MANAGEMENT TRAINING REPORT

ON

Digital Marketing - A Study of the user’s behaviour towards Search Engine

Optimization (SEO) at Digitalyx

A report submitted in partial fulfilment for the award of MBA degree during
summer internship

J.C. Bose University of Science & Technology, YMCA, Faridabad

SUBMITTED TO: SUBMITTED BY:

MR. NEERAJ CHOPRA HASEEB ALAM

(Assistant Professor) University Regn. no: 18035701015
University Roll no: 18035701015

NGF COLLEGE OF ENGINEERING & TECHNOLOGY, PALWAL

 ACKNOWLEDGEMENT

I have taken efforts in this report. However, it would not have been possible without the kind
support and help of many individuals. I would like to extend our sincere thanks to all of them.

This report is the part of our course “MASTER OF BUSINESS ADMINISTRATION”. This
has proved to be a great experience.

I am highly indebted to ‘NGF College of Engineering & Technology’ for their guidance and
constant supervision as well as for providing necessary information regarding the assignment
& also for their support in completing the assignment.

I would like to express our gratitude towards our parents & members of our families for their
kind co-operation and encouragement which help us in the completion of this assignment.

My thanks and appreciations also go to the people who are directly or indirectly helped us out
in developing the assignment.

I would also like to express my gratitude to my guide teacher MR. NEERAJ CHOPRA; who
gave this opportunity to fulfil this report, and also for sitting on our panel and taking the time
to read our thesis.

HASEEB ALAM

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 SELF DECLERATION

I, Haseeb Alam, University Registration no.: 18035701015 of the NGF College of Engineering
& Technology, Palwal, and hereby declare that the management training report entitled “A
study to know the user’s behaviour by doing Search Engine Optimization (SEO) at
Digitalyx” is an original work, which is done by me on the basis of management training
report.

This report is prepared on the basis of my summer internship work, experience and
achievement, I strongly declare that all information and data analysis which is given by me is
true and genuine, and this report work has not performed the basis for the award of degree.

HASEEB ALAM

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 TABLE OF FIGURES

SERIAL FIGURE NUMBER PAGE NUMBER

NUMBER

1 Figure: 1.1
2 Figure: 1.2
3 Figure: 1.3
4 Figure: 2.1
5 Figure: 2.2
6 Figure: 2.3
7 Figure: 2.4
8 Figure: 2.5
9 Figure: 2.6
10 Figure: 2.7
11 Figure: 4.1
12 Figure: 5.1
13 Figure: 5.2
14 Figure: 5.3
15 Figure: 5.4
16 Figure: 5.5
17 Figure: 5.6
18 Figure: 5.7
19 Figure: 5.8
20 Figure: 5.9
21 Figure: 5.10
22 Figure: 5.11
23 Figure: 5.12
24 Figure: 5.13
25 Figure: 5.14
26 Figure: 5.15

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27 Figure: 5.16
28 Figure: 5.17
29 Figure: 5.18
30 Figure: 5.19
31 Figure: 5.20
32 Figure: 5.21
33 Figure: 5.22
34 Figure: 5.23
35 Figure: 5.24
36 Figure: 5.25
37 Figure: 5.26
38 Figure: 5.27
39 Figure: 5.28
40 Figure: 5.29
41 Figure: 5.30
42 Figure: 5.31
43 Figure: 5.32
44 Figure: 5.33
45 Figure: 5.34
46 Figure: 5.35
47 Figure: 5.36
48 Figure: 5.37
49 Figure: 5.38
50 Figure: 5.39

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 TABLE OF CONTENTS

CHAPTERS MAIN CONTENTS PAGE NUMBER

- Training Certificate _

1 Introduction of the organization 5

2 Company profile 6 - 20

3 Literature review 21 - 22

4 Research Methodology 23 - 25

5 Data Analysis 25 - 45

6 Findings 46 - 55

7 Conclusion 56

8 Recommendations 57 - 59

9 References 60 - 61

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 CHAPTER I
[INTRODUCTION OF THE STUDY]

Page 7 of 80
Chapter 1. INTRODUCTION
Digital marketing encompasses all marketing efforts that use an electronic device or the
internet. Businesses leverage digital channels such as search engines, social media, email, and
other websites to connect with current and prospective customers.

Here are some types of digital marketing strategies,

 Search Engine Optimization (SEO)

Search engine optimization (SEO) is the art and science of driving targeted traffic to your
website from search engines.

 Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing

valuable, relevant, and consistent content to attract and retain a clearly defined audience —
and, ultimately, to drive profitable customer action.

 Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social
media sites.

 Pay Per Click (PPC)

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee
each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site,
rather than attempting to “earn” those visits organically.

 Affiliate Marketing

Affiliate marketing is the process of earning a commission by promoting other people’s (or
company’s) products. You find a product you like, promote it to others and earn a piece of
the profit for each sale that you make.

 Native Advertising

Native advertising is the use of paid ads that match the look, feel and function of the media
format in which they appear.

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Native ads are often found in social media feeds, or as recommended content on a web page.
Unlike display ads or banner ads, native ads don't really look like ads. They look like part of
the editorial flow of the page. The key to native advertising is that it is non-disruptive - it
exposes the reader to advertising content without sticking out like a sore thumb

 Marketing Automation

Marketing automation is technology that manages marketing processes and multifunctional

campaigns, across multiple channels, automatically.

 Email Marketing etc.

Email marketing is the use of email to promote your business. It is used to cultivate
relationships with potential customers, keep current customers informed and updated on your
brand, offer coupons to encourage customer loyalty, and more...

1.1. Roles and Responsibilities

I was hired as SEO Executive to research contents and keywords, analyse the trends etc.

Profile: Search Engine Optimization + Keyword Researcher Executive (SEO+KR Executive)

During the management training, I was performed various tasks related to Keyword
researching, SEO, Content researching, Competitors analysis etc.

These are the given responsibilities of mine during the summer internship at Digitalyx,

 Conducting on-site and off-site analysis of your clients’ SEO competitors.

 Using programs such as Google Analytics to compile regular performance reports.
 Assisting the content team in the creation of high quality, informative SEO content.
 The creation of on-site and off-site SEO strategies for clients in various industries.
 Occasionally contributing to the company blog.
 Carrying out detailed keyword research according to the latest keyword strategies.
 Paying particular attention to any significant Google algorithmic changes.

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1.2. Digital Marketing Industry Profile
The Growth of Digital Marketing has been rapid in the past few years. A decade ago,
information from a handful of websites was enough for people to make a decision on an item.
Today, no decision can be made before referring to multiple websites and digital media.
Therefore, The Evolution of the Digital Marketing Era looks bright.

The world is going Digital and by the year 2020, all the companies around the world including
India will have online presence and thus creating a lot of career opportunities.

Major Roles in Digital Marketing,

 Digital Marketing Manager

 Social Media Executive
 SEO Executive/Expert
 Content Marketer
 Web Developer & Web Designer

So, according to my interest and these facts to I have started to learn digital marketing through
some trainings and implementing it myself for the growth of my future business.

1.2.1. Growth of Digital Marketing

Digital Marketing industry is a booming career today. In a country with a rapid growth
economy, it is expected to have a very high significant growth in Digital marketing career. The
growth in the digital marketing trends is making a very substantial impact on marketing and
advertisement. The big picture of Digital Marketing industry in India cannot be complete if
short preview of the past digital marketing statistics is not made.

 Between 1971 and 1972, The ARPANET is used to arrange a sale between students at
the Stanford Artificial Intelligence Laboratory and the Massachusetts Institute of
Technology, the earliest example of electronics or digital commerce.
 1979: Michael Aldrich demonstrates the first online shopping system.
 1981: Thomson Holidays UK is first business-to-business online shopping system to be
installed.
 1996: India MART B2B marketplace established in India.

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  2007: Flipkart was established in India. Every E-marketing or commercial enterprises
uses majorly digital means for their marketing purposes.
 In 2011, the digital marketing in India report statistics revealed that advertising via the
mobile phone and tablets was 200% lower than that of the following years. During this
year, the net worth was $2 billion. The growth was in a geometric progression as it rose
to $6 billion in 2012. The competitive growth demands for more improvement in the
career works and professionals are being added to the field.
 From 2013 to March 2015, the investment total increase was 1.5 billion dollars over the
preceding years. There has been an impressive growth up till this present moment.

The digital marketing in India report by the International Journal of Advanced Research
Foundation revealed that summarized that India is getting to see the golden period of the
Internet sector between 2013 to 2018 with incredible growth opportunities and secular growth
adoption for E-Commerce, Internet Advertising, Social Media, Search, Online Content, and
Services relating digital marketing.

Figure: 1.1. Total Media, Digital and Mobile Internet Ad Spending in India (2013-2019)

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Today, digital marketing industry in India is growing at its peak, and is still continuous. Many
factors are responsible for this growth. The use of communication tools has greatly changed in
the year past. No one ever thought to have a credible deal online. The below digital marketing
in India report indicates the digital marketing statistics

The following survey from people indicates the size of Digital Marketing industry in
India:

 34% of the companies already had an integrated digital marketing strategy in 2016
 72% marketers believe that traditional model of marketing is no longer sufficient and
this will make the company revenue to be increased by 30% by the end of 2017

In 2017, 80% businesses will increase their digital marketing budget which may surpass the IT
budget. Only the illiterates could not access the potentials of the digital marketing because of
the accessibility to computing devices and computer education. Many of the people in this
category still don’t trust the method of an online payment and they lack training in English
Language and other foreign languages to market online in global markets.

Figure: 1.2. Traditional Marketing vs Digital Marketing

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The following are the channels that are playing an active role in the development of digital
marketing industry in India.

 Mobile Marketing

Digital marketing overview reveals that Social media has been playing a supporting role to
marketing. Over the years, it has been noticed that 92% of social media users are from the
mobile devices. This enables the size of digital marketing industries and expands the horizon
of online advertising India.

Figure: 1.3. Mobile Phone Subscribers in India

According to the research made by the Internet and Mobile Association of India (IAMAI,
2008), communication has become a real mass communication tools having about 286 million
accounts in 2008. The Indian telecommunications market has tremendous growth opportunities
and according to IAMAI is projected to exceed 500 million by 2010. According to TRAI, the
numbers of mobile subscriber based in India grew to 980.81 million users in the second quarter
of 2015.

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Adoption for the mobile device is getting higher day by day. SMS marketing is one of the true
mass market media channels across many demographics before the convergence of mobile
internet and mobile devices.

These are rest of social channels are also growing:

 Video Marketing
 Content Marketing
 Search Engine Marketing
 Email Marketing

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 CHAPTER II
[COMPANY PROFILE]

Page 15 of 80
Chapter 2. COMPANY PROFILE
Digitalyx builds marketing solutions to help our clients achieve their strategic ambitions –
reflecting their uniqueness but also grounded in rigorous analysis and data-driven insight – to
create lasting, differentiated value.

Digitalyx help their clients to implement digital transformation, improve the performance of
their marketing assets, develop and move marketing talent around their business, and manage
their marketing capital risks.

COMPANY LOGO

The company brings together an unmatched combination of industry, business, strategy, talent,
analytics, and technology expertise with more than 1,000,000 days’ investment. That means
you get the right team with the right skills and experience wherever you need us around to help
you deliver the value you’re looking for – from business strategy through to organizational
execution.

2.1. Company Background

Digitalyx help our clients to implement a digital transformation, improve the performance of
their marketing assets, develop and move marketing talent around their business, and manage
their marketing capital risks.

The company brings together an unmatched combination of industry, business, strategy, talent,
analytics, and technology expertise with more than 1,000,000 days’ investment. That means
you get the right team with the right skills and experience wherever you need us around to help
you deliver the value you’re looking for – from business strategy through to organizational
execution

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2.1.1. Business Details

The company uses new technological challenges to be faced as marketing leaders wrestle with
global growth, skills mismatches, disruptive innovation and the constant checks of risk and
regulation.

Here is the details and background of the company,

Company name: Digitalyx

Tagline: Digitally Timing X

Industry: Marketing and Advertising

Company size: 11-50 employees (4 members on LinkedIn - Includes members with current
employer listed as Digitalyx USA, including part-time roles.)

Headquarters: San Jose, California

Type: Privately Held

Founded in: 2016

Company address: Digitalyx USA, N600 Epic Way Unit 461, San Jose, CA

Website: https://www.digitalyx.us

Email address: info@digitalyx.us, sales@digitalyx.us, support@digitalyx.us

Contact phone: +(1) 408-508-9680

Field works: Email Campaign Content, Demand Generation, Competition Analysis, Brand
Identity, Web Development, Social Media Marketing and Account-based marketing (ABM)

Page 17 of 80
Here is some main service which are provided by the company,

Business Specialist

Business
Strategy Content Creation
Web SEO
Design

Customer Analytics
UX
Research PPC

Figure: 2.1

2.2. Organisation Structure - (Management)

Rich Shrivastava
(CEO & Chief Research Officer)

Kabir Khanna
(Chief Marketing Officer) Jaya Shrivastava
(Director)

Marketing Team
Reseach & Operational Team

Figure: 2.2

Page 18 of 80
2.3. History of The Company
DIGITALYX was founded on 15th August 2016, In the starting time they serve their client for
digital marketing strategies.

Earlier and now, the company’s single-minded endeavour to see you in higher circles of success
has put us as a pioneer in marketing management services, turning data and insights into
business and marketing ROI growth.

In 2018, Digitalyx provide internship for those students who want to learn digital marketing
aspects. For that student Digitalyx gives appropriate stipend (on the basis of job/position
profile) for their excellence work and dedication for their company.

In 2019, the company started hiring new candidates through job portal websites and blogs.
They also started to give facility to candidate can work from home.

2.4. Services Provided by The Company

Digitalyx represents the marketing data world, offering innovative and customer-centric
marketing data technology experiences to companies to leverage data, discovery, and
deployment best practices. Digitalyx’s digital, design thinking, convergent uses of innovation
platforms and reusable assets deliver tangible business value and experiences.

Their marketing analytics and data visualization teams are extremely innovative and passionate
about their work to provide you innovative and economical qualitative services for your
business.

The company provides these following services,

 Marketing Analytics Work

 Search Engine Optimization
 Social Media

What company provides for their all of each service,

2.4.1. Marketing Analytics Consulting Services

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Marketing analytics is a collective term that describes a procedure that converts marketing
data into visually perceivable form to help the marketer understand the significance of the
said data. Patterns, trends, and correlations that might go undetected in text-based data can
be exposed and recognized more comfortable with Google/Adobe Analytics.

 Marketing Analytics Consulting

 Predictive Analytics
 Developing Visual Analytics Applications
 Marketing Digital Transformation Services

2.4.2. Search Engine Optimization

Digitalyx makes it is easy to invest in Search Engine Optimization (SEO) for the existing
business. Provides SEO strategy, audit, planning, team, Machine learning, ROI,
sustainability…

 Content Optimization
 On Page Optimization
 SEO Consulting
 Data Analysis
 SEO Strategy

2.4.3. Social Media Marketing

Digitalyx used a combination of Facebook, Instagram, Google Search Engine Marketing

and YouTube to achieve the above objectives. Facebook, Instagram, and YouTube were
used for content marketing to communicate key information about the program and also
along with Google Search Engine marketing to generate the leads.

 Social Media Strategy

 Social Listening & Real-Time Monitoring Services
 Social Contest Development & Deployment
 Campaign Amplification Services
 Social Media Measurement & Optimization

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  Social Media Marketing Case Studies

2.5. Successful Projects of The Company

Marketing Analytics and Data Visualization Consulting projects that we have successfully
implemented for partner Enterprises.

1. POWER BI • MONAG International Inc. - (E-Commerce)

MONAG Apparel is a manufacturer and importer of children’s apparel & clothing. MONAG
specializes in premium quality blank apparel for children and adults. Monag provides a large
selection of premium quality apparel for new-born, infant, toddler, youth, ladies & men.

Due to it’s large catalog, the number of distribution centers, and complexity of an eCommerce
site, there were multiple challenges to establish the basic performance metrics to compare this
year’s performance to last year’s in these areas: sales, units, gross margin, and variance, as well
as new store analysis. Once we achieve the milestone, we fine-tuned the advanced metrics for
industry related performances.

Power BI

Power BI is a business analytics service that delivers insights to enable fast, informed decisions.

 Transform data into stunning visuals and share them with colleagues on any device.
 Visually explore and analyze data—on-premises and in the cloud—all in one view.
 Collaborate on and share customized dashboards and interactive reports.
 Scale across your organization with built-in governance and security.

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Analyse with Power BI - Monag prioritizes premium quality always.

Figure: 2.3

Project Summary

Monag had become dependent on its Highering - (The Company) to extract insight from its
data. To gain agility, it required a more self-sufficient, BI environment.

“Wherever I go, the demand for data visualization is always greater than the supply,” says
director of collaboration at Monag.

“With it, we can empower customers with regular reporting to react quickly and appropriately.”

Without a dedicated IT professional on staff, Monag recognized that a technology partner could
help streamline its modernization process.

With the help of Highering, Monag connected Power BI to an on-premises SQL Server
Analysis Services cube with many rows of data refreshed in near-real time.

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 Figure: 2.4

The Strategy

With the automatically generated reports from Power BI, support staff can see when a customer
is having trouble with the product.

Using multiple tiles for each report the company generates through Power BI, employees can
see similar data represented numerous ways or different data sets in a single format.

For Monag, this has meant a clearer picture of the distributor and direct sales data.

Thanks to the automatic updating and reporting features of Power BI, these visually appealing
reports also contain more relevant data than those the company used in the past.

Proven Results

Monag analysts can compile, share, and convey meaning in half the time they once required.
“Being able to visualize actionable data, instead of looking at rows and rows of numbers, has
given us a much clearer idea of how we need to optimize,” says the CEO.

We can find gaps, see what markets each of our products are doing best in, and act on that data
before its gone stale.

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2. QLIK • Creative Video Production Co. - (San Francisco)

Creative Video Production Co. uses Qlik Sense for Online Storytelling. Art and technology
work together to excite customers and make people act.

That’s where and how the story has begun. Highering AI’s Qlik COE (center of excellence)
team worked with the highly creative client team to not only familiarize them with self-service
capabilities of Qlik Sense.

But we also leveraged the Qlik Sense’s data storytelling features to enhance CVPC’s outreach.

Qlik

Qlik helps uncover insights that query-based BI tools simply miss. Our one-of-a-kind
Associative Engine brings together all your data so users can freely search and explore to find
new connections.

AI and cognitive capabilities offer insight suggestions, automation and conversational

interaction. This leads to bigger, bolder discoveries and rising data literacy.

…and a governed, multi-cloud platform offers full deployment choice – including SaaS – and
supports a complete range of BI use cases.

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Data Visualization with Qlik - Creative Video Production Co. emphasizes on excellence.

Figure: 2.5

Project summary

In line with the new strategy, Creative Video Production Co. wanted to analyze business
information more efficiently.

It was a challenge to compile reports manually quickly enough. Meetings dragged on while
waiting for information, and the information received was different from that was agreed on.
Other problems included slow reporting and software, which resulted in waiting for analyses.

The Strategy

Distribution of reports was another problem. Qlik easy-to-use web interface solved this
problem. Another advantage of the web-based interface is that no separate installations are
required for individual computers anymore.

Qlik applications monitor sales and profitability to chart customer potential and carry out cost
center reporting. The next aim is to expand the use of the software to the acquisition, quality
operations, and environmental reporting. Speed was the key criterion for selecting Qlik.

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Proven Results

Figure: 2.6

Qlik has helped Creative Video Production Co. gain access to information that previously
remained in the dark, and to obtain completely new information on potential clients, for
instance. ‘The reports have brought significant improvements to the processing of data on
potential customers, as well as response rates,’ says a delighted CEO.

According to various high-level executives, the company’s productivity has improved, and
analyses indicate that the company has succeeded in eliminating products with low-profit
margins from its range.

Creative Video Production Co. has been able to focus its efforts on the correct targets and
screen out areas where sales have been unprofitable.

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3. TABLEAU • Digitalyx USA - (Marketing Analytics)

Digitalyx uses Tableau for measuring, managing and analyzing marketing performance to
maximize return on investment (ROI).

One of the basic questions B2B content marketers ask is how effective is my content in relation
to my business goals.

The answers help in determining what to promote and which topics to write about next. In the
case, we provided a bubble chart which places the posts on the grid and describes 3 parameters
for each post: traffic, conversion score (how many times it participated in the customer journey)
and a number of conversions.

Digitalyx uses Tableau

In Tableau, a story is a sequence of visualizations that work together to convey information.

You can create stories to tell a data narrative, provide context, demonstrate how decisions relate
to outcomes, or to simply make a compelling case.

A story is a sheet, so the methods you use to create, name, and manage worksheets and
dashboards also apply to stories.

At the same time, a story is also a collection of sheets, arranged in a sequence. Each individual
sheet in a story is called a story point.

When you share a story — for example, by publishing a workbook to Tableau Public, Tableau
Server, or Tableau Online — users can interact with the story to reveal new findings or ask
new questions of the data.

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The age of Analytics - Digitalyx believes that most things in marketing analytics should be
easy.

Figure: 2.7

Project summary

Our client Digitalyx USA aimed at seamlessly integrating Tableau with the entire Google
Cloud Platform to ensure maximum efficiency for all of its marketing analytics needs –
customizable dashboards, granular views of data, insights sharing, digital asset management
(DAM), multi-touch attribution dashboard, marketing campaign ROI, impact on sales revenue,
and data-driven marketing decisions.

The Strategy

You might think that Google is omniscient, but even the most powerful rulers need a little help
sometimes. While your website will inevitably be found at some point by the Google bots
constantly crawling the web’s content, you can take a few actions to speed up this process.

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Starting with a site audit and recommendations, we reviewed the site for technical issues and
set up a plan to address them, especially on page SEO.

 Submit the site to Google, Bing, and Yahoo

 Laid a link trail
 Chose the perfect keywords
 Managed the meta tags
 Optimized for mobile
 Proved that the business is SF local

Proven Results

Client’s initial SEO restructure resulted in performance that exceeded initial projections, and
these improvements have continued throughout the year.

The brand awareness messaging funnel resulted in streamlined searches, customer education,
and additional sales. Through a strategic optimization process, the client has driven stronger
brand awareness and grown it’s average organic revenue per month, resulting in a robust YTD
revenue increase.

2.6. VISION OF THE COMPANY

Digitalyx’s single-minded endeavor to see you in higher circles of success has put us as a
pioneer in marketing management services, turning data and insights into business and
marketing ROI growth.

The following categories in which company deals to provide and contribute their works and
strategy to grow ROI,

ABM - Account-based marketing, or ABM, is a targeted approach to B2B enterprise

marketing.

Business Strategy - Digital transformation is often all about the technology, but it’s really only
half of the equation. The other part is talent.

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UX Research - “Design is not just what it looks like and feels like. Design is how it works.”–
Steve Jobs

Brand Identity - Brand identity is the look and feel of a brand; it includes logos, typography,
colors, packaging, and messaging.

Web Design - We even create custom web applications. And e-commerce, b2c, b2b, non-
profit, social networks.

Web Development - Our Website Developers & Digital Strategists use cutting edge
technology & best practices to create custom sites.

2.7. MISSION OF THE COMPANY

Every organization is different. Each has a unique history, culture, leadership style and
capability set in its technology ecosystem.

At Digitalyx we build marketing solutions to help our clients achieve their strategic ambitions
– reflecting their uniqueness but also grounded in rigorous analysis and data-driven insight –
to create lasting, differentiated value.

Digitalyx committed to give those services where 99.9% clients should be satisfied in their
marketing management services, turning data and insights into business and marketing ROI
growth.

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 CHAPTER III
[LITERATURE REVIEW]

Page 31 of 80
Chapter 3. LITERATURE REVIEW

3.1. Introduction

A number of research papers and articles provide a detailed insight on Internet Marketing. The
findings from the literature are presented below:

Digital marketing has been described simply as ‘achieving marketing objectives through
applying digital technologies’. Digital marketing is the use of technologies to help marketing
activities in order to improve customer knowledge by matching their needs.

In the developed world, companies have realized the importance of digital marketing. In order
for businesses to be successful they will have to merge online with traditional methods for
meeting the needs of customers more precisely.

Introduction of new technologies has creating new business opportunities for marketers to
manage their websites and achieve their business objectives. Online advertising is a powerful
marketing vehicle for building brands and increasing traffic for companies to achieve success.
Expectations in terms of producing results and measuring success for advertisement money
spent, digital marketing is more cost-efficient for measuring ROI on advertisement.

Today, monotonous advertising and marketing techniques have given way to digital marketing.
In addition, it is so powerful that it can help revive the economy and can create tremendous
opportunities for governments to function in a more efficient manner. Firms in Singapore have
tested the success of digital marketing tools as being effective and useful for achieving results.
More importantly, growth in digital marketing has been due to the rapid advances in
technologies and changing market dynamics.

In order for digital marketing to deliver result for businesses, digital content such as
accessibility, navigation and speed are defined as the key characteristics for marketing. Other
tried and tested tool for achieving success through digital marketing is the use of word-of-
mouth WOM on social media and for making the site popular. In addition, WOM is linked
with creating new members and increasing traffic on the website which in return increases the
visibility in terms of marketing.

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3.2. Defining Digital Marketing

"Digital marketing encompasses all marketing efforts that use an electronic device or the
internet. Businesses leverage digital channels such as search engines, social media, email, and
other websites to connect with current and prospective customers."

3.3. Important tools of digital marketing

 Blogs/Website
as a tool for digital marketing have successfully created an impact for increasing sales
revenue, especially for products where customers can read reviews and write comments
about personal experiences. For businesses, online reviews have worked really well as
part of their overall strategic marketing strategy. Online services tools are more
influencing than traditional methods of communication. As part of study, it is proven
that users experience increases in self-esteem and enjoyment when they adapt to social
media which itself is a motivating sign for businesses and marketing professional. Web
experiences affect the mental process of consumers and enhance their buying decision
online. The Internet is the most powerful tool for businesses. Marketing managers who
fail to utilize the importance of the Internet in their business marketing strategy will be
at disadvantage because the Internet is changing the brand, pricing, distribution and
promotion strategy.

 Social media
with an extra ordinary example Facebook has opened the door for businesses to
communicate with millions of people about products and services and has opened new
marketing opportunities in the market. This is possible only if the managers are fully
aware of using the communication strategies to engage the customers and enhancing
their experience.

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 CHAPTER IV
[RESEARCH METHODOLOGY]

Page 34 of 80
Chapter 4. RESEARCH METHODOLOGY

OBJECTIVES OF THE RESEARCH

Content Marketing Reseach

TO ANALYZE
TO KNOW

Visitors' behavior

Area of interest

Todays' trend Attention

Opportunity

Visitors pattern

Platform/Device
User retention

Figure: 4.1

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OBJECTIVES OF THE RESEARCH
This research had done for content marketing research. The research provided the right
information and details to the scope of content marketing in Hindi language.

The main purposes behind this research are as follows,

To Know:

 Area of interest
 Trends
 Opportunity in online world
 Platform/devices uses while browsing internet

To Analyse:

 Visitor’s behaviour
 Attention
 Users retention
 Visitors pattern

4.1. Type of data

Derived or Compiled Data (Quantitative Data)

Sample design

Non-probability sample design, because of it I have done quantitative research where I have
personally used some analytical tools to interpretant real data.

4.2. Analytical tools

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For this project I have done a bunch of experiment in my contents and finally I have gained
lots of experience in this project.

In this project I have use following tools which is given below,

 Google Analytics
 MS Excel
 Google Sheets
 Google Doc
 WordPress

4.3. Hypothesis

I have created a Hindi blog post on basis of my summer project, and I was assumed a hypothesis
- “There is no scope for Hindi content creator”.

4.4. Limitations of the Study

This study has potential limitations. The effect estimates in the model are based on
interventional and prospective observational studies.

They are therefore subject to biases and confounding that may have influenced our model
estimates. However, the etiological effects of dietary changes were estimated from meta-
analyses with confirmatory validity analyses.

This study has potential limitations. The effect estimates in the model are based on
interventional and prospective observational studies.

They are therefore subject to biases and confounding that may have influenced our model
estimates.

This project research was based on small quantitative research methods. The project conducted
in this research did not, for the most part, yield statistically significant results. Rather, the
project led the team to an accurate data of diverse real and obtained from which to draw
conclusions. The results are limited by the small sample size, it means reality can be different
from my research result.

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 CHAPTER V
[DATA ANALYSIS]

Page 38 of 80
Chapter 5. DATA ANALYSIS
I have begun with a set of clearly defined business objectives. Much of the decisions made in
the rest of the process depends on how clearly the objectives of the study have been stated.

5.1. Collection of data

The whole data is collected by the running a content blog which has added Google Analytics
(JavaScript code) for data collection purpose.

5.2. Data Processing

The blog content was updated on day-to-day basis, like posting new content twice or thrice in
a week, updating the blog post while needed, change blog structure etc.

5.3. Data Refining

Monitory spam, unrelating, fake, spiked and duplicate data for the purpose of further data
analysis.

5.4. Final data for analysis

By doing all previous stuff, I have prepared random question for appropriate outcomes for
taking further action or in decision making.

Here is the following possible questions which is given below, must be consider for this project
report research, - (Data analysis results)

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 5.4.1. How much users’ count is possible at a 2 months old Hindi
content blog?
There is not a certain number of counts fixed that exactly users count is possible. This
is totally base on quantity and quality of a single article?
In my case, I was created a normal quality of content and not doing any other tactics.

Here is the result,

Figure: 5.1

Estimated Result: A short age blog can gain users count up to this range.

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5.4.2. Is it possible to generate huge traffic without doing SEO on the
blog?
This is all about brand awareness and other tactics, if we work with strategy then it
can be possible otherwise…?

Here is the result,

Figure: 5.2

Figure: 5.3

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Estimated Result: We cannot generate more traffic without promoting of blog on social
media.

5.4.3. From which geographical region of India users are come to read
Hindi content?
It is totally based on that region where native language is the same language of the blog
content.

Let’s see,

Figure: 5. 4

Figure: 5.5

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Estimated Result: In India, there are major visitors come from Lucknow?

5.4.4. What type of age group who are mostly engaged to read Hindi
content?
We can be able know which age group are mostly active on the internet,

Interpretation,

Figure: 5.6

Figure: 5.7

Estimated Result: The age of 25-34 peoples are most engaged.

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 5.4.5. Which gender is mostly like to read Hindi content?
In this I have tried to know, are females interested in blogging field?

The result is here,

Figure: 5.8

Figure: 5.9

Estimated Result: From my research, over 30% females are interested in this field.

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 5.4.6. Which telecom network users are mostly use for surfing
internet?
From my research, I was able to know which telecommunication network service is
mostly used.

This is scenario,

Figure: 5.10

Figure: 5.11

Estimated Result: Absolutely, JIO is the #1 mobile network provider in India.

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 5.4.7. Which type of topic/trend where users are most interested to
know?
In this case, I have tried to know this through creating a blog post related to the today’s
trend.

Finally, what did I find?

Figure: 5.12

Figure: 5.13

Estimated Result: As we can see that the craze and trend of ‘Digital Marketing’ is on boom.

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 5.4.8. From which browser users are mostly surf internet?
This is very interesting term to know actually which is the most popular browser today.

I had analysed it,

Figure: 5.14

Figure: 5.15

Estimated Result: We can say Chrome is the most successful browser than other one.

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 5.4.9. Which smartphones are mostly use while visiting any kind of
content blog?
There are several smartphone brands in India and smartphone models too, but which
one is most popular?

I have interpretant it,

Figure: 5.16

Figure: 5.17

Estimated Result: Definitely, Jio is increasing their Jio Phone sells. And it can be dominate
featured phone segment market according to my website statistics.

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 5.4.10. Which sources/medium are most useful to generate more
traffic for a Hindi blog?
Let see the most effective strategy to do for our blog traffic generation – Which one is
worthy?

Figure: 5.18

Figure: 5.19

Estimated Result: Not only me, but all SEO experts agree that organic traffic is the primary
source to generate more traffic.

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 5.4.11. Does site speed impact on blog traffic?
I think yes! But, am I right (or) wrong?

GOOGLE TRAFFIC? – here is the interpretation below,

Figure: 5.20

I have noticed that, that day when site speed is slow, there are lots of traffic cut down from my
blog, and its increases bounce rate.

Figure: 5.21

Estimated Result: When my site speed goes slower than normal, I have noticed my blog
bounce rate increased up to 10-30%.

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 5.4.12. Which time where Indian users are mostly active on the
internet?
Before I Know it, I have thought that Indian users are mostly active on around 8-10pm.

But the real scenario is totally different,

Figure: 5.22

Estimated Result: Most of users are active on 10-12am, which is totally different from my
prediction.

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 5.4.13. Which channel is most important and focusable to
generate more traffic on the blog?
I have analysed it for 6 months longer period an finally I have found this result,

Figure: 5.23

Figure: 5.24

Estimated Result: I have found that more than 75% of traffics are coming from organic
search.

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 5.4.14. Does a Hindi blog can generate traffic from United
States?
Before this analysis, I expect that, a Hindi content blog cannot generate traffic from
United States (US).

And scenario is also close to prediction,

Figure: 5.25

Figure: 5.26

Estimated Result: The analysis is also show that only 3.07% traffics are coming from US. On
the other hand, there are 95% traffics coming from India.

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 5.4.15. From which type of platform/device users use mostly to
surf on the internet?
In this era, most of people are using smartphones for every stuff of digital world.

But how much people use smartphone?

Figure: 5.27

Figure: 5.28

Estimated Result: Definitely, mostly people are using smartphone of instead of featured
phone. From this analysis I have found around 80% peoples are using smartphones for internet
surfing.

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 5.4.16. Is an optimized Hindi content blog able to retain their
new users?
I think absolutely Yes,

But what is the reality...?

Figure: 5.29

Figure: 5.30

Estimated Result: On the behalf of analysis, we cannot confidently say that the old users can
be retained.

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 5.4.17. Does blog layout and design impact on increase/decrease
bounce rate?
I think yes, but is this statement right or not?

Figure: 5.31

Figure: 5.32

Estimated Result: Yes, Blog Content, Structure and Design are very important to reduce
Bounce Rate of the blog.

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 5.4.18. Which affinity category visitors are most interested in?
Before these analytics, I had supposed that the Technology field where users are mostly
interested in.

Let’s see, what the analytics show,

Figure: 5.33

Figure: 5.34

Estimated Result: My prediction was wrong according to the final anlysis. This is why, Most
of people interested in Food & Dining/Cooking category instead of technology field.

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 5.4.19. How long session duration range users are stay active
while reading Hindi blog article?
This is always based on the quality of post and structure of the blog, because both are
grab attention of visitor.

Figure: 5.35

Figure: 5.36

Figure: 5.37

Estimated Result: Users are spending good time on my blog; it means they actually love Hindi
content.

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 5.4.20. From which market-segment users are interested to read
Hindi content?
We can analyse or guess, what users want? - but it is not sure! Then I take help through
analytics from my blog.

Figure: 5.38

Figure: 5.39

Estimated Result: Most of users have not any specific choice but after that, education system
has majority than other segments.

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CHAPTER VI
[FINDINGS]

Page 60 of 80
Chapter 6. FINDINGS
During this internship, I have done lots of experiments for my organization and for me too.
This helped me a lot to learn new things in digital marketing.

Here is the following knowledge which I have experienced and learnt,

6.1. Digital Marketing Fundamental

Before this internship I have never experienced the digital marketing stuff. Now, I have
known the fundamental of digital marketing. Like,

 Search Engine Optimization (SEO)

 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing

We know the digital marketers are in charge of driving brand awareness and lead
generation through all the digital channels - (both free and paid) - that are at a company's
disposal. These channels include social media, the company's own website, search
engine rankings, email, display advertising, and the company's blog.

6.2. Blogging Experience

When I started blogging, I wanted the best for myself in terms of everything, yet it must
be affordable as am operating on low budget. I brought a host from a company and
installed my WordPress.

Theme was another factor to consider. I know little about coding but I want a theme
that can complement my effort in terms of blog look, must be SEO ready and must be
light enough to load fast so I went for Astra theme from Brainstorm Force and
specifically installed the theme because I need to build subscribers into my list.

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Now, I know these following things are most important and considerable point to
survive in the blogging field,

6.2.1. Success Does not Come Overnight

Ever before I knew what blogging was, I was a very fast person and I believe everything
I do must be fast. In my family I was the one who had the fastest education, I get results
fast in everything I do so I thought this must also apply online and I should start making
money blogging from my first week, how I was wrong.

6.2.2. Reputation Matters

Even if it is small, having a reputation for yourself is really very important to your
blogging success.

6.2.3. Content is King

You surely will have been told otherwise. It doesn’t matter how many thousands of
visitors social bookmarking sites sent you because of the casual article you wrote, it
doesn’t matter how many visitors one guest post sent you which made you think
marketing is king, I am talking from personal experience, content is king!

6.2.4. SEO Matters

I get almost 2,000 visitors from search engines every month, won’t it be foolish to come
and tell you this method is useless? Minus 2,000 visitors from my monthly traffic and
you will know a large portion of it is gone.

Here are some basic SEO tips you should implement on your blog to get more traffic
(even than I am getting) from the search engines:
 On page SEO
 Keyword Density
 Linking Structure

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6.2.5. Marketing is Important
I am always happy because God made me realize this earlier. It was very early in my
blogging career that I discovered the power of guest posting, I was amazed at how I
started getting traffic from little efforts of guest posting. like,
 SEO
 Blog Commenting
 Forum Marketing
 Blogging Communities
 Guest Blogging

6.3. Content Marketing Basics

During this period, I have also known what are most important things to do or focus
while marketing contents through blogging or video making,

These are the following things should know by every marketer,

 Useful content should be at the core of your marketing
 Content marketing is good for your bottom line — and your customers -
(Increased sales, Cost savings, Better customers who have more loyalty)
 Content is the present and future of marketing
 Marketing is impossible without great content
 Content marketing is used by leading brands - (including P&G, Microsoft,
Cisco Systems, and John Deere.)

6.4. Power of Working Consistently

Dwayne Johnson says – “Success isn’t always about greatness. It’s about consistency.
Consistent hard work leads to success. Greatness will come.”

Consistency is a fantastic trait and one that you should definitely work to cultivate.
Remember, however, that it's a trait that can take time to practice. You won't be
perfectly consistent right away. That's okay! Be kind to yourself when you screw up
were all human and no one is perfect.

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Being consistent means that you don't say one thing while actually doing something
else. You can't be inconsistent in your behaviour and expect yourself to behave
consistently in other parts of your life.

Consistency is very helpful and one of the most important part of our life to,
 Build our willpower
 Let's be Realistic
 Make sure our actions match your words.
 Eliminate negative thinking
 Increase our motivation

6.5. Search Engine Optimization

SEO is the magic you have to work on your article in order to make Google very likely
to include your post as one of the top results whenever someone searches for that
keyword.

The main thing which I know during this internship,

A site isn't really a site until we have content. But SEO for content has enough specific
variables that we've given it its own section. Start here if you're curious about keyword
research, how to write SEO-friendly copy, and the kind of markup that helps search
engines understand just what your content is really about.

6.6. Understand Google Analytics

I was never imagined that Google Analytics is very essential tool for our blog or
website. Finally, I have known the fundamentals of Google Analytics.

Google Analytics is a free web analytics tool offered by Google to help you analyse
your website traffic.

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Even though “web analytics” sounds like a very small area of our digital presence, the
implications of Google Analytics are in fact huge.
This is because for most companies, our website serves as a hub for all of your digital
traffic. If we are running any marketing activities such as search ads or social media
ads, our users are most likely going to visit your website somewhere along their user
journey.

6.7. WordPress Knowledge

These are various CMS (Content Management System) on the internet to build our
desire blog/website. But WordPress is the most popular CMS provider on the internet.

WordPress is the world’s most popular tool for creating websites. WordPress is capable
of creating any style of website, from a simple blog to a full-featured business website.

WordPress is open source software you can use to create a beautiful website or blog. It
just may be the easiest and most flexible blogging and website content management
system (CMS) for beginners.

Why WordPress is the most popular CMS on the internet? - Here are some key points,
 WordPress is Free as in Freedom
 WordPress is Easy to Customize with Themes and Plugins
 WordPress is SEO Friendly
 WordPress is Easy to Manage
 WordPress is Safe and Secure
 WordPress Can Handle Different Media Types

6.8. Acquired Practical Exposure

Before this internship, I have only theoretical knowledge. As we know, we cannot
become a master without practicing.

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I started to do all my theoretical knowledge into practical, and this is very helpful for
me and my future career. It makes me more responsible and knowledgeable person than
ever. I can do that all technical skill with more efficiency.

6.9. Stress/Work Load Management

As we know, Stress management is a wide spectrum of techniques and psychotherapies
aimed at controlling a person's level of stress, especially chronic stress, usually for the
purpose of and for the motive of improving everyday functioning.

On the other hand, workload management is the process of strategically distributing

work throughout the workforce in order to maximize employee or application skill and
performance.

Stress occurs when you perceive that demands placed on me — such as work, school
or relationships — exceed my ability to cope. Some stress can be beneficial at times,
producing a boost that provides the drive and energy to help people get through
situations like exams or work deadlines.

In this context, the term 'stress' refers only to a stress with significant negative
consequences, or distress in the terminology advocated by Hans Selye, rather than what
he calls eustress, a stress whose consequences are helpful or otherwise.

Here are some useful techniques to avoid stress which I have used during work,
 Take a break from the stressor
 Smile and laugh
 Getting social support
 Meditate
 Exercise
 Making my time for fun and relaxation
 Maintaining balance with a healthy lifestyle etc.

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6.10. Keyword Research Strategy
Keyword research is the process of discovering words and phrases that people use in
search engines with the ultimate goal of optimizing content around those terms.

In other words, Keyword research is the process of finding and analyzing actual search
terms that people enter into search engines. The insight you can get into these actual
search terms can help inform content strategy, as well as your larger marketing strategy.

These are the following keyword research tools which I use personally,
 Keywords Everywhere
 Google Trends
 Answer the Public
 Google Ads Keyword Planner
 Google Search Console
 Google

6.11. Better Knowledge of Time Management

“Time management” is the process of organizing and planning how to divide your time
between specific activities.

A good time management enables me to work smarter – not harder – so that you get
more done in less time, even when time is tight and pressures are high. Failing to
manage your time damages your effectiveness and causes stress.

In other words, “Time management” refers to the way that you organize and plan how
long you spend on specific activities.

It seems that there is never enough time in the day. But, since we all get the same 24
hours, why is it that some people achieve so much more with their time than others?
The answer lies in good time management.

These are the following ways which I learnt to manage my time,

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  Completing my most important tasks first.
 Sleeping at least 6-7 hours.
 Devoting my entire focus to the task at hand.
 Turn my key tasks into habits.
 Be conscientious of amount of TV/Internet/gaming time.
 Delineating a time limit in which to complete task.
 Don’t thinking of the totality of your to-do list.

6.12. Understand Social Media Marketing & Affiliate Marketing

Affiliate marketing is the process of earning a commission by promoting other people’s
(or company’s) products. You find a product you like, promote it to others and earn a
piece of the profit for each sale that you make.

Affiliate marketing is one of the oldest forms of digital marketing wherein you refer
someone to any online product and when that person buys the product based on your
recommendation, you receive a commission. It is an online sales tactic that lets a
product owner increase sale by allowing others targeting the same audience —
“affiliates” — to earn a commission by recommending the product to others. At the
same time, it makes it possible for affiliates to earn money on product sales without
creating products of their own.

On the other hand, Social media marketing is the process of gaining website traffic or
attention through social media sites.

According to Neil Patel, "Social media marketing is the process of creating content that
you have tailored to the context of each individual social media platform in order to
drive user engagement and sharing."

In other words, Social media marketing is the use of social media platforms to connect
with your audience to build your brand, increase sales, and drive website traffic. This
involves publishing great content on your social media profiles, listening to and
engaging your followers, analysing your results, and running social media
advertisements.

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The major social media platforms (at the moment) are Facebook, Instagram, Twitter,
LinkedIn, Pinterest, YouTube, and Snapchat, or we can run our campaign on these
social media platforms,
 Facebook
 Instagram
 YouTube
 LinkedIn
 Reddit
 Pinterest
 Tumblr
 Medium
 Quora
 Periscope

6.13. Website Creation & Structure

A website’s structure refers to how the website is set up, i.e. how the individual
subpages are linked to one another. It is particularly important that crawlers can find all
subpages quickly and easily when websites have a large number of subpages.

For this reason, a website’s homepage needs to have links to the most important
subpages. Files such as sitemap.xml and robots.txt also help the crawler do its job in
this regard.

Basically, it’s how your website sites are connected. How your main pages lead to
deeper pages on your website. You can see it as how your navigation and sitemap are
built.

Some important things which I personally consider while designing a website or blog
for great user experience.

These are the following most considerable, beneficial and important things,
 Improves Your Websites User Experience

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 A Good Structure Makes Your Website Easier to Crawl
 Having a Good Site Structure Enhances Your SEO
 Planning Your Website Structure Will Help You Set Goals and Expected
Results

Page 70 of 80
CHAPTER VII
[CONCLUSION]

Page 71 of 80
Chapter 7. THE CONCLUSION
The research and practice of digital marketing is improving with the advancement of
technology. The advancement in technology fosters multifaceted opportunities and at the same
time poses unprecedented challenges for the marketers. Marketers make use of Digital Portfolio
as a platform to promote a professional brand by defining the product in a manner that adds
credibility. Research highlights that B2B buyers dislike cold emails and calls, hence, Digital
marketing allows enough provisions for finding the right people through its streamlined search
engine and connections.

In the present era, buyers expect knowledge that offers potential solution to their product
related problems. The strong visibility of the organization or the brand through digital
marketing allows the consumers to develop perceived knowledge about the brand. By the
spread of word of mouth and getting recommendations from their connections assist the users
in making active decisions about purchasing.

So, digital marketing is about utilizing digital technology to achieve marketing objectives.
There is no essential need for digital marketing to always be separate from the marketing
department as a whole, as the objectives of both are the same. However, for now, it remains a
useful term because digital marketing requires a certain skill set to utilize the digital technology
effectively.

Page 72 of 80
 CHAPTER VIII
[RECOMMENDATION]

Page 73 of 80
Chapter 8. RECOMMENDATION
There are some important things which I noticed while working with their organization. I
recommend these all essential missed key point to the company.

The company can gain more growth of their business if they noticed some missing things or
point. These all recommended things will be very helpful for the organization.

These things may be,

8.1. Talk to your clients like, as your friend

I know so many promising entrepreneurs who did a ton of hard work and played by the book,
but who didn’t make it in the long-run because they didn’t recognize the importance of this one
tip.

Your business exists because of your clients. Pay attention to them. Add this as a reminder to
the top of your daily to-do list.

Follow this advanced move to quickly get their attention. Drop your industry lingo and talk
their talk. For example, many of my clients don’t like selling. Instead of saying they don’t like
selling, they tell me that they don’t like to be salesy. Using their phrases instead of your industry
terms helps potential clients engage with your brand and products.

8.2. Leverage your expertise more and more

Improve your expertise. This is one of the best ways to increase your income. Unfortunately,
so many entrepreneurs forget about this business growth option.

Yes, entrepreneurs who are passionate about their work run the risk of giving away too much
for free. This is a red flag that you’re under-pricing your services, undervaluing your time and
struggling with low business confidence. You’re basically telling yourself and your clients that
your service is not worth being paid for.

Page 74 of 80
While having freebies and sharing your knowledge with potential clients is a fantastic way for
them to learn how you can help them, you’ll want to set some limits.

Scaling allows you to offer your services to more than one person at a time. Start to ask yourself
how you can do more of what you do best. Consider how your services can become more
profitable. Explore where you can free your time by outsourcing some of your current work
responsibilities that don’t necessarily need to be done by you.

8.3. Give people what they want

Certain professions must follow the trends. But that doesn’t apply to all professions. Instead of
following trends, consider what best serves your ideal client. It’s okay to be contrary to what’s
currently popular.

To offer services your clients want (and thus making sure they come back to you and tell others
about you), talk with your clients about their current needs. Create a buyer persona, which I
call an avatar.

You’ll want to dedicate some time and resources. Market research, tracking behavior and
surveys are common resources. They’re designed to identify the needs and wants of your ideal
client.

8.4. You don’t need to reinvent the wheel.

Growth minded entrepreneurs possess a strong vision about their business success. Maybe you
want to influence your industry standards or elevate the client experience. Well, how do you
achieve that result?

Raising the bar and challenging current standard involves risk. That’s because you can rarely
guarantee how your new approach will be received, or how long it will stay on top. So, one
popular strategy has you offer something that’s already accepted. Then improve it so it’s better.

Page 75 of 80
8.5. Define your brand.

Are you already making enough money to live an enjoyable lifestyle? Everything’s working
fine and you don’t feel like growing. New leads consistently come in through different sales
funnels. That’s evidence that what you are doing is working.

Got it. As a business coach, I encourage you to consider the big picture and your branding. A
well branded business strategically helps you to rise above others in a crowded niche.

Change is constant. Maybe you’re doing well now. Do you possess a solid plan to ensure you’ll
remain busy in a year from now? A solid brand keeps you, and your business, top of mind.

Your brand aligns with your core values. This influences your messaging and virtual presence.
Review your site so every page consistently reflects your brand. Tell your story and be
authentic.

Page 76 of 80
CHAPTER IX
[REFERENCES]

Page 77 of 80
Chapter 9. REFERENCES
1. Sacred Heart University Library -
(https://library.sacredheart.edu/c.php?g=29803&p=185935)
2. Digital Marketing Portfolio -
(https://sites.google.com/a/yilongalphalimited.co.uk/digital-marketing-
portfolio/conclusion-and-references)
3. Study.com - (https://study.com/academy/lesson/what-is-a-reference-page-definition-
examples-quiz.html)
4. Smart Insights - (https://www.smartinsights.com/digital-marketing-strategy/what-is-
digital-marketing/)
5. eMarketing Institute - (https://www.emarketinginstitute.org/free-ebooks/online-
marketing-for-beginners/chapter-14-conclusion/)
6. wikiHow - (https://www.wikihow.com/Write-a-Conclusion-for-a-Research-Paper)
7. Digitalyx - (https://www.digitalyx.us/about-us/)
8. Grammarly - (https://www.grammarly.com/blog/how-to-write-an-introduction/)
9. Hubspot - (https://blog.hubspot.com/marketing/how-to-write-introduction-quick-tip-
ht)
10. Impact - (https://www.impactbnd.com/blog/examples-of-company-profile-pages)
11. Makeuseof - (https://www.makeuseof.com/tag/company-profile-templates/)
12. MONASH University - (https://www.monash.edu/rlo/assignment-samples/arts/stand-
alone-literature-review)
13. University of West Florida - (https://libguides.uwf.edu/c.php?g=215199&p=1420828)
14. Scribbr - (https://www.scribbr.com/dissertation/methodology/)
15. Research Guide - (https://libguides.macalester.edu/c.php?g=527786/&p=3608643)
16. My Market Research Method - (https://www.mymarketresearchmethods.com/data-
types-in-statistics/)
17. Research Gate -
(https://www.researchgate.net/publication/325846982_SAMPLE_AND_SAMPLING
_DESIGNS)
18. Wisdomjobs.com - (https://www.wisdomjobs.com/e-university/research-
methodology-tutorial-355/different-types-of-sample-designs-11471.html)

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