Full name: Oumaima Himi

Business Communication

Comparative essay between oral and written communication in a business context

In a business context, we can find both oral and written communication. Oral communication
implies communication through mouth. It includes individuals conversing with each other, be it direct
conversation (speeches, presentations, discussions, etc.) or indirect conversation (telephonic
conversation). On the other hand, written communication includes any type of message that makes use
of the written word (memo, emails, reports, etc.). While both types of communication share some
similarities, they are different in many ways.

Both oral and written forms of communication rely on the basic communication process, which
consists of eight essential elements: source which creates and communicates a message, message which
is the stimulus or meaning produced by the source for the receiver, channel which represents the way a
message travels between source and receiver, receiver who receives the message from the source,
feedback which is the response the receiver sends back to the source, environment which is the physical
atmosphere where the communication occurs, context which involves the psychological expectations of
the source and receiver, and finally interference (or noise) that blocks or distorts the communication
process. Another way in which oral and written forms of communication are similar is that they can be
divided into verbal and nonverbal categories. Verbal communication involves the words you say, and
nonverbal communication involves how you say them. Written communication also involves verbal and
nonverbal dimensions. The words you choose are the verbal dimension. How you portray or display
them is the nonverbal dimension, which can include the medium (e-mail or a printed document), the
typeface or font, or the appearance of your signature on a letter. In this sense, oral and written
communication are similar in their approach even as they are quite different in their application.

Oral and written communication in business context differ in many ways as they serve different goals
and each one of them works best for different situations. Beginning with oral communication, this type
of communication is less formal and more direct. Organizational employees rely heavily on oral
communication since it allows a high level of understanding and transparency as it is interpersonal.
Additionally, it is flexible for allowing changes in the decisions previously taken and the words already
spoken. Therefore, it is more effective in solving problems and conflicts between members of
organizations. Oral communication allows spontaneous and immediate feedback without any delay;
therefore, it is time-saving and also saves upon money and efforts. On the other hand, written
communication is more formal and reliable than speech. It helps in laying down apparent principles,
policies, and rules for the running of organizations. It is a permanent means of communication;
therefore, it represents a source of reference and record. Written communication assists in a proper
delegation of responsibilities. While in case of oral communication, it is impossible to fix and delegate
responsibilities on the grounds of speech as it can be taken back by the speaker or he may refuse to
acknowledge.

While written communication represents a more formal and effective mode of business
communication, Oral communication is generally recommended when the communication matter is of
a temporary kind or where a direct interaction is required. Communication is an integral part of running
a successful business as it also has an impact on organizations' reputation. Therefore, it is mandatory to
ensure that messages are being received as intended to avoid any miscommunication and confusion
through using effective oral and written communication.