Case Study of Mang Inasal Robinsons Palawan Branch

I. Introduction

The Birth of Mang Inasal

Mang Inasal is a food business which started from Iloilo city. In 2003, Sia co-founded the
barbecue chain. He called the business Mang Inasal which is a typical Filipical words which for
represents a typical Filipino food. He opened the first Mang Inasal branch in a 250 square meter
space in Robinsons Mall Carpark in Iloilo city. In 2005, the company started to open the business
for franchising and opened ten franchising branches in 2008.

Customers are patronizing their products such that in just about 7 years (started their first
branches in the Visayas and then Mindanao and then Metro Manila) the business grows into 338
branches nationwide before it was acquired by Jollibee, the largest food service company and
one of Asia’s most admired companies in 2010.

Mang Inasal now become one of the favorite restaurants of the Filipinos. It is famous for
its native-style Chicken Inasal and the first one who started the “unlimited rice”. As we all know
Filipinos eat too much rice compared to other people from other countries and Mang Inasal has
captured such weaknesses of the Filipino people.

This is the reason why Mang Inasal won the hearts of its customers with its wide array of
Filipino comfort food which includes Halo-halo, Palabok and Pork BBQ.

To date, Mang Inasal became one of the fastest growing fast food restaurants in the
Philippines with more than 450 stores nationwide. It also garnered numerous awards including
the “Outstanding Fast Growing Local Food Company”. Thereafter, several awards were received
from the Annual National Consumers Awards, Dangal ng Bayan Awards and the Franchise
Excellence Awards.

Mang Inasal now lays the foundation for a new era of prosperity, moving forward to a
horizon of possibilities as the brand continues its winning tradition of excellence.
 About the Owner

(Picture)

Edgar Sia, Owner of Man Inasal

Sia was born in Iloilo City in the year 1977 from a half-Chinese half-Japanese parents.
Maybe how he perfectly managed his own business was derived from the natural business minds
of Chinese people. They are well known to be good in business for whatever kind, in fact
Chinese owned most of the giant business in the Philippines.

Edgar Sia is one of the youngest billionaire in the Philippines. It was in the year 2010, 7
years after he launched the business when he sold 70% stake in Mang Inasal to Jollibee Food
Corporation for 3 Billion Pesos or 68.8 million dollars. 6 years after Jollibee Food Corporation
acquired the remaining 30% previously belonging to Injap Investment.

Now Sia is the chairman of Double Dragon Properties formerly known as Injap Sia Land
Corporation, it is a developer of City Mall chain of malls. This made his even richer, his
company plans to build 100 malls by 2020.
MISSION

To serve grate tasting food, bringing the joy of eating to everyone.

VISION

To be one of the Top 2 quick serving restaurant in the Philippines by 2020.

5 CORE VALUES

1. Customer focus

2. Speed of excellence

3. Humility to listen and learn

4. Integral

5. Spirit of family and fun.

FOOD SAFETY POLICY

1. APPLY THE HACCP (Hazzard Analysis Critical Control Policy) principle

2. LISTEN AND UNDERSTAND THE NEED OF OUR CUSTOMERS AND
STAKEHOLDER
3. EMPOWEROUR PEOPLE WITH KNOWLEDGE ON FOOD SAFETY
4. MAINTAIN BEST IN CLASS FOOD SAFETY MANAGEMENT SYSTEM
5. CONSISTENTLY COMPLY TO GOVERNMENT REGULATORY REQUIRMENTS
6. CHAMPION QUALITY LEADERSHIP

CRITICAL FOOD SAFETY STANDARDS

1. Potable water
2. Absence of spoiled items
3. Absence of critical SD on food
4. Meet the standard internal temperature of cooked products
5. Meet standard internal temperature of hot- held products
6. Meet Standard Internal Temperature of Cold Products
7. Product within Shelf-life
8. Effective Pest Control Program
9. Good Handwashing Practices
10. Restriction and Exclusion of III Food Workers