNDATION and selecting the best opportunities offered
OF OUR CUSTOMERS’ TRUST by new technologies. It is this same spirit of
The increased complexity of national and responsibility that guides BNP Paribas in its
international regulation related to financial choice to propose innovative solutions to meet
security is another critical risk to control. It evolving environmental, social and govern-
4%
of their global turnover represents
is essential to have a thorough understanding
of local and foreign obligations and know the
business of our counterparties while ensuring
ance requirements. ■
y offering simple, fast and person- “Digitalisation opens up AN OPPORTUNITY FOR FORGING
B alised connections, digital services CLOSER LINKS
significantly facilitate the banking new possibilities How can BNP Paribas adapt to and take
relationship. By doing so, they have raised the between the bank and advantage of this environment? The Group
expectations of clients, who today want to is implementing an optimised customer
check the status of their accounts in real time,
its clients and is transforming journey that uses digital efficiency to foster
be autonomous with respect to the manage- the nature of services closer relationships. It has also strengthened
ment of their accounts, obtain instant advice and the relationship.” cooperation with new entrants, in particular
or receive personalised offers. As a result, the fintechs and startups, with an open-innovation
bank’s business lines are evolving. They are approach. To improve operating efficiency,
using the successive waves of technological DIGITALISATION AT THE HEART OF the Group uses digital tools to transform
innovation and secure data processing to pro- THE BANKING SECTOR’S TRANSFORMATION operating models and automate some low
vide solutions that offer clients an enriched, Global digitalisation is driving a deep trans- value-added tasks, and also encourages
fluid and efficient experience. Digitalisation formation of economic models. The compet- internal innovation to create new solutions
opens up new possibilities between the bank itive environment is evolving simultaneously that are useful for clients and employees.
and its clients and it is transforming the with the emergence of digital actors, in par- Furthermore, BNP Paribas is also focus-
nature of services and the relationship. The ticular fintechs, which have appeared with ing its digitalisation initiatives on projects
added value comes from the complementa- new technologies and which offer new ser- that combine financial performance while
rity between new tools and the advice and vices in the sector, and the impact of techno- contributing to a sustainable, inclusive and
support provided by the human relationship, logical changes on organisations themselves. solidarity-based economy. ■
enabling the bank to offer products and ser- Client requirements have also become more
vices tailored enabling the bank to each stage stringent. Partly because clients increasingly
of clients’ lives. want more autonomy (“self-service” applica-
tions), but also because, as consumers, they
are using the power to express themselves
through social networks. User confidence
€1bn
estimated value created
is a strong driver in brand preference. This
movement brings with it questions regard-
by blockchain financial ing security and ethics, particularly when it
transactions from now comes to personal data, for which banks have
until 2020.
(Source: Gartner) to provide a promise of reliability.
08
SOCIETAL CHALLENGE
How to encourage
new models that are better and
more useful for society?
oday we face many fundamental “Banks are being called RESPONSIBILITY AT THE HEART
T challenges for the future, among OF OUR BUSINESS MODEL
them: rising climate risks; envi- upon to demonstrate more BNP Paribas has put the UN’s 17 Sustainable
ronmental conservation; increased regional forcefully their contribution Development Goals (SDGs) that aim to elim-
imbalances; and social inequality. And soci- inate poverty, protect the planet and ensure
ety expects companies to actively participate,
to society as a vector for prosperity for all by 2030, at the centre
alongside other organisations such as public economic development and of its strategic plan. In practical terms,
authorities and associations, in researching strengthening social ties.” BNP Paribas is involved in causes where the
and developing more ecological and inclu- Group can make a difference: financing of
sive solutions. The acceleration of the energy the real economy and the positive economic
transition and social innovations, responsi- CONTRIBUTING FURTHER impact that flows therefrom; socially respon-
ble purchasing policies, partnerships to build TO THE COLLECTIVE INTEREST sible investment and sustainable finance;
new ecosystems, employee engagement, BNP Paribas has taken a decision to progres- support for the energy transition; support for
sponsorship policies and community actions sively enhance its positive impact on society, entrepreneurs and young people; and con-
are at the heart of the necessary response. through its own operations and through its sideration of the needs of local ecosystems
Company engagement is being progressively interactions with the communities in which (regions and communities) where the Group
integrated in the operational processes of the Group is present, and through its soli- is present. BNP Paribas thus positions itself as
BNP Paribas. This is evidenced, for example, darity commitments across a range of issues. a signatory or initiator of collective projects
by an expanding requirement to meet CSR Many economic actors, including BNP Paribas, that drive the commitments of the banking
policies at all levels of a loan decision. are committed to adhering to the goals of the industry. The Group has signed up to the Prin-
Paris Agreement, which aims to keep global ciples for Responsible Banking (UNEP-FI), the
warming under 2°C by 2100. The possibilities Tobacco-Free Finance Pledge, the Principles
of a low-carbon and inclusive economy are for Responsible Investment, and the Katow-
growing, with attractive models combining ice Commitment from COP24. In addition
economic performance and social contribu- to its corporate social responsibility policy,
$36.4 bn
total amount of sustainability-
tions. Companies—and in particular banks,
which play a key role in bringing projects to
BNP Paribas relies on a day-to-day basis on
an ethics and compliance framework of excel-
linked loans worldwide (with life through financing—are increasingly show- lence and on a Code of conduct shared and
rates indexed to environmental, casing their contribution to society as a driver applied by all teams. ■
social and governance criteria)
in 2018. of economic and technological development
(Source: Novethic, 2018)
and a means of strengthening social ties.
A roadmap based on +
10
Crucial issues
Major issues Data privacy Focus on
Climate change and
Ethics
and
compliance
7 crucial issues
energy transition
Among the 21 issues identified
as important for the Group,
Fair and inclusive Customer
workplace satisfaction 7 appeared to be particularly
Governance crucial. They are defined
Corporate economic value as follows.
Digital transformation
Fair competitive
practices Ethics and compliance
Promote honest business conduct
that complies with rules and regulations
Reponsible investments
and financing
Climate change
Employment practices and energy transition
Combat global warming and
contribute to the development
Human rights of a low-carbon economy
Data privacy
Ensure the protection of personal
data and confidential information
of our clients
Geopolitical risk
Fair and inclusive
workplace
Encourage equal opportunities
and promote diversity and inclusion
Talent development
Protection of biodiversity
Corporate economic value
Ensure performance and sound financial
management in order to strengthen
the long-term value of the company
Digital transformation
Integrate new technologies,
their challenges and new uses
into the company’s business lines
and services
Importance for BNP Paribas employees +
“In a fast-changing
environment, we combine
business performance
D
espite a notable contraction,
12
“Banks are
judged on ethical
criteria which form
the bedrock of a through our financing of projects, whether
MEETING SOCIETY’S CHALLENGES
long-term relationship for individuals or businesses.
Our strategy is a long-term one and we are
In the face of trends marked by massive
digitalisation and new, innovative service
based on trust steering a steady course with regard to the
direction we have decided, even if, in a
offerings, banks remain true to their promise
to respect the integrity and confidentiality of
and partnership fast-changing environment, we need to
the data they handle. This is why our clients
have always trusted BNP Paribas.
with clients.” remain agile. Thanks to our integrated and
diversified business model, we can readily
adapt and help our clients realise their goals.
These changes also arise at a time when
It is in this context that BNP Paribas’ Board
banks must respond to ever more demanding
of Directors performs an essential mission:
expectations in society. The first is the need to
guaranteeing and assuring shareholders that
apply the highest ethical practices in the daily
the Group’s strategic direction is followed;
conduct of our business. The fight against
in allocating resources, speeding up the establishing solid, well-balanced governance;
fraud, money-laundering and all forms of tax
energy transition and ensuring a more and ensuring that BNP Paribas’ principles
evasion quite legitimately figures among the
inclusive society that fosters greater diversity. with regard to ethics and responsibility are
expectations that citizens have of banks.
Once a niche activity, sustainable finance has applied throughout all our businesses,
This requires constant vigilance and a robust
today become a key to leadership in the functions and geographical areas. ■
compliance culture at all levels of the
company. Today, banks are judged by these banking sector.
ethical criteria which form the bedrock of a
long-term relationship based on trust and PROMOTING SUSTAINABLE
partnership with clients. AND BALANCED GROWTH
Moreover, the quality of our advice and the
ability that BNP Paribas has to protect clients At BNP Paribas we have foreseen these
against risk represents a real competitive profound changes and have chosen to place
advantage in an increasingly complex market. these digital, social and environmental
In addition, society expects companies to challenges at the heart of our corporate
shoulder their responsibility in seeking strategy. We combine business performance
solutions to climate change as well as to issues with sustainable value creation for all our
of social inclusion and the development stakeholders—shareholders and investors,
of communities. Working alongside public clients, employees, partners, suppliers and
authorities, institutional investors, businesses, of course the society in which we are fully
NGOs and other stakeholders in civil society, engaged. Our ‘tax footprint’ testifies to this.
banks have an essential role to play And we are fully aware of the influence
we can bring to bear to encourage a more
balanced, fairer and more inclusive growth
and value creation and are at the were solid and BNP Paribas reaffirmed
its ambition with regard to its
2020 strategic plan. The Group is
14
demonstrate a genuine spirit of innovation
as well as a shared culture of
responsibility. These results reinforce our
vision of the Group as both a large European
bank and an international bank of reference. clients who are using our digital-banking
We’re building this project together services. And the employee experience
with our shareholders, our partners and, has also been enhanced and this
of course, our clients. Working with reinforces the bank’s central role
and for them, we are determined to create as a business and services company.
the conditions for sustainable growth With regard to financial performance,
by focusing our action on the long term. the Domestic Markets and International
Financial Services operating divisions
showed strong momentum and are
Now that BNP Paribas is halfway through its fully in line with targets. By contrast
2020 strategic plan, is the Group still on track Corporate & Institutional Banking,
to meet its initial goals? like all players in this sector, struggled
in a lacklustre market. This is all the
We are actively pursuing innovation and more reason to speed up its
our transformation in line with our transformation. We have tightened
2020 plan, which is built around three our management control to ensure
major strategic axes: digital transformation, performance; this requires optimising
financial performance and company management of structural costs.
engagement. We also of course need to be bold and
With the support of our employees, we regularly launch new initiatives.
accelerated the development of new client
experiences and tangible solutions in 2018.
Digital technologies are driving innovation
and allowing us to meet our clients’
changing needs. They are at the heart
of the business models of many of our
“Working with our
business lines: we are becoming a company shareholders, partners
which has put value-added services
at the centre of its business and which and clients we are
cover both digital and human
interaction—these two are closely linked.
determined to create the
We have enriched the range of solutions
that we offer and strengthened the close,
conditions for sustainable
advisory relationships that our teams are
building with clients over time. Today
growth by focusing our
we already have more than 8 million action on the long term.”
16
of clients in the 72 countries where
we are present. In addition to a guarantee
of carrying out banking that is aligned
with the highest technical and ethical
standards, it is up to us to offer clients
not only a new and broader banking
experience, but the means to finance
their own transformation and to develop
their own positive impact.
+ 31 %
compared with 2017
initiatives such as those
incubated at Lux Future Lab,
WAI (We are Innovation),
People’s Lab4Good or Bivwak.
We create value
for our clients
through an
integrated
and diversified
model based on
cooperation among
business lines
BUSINESS MODEL
DOMESTIC MARKETS
ENGAGEMENT
INTERNATIONAL FINANCIAL
SERVICES
INNOVATION
CORPORATE &
INSTITUTIONAL BANKING
SAVINGS / INSURANCE
DIGITAL CHALLENGE
RISK DIVERSIFICATION CROSS-BUSINESS COOPERATION
SOCIETAL CHALLENGE
OUR CLIENTS
#POSITIVEBANKING
20
Our environment
New technologies are profoundly transforming to a low-carbon economy and social inclusion
the ways we live, work and consume. In parallel, are challenges and opportunities driving
the expectations of our clients and society overall us to transform our banking business.
are changing significantly and rapidly.
Economic change, tighter regulation of companies
(in particular banks), digitalisation, the transition
that creates
value...
Our 3 operating divisions
(1) Domestic Markets and International Financial Services together form Retail Banking & Services.
(2) Digital bank clients or clients using digital services at least once a month.
(3) Subject to approval at the Annual General Meeting on 23 May 2019.
Figures as at 31/12/2018.
DOMESTIC MARKETS
Domestic Markets (DM) comprises the Group’s four retail-banking networks
in the eurozone: in France (French Retail Banking), in Belgium (BNP Paribas Fortis), in Italy
(BNL) and in Luxembourg (BGL BNP Paribas). DM also includes four business lines specialised
in: full-service, long-term corporate vehicle leasing (Arval); leasing and financing solutions
(BNP Paribas Leasing Solutions); online savings and investment services (BNP Paribas
Personal Investors); and alternative banking services (Nickel). In line with the bank’s
2020 ambition, DM continues to strengthen its sales and marketing drive
by rethinking the client experience and developing new services.
French Retail
Banking (FRB)
BNP Paribas Fortis
68,120
employees
BNL in
22
INTERNATIONAL FINANCIAL SERVICES
International Financial Services (IFS) brings together diversified activities. IFS offers individuals
credit solutions through BNP Paribas Personal Finance and savings and protection solutions through
BNP Paribas Cardif. IFS also brings together three leading institutional and private asset-management
business lines: BNP Paribas Wealth Management (a leading global private bank), BNP Paribas
Asset Management and BNP Paribas Real Estate Services. In addition, International Retail Banking brings
together the Group’s retail banks outside the eurozone. As a growth engine for BNP Paribas, IFS is
developing its business by consolidating its position as leader in several specialised business lines thanks
to the quality of its products and services.
THE IFS BUSINESS LINES HOW DOES INTERNATIONAL FINANCIAL SERVICES CONTRIBUTE TO VALUE CREATION?
BNP Paribas
Personal Finance By promoting IFS is optimising the experience of its clients through collaboration with startups
by using new technologies and developing and fintechs.
useful innovation
BNP Paribas Cardif for our clients innovative business models, in particular
BNP Paribas
Real Estate Services
By developing Through its various business lines, IFS is with respect to young people through
International our contribution supporting projects relating to the energy financial education programmes. IFS also
Retail Banking transition and social inclusion, particularly supports female entrepreneurship.
to society
79,925
employees
FINANCE
THE LEADING SPECIALIST
IN EUROPE [1]
in
Corporate Banking
Global Markets 35,417
employees
Securities Services
in
56 COUNTRIES
€10,829m revenues
24
At the heart of our organisation,
recognised expertise in risk management
and a shared compliance culture
Our clients can rely on the strength of our balance sheet, as well as on our expertise in risk
management and compliance, to finance their projects and meet their investment needs,
while guarding against the associated risks, such as excessive debt. It is through this strong
culture of compliance and robust and rigorous risk management that our partners and
clients place their trust in us. This expertise is equally embedded in the DNA of our three
operating divisions and the Group’s functions in order to provide the best possible service
to our clients.
Every BNP Paribas employee activity follows three A SHARED COMPLIANCE CULTURE
fundamental guidelines: the Group’s missions The Compliance function is responsible for the organisation
and commitments; its Code of conduct; and its Responsibility and supervision of controls to manage the risk of
Charter. These embody our commitment to risk non-compliance with laws and regulations, professional
and compliance. and ethical standards as well as the strategic direction set
by the Board of Directors and the instructions given by the
RISK MANAGEMENT: A FUNDAMENTAL PRIORITY General Management. A wide range of mandatory online
In order to fully comply with all existing regulations, training modules are available to all employees to increase
BNP Paribas has implemented rigorous policies and awareness and accountability in all business lines and
procedures to manage and monitor all types of risks to functions, particularly with regard to sanctions and
which the Group may be exposed. This relies upon our embargoes, anti-money laundering, corruption and the
internal framework aligned with our strategic plan, the financing of terrorism. ■
environment we evolve in, our values and our risk culture.
Among the risks we have identified are: credit, counterparty
and market risks, as well as risks associated with
securisation of the banking portfolio, liquidity risk,
operational risk, and ESG risks (see box). Each is regularly RIGOROUS MANAGEMENT OF ESG RISKS
reviewed and strictly monitored in accordance with
appropriate methods. When financing or investing in sectors that
may have environmental, social and governance
(ESG) issues and by operating in countries which
do not have the same maturity in their legal
and governance environments, BNP Paribas
is confronted with a wide variety of ethical issues
that require increased vigilance in decision-making.
In January 2018, BNP Paribas decided to assign
35 bp*
cost of risk in 2018 -
the independent review of ESG analysis
of corporate clients performed by the functions
one of the best in the sector to its Risk Department. This decision
highlights the importance that we attach
to taking into consideration environmental
* Cost of risk reported on outstanding client loans, at the beginning of the year
(in basis points).
and social impacts as an integral part of our risk
management frawework.
See the 2018 Registration Document for more information on risk
management and compliance, available at invest.bnpparibas.
8 million
digital clients *
networks, community
organisations, public-sector
institutions, incubators
and, of course, the bank’s
business-relationship managers.
*Digital bank clients or clients using
digital services at least once per month
in our four domestic markets.
€1,028bn
growth, the inclusion of
disadvantaged people and
environmental preservation.
assets managed
by BNP Paribas in 2018
We are promoting
useful innovation
and developing
solutions with a
positive impact to
serve sustainable
growth
STRATEGY AND PERFORMANCE
AMBITION 2020
Help our clients move toward sustainable solutions and increase our positive impact on society
#PositiveBanking
Launched in 2017, BNP Paribas’ medium-term strategic plan is based on three pillars: digital transformation,
financial performance and company engagement. These pillars translate into concrete goals: promoting useful innovation
for our clients, encouraging sustainable growth for our economy, and actively developing our contribution to society.
Through these activities, BNP Paribas aims to help its clients and partners move toward sustainable solutions
and have a genuine positive impact on its stakeholders and society as a whole.
28
An ambitious transformation
and development plan
In a changing world, the Group is actively a low-carbon economy. BNP Paribas reaffirms
implementing its 2017-2020 plan with its Ambition 2020 plan. At end 2018, the Group
the rollout of new customer experiences, was on track to meet the strategic development
automation and improvements in operational plan for Domestic Markets (DM) and
efficiency. It has an ambitious policy for International Financial Services (IFS) and
engagement with society and is strongly is stepping up the transformation of Corporate
supportive of ethical responsibility, social & Institutional Banking (CIB) to adapt
and environmental innovation, and it to its environment. ■
Growth in revenues Revenues measure the bank’s business performance through added value 2016-2020 Compound Annual
created by lending, services, intermediation and advice. It is a representative Growth Rate (CAGR)
measure of the Group’s operational performance.
≥ + 1.5 %
Recurring These savings are aimed at strengthening the operational efficiency €3.3bn
cost-savings of the bank. They will be obtained primarily through adapting IT systems and
optimising the operating efficiency of the business lines (standardisation,
simplification, industrialisation) and real-estate costs.
Cost/income ratio The cost/income ratio, which is the relation between operating expenses 64.5%
and revenues, synthesises the share of revenue that is absorbed by costs.
Through its reduction, the Group aims to improve its efficiency.
Profitability in 2020 Return on equity is the net income attributable to equity holders over 9.5%
Return on equity (ROE) the capital invested by the shareholders of a business.
Solvency in 2020 The change in this ratio reflects the Group’s ability to improve its ≥ 12%
Basel 3 CET1 prudential path, regularly generate capital and manage its balance sheet
Solvency ratio in a disciplined manner within a regulatory context that is increasingly
(fully loaded) demanding.
Pay-out ratio The dividend pay-out ratio is one of the indicators of value creation Dividend pay-out ratio of
for shareholders. 50% [1]
(1) Subject to approval by the Annual General Meetings of 2019, 2020 and 2021.
1. Promoting
useful innovation
At BNP Paribas we leverage the best
technology to serve our clients.
By investing in digital transformation and new technologies,
BNP Paribas is anticipating the changes that affect our clients so
as to transform them into opportunities. The Group is actively pursuing
its strategy of focusing on client needs and developing products
and services that address a wide range of demands. The Group proposes
innovative solutions and an improved customer experience while
At the end of 2018, Domestic Markets had
ensuring a high level of security for personal data and transactions.
more than 8 million digital clients [1].
By anticipating future skills and focusing on digitalisation and agility,
Innovation makes it possible to develop new
BNP Paribas is supporting its employees in building the bank of the future.
kinds of customer journeys that have a
Thanks to new technologies, the Group is also improving its operational
positive impact on society. The Nickel service
efficiency which will benefit clients even more.
offering in France, for example, combines
innovation and social inclusion to offer
banking solutions that are accessible to all
via buralistes. Nickel is targeting 2 million
accounts by 2020. BNP Paribas is also
developing digital solutions for individuals
through its International Retail Banking
network, for example in Turkey and Poland.
IMPLEMENTING NEW CUSTOMER Corporate & Institutional Banking has
JOURNEYS TO MEET THE EXPANDED developed Centric, an integrated online portal
RANGE OF NEEDS AND USER HABITS that allows clients to manage their cash and
offers post-negotiation services for reporting
8 million
DIGITAL CLIENTS IN OUR
Reinventing the client experience is
a priority of our 2020 transformation plan.
and support. The Group also uses
digitalisation to offer full-service
FOUR DOMESTIC MARKETS*
This means driving forward practical experiences and create continuous, fast
innovations to deliver two key requirements: and fluid digital journeys for its clients,
simplicity and security. We want to offer such as online loan applications for
3 million
HELLO BANK! CLIENTS
our clients the best possible experience by
constantly focusing on their needs.
individuals (see box page 32), access to a
broad and unique range of services with
In addition to the close relationship offered Arval For Me (see box page 33)
by the branch network, we use digitalisation and a streamlined client experience
30
that measures the level of client
recommendations and helps teams identify
areas for improvement. LYF PAY
STRENGTHENING OPERATIONAL EFFICIENCY TO PROVIDE BNP Paribas has created research teams
A RESPONSIVE, SECURE ANSWER TO CLIENT NEEDS and formed close relationships with the
various participants in the ecosystem. At the
MORE THAN New technologies are strengthening end of 2018, more than 500 robotics were
500
operating efficiency and improving operational throughout the Group, providing
productivity and artificial intelligence services such as chatbots [3], automation
has made great strides in recent years. of controls, reporting and data processing.
Software and robotics are used in all Gambit Financial Solutions (a subsidiary
operating robotics
throughout the Group
areas of business to boost productivity, of BNP Paribas Asset Management) launched
profitability and the ability its advice bot Birdee—a savings solution
to innovate. They make it possible, that enables end-to-end digital investing.
for example, to automate certain The expansion of the range of solutions
repetitive, low value-added tasks that BNP Paribas offers its clients naturally
for employees. requires strong data security. The Group
implements robust compliance and control
procedures in all its entities and guarantees
responsible use of its clients’ personal data.
Furthermore, BNP Paribas Securities Services
TECHNOLOGICAL INNOVATION has also invested in the fintech startup
Fortia Financial Solutions, a software
AN END-TO-END DIGITAL publisher that uses AI, machine learning
32
ARVAL FOR ME
2. Encouraging
sustainable growth
We contribute to our clients’ success
by combining economic efficiency
with a positive impact on society.
The banking system plays a major role in the lives of individuals
as well as in financing businesses and the wider economy.
BNP Paribas combines economic efficiency with the expectations of
its clients and stakeholders to create innovative financing and investment
solutions. Encouraging sustainable growth means viewing finance
as a transformative tool for our communities. It means looking at ways solution and relationship manager. In 2018,
to serve the public interest and playing our part in achieving the BNP Paribas played a central role in the
17 UN Sustainable Development Goals and building a better future. refinancing of Cory Riverside Energy,
a major producer of energy from waste
in the United Kingdom. It also supports
clients through commercial agreements
and partnerships. In 2018, for example,
BNP Paribas Personal Finance signed new
CONSOLIDATING OUR FINANCIAL agreements with Carrefour in Poland,
PERFORMANCE AND SUPPORTING Uber in France and Hyundai Motor
OUR CLIENTS’ GROWTH in Spain and France.
+3.9%
IN OUTSTANDING LOANS AT GROUP
Achieving a financial performance that is
also useful to society means building a bank
DEVELOPING OUR ACTIVITIES AND
STRENGTHENING OUR INTERNATIONAL PRESENCE
LEVEL COMPARED WITH 2017 that inspires trust and creates value
for stakeholders. In 2018 BNP Paribas In order to meet clients’ needs, including
continued to expand its business and their international needs, the Group
€1,028bn consolidate its financial performance.
Thanks to its position as a leading player
continues to grow its business. In 2018, retail
banking expanded internationally, enabling
OF ASSETS UNDER MANAGEMENT*
in banking and financial services in Europe, its clients, both individuals and businesses, to
the Group contributes to economic growth, benefit even more from
€6.3bn
makes possible the realisation of client BNP Paribas’ global network and expertise.
projects and finances the economy. In Poland, the Group acquired the bulk
GREEN BONDS PLACED
BY BNP PARIBAS IN 2018 BNP Paribas supports the growth of the banking activities of Raiffeisen
of clients both domestically and Bank Polska and merged them
€1.6bn
internationally. For example, One Bank, into BNP Paribas’ Polish subsidiary.
our integrated banking model, is a network In Luxembourg, the Group acquired
IN SUPPORT FOR SOCIAL of 36 countries with nearly 220 business the private-banking activity of ABN Amro
ENTERPRISES AT GROUP LEVEL
* Including distributed assets.
centres that enable business clients to Luxembourg (€7.7 billion of assets under
expand internationally with a single banking management) which has now been merged
34
CARDIF IARD
with BGL BNP Paribas. Other activities were To meet the new needs of clients, Cardif IARD is developing a range
developed throughout the Group. These BNP Paribas is developing an of six insurance policies distributed
included the creation of a new insurance insurance solution for retail by FRB and which substantially
business with the formation of Cardif IARD customers through an “everyday meet the expectations of individual
(see box), while BNP Paribas Securities banking” product. In 2018, the customers—from comprehensive
Services announced a partnership with Matmut group and BNP Paribas household and auto insurance
Janus Henderson that aimed at transferring Cardif launched a new insurance to that covering legal expenses.
Janus Henderson’s middle and back-office company—Cardif IARD—to serve Cardif IARD relies on both the
operations in the United States customers’ non-life insurance expertise of its 260 dedicated
to BNP Paribas, making it the first European needs. professionals and its digital
bank able to administer US mutual funds. The new solution serves solutions to offer high levels of
BNP Paribas’ twin goals of signing service and assistance as well
GENERATING A POSITIVE IMPACT up 12% of its retail customers to as a personalised, streamlined
THROUGH PRODUCTS AND SOLUTIONS AND non-life insurance and increasing customer experience. Between its
CONSOLIDATING OUR POSITION AS A the number of policies in France launch in May 2018, and the end
MAJOR PLAYER IN SUSTAINABLE FINANCE three-fold by 2020. Cardif IARD is of the year, over 100,000 policies
also part of the skills-development had been signed.
BNP Paribas is directing its financing plan that French Retail Banking
and investment efforts towards the sectors (FRB) put in place in 2017 to train
of the future and supporting clients as they its 15,000 branch-based employees
adapt their strategies to current challenges. in new skills.
The bank is developing a number
of products and services for a more
inclusive and sustainable economy.
For example, BNP Paribas has developed
responsible-financing solutions for
companies. Corporate & Institutional Banking
has helped Solvay, Terna, AccorHotels
and Danone launch their first
sustainability-linked loans (SLL)[1], whose
interest rates are linked to achieving a
number of ESG (environmental, social and
governance) criteria (see box page 37). As a
socially responsible business tends to have a
longer lifespan, BNP Paribas lowers the cost
of risk via an interest rate while helping
clients in their own CSR initiatives. In 2018,
BNP Paribas signed SLLs totalling €3 billion.
BNP Paribas has developed social impact
bonds which channel private funds to
investment projects that accelerate
social innovation. In addition, the Group
has created ten ESG indices that meet
investor demands to align financial and
sustainable development goals. Among them,
the Tera Neva range has made it possible
€3bn
products that meet the needs of investors had a total of 30 partnerships with startups
seeking to combine financial performance and fintechs to support the creation of new
with Corporate Social Responsibility products and solutions. BNP Paribas is
(see box opposite). convinced that these initiatives are a
total amount of In October 2018, BNP Paribas received its powerful mechanism to provide answers
sustainability-linked loans
made by BNP Paribas Green Climate Fund accreditation, whose to society’s challenges. It has therefore
in 2018 goal is to raise financing for low-carbon increased its support for the
projects that are climate-change resilient. development of new, positive-impact
36
solutions. For example, BNP Paribas has
signed a partnership agreement with
Bertand Piccard’s Solar Impulse Foundation,
which aims to promote and bring together
1,000 solutions that support the ecological
transition. And the “Act for Impact”
attribution, launched in 2018 by French
Retail Banking, reaffirms the Group’s
commitment to social entrepreneurship;
the goal is to support one in four new social
entrepreneurs in France by 2020.
BNP Paribas offers employees, who
contribute every day to the bank’s
transformation, the chance to be
entrepreneurs inside the company
thanks to intrapreneur programmes
such as People’s Lab 4 Good in France,
TIZ in Luxembourg and LEAP at Bank
of the West in the USA. ■
3. Developing our
contribution to society
We act and work for society and the environment.
With a leading position in Europe and international presence,
BNP Paribas holds a unique position with regard to the world’s
economic, political and social challenges. It is therefore well placed
to contribute to a more equitable, sustainable world through its
various financing and advisory activities. In order to have a
positive impact on society, the Group has committed to supporting
those causes where it can do most. Its CSR policy is in line with
IMPLEMENTING A FAIR AND RESPONSIBLE HR POLICY
the UN’s 17 Sustainable Development Goals and aims to create
FOR THE GROUP’S EMPLOYEES
a positive impact for the greatest number.
BNP Paribas offers employees a career path
and working environment in which they
can succeed, collectively and individually.
In 2018, it signed a global agreement with
UNI Global Union on the fundamental rights
of employees that established a common
social framework in all countries where the
Group operates. In addition, its compensation
policy promotes a responsible culture by
integrating nine CSR indicators in the
ENSURING BEST PRACTICES remuneration package of 6,750 key employees.
IN ETHICS AND COMPLIANCE
ADOPTING COMMITMENTS SUPPORTING
Adherence to the most rigorous ethical THE ENERGY TRANSITION
€7.4bn standards is a vital prerequisite at
BNP Paribas. The Group pays scrupulous Because the preservation of the environment
SUSTAINABLE BONDS
IN 2018
attention to ensuring market integrity. is essential for sustainable growth and
It promotes free and fair competition improving the quality of life for all,
and manages the risks associated with the Group and its business lines are
€41.65m conflicts of interest. With respect to committed to working to facilitate
ANNUAL PHILANTHROPY financial security, it works to combat the energy transition and environmental
BUDGET
money-laundering, corruption and the preservation. In the energy sector,
financing of terrorism. In 2018, 96.2% of the Group has significantly reduced its
the Group’s 200,000 employees received support of energy that produces the most
1 million
GOAL OF NUMBER OF HOURS OF PAID
ethics training. Protecting clients’ interests
is a major concern at BNP Paribas. For this
greenhouse-gas emissions and it has
doubled its financing of renewable energy.
VOLUNTEER WORK BY 2020
reason, the Group put this subject at the top It no longer finances new coal-fired power
of its internal Code of conduct, which lays stations and only works with energy
down the rules enabling all employees to companies that are reducing the mix of coal
act in accordance with BNP Paribas’ values. in their energy sources. BNP Paribas has
38
also ceased to support companies and
infrastructure projects whose main activities
are devoted to the exploration, production
and exportation of gas or oil from shale,
tar sands and oil and gas resources in
the Arctic. BNP Paribas is further committed
to the preservation of urban biodiversity.
In 2018, BNP Paribas Real Estate Services PARTNERSHIP
signed the BiodiverCity Charter, which aims
to integrate living organisms into any urban ENCOURAGING INCLUSION AND
project. More generally, the Group has
a 2020 goal of Zero Net Deforestation with ENTREPRENEURSHIP AMONG YOUNG PEOPLE
regard to its investment and financing
activities. At COP24, the Group reaffirmed
Positive impact goal encompassing
its engagement and signed the Katowice more than 60,000 young people South Africa;
and residents in the United States of America
Commitment, which led to measuring and neighbourhoods concerned
monitoring the climate impact of its loan
portfolio, in accordance with the goals
of the Paris Agreement. Through its partnerships, partnership in a school in
The Group is carbon-neutral for its BNP Paribas endeavours to Los Angeles and will extend the
own activity and has also launched undertake actions that contribute initiative to three more city
a programme—Green Company for to regional economic development schools in 2019. The WPDI
Employees—that enables employees and the inclusion of young people partnership aims to have a positive
to speed up the reduction of the Group’s and local communities. Launched impact on the social inclusion
direct impact on the environment. by Bank of the West, the of more than 60,000 young people
The programme is based on two key action partnership agreement signed and residents in these
plans: combatting single-use plastic and with the Whitaker Peace & neighbourhoods. It illustrates
encouraging sustainable mobility. The Development Initiative (WPDI), the Group’s commitment to
environment is also one of the three areas an NGO established by Forest support education and the social
of action of the BNP Paribas Foundation. Whitaker, aims to help young men and vocational integration
In order to encourage new and more and women become ambassadors of at-risk young people. It also
sustainable solutions, BNP Paribas of peace and entrepreneurs in represents a tangible contribution
supports several climate-research their communities. In Cape Town to the 4th UN Sustainable
programmes, including the One Planet (South Africa) 360 young people Development Goal—ensure
Fellowship. Endowed with $15 million are being trained in new inclusive and equitable quality
over five years and funded equally by the technologies, conflict resolution, education and promote lifelong
Bill & Melinda Gates and BNP Paribas entrepreneurship and learning opportunities for all—and
Foundations, this philanthropic programme management. A community the 16th Goal: promote peaceful
supports 600 African and European apprenticeship centre provides and inclusive societies, provide
researchers working on subjects related residents with access to access to justice for all, and build
to climate-change adaptation in Africa. computers, libraries and literacy accountable and inclusive
It is run by African Women in Agriculture courses. Bank of the West has institutions.
Research and Development (AWARD) and already put into action the WPDI
the Agropolis Foundation.
40
PROJET BANLIEUES
FOUNDING MEMBER
SUPPORTING VOCATIONAL INTEGRATION
OF THE TOBACCO-FREE
FINANCE PLEDGE
AND STRENGTHENING SOCIAL TIES
The Group is committed to
no longer financing companies
in the tobacco sector
BNP Paribas Foundation;
French Retail Banking France
LEADING EUROPEAN
BANK IN SUSTAINABLE
Fostering vocational integration social ties or improve access
DEVELOPMENT*
and fighting exclusion are both to employment. Some
strong commitments of the Group 500 organisations in these
TOP EMPLOYERS EUROPE 2018 and its Foundation. Launched in neighbourhoods have been
for the 5th consecutive year 2005 by BNP Paribas through its supported in this way. With regard
Foundation and retail-banking to entrepreneurship, BNP Paribas
*2018 ranking of the Global 100 Most network, Projet Banlieues is an and its Foundation are the main
Sustainable Corporates, Corporate Knights.
initiative which aims to foster partners of Adie, an organisation
social and professional inclusion that combats underdeveloped talent
in neighbourhoods concerned and enables people to set up their
by France’s Politique de la ville* own business regardless of their
engagement and is coordinated by the urban policy. It is based on educational qualifications or
BNP Paribas Foundation in three main areas: 3 mechanisms supporting local resources. Some €12 million were
solidarity, culture and the environment. initiatives in neighbourhoods; granted to Adie between 2006 and
The Group supports local initiatives aimed fighting school disenrollment 2018. Through the BNP Paribas
at fostering social ties and encouraging (with Afev and Proxité community and Adie partnership, 4,000
employment, illustrated for example by its organisations); and supporting entrepreneurs in disadvantaged
Projet Banlieues programme (see box). The business development with the neighbourhoods received financing
Group has also become involved, for the next French organisation Adie. in 2018. This has led to the creation
five years, with the UN Whitaker Peace & Twice a year, the Projet Banlieues of 4,200 new micro-enterprises,
Development Project, an NGO which works committee selects non-profit the strengthening of a further 1,800,
for peace and development (see box page 39). organisations located in and the creation or maintenance
Through its Dream Up programme, underprivileged neighbourhoods of 7,800 jobs in the areas concerned.
the BNP Paribas Foundation helps vulnerable whose actions help forge * A government policy of urban and community
cohesion that covers all of France.
young people to develop their self-confidence
and find personal fulfilment through the
practice of an art. Some 30,000 young people
have benefitted from this programme over
the last three years. Alongside other banks
and development institutions, BNP Paribas
provides support to specific client segments
and sectors: SMEs, support for exports,
energy efficiency, women entrepreneurs
and financing for environmentally friendly
shipping. And the Group’s businesses
encourage employee volunteering that
supports social and solidarity-based
initiatives. ■
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collective agreements
on the energy transition.
This partnership reinforces the
proactive policy of professional
equality put in place by the
signed in 2018 across Group ten years ago.
the Group
We share
a culture of
ethics and
responsibility
in our daily
work
CULTURE AND GOUVERNANCE
Elect Directors Since 2003, the functions of the Chairman Informs and reports to the Board
(other than Directors elected by and the Chief Executive Officer have been of Directors
BNP Paribas employees) separated
Ensures implementation of the Group’s
Vote on resolutions Represents all shareholders strategy and development and manages
its activities
Engage, debate and participate Decides on the Group’s strategic
in discussions orientations and transactions proposed by The Executive Committee is made up of
General Management while endeavouring General Management—Director and Chief
- The Investor Relations team informs
them on the Group’s strategy, significant to create long-term value that considers Executive Officer, Chief Operating Officer
developments, and results CSR issues and 4 Deputy Chief Operating Officers—
and the 14 heads of the Group’s main
- The Shareholder Relations team is Monitors the quality of information
business lines and functions
available to answer questions from the provided to shareholders and the markets
bank’s approximately 402,000 individual Meets at least once a week
Examines and closes the financial
shareholders
statements and ensures their accuracy
- The Shareholders Club is open to the
45,000 individual shareholders who Plays a determining role in risk-prevention
possess at least 200 BNP Paribas shares and management
44
Ethics and responsibility
Stable and loyal ownership are at the heart of
our employees’ missions
Key shareholder data
BNP Paribas’ ownership structure at 31 December 2018
(% of voting rights) BNP Paribas aims to instil trust and
it is active and ethically engaged. A Code of
conduct, approved by the Board of Directors,
has guided actions in the Group since 2016.
RETAIL It sets forth in particular the values of
SHAREHOLDERS
BNP Paribas and which are supported by
3.9% governance bodies and essential for pursuing
a strategy that preserves stakeholder
EMPLOYEES confidence, firstly that of clients, but also
4.1% of society as a whole. Two years ago,
the Group adopted a 2020 Engagement
Manifesto, managed by the Head of Company
GRAND DUCHY OF
LUXEMBOURG Engagement who sits on the Group’s Executive
1.0% Committee and takes part in the assessment
of environmental and social issues at
all stages of operational decisions.
BLACKROCK INC.
5.1%
Net book value per share (3) 66.61 70.95 73.90 75.1 74.7 **
Net dividend per share 1.50 2.31 2.70 3.02 3.02 (4)
Pay-out ratio (%) (5) n.s. 45.0 45.0 50.0 52.72 (4)
1
11 2
14
6
8
10
12
14
ELECTED DIRECTORS,
>50%
RATE OF INDEPENDENCE
INCLUDING 2 BY EMPLOYEES WITH REGARD TO THE CRITERIA SET
BY THE AFEP-MEDEF CODE
46
Duties of the Board
and of its committees
The Board of Directors is a collegial body and exercises the
following three general powers: examining the company’s
strategic choices, contributing to good governance throughout
the company, and monitoring and assessing all transactions
related to the Group’s businesses.
11 meetings, including 1 exceptional
97% average attendance rate
1 JEAN LEMIERRE 6 WOUTER DE PLOEY 11 DANIELA SCHWARZER Director 1 strategy seminar
Chairman of the Board of Chief Executive Officer of ZNA of think tank DGAP (Deutsche
Directors of BNP Paribas (hospital group in Antwerp, Gesellschaft für Auswärtige Politik
2 JEAN-LAURENT BONNAFÉ Belgium) - German Council on Foreign Financial Statements Committee
Chief Executive Officer and 7 HUGUES EPAILLARD Relations) The Committee is tasked with analysing the quarterly,
Director of BNP Paribas Real Estate Business Manager, 12 MICHEL TILMANT half-yearly and annual financial statements issued
3 JACQUES ASCHENBROICH Director elected by BNP Paribas Director of companies by BNP Paribas and obtaining further explanations
Chairman and Chief Executive employees 13 SANDRINE VERRIER of certain items prior to presentation of the financial
Officer of the Valeo Group 8 RAJNA GIBSON BRANDON Production and Sales Support statements to the Board of Directors.
4 PIERRE-ANDRÉ DE CHALENDAR Professor of Finance assistant, Director elected
Chairman and Chief at the University of Geneva by BNP Paribas employees 5 members, including 4 independent
Executive Officer of Compagnie 9 MARION GUILLOU 14 FIELDS WICKER-MIURIN and 1 Director elected by BNP Paribas employees
de Saint-Gobain Chairman of the Board of Director of companies 4 meetings
5 MONIQUE COHEN Directors of IAVFF-Agreenium, 90% average attendance rate
Partner at Apax Partners Extraordinary State Councillor
10 DENIS KESSLER
Compensation Committee
The Committee is responsible for addressing all issues
related to the personal status of executive corporate officers
—including compensation, pension benefits and provisions
governing the departure of members of the bank’s corporate
decision-making or representative bodies. It also examines
4
5
7 matters concerning the compensation of “regulated”
9
employees whose activities have an effect on the Group’s
risk profile.
3 members, including 2 independent
and 1 Director elected by BNP Paribas employees
5
NATIONALITIES
42.8%
FEMALE REPRESENTATION
4 meetings
100% average attendance rate
See the 2018 Registration Document for more information on the work
of the Board and its committees on invest.bnpparibas.
1 2
“Together, with
members of the
Executive Committee
and their teams,
we are working to achieve our
project for an ever better-performing
and more committed bank.
Our complementary expertise and
our business lines allow us to get 3 9 4
10 12
1
CHIEF EXECUTIVE OFFICER
AND DIRECTOR
1
CHIEF OPERATING
OFFICER
4
DEPUTY CHIEF OPERATING
OFFICERS
14
MEMBERS REPRESENTING
BUSINESS LINES AND
FUNCTIONS
11
48
1 JEAN-LAURENT BONNAFÉ 6 THIERRY LABORDE 14 YVES MARTRENCHAR
Chief Executive Officer Deputy Chief Operating Officer; Group Human Resources
and Director Domestic Markets 15 ANDREA MUNARI
7 5 6 8
13 14 15 16
17 20
19 18
CET1 Ratio: Common Equity Tier 1 ratio (1) 11.50% 11.80% 11.80%
(1) CDR4 “FULLY LOADED”. (2) Based on the average number of shares outstanding during the fiscal year. (3) Subject to approval at the Annual General Meeting of 23 May 2019.
Economic indicators
2016 2017 2018
Total assets managed by BNP Paribas Cardif, BNP Paribas Wealth Management
€1,010bn €1,051bn €1,028bn
and BNP Paribas Asset Management (4)
SRI assets managed by BNP Paribas Asset Management €25bn €35bn €36.8bn
Environmental indicators
2016 2017 2018
Financing for renewable energies €9.3bn €12.3bn €15.4bn
Total amount of green bonds placed by BNP Paribas €2.4bn €5.3m €6.3bn
Carbon content of kWh financed by the Group 395 gCO2/kWh 342 gCO2/kWh 339 gCO2/kWh
50
Social indicators
2016 2017 2018
Workforce (No. of employees) 192,419 196,128 202,624
Extra-financial ratings
Main extra-financial ratings Inclusion in sustainable indices Other ratings and CSR awards
Top bank out of 31 in the Diversified Banks BNP Paribas is listed in the Dow Jones World BNP Paribas was named Best bank in the
(Europe) category in the Vigeo Eiris 2018 Sustainability index. world for sustainable finance by Euromoney.
rankings. BNP Paribas is listed in the Euronext-Vigeo Eiris BNP Paribas appears in the 2018 ranking
BNP Paribas received an A rating in the 2018 indexes World 120, Europe 120, Eurozone 120 of the Global 100 Most Sustainable Corporations
rankings of the MSCI ESG Ratings. and France 20. of the Corporate Knights magazine (Leading
BNP Paribas received an A- rating in the 2018 European Bank).
Carbon Disclosure Project rankings.
Publications available at
group.bnpparibas
Photo credits: djile / Adobe Stock — dusanpetkovic1 / Adobe Stock — mooshny — BNP Paribas — GettyImages —
GettyImages / Billy Hustace — GettyImages / Didier Gauducheau — GettyImages / 10’000 Hours — Brigitte Baudesson / La Company —
Thomas Laisné / La Company — Pierre Morel / La Company — Magali Delporte — ReeldealHD images — WPDI.
52
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