A STUDY ON THE CUSTOMER SATISFACTION OVER

HONDA TWO-WHEELERS WITH REFERENCE TO SALEM

DISTRICT

1) Name :
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2) Gender : a) Male b) Female

3) Age : a) Below 20 b) 20-30 c) 30-40 d) Above 40

4) Marital Status : a) Married b) Single

5) Occupation : a) Student b) Business c) Employed d)

Profession

6) Education : a) PG b) UG c) School level d)

Un-educated

7) Monthly Income : a) Below 10000 b) 10000-20000

c) 20000-30000 d) 30000 & above

8) Family Size : a) 1 b) 2 c) 3 d) 4 & above

9) When did you buy Honda two-wheeler?

a) Less than 1year b) 1-2 years c) 2-3 years d) more than 3 years

10) How did you come to know about this brand?

a) Self b) Parents/Relatives c) Colleagues/Friends d) Ad.

11) Why do you prefer this brand?

a) Reasonable price b) Brand-status c) Customer Service

12) Do you prefer alternate brands other than Honda two wheeler?
a) Yes b) No

13) What maintenance procedure you adopt in servicing your vehicle?

a) Monthly once b) Once in 3 months c) Once in 6 months

14) What is the main advantage of Honda two-wheeler?

 a) Low Price b) High Mileage c) Brand power d) More comfort

15) What is the main purpose of choosing Honda two-wheeler?

a) Family comfort b) Jolly Rides c) Official usage

16) How do you use your Honda two-wheeler?

a) Very often b) Frequently c) Sometimes d) Rarely e) Never

17) Do you satisfied with the service that they provide?

a) Yes b) No

18) If no, why?

a) Delay-in-process b) High cost c) Improper

19) Do you think that Honda two-wheeler is the most selling two-wheeler brand?
a) Yes b) May be c) No

Please rank the following features & specification you give preference or
importance while buying and using of your Honda two-wheeler,

HS-HIGHLY SATISFIED S-SATISFIED

N-NEUTRAL
HDS-HIGHLY DISSATISFIED DS-DISSATISFIED

Features & Specification HS S N DS HDS

20) PRICE

21) APPEARANCE/COLOUR

22) STYLE

23) BODY DIMENSIONS

24) COMFORT

25) MILEAGE

26) ENGINE POWER

27) SPEED

28) PICK-UP

29) TYRES & BRAKES

30) BATTERY

31) MAINTAINENCE

32) SERVICE

33) USAGE

34) General suggestions if any,

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