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TABLE OF CONTENTS
Chapter 1 INTRODUCTION
Background of the Study ……………………………………… 1
Statement of the Problem ………………………………………
Research Aim ………………………………………
Research Questions …………………………..…………
Research Hypothesis ………………………………………
Chapter 3 METHODOLOGY
Research Design ………………………………………
Population and Sample ………………………………………
Research Locale
Method and Procedure ……………………………………..
Instruments
Statistical Treatment ……………………………………
References ………………………………………
Appendices
Letter of Request for Permission to Conduct Survey …………
Questionnaire ………………………………………
Questionnaire ………………………………………
Pictures (if any) ………………………………………
Documents, memoranda, data/figures (if any) …………………
Sample statistical computations or print-outs ………………….
Acknowledgement ……………………………………….
Dedication
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INTRODUCTION
The use of social media in terms of marketing a business became a newest trend
on the 21st Century. All kinds of business such as cakes and pastries, any kind of
food, local or international cuisine can be easily accessed through selling online.
This thesis is an exploratory study that focuses on the use of social media in Pre-
Social media can be considered as the best way and strategy of a seller to
communicate effectively with their consumers who are looking for cheaper, yet
quality products of Pre-Order Cake and Pastries that will match their standard
with regards to taste and nutrients that we can get and will be able to give
Some study-based evidences show that eating cakes and pastries is not good for
us. However, the only reason behind this conclusion is the fact that they are
sweet. Moreover, health expert assumes that eating sweets can also cause
various health vulnerabilities. But majority of cakes and pastries are made by
combining different types of ingredients such as flour and sugar, which are
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indeed excellent sources of carbohydrates and nutritional fats. They can provide
the entire body system including muscles with sufficient amount of energy. In
addition to that, the fats present in the cakes are also good sources of energy.
Apart from energy, the sweet confections can also supply our body with quality
amount of protein. The cake contains milk and eggs which are known to be
bones and teeth. Likewise, cakes that are baked with dry fruits such as almond,
walnuts, cashew nuts, etc. can serve the body a good quantity of vitamins and
The various factors to be explored are the marketing strategies and preferences
of the respondents with respect to the use of social media in marketing pre-order
technique.
cakes and pastry products only needs higher investment which in all probability
through marketing?
of 4P’s?
RESEARCH AIM:
people, students and futuristic people of whom will be having concerns with
RESEARCH QUESTIONS:
Preliminary Question: How did you know Anthea’s Cakes and Pastries?
2) What benefit does the online social marketing of Anthea’s Cakes and
3) How often do you purchase products from Anthea’s Pre-Order Cakes and
Pastries in a year?
5) How much do you spend your money in terms of buying pastries from
6) How much do you spend your money in terms of buying bite-sized cakes
7) How much do you spend your money in terms of buying cake in a tub from
8) How much do you spend your money in terms of buying themed cake from
9) How much do you spend your money in terms of buying themed cake with
10) How far are you willing to go to Anthea’s Pre-Order Cakes and Pastries
store location?
12) Going on a traditional in-store business, what was your primary reason for
13) Going on an online business, what was your primary reason for visiting
site?
14) How satisfied are you with the products of Anthea’s Pre-Order Cakes and
Pastries?
15) Would you recommend Anthea’s Pre-Order Cakes and Pastries with your
RESEARCH HYPOTHESIS:
management than traditional business that were only being focused on exchange
of actual experience.
Online can create great value and opportunities in both traditional and electronic
who also need the flexibility of learning at their own pace in a changing
environment matter.
The purpose for of this research paper is for us to learn more about an in-
depth study throughout our topic. Well, it isn’t just applied for us but the purpose
of this research is also for those people, who also wanted to know more and
an online survey. By the means of our data that I have gathered, I conducted an
online survey to my customer respondents and further search for more credible
of information and data on being able to learn and understand the similarities and
Upon doing my research, I found out that there are tons of credible sources via
Internet that tells and embodies us about the business industry itself or
upon the works of commerce. Most of the information that I have gathered
In this page, this will cover the researches that I have gathered throughout our
information. But for some instances, there were lots of blogs, futuristic
as well.
However, since, that we’ll be developing our skills upon each of our research, we
need to gather real sources, ourselves. And I did found a lot of good sites,
Further than this occurrence, this research will surely and deeply rely upon the
about the ideal career (about being a lawyer) that we should be facing as of
the moment.
- Doole, I., Lowe, R., & Kenyon, A., International Marketing Strategy:
international trade today. The last few years have also seen a worldwide
global wealth which brings a higher demand for goods and services.
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25
20
15
10
1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 2100
satisfaction
Social factors
Legal factors
not just bound by the laws of its home country but also by those of its
Economic factors
Political factors
The political environment of international marketing includes any
and the freedom within which it allows the firms to operate. Unstable
Technological factors
Technology is a major driving force in both international marketing
and in the move towards a more global market place. The impact of
Sustainable factors
which are expected to have significance and impact to the world itself.
processes.
want it, and how the enterprise can organize to best meet those needs, get
paid for doing so, and make a profit. - Published by Elsevier Ltd. 2009
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Understand your audience; Know about your target audience. Look for win-
win scenarios; By using reporters, bloggers and others in the media, Take
strategy action; action by putting what you have learn from the book and
Social Media works best when overall impact of marketing strategy that used
varied marketing tools. PR and Marketing are two tools that integrate very well
with Social Media. Social media such as Facebook, twitter and linkedIn, are
building with each other. When you receive media attention, let your social media
followers know. Post a link to articles, radio, interviews, TV clips, Videos or blog
posts where you are featured. This builds goodwill with the reporter who
spotlight and interactive experience for readers who have chance to click and
Every marketer hopes the campaign will go viral. Be careful what you have wish.
the form of video goes up on the web, the person who posted it loses all control.
(Fraile, 2019) What is a viral marketing? Viral Marketing is that which is able to
through messages that spread like a virus, in other words, quickly, and from
person to person. The idea is for it to be the users themselves that choose to
significant part of the work for us, which drastically cuts down the costs of
media.
Potential of great reach. A viral video on the Internet has the ability to
make any extra effort. Due to this, a small company or even a private
always comes from the user, and so it never comes across as invasive. Like
this, the perception of the brand and the interaction are significantly better,
decide to share it and, hence create a personal connection with your brand.
and awareness.
Retrieved from:
https://brandongaille.com/19-pros-and-cons-of-viral-marketing/
This means you do not control how people get to interact with your
viral in a negative way, then this can cause an immediate and sometimes
demographics. There are plenty of people who may be interested in what you
have to say, but they won’t share what you have to say with other people. If you
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don’t have contacts that are willing to start sharing, the chances of your
Many marketing efforts just require you to setup your initial message and
individualized level, you must stay plugged into the message on a daily basis to
If your viral marketing efforts do not reach the intended audience, then
you’ll have wasted your time – and your money. Sometimes the best solution is
to ignore viral marketing for a more traditional outreach effort. You may find that
your costs per interaction may be a lot higher when making a viral marketing
are involved.
Ever have a telemarketer call you when you’re trying to have dinner? Isn’t
interruptive marketing a bit irritating? That’s what viral marketing is. It becomes a
nuisance because people become exposed to your brand message around every
corner. Even campaigns that are initially attractive can become irritating after
constant exposure. This means there is an equal chance that your marketing
viral marketing creates an invitation. Artificial viral marketing feels a lot like spam
to many people. If your efforts are more of the latter, then you’re running the risk
of some potential customers turning away from your brand because they don’t
can be obtained from it. Since viral marketing is always more of a hit or miss
scenario, there is no way to really tell what your ROI is going to be. Some
campaigns may go viral right away. Others may take several months to go viral.
There are many that won’t go viral at all. You must figure out some sort of metric
to determine value before beginning so you’re not left wondering if you made an
impact.
The world may be more global than ever before, but there are still cultural
and societal norms that are different for many. What may be a positive
experience for some may be a negative experience for others based solely on
of viral marketing in unpredictable ways, sometimes long after the message has
been introduced.
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The pros and cons of viral marketing show that it can be a positive, low-
cost solution when it is done right. It will always be a hit-or-miss proposition, but
with meaningful metrics put into place before beginning the campaign, you’ll be
able to know if this is an investment that makes sense for your brand.
INNOVATIVE SOCIETY
economies have changed both aspects of sellers and its customers, prior to
the fact that new communication already exists. Business therefore needs
the number of internet users. For nearly 25 years, public is having access to
which has been published and accepted on the 5 th day of July, year 2015,
the world of online marketing is a new one for that reason there are many
marketing.
The following graphic shows the enormous increase of internet users since 1995:
Theoretical Framework
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Responsible Conveniently
for overall Price is
distributing Marketing
processes of affected by the communication
products in value of
place, price, right place strategies
and promotion product
4Ps
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Being able to
distribute Price is Online
Sales Advertisements
ordered affected by the
Strategies and updated
products to value of
product product posts
customers
Marketing
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Management
Cost Financial
Distribution Marketing
Product Planning and communication
Propositions Operations strategies
Planning
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Conceptual Framework
Consumer Choice
Transaction Cost
Economy
Profit Seeking Firm
Gets commission
Standardized Products
Affiliation
Service Efficiency and Flexibility
Consumer Value
Revenue
from Purchase Value
Multiple
Product Value
Streams
ONLINE Information Involvement
STRATEGY Social Marketing
Content Management
Market Segment
Block imitations
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TERMS DEFINITION
POPULATION THE TOTAL NUMBER OF POPULATION WHO PARTICIPATED
AS PART OF A WHOLE
VALUE CHAIN THE CONNECTED MUPLTIPLE SERIES IN A RESEARCH
PROPOSITION THE TOTAL NUMBER OF MARKETING PLAN AND ITS
DEVICES.
MARKETING THE AVERAGE BUSINESS ACTIVITIES THAT INVOLVES
EXECUTIVE PLANNING.
ADVERTISEMENT THE TOTAL NUMBER OF BUSINESS STRATEGIES APPLIED
S
IN PROMOTING A BUSINESS
METHODOLOGY
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To accomplish the entire scope of this research of what is about the distribution
respondents. The online survey form was made with one-hundred (100)
respondents of whom was able to buy, taste, and see the luscious treats
I was able to keep in contact with the help of my supportive and cooperative one-
Research Locale
The online survey form was conducted primarily through Internet and this set of
work was also made within the area alongside Pasig City.
Statistical Treatment
throughout the given charts that were given in the previous section. This
collective data that we have gathered were fairly analyzed with the data
just use the Internet but prior to the online concept that involves Anthea’s
LIST OF TABLES
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