Questionnaire

CUSTOMER

a) Booth No. _________________

b) Address of booth. __________________________

__________________________

c) Date ____/____/2002 Timing ___:___AM/PM

d) Sex Male  Female  Child 

e) They carry Poly bag  Cloth bag  Nothing 

f) Income group Low  Medium  High 

g) Name ______________________________

h) Address ______________________________

______________________________

i) Phone No. ______________________________

j) Purchase which type of milk.

Gold  Lite  Standard  Smart  Toned 

k) Quantity of milk purchased? _______________________Liters

l) You are buyer? Regular  Casual 

m) Purchase in a day? Once  Twice 

n) No of family members? _________

o) Why do you purchase Saras milk?

Hygiene  Quality  Easily available 

Adulteration  Other __________________________

p) Are you satisfied with Saras milk?

Highly satisfied  Satisfied  Un-satisfied 

q) If the milk is delivered you at home, would you use this service?
Yes  No 

r) How much can you pay per half liter for delivering milk at home?
Nothing  Rs. 0.25  Rs. 0.50 

s) If Amul milk is supplied to you would you go for it?

Yes  No 

t) How much can you pay extra to get it?

Nothing  Rs. 0.25  Rs. 0.50 
 RETAILOR

a) Name ______________________

b) Booth No. ________

c) Address ______________________

______________________

d) Infrastructure Light  Telephone  Fridge  Capacity____

e) Timings of Booth Morning ____ to ____ Evening ___ to ___

f) Daily Sales ________ In Rs. __________

g) Supply by Truck  Auto  Others ______________

h) Product range
Gold  Lite  Standard  Smart  Toned 

i) Highest selling product

Gold  Lite  Standard  Smart  Toned 

j) Generally milk purchased by

Man  Woman  Child 

k) Is there problem of leakage? Yes  No 

l) Are the leak pouches easily replaced? Yes  No 

m) Representative come for inspection in a month?

Once  Twice  Not come 

n) Other selling products

 Bread  Butter  Egg  Biscuit 

Other saras products  Others___________________________

o) Are you satisfied with saras? (As in every corner there is a booth.)
Yes  No 

p) Is the delivery of milk is on time?

Yes  No 

q) Any thing, which you want that can increase sales?

Light  Fridge  Telephone  Concrete booths 

Other________________

For shop owners

r) Do you sell other branded or Un-branded milk?

Yes  Branded  Un-branded 

No 

What is the sale of the loose milk as well as branded milk in liters?

Loose milk____________ Branded milk__________

s) Do you sell Amul products? Yes  No 

t) If provided, would you sell Amul milk? Yes  No 

SARAS

For Dairy
1) Governing body and its working?
2) Hierarchy/ management?
a. HO
b. Dairy
c. Depot
3) Saras plants in Rajasthan?
4) Products of Saras?
5) Total capacity of plant? (Milk)
6) Area covered under Jodhpur dairy? (Villages etc.)
7) Market share of Saras milk?
8) Process of collecting milk?
a. From where the milk is collected? In a day. (Drums, min. supply, payment terms)
Area Qty. (approx.) Price

Jodhpur city.

Villages.

Other cities

States

b. Testing?
c. Transportation
i. Transportation is born by whom distributor or saras?
ii. Cost per liter of milk per Km.?
iii. Vehicle used?
iv. Any difficulty?
d. Max. And Min. Collection of milk per day?
e. How long the collected milk can be kept?
9) Processing of milk?
a. How long it takes to bring out the processed milk after it reached dairy?
b. Machinery used?
c. No. Of employees at plant?
d. Steps of processing?
e. Production capacity per day (currently)?
f. Packaging? (Manual or Automatically)
g. Cost %
i. Raw milk-
ii. Transportation-
iii. Processing-
10) If needed how extra milk procured and from where?
11) If there is excess production then where is it used?
12) Distribution System
a. Is there any contractor or Saras’ own transportation? (Terms and conditions)
b. What is time period of contract?
c. They use normal vehicle or refrigerated vehicle? (Size of vehicle)
d. No of distributors (In Rajasthan and jodhpur)?
e. No of retailers (In Rajasthan and jodhpur)?
f. Selection procedure for appointing distributor and retailers? (Terms and conditions,
security, period, any other formality)
g. Collection of payment from retailers and distributors?
 h. Do u provide infrastructure to retailers & distributor? (Fridge, light)
i. In what cases u take back the booth?
j. Charges paid to UIT or Municipal cooperation for booths?
k. Do you directly supply to hotels, restaurants?
i. Is payment collected monthly or daily?
ii. What is the min. requirement for supplying directly?
13) Replacement rules and regulation? (For leakage etc.)
14) Report sent to HO daily, weekly, monthly?
15) Do strikes happen? In that cases how do you handle that situation, what happens to raw or
processed milk?
16) What kind of promotional schemes on Saras milk? (Currently / previously)
17) Who are your major competitors?
18) Future planning? (New products)
19) Strengths of Saras milk?
20) Cost of establishment of plant?
21) Annual report?
22) Do you have cold rooms or other storage system at saras?
23) Role of Operation Flood & NDDB?