Research Method

Impact of Luxurious Clothing on Consumer Buying

Behavior

Submitted to:
Ma’am Aeman Nadeem

Submitted by:
Hashir Faisal

Lahore School of Economics

 Questionnaire

 Questions about Luxurious Clothing

Purchase Behavior

 Have you ever purchased a (Shalwar Kameez of a Luxurious Brand)?

a) Yes
b) No

Regular Usage

 Which luxurious clothing brand (Shalwar Kameez) do you regularly use?

a) Cambridge
b) Amir Adnan
c) Eden Robe
d) Junaid Jamshed
e) Other

 Which brand of Shalwar Kameez have you used in the past month?
a) Cambridge
b) Amir Adnan
c) Eden Robe
d) Junaid Jamshed
e) Other

 In an average month, how often do you buy (Shalwar Kameez of your opted Brand)?

 Record Number of Times per Month _____________

 Would you say you purchase (Shalwar Kameez of your opted brand) more often than
you did a year ago, about the same as year ago, or less than a year ago?
a) More often than a year ago
b) About the same as a year ago
c) Less than a year ago
 How frequently do you buy (Shalwar Kameez of your opted brand)?
a) Every day
b) 5-6 times a week
c) 2-4 times a week
d) Once a week
e) Less than once a week
f) Less than once a week
g) Never

 Questions about Goods and Services

Ease of Use

 How easy do you find using (opted brand)?

a) Very easy
b) Easy
c) Neither easy nor difficult
d) Difficult
e) Very difficult

Uniqueness

 How different is this brand from other brands of (Shalwar Kameez)?

a) Very different
b) Somewhat different
c) Slightly different
d) Not at all different

 How would you rate this product (opted brand) on uniqueness?

a) Extremely unique
b) Very unique
c) Somewhat unique
d) Slightly unique
e) Not at all unique

Interest

 In general, how interested are you in trying a new brand of (Shalwar Kameez)?
a) Very interested
 b) Somewhat different
c) Not too interested
d) Not at all interested

Like/Dislike

 What do you like about the (opted brand)?

________________________________________________________________________
________________________________________________________________________

 What do you dislike about the (opted brand)?

________________________________________________________________________
________________________________________________________________________

 How do you like the perception of (opted brand)?

a) Like it very much
b) Like it
c) Neither like it nor dislike it
d) Dislike it
e) Strongly dislike it

Satisfaction

 How satisfied were you with (opted brand)?

a) Very satisfied
b) Somewhat satisfied
c) Very dissatisfied

 Now that you have owned (opted brand) for months, please tell us how satisfied you are
with it?
a) Completely satisfied
b) Very satisfied
c) Fairly satisfied
d) Somewhat dissatisfied
e) Very dissatisfied

Quality

 How would you rate the quality of (opted brand)?

a) Excellent
 b) Good
c) Fair
d) Poor

 Please indicate how the quality of (opted brand) compared with the quality of (2 nd
preference of Luxurious brand)?
a) Better
b) About the same
c) Worse

Problems

 Have you ever experienced problems with (brand/company’s) service?

a) Yes
b) No

 When attempting to contact (company’s) representative, how much of a problem, if

any, was each of the following :
Phone busy
a) No problem at all
b) Slight problem
c) Somewhat of a problem
d) Major problem

Put on hold too long or too often

a) No problem at all
b) Slight problem
c) Somewhat of a problem
d) Major problem

 What are the major shortcomings of (opted brand)?

________________________________________________________________________
________________________________________________________________________

Benefits
 Do you think (opted brand) provides you with various discounts and benefits?
a) Yes
b) No

 Questions on Buying Behavior

Buying Intentions for Existing products

 Do you intend to buy (Shalwar Kameez of your opted brand) in the next month (3
months, year etc.)?
a) Yes
b) No

 If a free (Shalwar Kameez) were offered to you, which would you select?
a) Cambridge
b) Amir Adnan
c) Eden Robe
d) Junaid Jamshed
e) Do not use

 Questions about Demographics

Age

 What is your age, please?

 What year you were born?

Education

 What is your level of education?

a) Some high school or less
b) Completed high school
c) Some college
d) Completed college
e) Some graduated school
f) Completed graduated school

 What is the highest level of education you have obtained?

 a) Some high school or less
b) High school graduate
c) Some college
d) College graduate
e) Postgraduate school
f) Completed graduate school

Marital Status

 What is your marital status?

a) Married
b) Divorced/separated
c) Widowed
d) Never married/single

Income

 Which group describes your annual family income?

a) Under Rs.20,000
b) Rs.20,000-39,999
c) Rs.40,000-59,999
d) Rs.60,000-79,999
e) Rs.80,000-99,999
f) Rs.100,000-149,999
g) Rs.150,000 or more