Documente Academic
Documente Profesional
Documente Cultură
DEPARTMENT OF MECHANICALENGINEERING
QUESTION BANK
VI SEMESTER
Regulation – 2013
Prepared by
1
VALLIAMMAI ENGINEERING COLLEGE
SRM Nagar, Kattankulathur – 603 203.
PART - A (2 Marks)
BT
Q.No Questions Competence
Level
2
12 Discuss the systems approach to management. BTL6 Creating
7 (i) How would you analyse business environment? (3) BTL1 Remembering
3
(ii) Examine the various factors affecting
(10)
Environment.
10 BTL4 Analyzing
(ii) Explain in detail about Henry Fayol’s contribution
(8)
towards classical approach in management.
Mr. Naidu was a young officer in a nationalized bank in Chennai. He was approached by
Mr.Datta, owner of a small textile plant for a loan to renovate his plant. Naidu gave him a loan
1 of Rs. 50,000. The bank’s branch manager, who saw no future in textiles, was shocked at the
loan transaction. He told Naidu to stay close to Datta until money was paid back. Naidu stuck so
close that he became Datta’s financial adviser. The loan was paid. But Naidu became Datta’s
4
partner and resigned his bank job. Naidu collected information about the textile industry there
was huge scope for the industry. Within six years, Naidu set up another textile plant to his
employees Naidu was friendly and highly flexible boss. He preferred to lead by example rather
than tell people how to do their jobs. However, Naidu committed a big mistake of not grooming
a successor. Therefore, there was a vacuum at the top when he had a severe heart attack and
died.
In 2006-07 PTC Food division decided to enter the fast growing (20-30% annually) snacks
segment, an altogether new to it. It had only one national competitor– Trepsico'sTrito. After a
year its wafer snack brand–Ringo, fetched 20% market share across the country. Ringo's
introduction was coincided with the cricket world cup. The wafer snacks market is estimated to
be around Rs. 250 crores. The company could take the advantage of its existing distribution
network and also source potatoes from farmers easily. Before the PTC could enter the market, a
cross-functional team made a customer survey through a marketing research group in 14 cities of
the country to know about the snacks of eating habits of people. The result showed that the
customers within the age-group of 15- 24 years were the most promising for the product as they
were quite enthusiastic about experimenting new snack taste. The company reported to its chefs
and the chefs came out with 16flavours with varying tastes suiting to the targeted age-
group. The company decided to target the youngsters as primary target on the assumption that
once they are lured in, it was easier to reach the whole family. Advertising in this category was
extremely crowded. Every week two-three local products in new names were launched,
sometimes with similar names. To break through this clutter the company decided to bank upon
humour appeal. The Industry sources reveal that PTC spent about Rs. 50 Crores on
2 advertisement and used all possible media-print and electronic, both including the creation of its
own website, Ringoringoyoungo.com with offers of online games, contests etc. Mobile phone
tone downloading was also planned which proved very effective among teenagers. The site was
advertised on all dotcom networks. EM TV, Shine TV, Bee TV and other important channels
were also used for its advertisement along with FM radio channels in about 60 cities with large
hoardings at strategic places. Analysts believe that Ringo’s success story owes a lot to PTC's
widespread distribution channels and aggressive advertisements. Humour appeal was a big
success. The Ringo' was made visible by painting the Railway bogies passing across the States.
It has also been successful to induce Lovely Brothers' Future Group to replace Trito in their Big-
Bazaar and chain of food Bazaars. PTC is paying 4% higher margin than Trepsico to Future
group and other retailers. Trito's share has already been reduced considerably. Retail tie-ups,
regional flavours, regional humour appeals have helped PTC. But PTC still wants a bigger share
in the market and in foreign markets also, if possible.
Answer the following questions:
i) What is SWOT analysis? (5 marks)
ii) What are the strength and weakness of PTC? (5 marks)
iii) What are the opportunities and threats of PTC? (5 marks)
5
3 Discuss the effects of globalization andliberalization in improving organizational growth.
UNIT II – PLANNING
Nature and purpose of planning – planning process – types of planning – objectives – setting
objectives – policies – Planning premises – Strategic Management – Planning Tools and Techniques –
Decision making steps and process.
PART - A(2 Marks)
BT
Q.No Questions Competence
Level
1 Define Planning Premises. BTL1 Remembering
6
16 Point out the importance of rational decision making. BTL4 Analyzing
(i) Point out the concept of strategic and operational planning. (5)
4 BTL4 Analyzing
(ii) Infer your understanding on the various steps in planning? (8)
7
(ii) Apply your approach for decision making in Organizations? (10)
1 Tata group has set its objectives of doubling its objectives of doubling profit every three years and
sales revenue every four years.
Answer the following questions:
i) Give your comment on objectives of TATA group. (8 marks)
ii) Give guidelines for objective settings. (7 marks)
2 MBO aims at joint goal setting of superior and subordinate managers. In an MNC, Japanese
managers involve Indian subordinate managers in goal settings. Indians feel this practice different
because they are used to traditional objectives settings where in the managers dictate objectives to
subordinates. When Japanese managers try to involve the Indian subordinate managers in goal
setting, Indian Managers feel that Japanese managers are not capable of setting objectives by
themselves.
i) Discuss the problems faced between Japanese Managers and Indian subordinate managers.
(5 marks)
ii) How can Japanese managers solve the problem? (5 marks)
iii) Discuss the features of MBO. (5 marks)
8
3 Policy making is guide to action in Organisation–Demonstrate with examples
4 Administration essentially is a decision-making process: Elucidate this statement and explain the
various types of decisions taken by executives.
Nature and purpose – Formal and informal organization – organization chart – organization
structure – types – Line and staff authority – departmentalization – delegation of authority –
centralization and decentralization – Job Design - Human Resource Management – HR Planning,
Recruitment, selection, Training and Development, Performance Management, Career planning and
management.
PART - A(2 Marks)
BT
Q.No Questions Competence
Level
1 Define Departmentation. BTL1 Remembering
14 Distinguish on the job and off the job training BTL2 Understanding
9
15 State the errors in Selection Process. BTL3 Applying
Discuss in detail the various types of training. Employees prefer off the job training to on the
4
job training. Why?
11
UNIT IV – DIRECTING
BT
Q.No Questions Competence
Level
12
20 Tell about the concept of groups. BTL1 Remembering
13
(i) Write the Qualities of a leader. (3)
11 BTL1 Remembering
(ii) Examine the theories of Leadership. (10)
The country head of Z InfoTech finds it difficult to communicate to his boss in California.
Sometimes it is due to difference in timings, sometimes due to difference in meanings of words.
4
Phone lines are noisy and signal breaks sometimes. What do you think would be the type of barriers
faced by him while communication takes place between people of different countries?
UNIT V – CONTROLLING
14
System and process of controlling – budgetary and non-budgetary control techniques – use of
computers and IT in Management control – Productivity problems and management – control and
performance – direct and preventive control – reporting.
PART - A(2 Marks)
BT
Q. No Questions Competence
Level
1 Define controlling. BTL1 Remembering
15
(i)What is control? (3)
1 BTL1 Remembering
(ii) Quote the phases in control. (10)
16
Examine the following:
i) Purchase control (4)
ii) Maintenance control (3)
14 BTL1 Remembering
iii) Quality control (3)
iv) Budgetary control (3)
2 He finds it difficult to estimate sales required for a particular profit. Explain the concepts related
to breakeven analysis and draw a break-even chart. Also highlight some ratios which would
help to understand the performance of the business.
Production is essential but productivity is indispensable–Comment. Highlight the tools and
3
techniques to measure productivity.
Assume you are a budget officer and try to orient a trainee on steps to be followed for
4 implementing a budgetary control system. Also highlight the advantages and limitations of
budgetary control system.
17