Documente Academic
Documente Profesional
Documente Cultură
NCBA&E
Internship Report on
Yunas Metal Works (Pvt) Ltd.
Submitted To:
Sir Rizwan Umar.
Submitted By:
Usama Almas
M.B.A (3.5).
Session 2015-2019.
Internship Report on
M/s. Yunas Metal Works (Pvt) Ltd.
EXTERNAL EXAMINER:
NAME: ----------------------------------------------------------------------------
SIGNATURE: ----------------------------------------------------------------------------
HEAD OF DEPARTMENT:
NAME: -----------------------------------------------------------------------------
SIGNATURE: -------------------------------------------------------------------------------
SUPERVISOR:
NAME: --------------------------------------------------------------------------------
SIGNATURE: ---------------------------------------------------------------------------------
DIDICATION
Acknowledgment
First of all I am very thankful to Almighty Allah for granting me and enabling me to utilize
my abilities. I am able to complete this report successfully with prayers & moral boosting
and spiritual support of my mother and our intelligent staff of YMW.This report enables
me to better understand the contents of the course. The report has given me practical
experience, which will prove to be very beneficial in my forth-coming practical life.
I am very thankful to my honorable teachers for their support and guidance making this
internship report. I would like to acknowledge the kind support of all management of M/s.
Yunas Metal Works (pvt) Ltd, G.T Road Gujrat want to thank all the management of YMW
from the core of my heart for their remarkable assistance and cooperation during my
internship period in M/s. Yunas Metal Works (Pvt) Ltd.
Executive Summary
I am pleased to present my final report to the most respected members of NCBA & E,
Gujrat Campus. In this project I tried to explain all the aspects of Fan Industry and
“Yunas Metal Works (Pvt) Ltd”, starting with an introduction of Fan Industry of Pakistan
and its importance. In this report I have explained briefly all the operational working of
YMW.
I have also tried to turn the attention of the readers towards the functions, policies,
practices of the activities of company. I have explained all the major department of
company and explain how these departments function? In addition to that I have also
explained the financial analysis of financial statements of company which proves that the
company’s business flourish as far as financial aspect.
At the last part of report I have made a SWOT analysis of company’s strength,
weaknesses, opportunities and threats. I have tried to put some useful recommendations
for the betterment of company in feature according to my study.
Table of contents
Chapter No.1
Chapter No.2
Chapter No.3
Chapter No.4
Chapter No.5
Chapter No.6
Chapter No.7
Chapter No.8
Chapter No.9
Chapter No.10
Chapter No.11
Chapter No.12
“To Penetrate the Global Fan Market with a diversified product base by
market the domestic fan industry internationally competitive”.
2. INTRODUCTION
A mechanical fan is an electric ally powered device used to produce airflow for the
purpose of creature comfort (particularly in the heat), ventilation, exhaust, cooling or any
other gaseous transport.
Mechanically, a fan can be any revolving vane or vanes used for producing currents of air. Fans
produce air flows with high volume and low pressure, as opposed to a gas compressor which
produces high pressures at a comparatively low volume. A fan blade will often rotate when
exposed to an air stream, and devices that take advantage of this, such as anemometers and
wind turbines often have designs similar to that fan.
Typical application include climate control, cooling systems, personal comfort (e.g., an electric
table fan), ventilation (e.g. an exhaust fan), winnowing (e.g., separating chaff of cereal grains),
removing dust (e.g., sucking as in a vacuum cleaner) , drying ( usually in addition heat) and to
provide draft for a fire. It is also common to use electric fans as air freshener, by attaching fabric
softener sheets to the protective housing. This causes the fragrance to be carried into the
surrounding air.
In addition to their utilitarian function, vintage or antique fans, and in particular electric fans
manufactured form the late 19th century through the 1950s, have become a recognized
collectible category, and in the U.S.A. a collector club, the antique Fan Collectors Association,
supports the hobby.
Industrial fans:
The fans that consumes more than 125 watts of energy
(SITC74343).
Year, therefore, the large companies switch to alternate production of washing machines,
geyzers and recently into motorcycle parts. That is why the big fan manufactures are also
known as auto parts maker. However, the local fan industry is mostly dominated by small firms
and as such, does not benefit from economy of scale. This is a critical reason why the fan
industry is not able to compete costs with international competitors. The capacity of an average
fan manufacturing unit is up to 400 fans per day which is no comparison to China where
average production per day is reported to be about 40,000 fans. One of the solution to address
this issue could be mergers of companies or creating standardization in production processes,
common facility centre, joint sourcing of materials, and joint production. It is estimated that 10%
of the install capacity production is export oriented.
Gujrat is well known industrial city of Pakistan, Main industries like Fans, Furniture, Caremics,
Shoes, PVC Pipes, Abrasive Cloth, and Motorcycle have played a vital role to uplift the
economy of Pakistan. These industries are not only fulfilling the needs of domestic buyers but
are also exporting their products to different parts of world. These industries are providing
employment to a large number of persons directly & indirectly.
Gujrat is home to the largest concentration of fans manufactures in Pakistan and is located in
the region with a rich tradition of metal based industries. Before the emergence of fan
production, local metal workshops manufactured components for water pipes (hookas or
Hubble-bubbles) and water hand-pumps. The fan manufacturing industry was started in Gujrat,
before the partition of India by late Mr. Muhammad Azam.He founded M/s S.A Fans in 1944,
and drives the industry with his personal technical skills and experience. (He gained experience
on fan manufacturing from the city of India, “Amritsar”).After partition, some more
enterprenurers initiated the fan manufacturing business and got acquainted with the trade in
later years.
The fan industry is one of the industries that existed at the time of independence.
In the early 1950s, it was declared as cottage industry and its more than 50% units still
fall in this category.
In 1992-93, only two-lac fans were exported to only two countries, Iraq and Iran.
2.3. Overview
The fan industry is mainly clustered in Gujrat and Gujranwala, where some units are also
operating in Lahore and Karachi.
The state of the engineering industry describes the status of industrialization of a country since
it portrays the capability to add value to the primary products and indigenous production of
plants and machinery. The developed countries have assigned high priority to the engineering
industry in their own country. The range of light engineering goods covers electrical goods,
transport equipment, domestic appliances, telecommunication equipment etc. There are about
2500, registered units and much large number in the unorganized sector, with fixed assets of
over Rs.100 billion. A number of small industrial units are operating in Karachi, Lahore, Gujrat,
Gujranwala and Sialkot. Engineering goods have already made a breakthrough in the export
market. In addition to exports of conventional surgical instruments, cutlery goods and other light
engineering product, Pakistan still is for behind in export of engineering goods as compared to
newly industrialized countries i.e. Korea and Malaysia and thus offer great opportunities for
export mainly in the Middle Eastern, Africa and neighbor countries. The country has a limited
capability to design, test and experiment on new machines. The small and medium sized units
do not have the finances to risk innovations. There are a number of large industrial units which
have successfully duplicated certain models of machines or adopted the patent or design of a
few products or have acquired the rights on permanent basis on the expiry of the valid period.
These are the slow speed engines, sewing machines, cycles ,electric fans and motors, dry
electrical cells and pumps, to name a few. These efforts have been effective in the import
substitution of commodities.
Fan is a daily use item .Its utility increase, especially in the summer season. The industry is
producing about 5to 6 million fans per annum and meeting successfully the local as well as the
export demand. Out of the total production, approximately 30% fans consist of Pedestal Fans,
7% Bracket Fans and the remaining 63% are Ceiling Fans. The industry belong to the light
engineering industry category, and is one of the industries that existed at the time of
independence, In the early 1950s,its was declared as cottage industry and its more than 50%
units still fall in this category.
Fan industry is mainly confined to Gujranwala and Gujrat cities of the Punjab province. The
reason for its remaining a cottage industry is that majority of the units does not have full facilities
of production under one roof. They usually give orders to the units having machines for different
parts like fan guard, blade casting, core lamination etc. These units have lathes, shapers, milling
machines, and power presser, die casting machines and electroplating. Therefore, most of the
units are simply assembling units. Thus, they do not give brand names to their products.
Besides small and medium units, a few are quite large and have integrated system i.e. from
motor winding to high pressure dies casting. These companies have reputed brand names and
qualities of their products are of International level. These units are the main players in the
export field.
The current output (8 working hour per day) of the Gujrat cluster is about 70, 000, 00(Seven
Million Fans per Annum). A rough estimate unveiled that the installed capacity of the cluster was
almost double. Hence, the fan manufacturers were operating under capacity, their existing setup
could attain double output at the minimum provided exploration of new markets, availability of
finance and other variants as closely matched and explained later in the export. The above
mentioned yrealy production could be segregated on the basis of different kind of fans being
produced in the following manner:
UNITS 8
PROJECT COST Rs. 250-350 Million.
EMPLOYMENT 200-300
PRODUCTION 60,000-250,000
REVENUE GENERATED. Rs. 150-250 Million.
UNITS 50
PROJECT COST Rs. 10-20 Million.
EMPLOYMENT 60-80
PRODUCTION 20,000-60,000
REVENUE GENERATED. Rs. 150-250 Million.
UNITS 450
PROJECT COST Rs. 0.5-1.0 Million.
EMPLOYMENT 20-25
PRODUCTION 2,000-10,000
REVENUE GENERATED. Rs. 2.0-5.0 Million.
Vendors:
UNITS 1000
PROJECT COST Rs. 0.45-1.0 Million.
EMPLOYMENT 5-20.
The Gujrat fan cluster has evolved over a long span of time. The present configuration of the
cluster was the reflection of the changes and adjustments that have taken place overtime
including the habits of the entrepreneur, the growth of workers into SMEs and the spread of the
skills from the workers of the pioneer firms to the new comers. All these developments have
gradually contribution to the evolvement of a dynamic cluster entity. Most of the entrepreneurs
belong to either the blacksmith (“Lohaar”) family or they are Sheikh or Kasmiries. The influence
of the caste system is not very high.
The fan manufacturers of Gujrat normally used to produce large volumes of low cost products.
In the current situation, an acute price competition was present among the manufacturers, and
the quality has been sacrificed to reduce the cost of the product. Even the big players
(Manufacturers) were also involved in this “Price War”. Some of the reasons behind the cut-
price competition included the unbalanced demand and supplies, policies which were trader-
oriented not manufacturer-oriented, unplanned growth of the industry, etc.
There was a shortage of educated personnel in the business. Most of the manufactures were
under-graduated. This lack of education had suffered the business at all levels starting from
management to the shop-floor labour handling.
The labour was employed from nearby villages as well as from far-off areas, depending on the
nature of reference. The skills were transferred to the new comer through the traditional “Ustad
Shahgird” system. All the training was provided practically on the manufacturing floor.
Pakistan Electric Fan Manufacturers Association (PEFMA) was incorporated under the
company’s ordinance 1984 on the 12th of December, 1989. The registered office of the
association is situated within the premises of FDI. The area of operation of the association
covers the entire Pakistan Azad Jammu & Kashmir. PEFMA was providing the following
facilities to its members:
There were about 148 registered members of the association. The membership fee of the
association was Rs. 1000/- per Annum.
FDI was establishing in Gujrat in 2001 by the joint efforts of Trade Development Authority of
Pakistan (TDAP) and the Ministry of science & Technology (MOST). The institute possesses the
role of “Training Center” for the fan industry and also fulfils the laboratory testing requirements
industry.
Machinery / Equipment
The Gujrat chamber of Commerce & Industry was providing valuable services to both the
commercial and industrial sectors in the area. Especially for the fan cluster, the Chamber was
serving in the following manner:-
There were about 1200 members belonging to the commercial/Industrial sector registered with
the chamber (About 70-80% of the entrepreneurs related to the fan cluster were the members).
Twelve different banks were providing the banking and overdraft/credit facilities to the
commercial and industrial sectors. About 30% of the manufacturers had acquired the credit
facility from at least one of these Banks/Financial Institutions. However, the increase in the rate
of markup to 12-14% was creating problems for the manufacturers.
SMEDA was established in October 1998 to take on the challenge of developing small &
Medium Enterprises (SMEs) in Pakistan. It is a relatively new organization, with a futuristic
structure and focus on providing business development services to small and medium
Enterprises. It is not only an SME policy-advisory body for the Govt of Pakistan but also acts as
a one stop shop for its SME clients.
TDAP is the primary agency of the Govt of Pakistan engaged in the promotion and boosting of
country’s exports. Since its inception in 1963 as an attached department of the Ministry of
Commerce, TDAP continued to facilitate the exporters in overcoming difficulties faced by them
on the supply and demand side, Various services are provided by TDAP in the areas of
marketing, communication, human resource development, regulations etc.
Provide funds for the building of “Fan Development Institute” and “Pakistan Electric Fan
Manufacturers Association (PEFMA) “.
Provision of information about the related International exhibitions and trade fairs to the
cluster.
Arrangement of the trade delegations; so far, 3-4 trade delegation had been conducted
for the fan cluster since 2000; provided the Kenya warehouse facility however, no
entrepreneur did avail the opportunity so far.
TEVTA is another significant endeavor of the Govt of Punjab, which focuses on the
development of human resource in terms of skill up-gradation for girls and boys. It directly leads
to an improvement in employment opportunities of the students who are readily employed by
the industry.
TEVTA was managing by nearly 400 different technical, commercial and vocational training
institutes throughout the province. There are 16 training institutes (11 for men & 5 for women)
operating under TEVTA in Gujrat, imparting training in various trades including mechanical,
electrical, auto-engineering, instruments, welding, wood working and commerce.
PSIC is the provincial department which supports the establishment of small and cottage
industries in the province of Punjab. PSIC has provided facilities in the following areas:
Offered credit facilities to small and cottage industries (new and existing businesses).
According to the PSIC officials, the loaning scheme was announced in 1992 with max
limit of 750,000/- and the mark-up rate was 7%. Only 8-10 entrepreneurs form Gujrat
Fan Cluster had avail the facility so far.
Established the industrial areas for small industries. The industrial estate project was
started in 1961/62 and consisted of 568 Kanals. About 50-60% of the fan manufacture
ring facilities were operational in the industrial estate.
Currently, PSIC has acquired land (about 1400 kanals) for the new “Industrial Park” on
Bhimber road, Gujrat.
The institute used to provide the facility of testing laboratory for all kinds of industrial products
produced in Pakistan. For the fan industry, the institute used to issue the ‘Standard Certificate’
according to PS-1/1991. The fee structure as follows:
PCSIR also used to certify fan products on the behalf of “SASO” (Saudi Arabian Standard
Organization); a pre-requisite for Fan exports to Saudi Arabia. SASO and PCSIR used to jointly
inspect the export consignments’ according to the standard as detailed in paras 112 and 113,
PKR 35000/- were charged for the process.
The institute used to issue the license for all the industrial sector products to be
produced for Public sector organization. For fan, the license was issued for each separately and
a fee of Rs. 3000/- charged for the purpose.
5. Company Introduction
5.1Timeline
The Company started its journey in 1944 with nominal capital with the registered name of
“Yunas Metal Works”, by manufacturing and supplying various types of mechanical lubricating
components and various types of parts for defense oriented operational activities. This business
was initiated by (Late) Haji Muhammad Yunas and (Late) Haji Muhammad Ayub on very small
scale. From 1944 to 1963 the company operated in the foresaid product line with very
remarkable achievements. As a result, founders of the company considered about second line
of product, hence they stepped forward in the field of electric fans manufacturing. As the
honesty, dedications, and hardworking were there, the company continued its success story in a
very comprehensive manners. In 1985, the status of firm again changed to a Private Limited
Company, and formed under the Companies Ordinance 1984, in the name of “Yunas Metal
Works (Pvt.) Ltd.”. The company started its operations with enhanced enthusiasm on producing
electric fans and its related parts and its sales.
In late 1980’s and early 1990’s, a group started operations in the name of “Yunas Group of
Industries”, Yunas Fans operated as a mother concern along with Metro Fans, General Fans
(GFC), Yunas Electronics Pak (Pvt.) Ltd, Yunas Electronics AJK (Pvt.) Ltd, Yunas Corporation,
and Ayub Engineering.
In the beginning, company’s main emphasis was manufacturing of ceiling and pedestal fans
with distinguishing features; high quality products, customer’s satisfaction. After considering, i.e.
the positive products performance and appreciations from consumer/market, the company
expands its line in different types of fans like wall bracket, circo-matic, table, table-cum pedestal,
carriage and exhaust fans. In addition to that, keeping in view the strength of “Yunas” brand in
the market, company decided to launch other house hold items such as washing machines,
dryers, geysers, electric skimmers, electric irons and juicers/blenders with the brand name of
“Yunas Appliances”. With the passage of time the company became a market legend in
manufacturing of fans and home appliances.
Yunas Metal Works (Pvt.) Limited has also the honor to be first ISO-9000 certified company in
Pakistan fan industry in 1999, which was further upgraded with ISO-9001-2000 in 2001 and with
ISO-9001-2008 in 2011, which is being upheld till now.
With the passage of time, the company not only became a market leader with respect to
domestic usage but also explored various segments in international market. The company has
its sub office in UAE to handle the operations in Middle East market (Kuwait, Bahrain, Oman,
Dubai, Abu Dhabi, Sharjah, Iraq etc). Whether it is a market of KSA, Yemen, Bangladesh, Sri-
Lanka,
South Africa or Afghanistan, company introduced its quality and innovative products in an
effective manner through which, it not only became a market leader but also started to be
considered as bench mark.
The company has also registered with various Government departments and corporations and
has entered into sales through contracts/tender for supply of its products.
We welcome orders for manufacturing special purpose fans for our valued clients, e.g. fans for
Pakistan Railway has been developed to adopt AC type carriage roof fans for its passenger cars
instead of DC fans with their collaboration and is under regular supply.
Mission
“Yunas Fans has been providing its customers with premier quality products
since the inception of the company. We intend to continue with this trend
without compromising design, technology and efficiency of our products. We
aim to make our products easily available to our customers nationally as well as
internationally”.
Vision
The entire team of Yunas Fans has the enthusiasm to manufacture Products which are:
Safe to use
Highly durable
Energy efficient
Unique in design
Easily available to its consumers.
By using every possible resource i.e. advanced technology, professional and qualifies work
force. Our strong commitment has rewarded us with an excellent reputation as a credible and
reliable electrical product manufacturer.
Movement aimed at encouraging companies to be more aware of the impact of their business
on the rest of society, including their own stakeholders and the environment.
CSR is a concept with many definitions and practices. The way it is understood and
implemented differs greatly for each company and country. Moreover, CSR is a very broad
concept that addresses many and various topics such as human rights, corporate
governance, health and safety, environmental effects, working conditions and contribution to
economic development. Whatever the definition is, the although some companies may achieve
remarkable efforts with unique CSR initiatives, it is difficult to be on the forefront on all aspects
of CSR. Considering this, the example below provides good practices on one aspect of CSR –
environmental sustainability.
Allover in Pakistan
1- AZAD KASHMIR
S.NO DEALERS
1 BUTT ELECTRIC STORE, MAIN ROAD, HAJIRA.
2 BABAR ELECTRIC STORE, ALLAMA IQBAL ROAD, MIRPUR.
3 ROYAL CROCKERY STORE, MADINA MARKET, MUZAFRABAD.
2- BALOCHISTAN
S.NO DEALERS
1 MADINA ELECTRONICS, SURJA GUNJ BAZAR, QUEETA.
3- KPK
S.NO DEALERS
1 QAIDER RADIO SERVICE, SADAR BAZAR, ABBOTABAD.
2 YUNAS ELECTRONICS, CHOWK BAZAR, BANNU.
3 GOLDEN ELECTRONICS, MAIN BAZAR, BUTTKHELA.
4 MADINA ELECTRIC STORE, NASEEM MARKET, BUTTGRAM.
5 AMAN FAN HOUSE, TOWN HALL SHOPING CENTER, DERA ISMAIL
KHAN.
6 MUKHTAR CROCKERY STORE, MAIN BAZAR, HARIPUR.
7 ASIF CROCKERY STORE, USMAN BAZAR, HAVELAIN.
8 SHAFIQ ELECTRIC STORE, STATION ROAD, JAHANGIRA.
9 CHINA ELECTRONICS, MODREN SHOPPING PLAZA BANUU ROAD,
KOHAT
10 IJAZ ELECTRONICS, KASMIR ROAD, MANSEHRA.
11 NOOR SONS, SRAFRAZ GUNJ BAZAR, MARDAN.
12 SHAH ROOAN & SONS, NEW MADAIN ROAD, MINGORA.
13 SARHAD ELECTRONICS, SADAR BAZAR, NOWSHERA.
14 R.K ELECTRONICS, SHOP NO 1-2, KHYBER BAZAR, PESHAWAR.
15 HAMDARD ELECTRONICS, ADDA BAZAR, TANK.
4- PUNJAB
DEALERS
5- FATA (NORTH-WAZIRSTAN).
S.NO DEALERS
1 HAJI ABDUL JABAR ELECTRIC STORE, ADDA MIR ALI, NORTH
WAZIRSTAN.
6- SINDH.
S.NO DEALERS
1 Mohsin Electronics, New Police Shopping Center Choti Ghitti,
Hyderabad.
2 Faisal Electronics, P-202 Block, No. 2 Near Ghosia Masjid Tariq Road,
Karachi.
3 Highlight Concern, Jinnah Chowk, Sukkur.
7. Variety of Products
i. Classic Gold
ii. Crystal
iii. Diamond
v. Expo
vii. Grand
viii. Kashmir
x. Pearl
xi. Stone
i. Unique Pedestal
i. Supreme Exhaust.
i. Omega Bracket.
8. Company Departments
Inputs Identifying
The Management of YMW determines the quantity or volume of goods that should be
produced within a certain time frame and passes the information to the production
department. To meet production targets, the department establishes the quantity of raw
materials and types of machinery and equipment required to achieve the desired output
level, and may collaborate with the purchasing department to source the inputs. If there
isn't sufficient manpower to support productions process, the production department
asks the firm to hire more personnel.
Scheduling Production
With the inputs ready, the production department schedules production processes. This
involves planning the tasks to be completed along the production line and allocating the
tasks to various production workers.
The production department is tasked with finding effective ways to lower production
costs. One simple way to do this is to keep the production machinery and equipment
well-maintained so the firm does not regularly incur repair costs. Along with advising the
business to adopt newer technologies, the department can also assess the production
line to identify opportunities for cost reduction. For example, if the type of wood used a
long time to air-dry – requiring an investment in wood dryers – it could be less costly for
a furniture manufacturer to purchase dried lumber.
Raw-Material:-
The materials used in the fan manufacturing of fans are electric steel
sheets, aluminum, enameled copper wire, ball bearing, steel rods, blades, winding wire and
PVC. 50% of the raw material is imported which also reflect significant cost variability.
Where local material is used (aluminum steel sheet) quality is not consistent.
Unfortunately, energy efficiency is not available in Pakistani fans.
The sales department of YMW play key role in the growth of firm performance under the
leadership of Sales Executive “Abdul Qayyum Tehseen”. Under his leadership the sales of
YMW growing massively due to his market reputation.
The company offers variety of products with exiting discount offers. The main focus of company
to satisfy our customers with the help of after sale services.
It’s easy to become enamored by flashy buzzwords like sales ops. But without a defined
purpose and mission, your sales operations team is destined for failure.
Don’t create sales ops without a clear objective. Otherwise you’ll be creating more work for the
organization and diverting valuable resources away from the tasks and initiatives that need it
most. Be sure your sales ops team has a clearly defined mission statement and key objectives.
This purpose will guide the team’s strategy, decision making, and functions for a more effective
role in the organization.
One of the sales ops team’s most valuable contributions to a sales department comes
from managing and scaling processes. Your sales operations should be the central hub for your
organization’s best practices and standards for all sales functions and material.
For best results, the sales ops team should ensure that standards and processes are clearly
documented and accessible in a central knowledge base or resource center. Updates and
changes should also be communicated clearly across the most effective channels to ensure
smooth transitions.
Because sales ops and sales enablement have similar objectives and roles, it’s easy for the two
teams to overlap into messy confusion. To avoid redundancies and miscommunications, be
sure to define the specific functions and responsibilities for each team.
By establishing a clear delineation, both teams can operate more effectively and efficiently to
support each other and the sales department as a whole.
The best sales ops teams not only help sales reps find the best leads, but they also focus on driving
success and retaining those customers in the long run. Sales ops are particularly well suited for
this role because they have in-depth knowledge and understanding of the customer base.
Armed with data and research, the sales ops team can leverage that expertise to improve sales
training, support sales reps during tricky negotiations or pricing conflicts, and improve outcomes
after the sale.
While the sales rep still has the primary responsibility for managing customer satisfaction, the
sales ops team can support their efforts by communicating and sharing key information and
insights regarding their accounts.
Operations:-
i. Invoicing.
The sales accountant making invoices of every soled product. He generated three
copies of invoice, 1st is for customer, 2nd is for Cashier and 3rd if for himself. The whole
process is through an integrated system of YMW.
The customer dealings are the key function of sales department because of customer
relationship towards company.
The YMW implementing sales techniques to successfully meet goals is most effective
when used as part of a sales plan. There are many techniques to choose from, and with
practice, our sales staff will find the methods most suited to their personal style and
business. Common sales techniques used by YMW include breaking down large goals
into smaller targets, setting activity goals, focusing on customer service and pursuing
qualified sales leads.
The Yunas Fans set a plan within organization for sales team to achieve the sales target
for the particular time period. The steps of plan are given below:
Better pricing doesn’t always have to be dropping your prices instantly. It’s somehow
psychological in nature. There’s a subtle art to make it appear that you’re offering a
better price without sacrificing your bottom-line. This is where presenting offers,
discounts, and deals will help your online store achieve your revenue goals. In fact, 96%
of consumers use coupons and 92% of consumers always look for a deal when
shopping. As a general rule, most customers are attracted to buy a product if they see
more value in it.
The Yunas Fans offer different types of offers to their customers and Dealers.
Cash Discount.
Percentage Discount.
Value-Added Offers.
Free Shipping.
Member-exclusive reward.
Product bundling.
Print Media.
Electronics Media.
Sign Board.
Website.
Brochures.
Personal Visit.
CD of Documentary.
The HR Policy is to hire young, energetic, fresh and active associates to meet the existing and
future workforce. HR division has succession plan for each key job/area to make sure the
continuity of operations in the relevant division and to fill the temporary/ permanent vacancy.
Functions of HR Department:
One of the primary functions of the human resources department is to oversee hiring and
recruiting within an organization. The department actively recruits, screens, interviews and hires
qualified candidates for open positions. The department administers skills assessment and
personality tests to match candidates with the right job within the company. The human
resources department also develops employee handbooks that explain company policies and
procedures to new hires.
Handling Compensation
The human resources department is responsible for various aspects of employee
compensation. The department typically handles employee payroll and ensures employees are
paid accurately and on time, with the correct deductions made. Human resources departments
also manage compensation programs that include pensions and other fringe benefits offered by
the employer.
Employee Benefits
The human resources department manages all aspects of employee benefits, including health
and dental insurance, long-term care or disability programs as well as employee assistance and
wellness programs. The department keeps track of employee absences and job-protected
leave, such as family medical leave. Human resources department representatives ensure
employees receive the proper disclosures regarding benefit eligibility or if benefits are no longer
available because of a layoff or termination.
Legal Responsibilities
The human resources department is responsible for interpreting and enforcing employment and
labor laws such as equal employment opportunity, fair labor standards, benefits and wages, and
work hour requirements. The department also investigates harassment and discrimination
complaints and ensures company officials remain compliant with United States Department of
Labor regulations.
Operations of HR Department:
Hiring Employees:
Need Analysis.
Job Requisition.
Job Advertisement.
Sorting the Applications.
Initial Interview.
Testing.
Second Interview.
Final Assessment.
Orientation.
Training.
Firing Employees:
If an employee commits any unauthorized work during his job then he will be
fired.
If an employee is not working up to the mark and not achieving his targets then
HR manager can fire him.
i. Sales Accounts:
Invoicing.
Issue Gate Pass to Customers.
Maintain Bill Book of Daily Counter Sale.
Maintain the Ledger of Dealers of YMW.
Filing of Dealers Record as per Sales.
Issue new Quotation for New Customer / Dealers.
Make After Sale Discount Invoices.
v. Financial Accounts:
The Financial Accounts are handled under the command of CFO
(Chief Financial Officer).
Financial Reports Prepare by him annually.
Reconciliation of Bank Accounts of Company.
Deals with all Accounting Department and proper Check on them.
Give Financial Plan to Company for better Financially Growth.
Finance Department:
Cost control:
The T/A Mr.Irfan Talib play a vital role in control cost and report on activities. There would not
be an accounting department if it does not actively get involved in cost saving activities.
Finance department of YMW is saddled with the responsibility of ensuring that customers pay
their correct bill on time.
Investment appraisal:
Through the application of capital budgeting technique and investment appraisal technique,
accounting and finance department help businesses pass every major project through furnace
to ensure that it will be worthwhile.
Finance professionals play vital role in helping to protect the assets of a company. This they do
by designing and implementing viable internal controls and management controls.
The accounting and finance department provides business advisory services to the small and
medium sized businesses.
Budgeting and budgetary control is one of the tools in the arsenal of businesses used to ensure
that things are under control. By default, it is the function and duty of accounting and
finance department to handle budgeting and budgetary control in a small and medium sized
company.
9. Financial Statements
Financial statements for business usually include income statements, balance sheets,
statements of retained earnings and cash flows. It is standard practice for business to present
financial statements that adhere to generally accepted accounting principles (GAAP) to
maintain continuity of information and presentation across international borders. Financial
statements are often audited by Govt Agencies, Charted Accountant to ensure accuracy and for
tax, financing or investing purpose.
JULY-2017 TO JUNE-2018.
60,243,123 46,325,613
Liabilities
Current Liabilities
261,551,263 277,364,968
ASSETS
NON-CURRENT ASSETS
172,087,252 174,072,398
CURRENT ASSETS
Stock In Trade
90,004,500 94,684,065
Trade Debtors-Unsecured but consider
good 44,053,400 42,273,903
149,707,134 149,618,183
2018 2017
Cash Flow from operating activities.
26,790,171 24,827,471
operating profit before working
capital changes 40,707,681 36,551,211
(574,532) (11,510,775)
Increase/Decrease in current
Liabilities :
(16,388,237) (14,768,468)
14,615,500 12,652,800
(10,699,300) (5,942,500)
(10,189,526) (7,125,928)
Cash and cash Equivalents at the end of the year (178,139,234) (177,653,653)
“Financial Analysis is the process of identifying of financial strengths and weaknesses of the
firm by properly establishing relationship between the items of the balance sheet and profit &
loss account”, and it’s done through ratio
Balance sheet.
Profit & Loss.
Liabilities
Current Liability.
Bank Borrowing-Secured. 180,184,368 180,184,368 0 0%
Creditors, Accrued and Others 80,366,895 96,180,600 -0.1644 -17%
ASSETS
NON-CURRENT ASSETS
Property, Plant, Equipment 170,055,052 171,487,198 -0.0083 -0.8%
Long term Deposits & Prepayments 2,032,200 2,585,200 -0.2139 -22%
CURRENT ASSETS
Stock In Trade 90,004,500 94,684,065 -0.0494 -5%
Trade Debtors 44,053,40 42,273,903 0.0420 5%
Advances, Deposits and Prepayments 12,604,100 9,129,500 0.3805 38%
Cash and Bank Balances 3,045,134 3,530,715 -0.1375 -14%
Less:-
10.3Vertical Analysis
Vertical analysis is a method of financial statement analysis in which each line item is listed as a
percentage of a base figure within the statement. Thus, line items on an income statement can be
stated as a percentage of gross sales, while line items on a balance sheet can be stated as a percentage
of total assets or liabilities, and vertical analysis of a cash flow statement shows each cash inflow or
outflow as a percentage of the total cash inflows.
Balance sheet.
Profit & Loss.
Liabilities
Current Liability.
Bank Borrowing-Secured. 180,184,36 180,184,368 56% 56%
Creditors, Accrued and Others 80,366,89 96,180,600 25% 30%
ASSETS
NON-CURRENT ASSETS
Property, Plant, Equipment 170,055,052 171,487,198 53% 53%
Long term Deposits & Prepayments 2,032,200 2,585,200 0.63% 0.79%
CURRENT ASSETS
Stock In Trade 90,004,500 94,684,065 28% 30%
Trade Debtors 44,053,400 42,273,903 14% 13%
Advances, Deposits and Prepayment 12,604,100 9,129,500 4% 3%
Cash and Bank Balances 3,045,134 3,530,715 0.94% 1%
149,707,134 149,618,183 47% 47%
Less:-
Liquidity ratios
Leverage ratios
Efficiency ratios
Profitability ratios
Market value ratios
Determining individual financial ratios per period and tracking the change in their values over
time is done to spot trends that may be developing in a company. For example, an increasing
debt-to-asset ratio may indicate that a company is overburdened with debt and may eventually
be facing default risk.
Comparing financial ratios with that of major competitors is done to identify whether the
company is performing better or worse than the industry average. For example, comparing the
return on assets between companies helps an analyst or investor to determine which of the
company’s assets are being used most efficiently.
Users of financial ratios include parties external and internal to the company
External users: Financial analysts, retail investors, creditors, competitors, tax authorities,
regulatory authorities, and industry observers
1. Current Ratio:-
The current ratio measures the capability of a business to meet its short-term obligations that
are due within a year. The ratio considers the weight of the total current assets versus the
total current liabilities. It indicates the financial health of a company and how it can maximize the
liquidity of its current assets to settle debt and payables.
Formula
YEAR-2018
YEAR-2017
The Acid-Test Ratio, also known as the quick ratio, is a liquidity ratio that measures how
sufficient a company’s short-term assets are to cover its current liabilities. In other words,
the acid-test ratio is a measure of how well a company can satisfy its short-term (current)
financial obligations).
Formula
YEAR-2018
YEAR-2017
3. Cash Ratio :-
The cash ratio, sometimes referred to as the cash asset ratio, is a liquidity metric that indicates
a company’s capacity to pay off short-term debt obligations with its cash and cash equivalents.
Compared to other liquidity ratios such as the current ratio and quick ratio, the cash ratio is a
stricter, more conservative measure because only cash and cash equivalents – a company’s
most liquid assets – are used in the calculation.
Formula
YEAR-2018
YEAR-2017
Leverage ratios measure the amount of capital that comes from debt. In other words, leverage
financial ratios are used to evaluate a company’s debt levels.
1. Debt Ratio:-
The Debt to Asset Ratio, also known as the debt ratio, is a leverage ratio that indicates the
percentage of assets that are being financed with debt. The higher the ratio, the greater the
degree of leverage and financial risk.
The debt to asset ratio is commonly used by creditors to determine the amount of debt in a
company, the ability to repay its debt, and whether additional loans will be extended to the
company. On the other hand, investors use the ratio to make sure the company is solvent,
are able to meet current and future obligations, and can generate a return on their
investment.
Formula
YEAR-2018
YEAR-2017
The Debt to Equity ratio (also called the “debt-equity ratio”, “risk ratio”, or “gearing”), is
a leverage ratio that calculates the weight of total debt and financial liabilities against the
total shareholders’ equity.
Formula
YEAR-2018
YEAR-2017
The Interest Coverage Ratio (ICR) is a financial ratio that is used to determine how well a
company can pay the interest on its outstanding debts.
Formula
YEAR-2018
EBIT 28,533,010
SHAREHOLDER EQUITY 60,243,123
INTEREST COVERAGE RATIO 48%
YEAR-2017
EBIT 24,276,540
SHAREHOLDER EQUITY 46,325,613
INTEREST COVERAGE RATIO 53%
Asset turnover is a ratio that measures the value of revenue generated by a business relative to
its average total assets for a given fiscal or calendar year. It is an indicator of how efficient the
company is using both the current and fixed assets to produce revenue.
Formula
YEAR-2018
SALES 373,879,200
TOTAL ASSETS OF 2018 321,794,386
TOTAL ASSETS OF 2017 323,690,581
AVERAGE TOTAL ASSETS 322,742,484
ASSET TURNOVER RATIO 2%
YEAR-2017
SALES 334,244,790
TOTAL ASSETS OF 2018 321794,386
TOTAL ASSETS OF 2017 323,690,581
AVERAGE TOTAL ASSETS 322,742,484
ASSET TURNOVER RATIO 2%
Inventory turnover, or the inventory turnover ratio, is the number of times a business sells and
replaces its stock of goods during a given period.
Formula
YEAR-2018
YEAR-2017
The accounts receivable turnover ratio measures how many times a company can turn
receivables into cash over a given period.
Formula
YEAR-2018
YEAR-2017
The accounts receivable turnover ratio measures how many times a company can turn
receivables into cash over a given period. Days Sales in Inventory (DSI), sometimes known as
inventory days or days in inventory, is a measurement of the average number of days or time
required for a business to convert its inventory into sales. The day’s sales in inventory value
are calculated by dividing the inventory balance (including work-in-progress) by the amount
of cost of goods sold.
Formula
YEAR-2018
YEAR-2017
The capital turnover ratio measures the effectiveness with which firm uses its financial
resources.
Formula
YEAR-2018
YEAR-2018
This financial ratio indicates whether or not working capital has been effectively utilized in
making sales. Net Working capital signifies the excess of current assets.
Formula
YEAR-2017
Profitability ratios measure a company’s ability to generate income relative to revenue, balance
sheet assets, operating costs, and equity. Common profitability financial ratios include the
following:
The Gross Margin Ratio, also known as the gross profit margin ratio, is a profitability ratio that
compares the gross margin of a company to its revenue. It shows how much profit a company
makes after paying off its Cost of Goods Sold (COGS).
Formula
Gross Margin Ratio = Total Sales - Cost of Goods Sold ÷Total Sales.
YEAR-2018
Total SALE 373,879,200
C.O.G.S 298,982,459
GROSS MARGIN RATIO 20%
YEAR-2017
Total SALE 334,244,790
C.O.G.S 269,442,726
GROSS MARGIN RATIO 20%
Operating Profit Margin is profitability or performance ratio used to calculate the percentage of
profit a company produces from its operations, prior to subtracting taxes and interest charges. It
is calculated by dividing the operating profit by total revenue and expressing as a percentage.
The margin is also known as EBIT (Earnings before Interest and Tax) Margin.
Formula
YEAR-2018
Total SALE 373,879,200
EBIT 28,533,010
GROSS MARGIN RATIO 8%
YEAR-2017
Total SALE 334,244,790
EBIT 24,276,540
GROSS MARGIN RATIO 8%
Return on Assets (ROA) is a type of return on investment (ROI) metric that measures the
profitability of a business in relation to its total assets. This ratio indicates how well a company is
performing by comparing the profit (net income) it’s generating to the capital it’s invested in
assets. The higher the return, the more productive and efficient management is in utilizing
economic resources.
Formula
YEAR-2018
Total ASSETS 321,794,386
NET INCOME 13,917,510
RETURN ON ASSETS RATIO 5%
YEAR-2017
Total ASSETS 32,369,058
NET INCOME 11,723,740
RETURN ON ASSETS RATIO 37%
Return on Equity (ROE) is the measure of a company’s annual return (net income) divided by
the value of its total shareholders’ equity, expressed as a percentage.
Return on Equity is a two-part ratio in its derivation because it brings together the income
statement and the balance sheet, where net income or profit is compared to the shareholders’
equity. The number represents the total return on equity capital and shows the firm’s ability to
turn assets into profits. To put it another way, it measures the profits made for each dollar from
shareholders’ equity.
Formula
YEAR-2018
ONER’S EQUITY 60,243,123
NET INCOME 13,917,510
RETURN ON EQUITY RATIO 24%
YEAR-2017
ONER’S EQUITY 46,325,613
NET INCOME 11,723,740
RETURN ON EQUITY RATIO 26%
This financial ratio measures profitability in relation to the total capital employed in a business
enterprise.
Formula
YEAR-2018
EBIT 28,533,010
TOTAL CAPITAL EMPLOYED 60,243,123
RETURN ON INVESTMENT RATIO 48%
YEAR-2017
EBIT 24,276,540
TOTAL CAPITAL EMPLOYED 46,325,613
RETURN ON INVESTMENT RATIO 53%
The book value per share ratio calculates the per-share value of a company based on equity
available to shareholders.
Formula
Book Value per Share Ratio = Owner’s Equity ÷Total Share Outstanding.
YEAR-2018
ONER’S EQUITY 60,243,123
TOTAL SHARE OUTSTANDING 10,000,000
BOOK VALUE PER SHARE RATIO 603%
YEAR-2017
ONER’S EQUITY 46,325,613
TOTAL SHARE OUTSTANDING 10,000,000
BOOK VALUE PER SHARE RATIO 464%
The earnings per share ratio measures the amount of net income earned for each share
outstanding.
Formula
YEAR-2018
NET EARNING 13,917,510
TOTAL SHARE OUTSTANDING 10,000,000
BOOK VALUE PER SHARE RATIO 140%
YEAR-2017
NET EARNING 11,723,740
TOTAL SHARE OUTSTANDING 10,000,000
BOOK VALUE PER SHARE RATIO 118%
The Price Earnings Ratio (P/E Ratio) is the relationship between a company’s stock price
and earnings per share (EPS). It is a popular ratio that gives investors a better sense of
the value of the company.
Formula
YEAR-2018
YEAR-2017
Strengths.
Weaknesses.
Opportunities.
Threats.
Strengths
Presence of large manufacturers.
Fan product: durability & performance.
Availability of Raw-material within the firm.
Presence of specialized management.
Presence of variety Fan Development
Weaknesses
Lack of proper marketing techniques: low market budget.
Old Technology
High Wastage.
Monopoly of Raw-material products.
Non-standardization of parts.
Exploitation by the distributors and retailers.
Labour not trained from any technical training institute.
Low working capital.
Load shedding of Electricity & Natural Gas during the peak of
production season.
Opportunities
New and unexplored local and international markets.
Unutilized production capacity.
Product/Material Diversification.
Threats
Quality standards/Certification.
Competition with the major competitors like Pak Fan, GFC Fan, Royal
Fan
Dependency on Imported Raw-material.
14. Recommendation
15. Conclusion
“Yunas Metal Works (Pvt) Ltd” is one of the recognized Fan Company in Pakistan. It is
the key part of Pakistan Fan Industry. It has the edge of biggest supplier of Pakistan
Railway. Overall progress is appraisable of this company. But is has some drawbacks that
may cause the serious issues. It should give attention towards the Finance of company and
customer services. The working capital of the company is in minus. There is lack of new
technologies. Promotion seems to be late due to official’s arrangements. All employees of
company gave their best to the company. My learning of internship is that: Practical
knowledge is totally different from the bookish knowledge. The accounts department of
YMW is very corporative with me. Overall it’s a great experience for me working here.
15. Index
A H
C Internal Users.
D P
E PCSIR, Pg-23
F R