BusinessPlan BusinessSimulation 12-18-18

SAN BEDA UNIVERSITY
INTEGRATED BASIC EDUCATION DEPARTMENT

Senior High School
Mendiola Manila
SOSSY SAUCERS
Business Plan Proposal
In partial fulfillment
Of the Requirements in the Course
BUSINESS ENTERPRISE SIMULATION
BUSINESS PROPONENTS
ASUNCION, Stephanie Ann M.
BAWAR, Rose Alliyah C.
CANTILADO, Marie Antoinette B.
DY, Earl Anthony B.
ENSOMO, Maria Dana Alessandra P.
GALVEZ, Roshane Evonne A.
GARCIA, John D.
MORALES, Vianne Kiara S.
SARANGGAYA, Allesandra Leine A.
VILLEGAS, Alec Wrayan O.
12 – ABM – 6 (Fr. Beda Alvarez)
SUBMITTED TO:
Ms. Maria Karla L. Mendez

Course Facilitator
December 19, 2018

Table of Contents
Cover Page --------------------------------------------------------------------------------------------- I
Endorsement Sheet ------------------------------------------------------------------------------------ II
Table of Contents ------------------------------------------------------------------------------------- III
List of Tables ------------------------------------------------------------------------------------------ IV
List of Figures ----------------------------------------------------------------------------------------- V
Acknowledgement ------------------------------------------------------------------------------------ VI
Executive Summary ---------------------------------------------------------------------------------- VII
I. Business Overview ------------------------------------------------------------------------------- 1 - 13

1.1 Description of the Business
1.2 Vision and Mission
1.3 Core Values
1.4 Form of Ownership
I. Management and Personnel
II. Industry Scan -------------------------------------------------------------------------------------- 13 - 28
2.1 Industry Profile
2.2 Environmental Scanning
2.2.1 Macro-environment
A. STEEPLED Analysis
B. Porter’s Analysis
2.2.2 Micro-environment
A. SWOT Analysis
B. Competitive Analysis
III. Marketing Plan ------------------------------------------------------------------------------------ 29 - 46
3.1 Market Analysis
3.1.1 Market Needs
3.1.2 Market Segmentation
3.1.3 Market Size
3.1.4 Target Market Profile
3.2 Marketing Goals & Objectives
3.3 Marketing Mix
3.3.1 Product
A. Brand Name and Tagline
B. Product Positioning/Unique Selling Proposition
C. Differentiation Strategy
D. Packaging
3.3.2 Price
A. Product Cost Estimation
B. Pricing Strategies
3.3.3 Place
A. Store Location
3.3.4 Promotion
A. Consumer Sales Promotion
B. Digital Marketing
3.3.5 Corporate Social Responsibility
3.3.6 Proposed Marketing Budget
IV. Operations Plan -------------------------------------------------------------------------------- 46 - 68
4.1 Operational Objectives
4.2 Operating Cycle
4.2.1 Pre-operational Process
4.2.2 Production Process
4.2.3 Service Delivery and Payment Process
4.2.4 Post Operational Process
4.3 Materials and Equipment
A. Machines and Equipment
B. Materials
LIST OF TABLES
i. Direct Competitors ------------------------------------------------------------------------- 27
ii. Product Cost Estimation ------------------------------------------------------------------- 37
iii. Marketing Budget --------------------------------------------------------------------------- 46
iv. Furniture and Fixtures ---------------------------------------------------------------------- 66
v. Office Equipment --------------------------------------------------------------------------- 66
vi. Production Equipment ---------------------------------------------------------------------- 50
vii. Ingredients for the Patty -------------------------------------------------------------------- 50
viii. Ingredients for Pancake Buns -------------------------------------------------------------- 56
ix. Ingredients for Burger Sauce -------------------------------------------------------------- 60
x. Packaging ------------------------------------------------------------------------------------- 68
xi. Summary of Machine, Equipment and Materials --------------------------------------- 68
LIST OF FIGURES
i. Organizational Chart --------------------------------------------------------------- 6
ii. SWOT Analysis -------------------------------------------------------------------- 25
iii. Wrapper Design --------------------------------------------------------------------- 36
iv. Vicinity Map ------------------------------------------------------------------------ 40
v. Location Map ------------------------------------------------------------------------ 41
vi. Lay-out of Stall --------------------------------------------------------------------- 42
vii. Distribution Channel --------------------------------------------------------------- 42
viii. Pre-operational Cleaning Process ------------------------------------------------- 48
ix. Pre-operational Inventory Process ------------------------------------------------ 49
x. Service Delivery and Payment Process ------------------------------------------ 64
xi. Post Operational Cleaning Process ----------------------------------------------- 65
ACKNOWLEDGEMENT
The proponents of this business plan would like to express their deepest gratitude to the
people who have helped them turn their business plan into reality.
They are forever grateful to their parents and friends for providing them the support and
encouragement they needed. They are also thankful to all the teachers who patiently allowed them
to work on their business plan if time permits during their subject periods.
They would like to extend their sincerest appreciation to Ms. Maria Karla Mendez for
imparting his knowledge and skills; for giving his understanding and words of wisdom to guide
the proponents. To their adviser and mathematics teacher, Mr. Emmanuel Solmirano who has
extended his support and help in every way possible. To Ms. Maria Karla Mendez, for giving them
her time and knowledge as well as her tender love and care to the proponents.
To the panelists during the mini business simulation, Mr. Gabrielle Eslava, Mr. Rodel
Andrei Pascua, and Ms. Shiela Masaoay, who have been always there to help them improve their
business plan in a number of ways and for lending them their comprehension and advices as they
went through various stages in finishing this paper.
But more importantly, to Almighty God, for giving them the wisdom, strength, and
determination in finishing the business plan. They will forever be grateful for the realizations,
lessons, and friendship that blossomed throughout the journey.
EXECUTIVE SUMMARY
Sossy Saucers
The Sossy Saucers is a local company that aims to be an avenue for healthy quality-tasting
snacks among Filipinos. Primarily, the Sossy Saucers is a microenterprise that sells goods and
belongs to the food industry, delivering quality food service among consumers in the local markets
and is being managed by small-scale entrepreneurs. Sossy Saucers, characteristically, receive raw
and intermediate agricultural sector materials, process them, and produce food for human
consumption.
The company envisions itself to be the tagged as the “leading healthy-food provider,”
delivering exceptional and best-selling comfort food in the country and at the same time, ensuring
that it is made possible to eat juicy, irresistible burgers while maintaining a healthy lifestyle. The
company utilizes the tagline “Makin’ Burgers Better” as representation of the primary message of
the Sossy Saucers towards the local consumers which is, creating extraordinary food beyond the
existing in the marketplace.
Business Proponents
The Sossy Saucers is managed by two proprietors thus, forming partnership. The two
proprietors of the business will both be directly managing and working in the business. The two
proprietors will be sharing “different levels of partners” wherein partners or proprietors of Sossy
Saucers will have different duties, responsibilities, and levels of input. In relation to this, one
proprietor of Sossy Saucers will be managing the business under the title of Chief Executive
Officer while the other proprietor will fulfill the duties and responsibilities of being the company’s
Chief Operating Officer.
The Market
The Filipino Teen Market, as found by Cornelio (2016), is described as a generation who
embraces technology – particularly the cellular phone and social networking sites. Hence, it is said
to be easier for new businesses to advertise their local products in cost-efficient manner as means
of targeting the Filipino teen market. Also, it was found that the Filipino teen market values body
weight and appearance thus in return, practices diet acts and healthy-lifestyle.
The prospect market of the Sossy Saucers Company will be the Senior High School
students of San Beda University – Manila. Primarily, the Sossy Saucers seeks to target consumers
from the younger market particularly those of between ages seventeen (17) to twenty-one (21)
years old or the Generation Z and belongs to classes A to B. The market considered and focused
on by the Sossy Saucers are considered to be the “big-buyers” of the new market because according
to Smarty (2016), the age group mentioned possess higher purchasing power.
Our Product
The business offers a healthy and savory product that aims to promote the healthy way of eating
food and thus, sets it apart from any other products available in the market. Primarily, the business
offers a product namely “Pan-ger’s Ahoy” which is a homemade burger served between two
pancakes and infused with ground beef, squash and homemade salsa. Pan-ger is basically a
combination of the words “pancake” and “burger” which make up the product. The inclusion of
vegetable in the patty as well as the use of pancake buns rather than the traditional bread bun
separates the company and the product itself from others found in the market.
Pan-Ger’s Ahoy is considered to be 100% homemade and fresh, made from fine and
homemade ingredients and considered to be low in cholesterol and preservatives and made for
healthy consumption for the ingredients possess vitamins and minerals.
Financial Analysis
A capital of five hundred thousand pesos (₱500,000) is needed to secure the establishment
and commencement of the business. This is with the inclusion of the contingency budget, if in case
any unexpected event or scenario happens. Having said this, the specified amount will be equally
divided into 10 which signifies the number of proponents of the business. When distributed, each
of them will only be needing to shell out fifty thousand pesos (₱50,000).
In addition, it is very important to have a return of capital with an additional profit for the
proponents of a business. In this case, the proponents of the Sossy Saucers company do not have
to worry since on its first year, it is already expected to have a payback point. In 2018, 139% return
on investment is computed, whereas for the succeeding four years, there is an increase of 2%. This
is in accordance to the projected inventory, sales, expenses and costs. All of these are presumed
with the lowest expectancy of return. Thus, if in case the customers will be more responsive in
terms of their buying power, larger return of investment is expected.
I. BUSINESS OVERVIEW
1.1 Description of the Business
The company name that the business proponents have come up is Sossy Saucers, in
connection to the futuristic theme of the business. It will be located at one of San Beda
University – Manila’s refectory area, the university’s Snack Bar that can be found behind
the Albert and Rose Health and Science Building and beside the under-construction
building which is considered to be the newest of all. The university can be specifically and
geographically located at 638 Mendiola St, San Miguel, Manila, 1005 Metro Manila.
The Sossy Saucers is a company that sells goods and belongs to the food industry,
delivering quality food service among consumers in the local markets and is being managed
by various entrepreneurs. Sossy Saucers, characteristically, receive raw and intermediate
agricultural sector materials, process them, and produce food for human consumption.
Considering the vision and mission of the Sossy Saucers, innovation is among the
specialization of the company within the food industry by improving the already existing
comfort food primarily, burgers. The company ensures that it is made possible to eat juicy,
irresistible burgers while maintaining a healthy lifestyle – a cut above the rest in the market.
The inclusion of vegetable in the patty as well as the use of pancake buns rather than the
traditional bread bun separates the company and the product itself from others found in the
market.
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Furthermore, the business is managed by partners of both with limited and
unlimited liability within the business. The reason for this organization of partnership is to
be able to gain greater capital needed to suffice the business operations while also ensuring
that the business is well-managed by the other liable partners. Moreover, the company is
not solely focused on profit gain but as well as promoting the consumption of healthy food
and healthy living among possible consumers of Sossy Saucers. Primarily, Sossy Saucers
seeks to maximize profit trough marketing and production efforts, production of quality
goods, employment of quality service among consumers, abide by the regulations and
lastly, maintain social commitment.
The Sossy Saucers’ logo uses elements and themes related to space. Inspired by the
tagline “making burgers better” the goal is to create what space exploration also offered
the humanity, which are better things like the pancake burger. The logo’s typology is
inspired by the distinct nature and flavor of the pancake burger with a minimalistic element
incorporated to be in line with the post-millennials’ taste. The man in moon, or the man in
the plate is an incorporate design to establish the brand’s image to the consumers through
the means of visual presence. The goal is for the consumer to immediately recognize the
brand just by looking at the logo. All in all, the whole aim of the logo is to visualize the
otherworldly feeling that our product has to the consumers that can generate interest in the
start-up brand.
1.2 Vision and Mission

VISION
Sossy Saucers envisions to become the leading healthy food provider that offers a
convenient service when it comes to attending the hunger of the general market and to
build strong brand reputation when it comes to affordability, much healthier food
option, and serves savory snack. Most importantly, we envision our business to be
dubbed in the food cart industry as the business that will bring both happiness and
satisfaction to the customers.
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MISSION
Sossy Saucers aims to be an avenue for quality-food snacks without having to
compromise the nutritional value and affordability of the food. Sossy Saucers also
aspires to reach success through inspiring people in our utmost leadership and give
customers compelling food experience by serving the best and unique pancake burgers
in town.
1.3 Core Values

Every organization is built on values, behaviors and attitudes. In order to create a
positive image to the public and build long-lasting relationships with everyone
involved in the work process, it is crucial for Sossy Saucers to develop unique identity
through incorporation of core values. As such, the following are the core values
representing who we are – not who Sossy Saucers want to be.
Integrity & Honesty
Uphold honesty and integrity above all else. The Sossy Saucers’ first core value
embodies the overall activities and responsibilities of the company that comprises the
identity of the company. Incorporating integrity and honesty with the overall
production and day-to-day activities of Sossy Saucers, the company adheres to a
truthful communication between the consumers and the body. The marketing efforts of
the company must always be legitimate and in line with the products and its actual
characteristics. Brands that have a heart and stand by their values and intentions form
relationships with their customers based on truth. Furthermore, the business owners promotes
good relationship and fairness among employees of Sossy Saucers along with provision of
their rights and appraisals. And thus in return, when presented with honesty and integrity,
consumers and the team members of the company become loyal enthusiasts.
Excellence
The Sossy Saucers coheres to organizational excellence through efforts to establish
an internal framework of standards and processes in order to achieve business
expectations. Along with these efforts is effective leadership which involves
recognition of programs that could benefit company employees and maximize output
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and managing the overall body towards common goal. Furthermore, the Sossy Saucers
considers recurring and regular information and analysis in order to maintain and
improve certain activities and products of the company thus, achieving excellence.
Lastly, the company will employ strategic planning and customer and market focus in
order to increase profit and minimize costs of production in the company. As a result,
the pursuit of organizational excellence can strengthen the overall appeal and prestige
of an organization both internally and externally.
Passion for Customers

Delivering excellent customer service is among the core values of Sossy Saucers
that greatly contributes to the excellence and efficiency in the company. A positive
attitude and a passion for customers is the first step in achieving organizational goals.
Through efficient filtering of employees through hiring, the Sossy Saucers will be
getting employees with a passion for delivering effective service to the customers.
Thus, it is important for the company to understand the characteristics of an employee
who has a passion for customers. Also, providing the wants and needs of customers
through accurate anticipation of the production costs to prevent shortage must be
considered by Sossy Saucers. Moreover, there is a need for Sossy Saucers of continuous
requisition of customer feedbacks in order to improve customer service and delivery
better and more effectively.
Innovative
The Sossy Saucers was built primarily out of innovation for what has been existing
already. This is one of the unique proposition and characteristic of the company, to
provide a product that is cut above the rest. Furthermore, one of the keys to any
successful business is being able to come up with new ideas to keep operations,
products and services fresh. Thus, the Sossy Saucers continuously coheres to constant
and sustained research and development especially towards marketing efforts, products
and customer service. Also, in order for Sossy Saucers to continuously innovate and
stand out in the local market, strategical planning and management will be well
executed by the owners and the body of Sossy Saucers.
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Obedience
Workplace health and safety concern is among the major concern of Sossy Saucers
through adherence to the national standards and laws of the government. Also, the
company shapes the employees to follow set of rules and regulations in order to
maintain order and a healthy working environment. Furthermore, the company adheres
to the righteous tax settlement and liquidation as responsibility towards the nation. In
return, these practices results to creation of uniformity, assurance of safety, provides
accountability and reinforces the company’s credibility.
1.4 Form of Ownership

The Sossy Saucers is owned and operated by ten proprietors, wherein two unlimited
proprietors or partners of Sossy Saucers manage the company and assume
responsibility for the partnership's debts and other obligations. Hence, proprietors of
Sossy Saucers will be employing a general partnership. The form of business used by
the Sossy Saucers will be advantageous towards an ease of organization due to the
presence of strengths of each partner for better business decision-making thus,
achieving the strategical and overall activities of the business. Also, two proprietors
may possess diverse skills that together, enhances overall management and
performance of Sossy Saucers. Furthermore, tax fillings subjected to partnership
business are not complicated and double taxation is absent as compared to businesses
ran by corporations.
Nonetheless, owners incuding ten (10) limited partners of Sossy Saucers will invest
their own funds in the business and in return, will share proportionality of the profits
generated by the business. On the other hand, it is also essential for proprietors of Sossy
Saucers to clearly establish job responsibilities among them. A balanced division of
workload and labor, set out as 10/100, must be well maintained to manage operations
of the business efficiently. It is also inarguably appropriate for start-up business to
divide labor among two unlimited partners especially when capital could not hold
hiring and employment expenses more. Finally, it is also critical for Sossy Saucers’
owners to establish vision and mission of the the venture in ensuring similar direction.
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1.5 Management and Personnel
1.5.1 Organizational Chart
Figure 1 Organizational Chart
1.5.2 Qualifications, Duties and Responsibilities
ROSE ALLIYAH C. BAWAR - PRESIDENT
Qualifications:
• Displays leadership posture and decision-making skills

• Maintains in-depth knowledge of her particular industry and liaises
• Obtains professional written and verbal communication and interpersonal skills.

• Has sufficient knowledge regarding the systems and works of the all the
departments
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• Knows how to efficiently work under pressure and has the ability to motivate her
teams
Duties and Responsibilities:
• Look for opportunities for investments/investors, partnerships, alliances, and

mergers.
• Develop, enforce, and re-evaluate company policies and procedures

• Be knowledgeable of and pay attention to tax and government-related liabilities,
implication, and exemptions of the company actions
• Create and maintain relationships with bankers and other community and industry
leaders
• Develop short and long-range plans and strategies or the improvement and
betterment of the company and its people.
STEPHANIE ANN M. ASUNCION – VICE-PRESIDENT
Qualifications:
• Willing to take responsibility and act independently when necessary.
• Possesses strong team building skills and ability to motivate others.
• Has exceptional communication skills, both written and verbal.

• Holds a team-player mindset and willingness to collaborate.
• Assign responsibilities, develop functional roles, and oversee operations to ensure

that the CEO’s vision is carried out
• Oversignt one or more departments and report on board accomplishments, insofar

as the goals of the company are concerned to the President.
• Vice presidents collaborate with managers to establish strategic objectives.
• Represents the organization at conferences, meetings and external congregations.
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JOHN D. GARCIA – MARKETING MANAGER
Qualifications:
 Basic Communication Skills, proper communication skills are applied in order to
maintain a good brand-image. This is also to maintain a proper relationship with
peers within the company.
 Creative, with the market being more dependent on trends and changes throughout
the years required more marketing managers to be creative in order to attract
customers and maintain the growth of the brand.
 Basic Analytical Skills, marketing is not all about the consumers because it also
requires the person in-charge to have the capacity to analyze certain factors that
could affect the business in a good way or in a bad way.
 Language Proficiency, marketers often rely on their communication skills but
learning to have better skills in the field could do a lot to the company’s success.
 Public Relations, marketers are must be equipped with public relations skills
because these skills allow a person to have proper consumer understanding.

 Brand-Image, marketers responsibilities are to maintain the companies good
image, thus even if scenarios that detriment the company happens it is the job of
the marketer to clean and maintain the brand of the company as a whole.
 Researches, marketers always study its consumers, products, and services in order
to improve the quality of service that the company offers. Researches also help in
boosting certain factors in the company that can be improved.
 Maintains Details, compare to the other departments in the company, marketers
emphasize the importance of every factor that there is. Details that may
unnoticeable but very impactful for the business
 Create Innovation, businesses in the market seeks constant innovation, through
marketers’ innovation is transform into an act and experiences by the consumer
dictate its effectiveness within the market
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 Prepared, marketers must always be prepared to do such task various task to push
the companies many efforts such as expansion, to the public.
ALEC WRAYAN O. VILLEGAS – MARKETING ASSISTANT
Qualification:
 Confident
 Commercial Awareness
 Communication Skills
 Good teamworking skills
 Numerical Skills

 Compiling and distributing financial and statistical information such as budget
spreadsheets analyzing questionnaires.
 Assisting with promotional activities
 Work closely with employees in other function, such as advertising, market
research, production, sales and distribution.
 Visiting customers and external agencies
 Organizing and hosting presentations and customer visits
VIANNE KIARA S. MORALES – FINANCE MANAGER
Qualifications:
 Commercial and business awareness
 Good communication skills – both written and verbal
 Ability to stick to time constraints
 Analytical mind
 Negotiation skills and the ability to develop strong working relationships
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 Reporting to management and stakeholders, and providing advice how the
company and future business decisions might be impacted
 Developing long-term business plans based on reports
 Developing strategies that work to minimize financial risks
 Reviewing, monitoring and managing budgets
 Collecting, interpreting and reviewing financial information
ALESSANDRA P. ENSOMO – FINANCE ASSISTANT
Qualifications:
 Associates or bachelor’s degree in business, finance or accounting.
 Communication skills, both written and in oral.
 Excellent mathematical skills
 Analytical skills; problem-solving skills
 Computer skills particularly with spreadsheets and calculation software.

 Comprise of assisting the finance manager in tasks.
 Ensure all the calculations and data entries are correct.
 Help oversee and manage individual accounts.
 Review and audit financial statements and reports.
 Review and audit financial statements and reports
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MARIE ANTOINETE B. CANTILADO – PRODUCTION & OPERATION
MANAGER
Qualifications:
 Leadership skills – ability to lead teams from different departments to achieve
organization goals
 Problem Solving skills – Ability to adapt quickly to the ever-changing environment
and reacts quickly to whatever challenges or situation.
 Initiative skills – ability to work alone and take lead towards problems or when
there are tasks needed to complete
 Teamwork skills – fostering an environment of teamwork to ensure all products are
delivered and made on time
 Planning – ability to stay ahead of the game and ensure that plans for the present
and the future is labelled out and ready to follow

 Planning and organizing production schedules
 Assessing project and resource requirements
 Estimating, negotiating, and agreeing budgets and timescales with clients and
managers
 Determining quality control standards
 Selecting, ordering and purchasing materials
ROSHANE EVONNE A. GALVEZ – ASSISTANT PRODUCTION &

OPERATION MANAGER
Qualifications:
 Ability to work in a logical, systematic manner
 Ability to work under pressure and motivate others to meet deadlines
 Strong negotiation skills for getting materials within budget at the right time
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 Ability to communicate clearly and persuasively with your team managers and
clients
 Ability to pay attention to detail to ensure high levels of quality

 Organizing relevant training sessions
 Supervising the work of junior staff
 Liaising with buyers and marketing and sales staff
 Organizing the repair and routine maintenance of production equipment
 Selecting, ordering and purchasing materials
ALLESANDRA A. SARANGAYA– MANAGEMENT AND INFORMATION

MANAGER
Qualifications:
 Can evaluate, catalog, classify and store information
 Can handle research inquiries
 Can manage electronic information (internets or wikis)
 Can develop new information system
 Can lead a team of information assistants

 Drafting and managing the information management strategy including document
management, flows and discovery of information
 Designing and implementing a structured dissemination plan for all information
products and services
 Providing expertise in information management
 Working across the business, building relationships with stakeholders
 Addressing information management gaps and facilitating the sharing of
information within and outside the business.
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EARL ANTHONY B. DY - MANAGEMENT AND INFORMATION
ASSISTANT
Qualifications:
 Team working Skills
 Confidence and assertiveness
 Attention to detail
 Well-developed research skills
 Customer service skills and commercial awareness
 Gathers facts and distributes them to the media
 They produce printed and video material about their organization for dissemination
to the public
 Maintaining a social media presence of the company
 Organizing special events such as press conference and award ceremonies
 Conduct information audits
II. Industry Scan
2.1 Industry Profile
2.1.1 Industry Definition (Food Industry)
There is no doubt that various types of industries create and contribute an enormous
impact on the economic growth and development. One of which is the ever-famous food
industry which was defined by Muzzalupo (2013) as the provider of food products that
fulfill the high-quality standards and helps ease food shortages that threaten human health.
Whereas, due to the increase in world population, the global food industry has the largest
number of demanding and knowledgeable consumers. This is supported by the 2016
Annual Survey of Philippine Business and Industry (ASPBI) for the formal sector of the
economy that showed a total of 5,971 establishments with total employment (TE) of 20
and over were engaged in Accommodation and Food Service Activities. In relation to this,
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the company, Sossy Saucers, is classified under the food service industry. It encompasses
all of the activities, services, and business functions involved in preparing and serving food
to people eating away from home. Consumers visit foodservice outlets for a number of
reasons, such as the added convenience, to sample new tastes and flavors, to celebrate and
to socialize as highlighted by the IFEX (2018). This food industry classification has
continuously progressed over the years wherein in fact, based on the 2012 nationwide
Census of Philippine Business and Industry (CPBI), the Philippines food service industry
amounts to roughly 7.2 billion US dollars with an estimated 15% to 20% annual growth
over past decades. This includes all types of restaurants from fine dining to fast food. It
also includes institutional food operations at locations such as schools and hospitals, as
well as other specialty vendors such as food truck operators, food stalls, and catering
businesses.
2.1.2 Industry Segmentation (Food Stalls)
Food stalls are small structured stands commonly used by small or start-up food
businesses. It has its own theme that fits well to their product and/or services. Different
types of food establishments are being set up across the country to provide Filipino
consumers with their needs, wherein food stall businesses have been one of the major
component of food establishment providers. According to Ferrolino (2018), food stalls
along with refreshment stands, kiosks and counters make up to 14% of the Philippine food
industry making around 4,000 establishments. This is supported by the Business Australian
Government (2018) which stated that food stall is a small open counter where an individual
set up or display and sell his or her products and services.
In line with this, Sossy Saucers Company will use food stalls as the medium of
selling Pan-Ger's Ahoy. Due to the fact that Sossy Saucers is just starting, stalls are a decent
choice for the business as this cost. In addition, it coincides with the location of the
company which is one of the canteens of San Beda University-Manila specifically the
Snack Bar, thus using food stall is the most appropriate classification under food industry
for the business.
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2.2 Environmental Scanning
2.2.1 Macro-environment
A. STEEPLED Analysis
 Socio-Cultural
In the socio-cultural aspect for STEEPLE analysis of Sossy Saucers, the
analysis points out new ideas and opportunities for the business. The significant
lifestyle changes due to demographic revolutions is considered an opportunity for
Sossy Saucers. It was mentioned by Romm (2015) that the emergence of “comfort
food” including both the terminology and the effect on food choice and behavior of
consumers was due to the age structure in the market at present. Furthermore, certain
foods as mentioned by Romm, promise solace as much as they do fuel. According to
Shira Gabriel, an associate professor of psychology at the State University of New
York, a “comfort food” as anything that a person uses to feel better includes burger,
French fries, ice cream and indulgent snacks.
Moreover, Delayco (2017) expounded on the fact that Filipinos and the local
market have become more health conscious in today’s age. There is a growing
consciousness about the negative effects of unhealthy food consumption brought about
by media and the like towards Filipinos. This was supported by a report released by
Nielsen (2015) about the two emerging product trends for Filipinos which is first,
products appropriate for a healthy lifestyle and second, products made of natural
ingredients. In addition to this, it was also reported by the Euromonitor (2016) that the
Filipinos are now starting to demand healthy food. All of these being said, it is an
opportunity for Sossy Saucers adding the fact that the product, based on literature
presented, can be considered both a comfort food and healthy food suited for the
generation’s lifestyle.
On the other hand, certain media reportage implies good media view towards
consumption of burgers in the Philippines. According to Reyes (2017), western culture
has been adapted by Filipinos for so long that can be reflected even with the food
Filipinos eat. Food behavior of Filipinos can be contrasted to those of Westerns
including consumption of burgers. Burger craze culture has been manifested as seen
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on the internet and media. Due to this, more and more Filipinos demand for new tastes
of burgers and other similar foods which had become topics of media recently.
 Technological
The business world has become different from what it was in the past. A lot of
these behavioral changes are a result of technological changes. Coping with these
technological changes, it is an opportunity for Sossy Saucers to be part of the
technology age in the local market. Based on analysis, advancement of Sossy Saucers
on marketing efforts can create new markets and new opportunities and hence,
improves company’s profit margin. The utilization of social media for the company’s
marketing efforts is considered to be effective marketing considering that it does now
require a huge capital. In a recent study conducted by Effective Measure, a research
supplier for web audience measurement, 83 percent of Filipino respondents say that
engaging in the Facebook corporate page influenced them to buy from those
businesses. In a separate report from SocialMedia Today, Filipino internet users spend
an average of four hours a day in social media, 97 percent of them on Facebook.
Furthermore, Sossy Saucers in response to technological changes, utilizes

automation through display boards. According to the U.S. Small Business
Administration, “businesses that choose to enhance their signage with an electronic
message display, the owners typically see an increase in business of 15% to 150%.”
This was supported by Dozier (2017) by stating that “viewing technology” has become
so deeply ingrained into everyday life that the average person spends 8 hours a day
viewing some type of screen including televisions, computers, tablets, smartphones,
and of course, digital signage.
 Economic
The economic situation will change a lot of times throughout the company’s
lifetime especially in the Philippines. There has been a significant inclination on prices
of goods in the Philippines however, it would not be of direct impact towards the Sossy
Saucers due to the fact that most ingredients are home and self-produced. According
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to Castro (2015), venturing on home produced ingredients for businesses can be an
advantage against other businesses who get raw ingredients and materials on other
suppliers. As for Sossy Saucers as partially a supplier for own business, it can be
considered an opportunity due to the fact that it is not greatly affected of inflation rates
that most companies and suppliers imposing higher prices with the Value Added Tax
excluded. It was also stated by Castro that dependence on suppliers on raw materials
is not advisable due to the fact that they also transport goods from places to places
which contributes to a higher price imposition.
Moreover, it is a good opportunity towards Sossy Saucers that the inflation did
not affect interest rates in the financial market as of today. As mentioned by
MoneyMax (2018), a low interest rate is still present in the Philippines thus making
loaning for the company’s advancements and operations more affordable, as it helps
save money on interest payments. It is essential for a business to be able to get sources
of finance from other financial institutions aside from capital invested from both
partners’ pockets.
 Environmental
All businesses impact their environment. Through analysis of this aspect, it was
shown that the Sossy Saucers and the environmental aspect give off mutualism towards
each other. Producer responsibility, as mentioned by Europen (2018), is the producer's
part of a shared responsibility for the appropriate waste management of their used
packaging. The principle of shared responsibility establishes that all participants in a
supply chain, from packaging design through production to consumption, accept
responsibility for the environmental impacts occurring in their specific part of the
chain. While prioritizing harmful risks towards environment through packaging, it is
also an advantage for Sossy Saucers since the use of onion paper for packaging is
affordable and at the same time, does not hurt the ecological aspect.
Furthermore, as projected in the production schedule of the business, it can be
implied that no food wastage can possibly or can only minimally occur. Food loss also
harms the environment since “producing food that will not be consumed leads to
unnecessary carbon dioxide emissions as mentioned by Rodriguez (2014). Big
17
companies and even some small companies have been contributing to "food loss" as a
decrease in the quantity or quality (nutritional value) of food intended for human
consumption. This means that food loss may already happen even before it reaches
consumers. Moreover, practice of quantity-focused production leads to decline in
nutritional value of food. Lastly, the overall production of Sossy Saucers requires little
capital and contributes minimally to the environment due to the fact that the company
does not use heavy equipment that requires bigger energy consumption.
 Political
Changes in the government policy make up the political factors. In the political
aspect, the Sossy Saucers can gain opportunities from certain laws and regulation
imposed recently by the government. Also, the Philippines passed and implemented
national measures that advance the international community’s agenda pertaining to
environmental preservation. The Philippine government’s commitment to the
environment is manifested through certain activities done by the Local Government
Units and the Senate. This was supported by the Philippine Commission on Women
(2009) by mentioning that certain companies are in favor of the Philippine imposition
of new bills and laws because of their marketing and environmental efforts.
Furthermore, looking upon the competition in the market especially in a school
pace, the Department of Education (DepEd) has strengthened its campaign toward
healthier food and beverage choices in all public elementary and high schools in the
country. It was also mentioned by Geronimo (2017) that one of the DepEd's strategies
is to make sure every school develops its own healthy menu, with food and drinks that
are nutritious and affordable. For certain universities like the San Beda University, the
regulation does not mean of eliminating certain food stands but imposing that such
food stalls should sell only for consumers of eighteen years old and above of age. In
return, consumers of ages younger than the imposed regulation would choose other
food stalls in effect.
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 Legal
The legal aspect contributes to the overall cost of the business. In the case of
Sossy Saucers, certain laws and regulations must be followed to avoid penalties and
fines. According to Salcedo (2018), a new law intends to strengthen compliance by
both employers and establishments with the occupational safety and health standards
set by the government. With this being said, local government units will be strict with
inspections towards sanitation of food spaces and how employee manages sanitation
in the workplace. A fine of Php 100,000.00 will be imposed if the employee and
employer fail to comply with the standards set. In addition to this, it is crucial for
Sossy Saucers to maintain important documents and permits to avoid fines and
mismanagement of requirements.
Moreover, Sossy Saucers must strictly consider a more controlled environment
of market because it is situated in an institution where one must maintain decorum and
compliance of school regulations at all times. Also, the management of Sossy Saucers
is adhering towards the discrimination law especially in terms of employment and
customer service. The Sossy Saucers actively works against the elimination of all
forms of discrimination that according to Bill of Discrimination Act (2017), offends
the equal protection clause of the Bill of Rights and the State obligations under human
rights instruments acceded to by the Republic of the Philippines.
 Ethical
The external factors have equal impact on the success of a firm. In line with
this, the Sossy Saucers adheres to the same level of ethics that has been stated on the
vision and mission of the company. Every food business holder must abide by the
rules and regulations regarding food safety to avoid poisonous or can be injurious to
the health of the consumers. That is why the Food Safety Act of 2013 has listed laws
to protect consumer’s health and also facilitate market access on food products. In
accordance with Republic Act no. 10611, food safety refers to the assurance that food
will not cause harm to the consumer when it is prepared or eaten according to its
intended use. And our product ensures to comply with the laws affecting food safety
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requirements as which this may benefit both the business and the consumer’s trust with
the business.
Bateman (2017) had listed 4C’s in considering a good place to start food
hygiene, and these are, cross-contamination, cleaning, chilling and cooking which
together can help prevent the most common food safety problems. These guidelines
may help ensure the proper process in handling food to avoid potential sources of
bacteria that may lead to the effect of negative consequences to our business.
Moreover, in the article of Mclean (2015) credence claims affects the quality
of food are subjected to the Consumer Act and this must not be false, misleading and
deceptive. Claims regarding the product sold whether it may be on the healthy benefit
or ingredients used on the product must be true thus this would be against Consumer
Act if false claims were advertised and our products complies with this act as our aim
is to provide a healthier option in eating burgers by adding healthy alternative to our
meat. Hence, the marketing efforts and information will truthfully and solely be based
on the description of the product manifested with how it will be presented in actual.
General Conclusion
In the light of the new technology, the technological changes occured will be
beneficial to the Sossy Saucers in terms of reaching audiences through utilization of Social
Media Marketing as means for calling out the company’s target market. Also, the
emergence of new “viewing technology behavior,” will be favorable towards Sossy
Saucers as the company employs the use of digital boards to display message towards
consumers. More so, the Sossy Saucers will not be negatively affected by possible socio-
cultural factors namely; religion and meat consumption concern and the food trend. This
is due to the fact that the Sossy Saucers caters to large audiences carrying cultural
relativism as it sells beef and is made available for consumption for all consumers. More
so, the healthy food trend and fast-food trend will be favorable towards Sossy Saucers.
Furthermore, the line of ingredients of the Sossy Saucers will be supporting the
agri-business sector hence, inflation may likely occur but the possibility of tariffs increase
will not affect the supply cost of the ingredients because it will all be bought locally. More
so, the Sossy Saucers, since it is a partnership business, will most likely find it more
20
efficient to pay taxes regularly and regulate all other legal concerns due to the presence of
two proponents managing the different departments of the business. Moreover, political
changes in terms of the food industry will be directly affecting the Sossy Saucers since the
food establishment is located inside a school institution and imposition of rules in the
setting is stricter. Hence, it will be favorable for Sossy Saucers when it comes to validity
of healthy aspect feature due to the fact that the company caters healthy food products.
Conclusively, the different aspects of the STEEPLE analysis will most likely be favorable
instead of a risk towards Sossy Saucers. More so, the Sossy Saucers will be regulating the
different aspects mentioned in order to maintain its quality-orientation in the marketplace.
B. Porter’s Analysis
 Threat of New Entrants (Moderate)

The threat of new entrants is moderate with the kind of product our business offers.
It is easy for common people or interested business people to enter the market and sell the
similar product because of the low initial capital investment that is required in order to start
this kind of business. In addition, government regulations with regards to this kind of
business are weak, thus it is easier for people to be part of the market without having too
much restrictions from the government. Adding the accessibility of the needed elements or
ingredients which encourages people to start the same business. However, it cannot be
considered high because most of these entrants prefer to sell the usual fried burger patty
with traditional mayonaisse in a bun instead of the homemade patty with an original and
unique salsa in a pancake.
 Threat of Substitution (High)

Filipinos are known for their love for food. There is high chance that our product
can be replaced by other competitors that offer much lower price of the same product. Since
our product’s concept is to provide a healthier lifestyle by starting off by offering baked
fries and a healthy drink, it is more likely to have a substitute product which deals with
preservatives with a lesser price. As stated in an article written in Rappler (2017), people
are now finding for more convenient and a new innovative product which can step up their
game when it comes to eating. Consumers nowadays will often prefer for the convenience
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which our product offers but at the same time being offered by many other businesses.
However, not all those who aims to offer convenience have the same product with ours.
Lastly, consumers might have the possibility to recognize the availability of our ingredients
in the supermarkets and would rather make their own than buy our product.
 Bargaining Power of Supplier (Low)

Bargaining power of supplier is low for the business for there are many suppliers
that can provide our ingredients. Suppliers cannot just raise their price rate because of the
numerous existing suppliers. If ever they do so, it is so easy to find another supplier
because switching cost is not that low and there are many options of suppliers to choose
from. Considering that wet market is one of the main sources of the ingredients, options
in terms of suppliers are rampant.
 Bargaining Power of Buyer (Moderate)

The bargaining power of buyers is moderate because of the buyer’s low switching
costs that can result for them to easily transfer from one store to another, thus, the business
owners could not simply increase the price. Also, entrepreneurs cannot force the potential
customers to purchase the product since most of the raw ingredients are readily available
in the market. However, as far as the location is involved, there are no stores or stalls that
sells exact product as ours (healthy innovation or version); this is the balancing factor for
this force to be considered as moderate.
 Rivalry Among Existing Competitors (High)

Rivalry among competiting sellers is high. It is no doubt that there are at least one
store in malls or common public areas that sell the same product with ours. If not exactly
the same, there are some modifications that can either encourage or discourage buyers.
Furthermore, most of the businesses of the same industry which sell the same product with
ours have a fixed cost that just range from what we have estimated for our own product,
thus this also signifies that switching costs are low. However, strategies available for this
kind of business are not diverse. This kind of industry perform almost same strategies and
tactics to captivate the market. Also, our Pancake Burger must also consider the variety
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of firms in terms of types of products, market focus, and other characteristics. In addition,
competitive rivalry is strong partly because of brand loyalty, which correspond to
customers’ ease in transferring from Burger King to other firms. Other factors like
marketing campaigns of the competitors might attract a wider range of customers, and
huge number of competitors shows that competition is the main concern of our product.
General Conclusion
Understanding the shape of the competition within the industry that Sossy Saucers
belongs to, it has been found that there is a moderate degree of threat of new entrants
because of the fact that it is now easier for microenterprises and businesses to operate in
the marketplace because of the low initial capital needed in order to begin operating.
However, the threat is not anticipated to be in a high degree because the possible
microenterprise that may enter the marketplace will be catering common food with low
and distinguishable unique selling propositions. Furthermore, the threat of substitution in
the marketplace is anticipated to be in a high degree due to the fact that in the Filipino
market analysis, it has been shown that the market is fond of experimentation and act of
“trying new things.” Thus, there will be a higher chance that there will be substitution
between Sossy Saucers and other food stalls found in the marketplace.
The bargaining power of supplier, as found by the Sossy Saucers, is anticipated to

be in a low degree due to the fact that the there is a diverse selection of suppliers may easily
be found in the marketplace. Also, the line of ingredients are relatively easier to find and
switching cost is anticipated to be not that low. Hence, when price is increased by thr
suppplier, it would be easier to switch to a different supplier. On the other hand, the
bargaining power of buyer is considered of in a moderate degree because of the buyer’s
low switching cost that may result to switching from Sossy Saucers to other food
establishments. However, in the marketplace where Sossy Saucers is located, there may be
few available stalls that caters healthily-produced food.
Lastly, there is a high degree of rivalry among existing competitors because of the
minimal distance present between the Sossy Saucers and the existing competitors. Also, it
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has been found that the competitors have already a brand recognition and were already
established in the market. More so, these companies have prices near the determined price
of Pan-ger’s Ahoy. However, the Sossy Saucers ensures that product and service
differentiation will be regulated and improved accordingly as response to the high degree
of this force. Conclusively, the marketers of Sossy Saucers will ensure adjustment and
improvements in term of stategies to suit the competitive market and to improve potential
profit.
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2.2.2 Micro-environment
A. SWOT Analysis
Figure 2 SWOT Analysis Table
It is evident that points and factors pertaining to the business’ strengths are more than its listed
weaknesses. However, the quantity does not automatically translate of having a larger possibility of
attaining a successful business rather than a failing one. There may be much more identified strengths
compared to the recognized weaknesses as of now, but there is no assurance that this analysis will stay as
it once the actual selling takes place. Hence, setting aside these possibilities and realizations, the strengths
of the Sossy Saucers company focus most on its product which is a combination of pancake and burger
with the original recipe of burger patty, and salsa rather than the customary combination of mayonnaise
and ketchup. Its differentiation strategy or the factors that separate the product from all the other existing
competitors including its price, benefits, and uniqueness are just some of the highlights of the business.
Adding the packaging that will be used, it is considered as one of the strengths because consumers
25
nowadays take into consideration environmental implication of what they are buying. The company also
consider its staff one of its strength because they will be part of the bloodline of the company.
On the other hand, the listed weaknesses are few but cannot be disregarded because of its capability
to bring the business into dump once they are not given enough attention and action. The main challenge
being faced by the company is having an unestablished and poor brand image thus, obtaining poor
reputation among customers. These are just some of the serious matters on starting a business because of
the existing competitors that have already established an image to the consumers. In addition, the lack of
unique selling proposition which includes having few variants is an endeavor for the business for it needs
to overpower all the other prevailing products through this. Lastly, its location is also a weakness because
once the business has already started capturing the consumers, but a problem arises with regards the
location, there is nothing left to do but to leave because it is just a rental place.
Conclusively, the threats that might be faced by the Sossy Saucers in the long run focus on
competitors, inflation and policies. As it is placed in a school establishment, the Sossy Saucers are placed
in between many different direct and indirect competitors in the chosen marketplace. Moreso, some of
which competitors are already established in the market however, the opportunity of having a more health
conscious customers in the marketplace may be of a solution towards this anticipated threat. Furthermore,
it is visible that the competitors in the marketplace are relatively slow in adapting new technologies when
it comes to marketing and operating processes involved which may be an advantage towards Sossy
Saucers. Moreover, to combat such threats as well identified, it has been observed that there has been
delivery and quality issues that are faced by the competitors present in the marketplace based on the
consumers’ response towards their service.
Furthermore, the threat of facing recurring inflation in the long run is anticipated by the marketers
of Sossy Saucers. While there is a presence of this probable strong threat towards Sossy Saucers, the
opportunity of having expansion of use of internet as medium for marketing and customer service will
somehow lessen the costs of operations of Sossy Saucers. This will enable the company to somehow adjust
with the recurring threat of inflation without forfeiting large sum of profit. Also, despite the presence of
inflation, it may be combatted through larger profit generated by the company due to the probable
opportunity of the growing demand for high-quality takeout that are being offered by the company. Lastly,
the threat of recurring changes between school rules and regulations affecting the sustainability of the
business may occur. Hence, Sossy Saucers must be prepared in terms of adjustments towards operating
processes and more importantly, having a strong and efficient contingency plan.
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B. Competitive Analysis
Table 1 Direct Competitors
Conclusively, the identified direct competitors of Sossy Saucers are Wendy’s, Burger Machine
and Zark’s Burger which are all located along the University Belt, Manila. More so, these identified
companies offer similar products to Sossy Saucers’ Pangers Ahoy and these similar products are
considered by themselves as their main product. There is also a presence of similar audience and target
between the said companies and Sossy Saucers. Furthermore, the companies mentioned have been
identified by the proponents as businesses with strong brand images which the Sossy Saucers is still in the
process of establishing. More so, the company in terms of operations aspect, possess poor manufacturing
facilities and innovation. Based on the anticipated weaknesses of the direct competitors, it is crucial for
Sossy Saucers to acknowledge and learn how to make use of these certain weaknesses through
improvements in terms of manufacturing, staffing and product innovation. On the other hand, pricing us
also one of the focuses of Sossy Saucers that will differentiate the company among the direct competitors.
Among the goals of the company, Sossy Saucers try to lessen the costs of goods used in the overall
operations in order to maintain a reasonable price in the market. Lastly, the unique selling proposition of
Sossy Saucers will continuously be innovated in order to create a more positive response in the market
place against many other of its competitors.
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One of our indirect competitor, Jollibee, a popular brand among Filipino children here in the
Philippines. It is one of our indirect competitors because we somehow offer the same product which is
their pancake sandwich breakfast meal. However, in their product, they only include pancake, egg, and
bacon while our Panger’s has pancake as buns, homemade salsa, lettuce, and our ground beef patty. In
addition, Jollibee is an indirect competitor because the pancake sandwich is not the main product that they
sell/offer. While Fior Gelato, considered as an indirect competitor because the particular branch serves
burgers, though Fior Gelato also serves a wide variety of food products thus making it hard for consumers
to determine what is Fior Gelato’s signature food product because the choices that they are given vary
from oriental, Mediterranean, Filipino and western making it hard to recognize what is their specialty.
Blender is an indirect competitor because they serve burgers, but their main products are shakes which
makes them more of a minimal threat because they are not that recognized for their burgers, but they are
recognized for their shakes.
General Conclusion
Among the acknowledged weaknesses of Sossy Saucers is its unestablished and poor brand image
which is contradictory to possession of this particular factor as one of the greatest strengths of the direct
and indirect competitors. This is just a single factor but cannot be disregarded since it is one of the greatest
aces of all the other existing competitors. However, the listed strengths of Sossy Saucers such as the
existence of more health-conscious customers, and the delivery and quality issues facing competitors can
be maximized in able for Sossy Saucers to establish strong reputation among customers; thus turning its
weakness into a strength. Whereas, the temporariness of the business location is another weakness that is
considered as an advantage to the competitors' side. Their location has already been embedded into the
minds of their customers, thus considered as their businesses' strength. Whereas, Sossy Saucers with its
humble emergence to the industry poses an unsecured position in the business since they are just
occupying a rental space. This factor can be changed into the business’ strength once it has started
operating through offering a remarkable product and way of advertising so that it will still be patronized
wherever it will be located. Hence, this is also way of making the most of the opportunity of Sossy Saucers
company of having an advantage to adapt easily to new technologies.
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III. Marketing Plan
3.1 Market Analysis
3.1.1 Market Needs
The youth are the colorful streams of hope in our society. They are teeming with
curiosity, jubilance and thirst for adventure. They are hard to hold down onto a single place
and figure out what they exactly are in just one glance. Simply put, they are quite interesting
and refreshing.
Due to the sudden boom of new and advanced technology, the youth of today have
engaged in the advanced and complex world without fail as they try to express themselves
by wearing quirky yet fashionably clothes, buying grooming products and entertainment
through the use of social media and other platforms. So, with their unpredictable behavior
and exquisite taste, how does the marketing world engage them in so far as to getting them
hooked in the various companies’ products?
It is no doubt that the Filipino teens can be reached, at drastically different platforms
and parts of the country, by the market through the use of social media applications and
software. As written in the article of Bong S. Osorio (2012), research revealed that the over
15 million Filipino teens and approximately nine million young adults in their early 20s
represent 16 percent and nine percent, respectively, of the total population of the
Philippines, making them enormously powerful markets in the country.
Building of concepts resolute to target the Filipino teen market, provided with all
the research and information. Of course, when it comes to catering to the needs of the
Filipino teens nowadays, people focused on two important aspects in their lives that needs
to be tackled: health and convenience. The health of the Filipinos has always been the
issue in our country. “The Philippines being one of the unhealthiest countries in Asia
following India, Malaysia, and etc.” (Ted Torres, 2016). It's an unavoidable fact that
Filipino teens are either overweight or underweight. One of its reason is that the Filipino
are fond of eating unhealthy meals because teenagers only buy food which are pleasing to
their eyes or that can simply satisfy their cravings. Fast food restaurants are very popular
in the country like McDonald's and Jollibee; this leads to teens patronizing this kind of
food for some reasons, first, it is efficient and always on the go. Second, it is cheap and
29
affordable without allotting too much money. Lastly, it catches the teen’s taste buds or the
kind of flavor that teenagers can’t stop eating. With all of this being said, it is now the
innovators job to find a solution or an innovative product to not only catch the teens eyes
but also make it healthy.
Teenagers are more likely to buy a snack that easily catches their attention by how
the product is served and introduced. Knowing teenagers as the modern millennials of this
era, teens are being more practical for what they buy. As written in the article of Bong S.
Osorio (2012), 99% of the teens are spending their money for snacks foods, and 95% for
beverages. As delightful it may look or served, teens cannot stop buying food that may be
high in sugar, cholesterol and other fatty food.
Lacking in knowledge of benefits for eating nutritious food also sums up that most
likely of the teens will continue to be in favor for the snacks that are unhealthy. According
to WHFood.org (n.d.), teenagers must absorb nutrients such as protein, iron, zinc, vitamin
b, etc. Healthy shakes, fruit salads, and other delicious food that can bear the said nutrients
with the kind of taste that Filipino teenagers are looking for may help in introducing them
the kind of meals the teens should nibble.
An average nutrient intake per day contains 50 grams of protein, 310 grams of
carbohydrates, 90 grams of sugars, 8,700 kilojoules of energy, and etc. (Daily Intake Guide,
n.d.). It is a major problem for the Filipinos, specifically in children and teens, to sustain
and acknowledge healthier options rather than recognizing foods that high in cholesterol.
Furthermore, the leading nutritional problems in the Philippines are still the
Protein-energy Malnutrition (PEM) and micronutrient deficiencies (FAO.org, 2010). Thus,
having a product containing a medium-sliced potato with a 1.75 to 2.25 gram of protein
could aid the said problem as a nutritional snack for teenagers nowadays (Anne, 2017).
One of the major concerns in the Philippines is the increasing number of micro-nutrient
malnutrition. Thus, providing snacks for teens containing vitamin A could be a stepping
stone in fighting the said problem. A medium sized cucumber contains about 100 g of
Vitamin A. According to National Institutes of Health (2013), the recommended intake of
a vitamin A for a 14 – year old and older is ranging between 700 to 800 mcg per day. Based
on the gathered facts of FAO.org (2010), due to the inadequate intake of food and nutrients
and many Filipinos choose to go hungry and be malnourished due to the fact that there are
enough food to feed the country.
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Now, health issues aside, the second aspect is convenience. According to
Nielsen.com (2015), with the projected expansion of cities and urban centers in the next 10
years, expect the convenience-driven lifestyle to be a key influencer of Filipinos’ shopping
habits and way of life.
As growth goes beyond megacities to second-tier cities, incomes and purchasing
power is increasing. On the flipside, urbanization means faster paced lifestyles, and
consumers’ time will become an increasingly precious commodity. To cope, consumers
will look for products and services which provide convenience. Now, we all know, based
from the aforementioned text that Filipinos are most likely leaning and depending on the
convenience of a product or service due to the ever fast-paced and complex life we are
experiencing as of today. Another notable statement from Nielsen.com (2015) is,
“Developing products, packaging, formats or sizes that are driven by consumers’ changing
lifestyles and the growing need for convenience is essential”.
3.1.2 Market Segmentation
 Demographic
Sossy Saucers targets Filipino young adults of both genders- males and females
within the age group of seventeen (17) to twenty-one (21) years old. The age group is
considered to be appropriate and effective target market because according Lim (2013), are
likely to consume burgers as part of their comfort food. Also, the said age bracket
comprises the Generation Z who are, according to studies, consume based on their healthy
preferences as part of the growing trend.
 Geographic
In terms of geographic target of Sossy Saucers, Manila is considered by the

company to become the primary source of consumers due to the fact that the city holds a
huge population of students. Also, the consumers found in the area is considered to be the
one of the “big spenders” in the market and thus, possess a high purchasing power that will
benefit the company.
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 Psychographic
Individuals belonging to classes A to B families are also the primary target market
of Sossy Saucers. Filipino individuals who are burger enthusiasts but at the same time, are
maintaining a healthy lifestyle and diet are also considered to be one of the target markets
of the Sossy Saucers. In accordance to this, it was mentioned by Lim (2013) that Filipinos
preferred food that are deliciously made along with the belief that what they consume are
healthy and clean.
3.1.3 Market Size

Market Size:
Formula: Potential market x average consumption per person x 1 year
740 x 1 x 365 = 270,100
Market Size Profit:
Formula: Market size x markup
270,100 x 24.4 = 6, 590, 440
Market Share:
Formula: Market size profit x market share
6, 590, 440 x 5% = 329, 522
3.1.4 Target Market Profile
Filipino young adults of both genders within the age group of seventeen (17) to
twenty-one (21) years old that belongs to classes A to B families and are burger enthusiasts
but at the same time, maintaining a healthy lifestyle and diet.
3.2 Marketing Goals & Objectives
Goals
 To provide exemplary and effective customer service through fast, effective food
management all the while serving quality meals
 To continuously innovate traditional products so as to provide a more refreshing product
in terms of nutrient content, packaging and appearance, and brand empowerment
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 To promote healthier options that meet the customers’ standards and preferences without
compromising the satisfaction while eating
 To establish a brand that will provide awareness to the target customers in order to grow
market share.
 To become one of the Top 5 Brands in our industry named among customers at the end of
2035
Objectives
 To reach a specific quota or profit without compromising the elements or ingredients that
will be used
 To immediately attend to the customer’s orders at a short but manageable period of time
 To not only boost the growth of daily sales by having a customer patronizing, but also to
receive good reviews and feedbacks that will surely entice more customers.
 To serve a fairly priced product with varied food options
 To utilize social networking sites for online advertising in terms of promotion and
awareness of the brand and/or product.
3.3 Marketing Mix
3.3.1 Product
A. Brand Name and Tagline
Brand Name: Pan-Ger’s Ahoy

For the reason behind the brand name, pan-ger is basically a combination
of the words “pancake” and “burger” which make up the product. “Ahoy” is the
term used to call out people, specifically used to draw attention and interest. Thus,
this is a representation of the business or the business owners in calling out potential
customers of the Sossy Saucers which is the company’s name.
Tagline: “Makin’ Burgers Better.”

The tagline was utilized primarily to deliver one clear message to the
people, that Pan-Ger’s Ahoy has the whole set of uniqueness, summed up to as
being healthily different, sets the product and the company apart from the rest.
Hence, the Sossy Sossers utilizes the tagline as a representation that the company
thrives to be the cut above the rest.
33
B. Product Positioning/Unique Selling Proposition
I. Features
i. Homemade burger patty served between two pancakes instead of the
traditional hamburger bun
ii. Burger patty is made out of ground beef and squash which makes it
healthily different from other burger patties
iii. Usage of self-owned salsa rather than the customary combination of
mayonnaise and ketchup
iv. Contained in a customized recyclable paper packaging
v. Minimalistic and post-millennial-oriented packaging design
vi. Available in two variations namely:
 Pan-ger with vegetable (topped with some burger sauce, tomato and
lettuce and is then placed between fluffy pancake buns);
 All meat pan-ger (without vegetables; plain pancake and burger
patty with salsa)
II. Benefits
i. Offers healthier alternatives of traditional hamburgers
ii. Provide health benefits such as:
 Good source of vitamins A, C, E, and B6, niacin, thiamin,
pantothenic acid, and folate;
 Anti-inflammatory;
 Antioxidant;
 Provides a boost on iron (makes up a component of myoglobin, a
protein that stores oxygen in muscle cells);
 Source of vitamin B12 which aids in red blood cell production,
playing an important role in hemoglobin synthesis;
 Improves eye vision, good for skin care, strengthens your immune
system;
 Manages diabetes symptoms, helps build strong bones, protects the
heart and helps lessen symptoms of insomnia;
34
 Treats arthritis, eliminate ulcers, eliminate parasites and infections,
improve prostate health, protect against birth defects, boost
respiratory health, and reduce blood pressure.
iii. Avenue for convenience and quality-tasting snack
iv. Affordability without compromising the taste value and health
benefits.
C. Differentiation Strategy
 Product Differentiation
Pan-Ger’s Ahoy offers a unique feature that most of the company’s
competitors do not offer. The business offers a healthy and savory product that
aims to promote the healthy way of eating food. The product is called Pan-Ger’s
Ahoy, a pancake burger that is made out of three highlights. The bun is made out
of a delicious fluffy pancake mix instead of bread to add a nice and sweet taste in
contrast to our patty which is the combination of ground beef and squash. It is then
finished with our special sauce and lettuce garnish which complement the overall
delicious taste of the pancake burger. More so, unlike any other pancake burgers
or simply hamburgers, Pan-Ger’s Ahoy is 100% homemade and fresh, adding the
fact that the recipe for the salsa and burger patty is an original one and self-owned.
 People Differentiation
Pan-Ger’s Ahoy employees’ training would be one of the business
specialties and core factors. The staff or soon to be the regular employees in the
business would be trained to be humble, kind, courteous, professional, and loyal
which would bring a quality and trustworthiness of service to the business valued
customers. Following the business specialties and core factor would result to
success in building relationship within the business and the target market of the
business. Thus, it is basically training of competent people who are not just limited
to being capable of producing the expected product but also good at establishing
friendly, warm, and welcoming vibe to the customers.
35
 Service Differentiation
To attract more customers and to provide an aesthetic stall while waiting
for their orders to be finished, the stall will have a futuristic theme for its design.
The owners will set up the necessary designs to make the stall look like futuristic,
In addition to this, the owners will also offer free Wi-Fi while the customers wait
for their orders to be processed. Ensuring the fast service through immediately
attending to the customer’s orders at a manageable period of time and friendly
approach of the employees towards the customers will be one of top priorities.
D. Packaging
Kind of Material
The pancake-burger is wrapped using a traditional paper wrapper burger

except that the company will be using a recyclable one. It is a semi-transparent
paper, having an onion skin-like texture.
Design
Figure 3 Wrapper Design
The paper wrapper burger will be having a star-print design all over, in the
colors of yellow and red. This is in view of the company's theme which is futuristic
36
in connection to the mission and vision which is to provide innovation concerning
the product. Whereas, located at the top and center part of the wrapper is the logo
of the company. A vector image of a pancake-burger with an astronaut and a red
flag at the top of the burger could also be seen, still in lieu of the company's theme.
Printed in shabbily-like handwritten font is the name of the company, Sossy
Saucers, placed at the top and bottom of the vector image respectively.
Advantages of the Packaging
The initial plan with regard the packaging was that the pancake-burger shall
be stored in a Styrofoam food container. But after taking into consideration the
environmental-related effects and impacts it might bring, the company switched to
a recyclable burger wrapper burger. This is what the company considers as the
biggest advantage of the packaging: they get to help eliminate indissoluble waste.
In addition, having a paper packaging is advantageous since it is easier and

more obtainable to produce a personal sense of the company. The design could be
much easier leaned towards the company's theme just like what the proponents plan
to do with their packaging.
Whereas, having this type of packaging is less messy when eating

compared to any other packaging such as the Styrofoam. The pancake burger can
be held freely and diligently with the paper serving as protection from having oil
residue due to directly holding of burger. Compared when using Styrofoam, the
customer will be needing plastic gloves to eat the pancake burger and the latter will
tend to be cluttered when placed inside a Styrofoam unlike when wrapped in a
paper.
3.3.2 Price
A. Product Cost Estimation
Table 2 Product Cost Estimation
PRODUCT COST
Ground Beef P230.00
Squash P60.00
37
PRODUCT COST
Egg P20.00
Tomato Paste P15.00
Pancake Mix P59.00
Garlic P10.00
Onion P10.00
Beans P50.00
Parmesan Cheese P100.00
Green Bell Pepper P20.00
Red Bell Pepper P20.00
Milk P85.00
Cilantro P45.00
Chili Powder P50.00
Dried Oregano P45.00
Mild Salsa P150.00
Bread Crumbs P13.00
Ground Cumin P45.00
Total Cost P1027.00
COST COMPONENT AMOUNT
Direct Materials P1027.00
Direct Labor P256.00
Direct Overhead P100.00
Unit Fixed Cost P300.00
38
COST COMPONENT AMOUNT
Contingency Plan P100.00
Total Unit Cost P1783.00 (40 products)
o Odd-Number Pricing
As part of the pricing strategy, odd-number pricing is employed by marketers of
Sossy Saucers, appealing to local consumer’s psychological aspect and behavior. As
mentioned by Rosenthal (2014), most of marketers use psychology legally, ethically, and
respectfully to attract and engage consumers, and compel them to buy. In line with this, the
Pangers Buds’ price of Php 69.00, is intended to ignite psychological appeal to buyers due
to the fact that consumers tend to read prices from left to right and so a 69 peso is seen to
be not as intimidating as a 70 peso would be. Also, every peso counts for buyers and this
one-peso deduction will greatly attract them to buy. Lastly, the odd-end numbers are seen
to be “friendlier,” according to Rosenthal, or more palatable than prices ending in even
numbers.
39
3.3.3 Place
A. Store Location
Figure 4 Vicinity Map
The figure above shows the vicinity map of the Manila’s University Belt
which includes the San Beda University – Manila.
40
Figure 5 Location Map
The figure above shows the entire San Beda University – Manila located at 638 Mendiola
St, San Miguel, Manila, 1005 Metro Manila.
The Sossy Saucers will be utilizing the use of market stalls as a medium that will be placed
along the Snack Bar of St. Anselm’s Building located inside the San Beda University – Manila to
make the product and the company itself available to the local consumers. Thus, this sustains the
business with consumers of more purchasing power and positioning it on a regular destination
point of the target market which comprises the students and other possible consumers. As it was
mentioned by Malabaguio (2012) of Entrepreneurship Philippines, students from exclusive or
private schools in Manila have more purchasing power. Thus, this implies that students possess
capacity to make big purchases.
41
Figure 6 Lay-out of Stall
B. Distribution Channel
Figure 7 Distribution Channel
Manufacturer Consumer
The business has a direct marketing channel since it does not need any
intermediary levels in able to directly deliver the product to the consumers. Thus,
the business owners themselves will be the one to directly sell or provide the
product to the consumers since they have the means to do it without spending more
allotted to the payment for the various intermediaries.
42
3.3.4 Promotion
A. Consumer Sales Promotion
 Product Sampling
To compel the local market into immediate action towards the company–
including learning to like it, Sossy Saucers utilizes product sampling as tool to
target potential client. The purpose of this is to get consumers to actually try
Pangers Buds at no risk and later on, it will develop a preference for it and buy the
brand’s products. This will also be used as an aid in introducing product to new
audiences unfamiliar with Sossy Saucers.
For the first day of the soft opening, there will be a free food tasting or
product sampling of Pangers Buds for the customers. The business owners will
provide fifty (50) free samples of square cut and minute sizes of pancake burgers;
considering that these will be served in small batches/servings compared to the
normal or actual product.
 Print Media Advertising (Flyers and Tarpaulin)
In order for Sossy Saucers to reach customers effectively through a

medium that is financially and physically appropriate for the business, utilization
of print media advertisements through tarpaulin and flyers will be undertaken. In
line with this, Sossy Saucers Flyers will be given out to the people passing by,
regardless if they are the target market, so as to engage as many potential
consumers as possible due to the brand awareness being promoted in this
technique around the vicinity of San Beda University – Manila particularly at
Legarda Station of LRT 2 and Mendiola Street.
Consequently, a small tarpaulin, just visible enough to inform people,

containing the pertinent information regarding the product and the business itself
will also be produced for the potential buyers to know and be aware that the
business has already started operating. In addition to this, they will have a glimpse
or an idea of what the business is offering to them. This will be put up near the
physical stall, preferably at St. Maur’s Building, where most of the people can be
found.
 Booth Marketing
43
The Sossy Saucers’ Marketers will employ a galactic and scientific booth
design, aligning it with the company’s product strategies and branding. An
appropriate set up of lighting will also be considered to draw buyers in a
marketplace from stopping by the food stall. Also, background drops appropriate
and in contrast with the products offered will also be considered to attract buyers.
A small freedom wall will also be placed near the stall in the purpose of both
attracting and engaging with buyers to further enhance performance through their
feedbacks, suggestions and appraisal. Along with these, a countdown for first 15
customers who will get a discount in the commencement day.
Furthermore, Sossy Saucers’ stall staffs will be wearing laboratory gowns,

adapting a marketing practice of Kiehl’s company. The purpose of this is to draw
attention from buyers and also differentiating Sossy Saucer’s stall in the
marketplace from other companies or food stalls.
 Mascot
As part of the personal marketing, one of the marketers while wearing a

customized pancake costume, will personally approach people mingling near the
stall location to engage them with the business. This will be employed a day
before, the actual day and the second day of the business opening. In line with this,
mascots, according to Smarty (2016), are incredibly effective marketing tools.
Additionally, the mascot of Sossy Saucers will also be used in the

circulation of print media especially flyers that will be given out within the vicinity
of the stall location. He or she can either give out flyers or engage them by
personally talking to them to try the product. The mascot himself could also be the
one who is going to hand the free sample products to the potential customers.
 Discounts
The opening of a business is a significant event of one’s company, with

the business owner facing many pressures and eager to have a successful opening
day. It is crucial for Sossy Saucers to get off with a good start through different
strategies that may generate a good impression, momentum and customer loyalty
early. One of the steps for a successful first day to be attained is the use of
discount as consumer sales promotion all throughout the first day of Sossy
44
Saucers. With this, the entrepreneurs will utilize consumer promotion in such a
way that the first fifteen (15) customers on the soft opening will get ten pesos
(₱10.00) discount that they can avail through acquired flyers.
It was considered effective by many marketers due to the fact that it

creates a sense of urgency to purchase, which distracts shoppers from looking for
other options in the food marketplace. Furthermore, psychologically, discount
leads to a feeling of excitement towards a company’s offer.
B. Digital Marketing
 Social Media Marketing
Actively using social media is one of the easiest ways to reach a large
audience and get Sossy Saucers in the heads of exisiting or potential customers.
Different platforms in social media, including Facebook, Twitter, Instagram, will
be utilized to promote the product by posting the posters of the business, teaser
clips, or updates in the form of posts with corresponding hashtags to reach the
potential buyers online. Marketers of Sossy Saucers will also encourage their
friends, families, or even the strangers to like and share the poster image, teaser,
and updates to increase brand awareness and presence.
Marketers of Sossy Saucers shall also have interactive games via

Facebook and whoever wins for that week shall have a free pancake burger. He or
she would only have to present a valid ID when claiming his or her prize at the
stall.
3.3.5 Corporate Social Responsibility

Every Christmas, as means to express the entrepreneurs’ gratitude towards those local or
wet market suppliers who provide their main ingredients used in the business, they will annually
give food packages wherein raw foods such as rice grains will be given as a token of appreciation.
A raffle draw will also happen, composed of cash prizes up to small appliances and all these prizes
will be given to these hardworking individuals as well. The budget for these will come from
whatever income the business has gained over the course of the business simulation for the entire
year. They will be given such benefits due to the fact that they sell the ingredients at low prices to
the entrepreneurs since they will also serve as the direct suppliers of the product’s main ingredient.
45
This in effect, promotes the Benedictine hallmark of community where people who have been of
great help in serving the business will also be served through a small gathering and/or activity.
3.3.6 Proposed Marketing Budget
Table 3 Marketing Budget
ITEM UNIT COST

a. Tarpaulin
• 3” × 3” (₱135.00 × 1 pc.) ₱ 135.00
b. Flyering
• A6 size (₱1.00 × 250 pcs.) ₱ 250.00
c. Product Sampling
• Free Taste (Pancake Burgers: ₱60.00 × 5 pcs) ₱ 300.00
d. Mascot
• Costume (₱500.00 × 1 pc.) ₱ 500.00
e. Freedom Wall
• Tarpaulin [5” × 4” (₱200.00 x 1 pc.)] ₱200.00
f. Contingency ₱700.00
TOTAL COST ₱2085.00
The contingency is an extra allotted money in case some emergency matters happen. Thus, excess
money will be allocated to other business needs.
IV. Operations Plan

4.1 Operational Objectives
The marketers of Sossy Saucers aim to deliver exemplary food experience along
with having quality-oriented body through the following objectives; develop effective
staffing by establishing strategic goals and improving human resource, improving the
operations of a production area by improved scheduling, regular worker training and
46
utilizing new equipment, and establishing good customer relationship between workers and
customers to promote purchase loyalty.
Quality Sossy Saucers offers fresh and healthy pancake burgers that brings
a different and unique taste to the taste buds. It is made up of healthy
ingredients such as squash which is an additional alternative to the
meat. It is also offered in different varieties such as spicy, mild, with
or without veggie.
Delivery Sossy Saucers will serve its product through a stationed stall in the
Snack Bar of San Beda University - Manila that is available from
9:00 am - 5:00 pm.
Price Sossy Saucers offers the product in a great quality and value. The
price to maintain quality of ingredients while at the same time being
affordable to the consumers in itself.
Conclusion
Sossy Saucers offers fresh and healthy pancake burgers that brings a unique taste
to the taste buds and will serve its product through a stationed stall in the Snack Bar of San
Beda University - Manila that is available from 9:00 am - 5:00 pm. Sossy Saucers offers
the product in a great quality and value and will surely be affordable to the customers.
47
4.2 Operating Cycle
4.2.1 Pre-operational Process
Figure 8 Pre-operational Cleaning Process
Materials
 Mop
 Broom
 Dry Towel
 Damped/Wet Towels
 Dust pan
 Floor cleaner
 Scrubbing Cloth
48
Figure 9 Pre-operational Inventory Process
Materials
 Record Book
 Telephone
 Ballpen
 Weighing Scale
49
4.2.2 Production Process
Procedural Steps in Making the Product
 STEP-BY-STEP PROCEDURE OF MAKING THE PATTY

STEP 1: Prepare the following ingredients:
1 Squash 3 tbsp of Salt
3 cups of Bread Crumbs 1 large bulb of Onion
1 kg of Ground Beef 1 full cup of Milk
2 tbsp of Parmesan Cheese 2 Eggs
1 tbsp of Ground Black Pepper
STEP 2: Prepare the squash and slice into smaller pieces, remove the outer part and use a grater to create
squash shavings.
50
STEP 3: Next, squeeze the squash shavings to extract the liquid out of the shavings and then separate
into two different containers.
STEP 4: Prepare the onion and remove the skin and mince the onion to make evenly sized fine cuts.
51
STEP 5: Crack two (2) eggs put it on a bowl and beat them.
STEP 6: Prepare the ground beef in a medium sized container for mixing. Mix the ground beef with the
squash shavings, add the minced onion, salt, and ground black pepper.
52
STEP 7: Mix the ingredients thoroughly in the container.
STEP 8: After mixing, add the bread crumbs and mix thoroughly in the container.
53
STEP 9: Add a cup of milk and the beaten eggs, and mix thoroughly the ingredients.
STEP 10: Add two (2) tablespoon of parmesan cheese. Mix all the ingredients well in the container.
54
STEP 11: Next, mold the mixture into desired patty shape and size.
STEP 12: Heat the pan on medium high then add the cooking oil. Place patties into the pan and cook
each side for 3 to 5 minutes.
STEP 13: Remove the patties from the pan and then set aside.
55
 STEP-BY-STEP PROCEDURE OF MAKING THE PANCAKE BUNS
2 Eggs
Flour
1 tbsp of Baking Powder
2 cups of Milk
1 block of Butter
STEP 2: Crack two (2) medium-sized eggs then put it on a bowl and beat the eggs.
56
STEP 3: Put the flour in another mixing bowl, add one (1) tablespoon of baking powder and two cups of
milk in the mixing bowl. Add the beaten eggs in the mixture and mix all the ingredients well.
STEP 4: Prepare a butter and then melt it in a container then add the melted butter in the mixture. Mix
the butter with the rest of the ingredients in the mixing bowl thoroughly.
57
STEP 5: Heat the pan on medium high then add the butter. Put the batter or mixture in the pan and cook
until it is golden brown.
STEP 6: Remove the pancake from the pan and then set aside.
 STEP-BY-STEP PROCEDURE OF MAKING THE BURGER SAUCE

3 scoops ng Ground Beef
3 tablespoons of Salt
3 tablespoons of Sugar
3 tablespoons of Ground Pepper
1 small packet of Tomato Sauce
1 tablespoon of Chili Powder
½ bulb of Onion
3 cloves of Garlic
3 tablespoons of Fried Garlic
1 tablespoon of Umami Seasoning
58
STEP 2: Heat the pan on a medium-high then add the cooking oil. After which, add the minced garlic
and onion. Stir in the garlic and onion and sauté for 30 seconds. Then, add the ground beef to the pan.
Next, add the chili powder and then stir the ingredients in the pan until well cooked.
59
STEP 3: Add the tomato sauce and simmer for 20 minutes. Then, add salt, umami seasoning, fried garlic
and sugar then stir. Cook the ingredients well and turn off the heat.
 STEP-BY-STEP PROCESS OF ASSEMBLING THE PANCAKE BURGER

Pancake Bun Burger Patty
Burger Sauce Lettuce
STEP 2: Put the lettuce at the bottom.
60
STEP 3: Next, put a pancake bun above it.
STEP 4: Add the burger patty.
61
STEP 5: Add the burger sauce above the patty.
STEP 6: Sandwich the inner ingredients by adding the pancake bun on top.
62
STEP 7: Pancake burger is ready to be served.
63
4.2.3 Service Delivery and Payment Process
Figure 10 Service Delivery and Payment Process
64
4.2.4 Post Operational Process
Figure 11 Post Operational Cleaning Process
Materials
 Mop
 Broom
 Dry Towel
 Damped/Wet Towels
 Dust pan
 Floor cleaner
 Scrubbing Cloth
 Dishwashing soap
 Sponge
65
4.3 Materials and Equipment
A. Machines and Equipment
Table 4 Furniture and Fixtures
DESCRIPTION QUANTITY PRICE

1. Menu Board 1 ₱ 250.00
2. Trash Can 1 ₱ 120.00
3. Ceiling Light 1 ₱ 450.00
4. Wall Covering 1 ₱ 900.00
5. Company Logo Signage 1 ₱ 500.00
TOTAL COST ₱ 2, 200.00
Table 5 Office Equipment

1. Printer 1 ₱ 3,500.00
2. Calculator 1 ₱ 300.00
3. Envelopes 10 ₱ 7.00
4. Printer Paper 2 ₱ 120.00
5. Cartridges 2 ₱ 300.00
6. File Box 1 ₱ 400.00
7. Ballpen 2 ₱ 20.00
TOTAL COST ₱ 5, 150.00
66
Table 6 Production Equipment
1. Microwave oven 1 ₱ 1, 800.00
2. Electric Stove 1 ₱ 2, 500.00
3. Electric Food Grinder 1 ₱ 1, 300.00
4. Upright Freezer 1 ₱ 5,000.00
5. Mixing Bowls 3 ₱ 150.00
TOTAL COST ₱ 11, 050.00
B. Materials
Table 7 Ingredients for the Patty
1. Squash 1 ₱ 60.00
2. Onion 1 ₱ 10.00
3. Ground Beef (kg) 1 ₱ 230.00
4. Ground Black Pepper 1 ₱ 2.00
5. Salt 1 ₱ 5.00
6. Bread Crumbs 1 ₱ 13.50
7. Milk 1 ₱ 42.50
8. Parmesan Cheese 1 ₱ 100.00
9. Egg 2 ₱ 12.00
TOTAL COST ₱ 487.00
Note: Ingredients are projected to produce 35-pieces Pancake Burgers.
Table 8 Ingredients for Pancake Buns

1. Egg 2 ₱ 12.00
2. Flour 1 ₱ 20.00
3. Baking Powder 1 ₱ 15.00
4. Milk 1 ₱ 42.50
5. Butter 1 ₱ 15.00
67
Table 9 Ingredients for Burger Sauce
1. Ground Beef (kg) 1/8 ₱ 28.75
2. Salt 1 ₱ 5.00
3. Sugar 1 ₱ 5.00
4. Ground Pepper 1 ₱ 2.00
5. Tomato Sauce 1 ₱ 15.00
6. Chili Powder 1 ₱ 50.00
7. Onion 1 ₱ 10.00
8. Garlic 1 ₱ 10.00
9. Umami Seasoning 1 ₱ 5.00
Table 10 Packaging
1. Onion Paper 35 ₱ 0.12
2. Logo Sticker 35 ₱ 0.60
TOTAL COST ₱25. 20
Note: Packaging are projected to hold 35-pieces Pancake Burgers.
Table 11 Summary of Machine, Equipment and Materials
DESCRIPTION PRICE
Machines and Equipment ₱ 18, 400.00
Materials ₱ 759.45
TOTAL COST ₱ 19, 159.45
68

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SAN BEDA UNIVERSITY

INTEGRATED BASIC EDUCATION DEPARTMENT

12 – ABM – 6 (Fr. Beda Alvarez)

Ms. Maria Karla L. Mendez

December 19, 2018

I. Business Overview ------------------------------------------------------------------------------- 1 - 13

1.2 Vision and Mission

1.3 Core Values

Passion for Customers

1.4 Form of Ownership

Figure 1 Organizational Chart

1.5.2 Qualifications, Duties and Responsibilities

ROSE ALLIYAH C. BAWAR - PRESIDENT

• Displays leadership posture and decision-making skills

• Obtains professional written and verbal communication and interpersonal skills.

• Look for opportunities for investments/investors, partnerships, alliances, and

• Develop, enforce, and re-evaluate company policies and procedures

STEPHANIE ANN M. ASUNCION – VICE-PRESIDENT

• Willing to take responsibility and act independently when necessary.

• Possesses strong team building skills and ability to motivate others.

• Has exceptional communication skills, both written and verbal.

Duties and Responsibilities:

• Assign responsibilities, develop functional roles, and oversee operations to ensure

• Oversignt one or more departments and report on board accomplishments, insofar

• Vice presidents collaborate with managers to establish strategic objectives.

• Represents the organization at conferences, meetings and external congregations.

Duties and Responsibilities:

ALEC WRAYAN O. VILLEGAS – MARKETING ASSISTANT

Duties and Responsibilities:

VIANNE KIARA S. MORALES – FINANCE MANAGER

ALESSANDRA P. ENSOMO – FINANCE ASSISTANT

Duties and Responsibilities:

Duties and Responsibilities:

ROSHANE EVONNE A. GALVEZ – ASSISTANT PRODUCTION &

Duties and Responsibilities:

ALLESANDRA A. SARANGAYA– MANAGEMENT AND INFORMATION

Duties and Responsibilities:

II. Industry Scan

2.1 Industry Profile

2.1.1 Industry Definition (Food Industry)

2.1.2 Industry Segmentation (Food Stalls)

Furthermore, Sossy Saucers in response to technological changes, utilizes

 Threat of New Entrants (Moderate)

 Threat of Substitution (High)

 Bargaining Power of Supplier (Low)

 Bargaining Power of Buyer (Moderate)

 Rivalry Among Existing Competitors (High)

The bargaining power of supplier, as found by the Sossy Saucers, is anticipated to

Figure 2 SWOT Analysis Table

Table 1 Direct Competitors

3.1 Market Analysis

3.1.1 Market Needs

3.1.2 Market Segmentation

In terms of geographic target of Sossy Saucers, Manila is considered by the

3.1.3 Market Size

3.1.4 Target Market Profile

3.2 Marketing Goals & Objectives

3.3 Marketing Mix

Brand Name: Pan-Ger’s Ahoy

Tagline: “Makin’ Burgers Better.”

The pancake-burger is wrapped using a traditional paper wrapper burger

Figure 3 Wrapper Design

Advantages of the Packaging