PRASHANT MISHRA

E-Mail: prashant619825@gmail.com
Phone: +91-7651874799
Result-driven professional with a verifiable track record targeting assignments in Retail
Management in an organization of repute
Location Preference: Allahabad, Varanasi, Lucknow

PROFILE SUMMARY

● Achievement-driven professional with an experience of over 8 years

● Organised all store operations, prepared and controlled the store’s budget ensuring minimum expenditure and
efficiency, dealt with complaints from customers to maintain the store’s reputation
● Excellent in managing retail operations through good planning and organisational skills; skilled in handholding of
Business Partners, Industry Leaders, Suppliers, Clients, Vendors, Contractors, Consultants& other key stakeholders along
with Regulatory Bodies
● Analysed sales and revenue reports and made forecasts, kept in mind the market trends to determine the need for
improvements in the stores
● Initiated a wide range of retail strategies to establish market presence as well as increase revenues and profitability for
products & services; streamlined operations of the product teams and various service groups for ensuring effective
delivery of marketing & sales solutions
● Strong organizer, motivator, team player and a decisive leader; and allocated responsibilities to personnel, supervised
and guided staff towards maximum performance and have constantly motivated teams to excel
SKILL SET

~ Retail Management ~ Consumer & Market Research ~ Marketing Campaigns

~ Sales Forecasting & Cost Control ~ Product/Brand Visibility ~ Vendor Management
~ Customer Engagement Initiatives ~ Product Promotion & Marketing Campaigns

ORGANISATIONAL EXPERIENCE

June'17 - june'19 Worked with KSN Exports Pvt. Ltd as Area Sales manager at Allahabad .

May '16 - Apl '17with O'Mara (Celestial jewels Pvt. Ltd), as Business development manager at Allahabad.

Dec ’11 – Nov ’15 with Royal Touch Men’s, Allahabad, as Store In-charge.

Dec ‘09 – Nov ‘11 with Future Eye International, Allahabad, as Manager Sales.

Sep ’09 – Oct ’10 with Nokia, Allahabad, as Sales Promoter.

Jun ’08 – Jul ’09 with BSA Work Outs (Murugappa Group of Co.), Noida, as Marketing Executive

Key Result Areas:

● Implementing visibility solutions to bring alive the brand experience at the store and outlet levels
● Driving the development of regional shopper insights by leading, designing and executing shopper behaviour studies
in modern trade
● Managing the implementation and tracking of schemes operating in the market
● Tracking competitor activities and prepared reports on competitor performance
● Managing entire lifecycle of stock flows to ensure replenishment of merchandise as well as their availability in stock
along identification and rectification of problems pertaining to shrinkage
● Analyzing and interpreting trends to facilitate planning, using information technology to record sales figures, for data
analysis and forward planning
● Ensuring standards for quality, customer service and health and safety are met
● Dealing with:
o Staffing issues such as interviewing potential staff, conducting appraisals and performance reviews, as well as
providing or organizing training and development
 o Sales, as and when required
● Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and
monitoring local competitors
● Updating colleagues on business performance, new initiatives and other pertinent issues
Highlights:

● Introduced a signature line as Smart Bachcho ki Smart Choice in Junior Collection Kids Wear at Allahabad
● Rolled-out a marketing campaign in Noida which improved distribution performance of provision outlets
● Successfully launched Treadmills fitness products that achieved market shares of 25 per.
● Designed and implemented strategic marketing and repositioning plans for Spykar and Integrity brands
● Conducted focus groups to identify market segments and penetration

Projects Undertaken at IIFT:

● Lilliput kids wear: Undertaking up to franchisee Agreement
● I gate global: Customer Loyalty Programme
● Window display: Winter Collection & Accessories
● Gathering ideas: For Retail Business
● Mens shirts: Market Research

ACADEMIC DETAILS

● Post Graduate Diploma in Retail and Marketing Management from International Institute of Fashion Technology New
Delhi, in 2008
● B.Sc. from Pt. Ravi Shankar University, Raipur, in 1997
● 12th from Government Higher Secondary School, Durg, in 1992
● 10th from Adarsh Government Higher Secondary School, Mahasamund, in 1989

ACADEMIC ACHIEVEMENT

● Award for Best Performance in the project: GatheringIdeas in IIFT, in 2008

EXTRACURRICULAR ACTIVITIES

● State Level Cricket Tournament (C.K. Naidu) in Gwalior, 1991

IT SKILLS

Operating Systems: Windows 8/7/XP

Others: MS Office Suite

PERSONAL DETAILS
Languages Known: Hindi & English
Address: 410/87B/2A, Sarvoday Nagar, Allahpur, Allahabad – 211006, Uttar Pradesh